Billboard Advertising in The Smelt

Billboard advertising, or billposting, is a way of promoting a product, service or brand in The Smelt to a large number of people through the use of billboards or banners in key outdoor locations.

Billboard advertising in the UK is the most popular form of outdoor advertising (or Out of Home advertising as it is sometimes known), as it’s impactful and offers good value for money. Billboards are usually seen along busy roads and traffic junctions and are also a popular form of high street advertising. 

Our experienced teams offer many options in terms of billboard sizes (ranging from A4 up to 96 sheet posters), illuminated and digital billboard options, and are able to secure them in key locations all across the country. Costs of advertising on billboards in the UK can vary, quieter locations are generally cheaper, whilst London outdoor advertising costs are more expensive but the return on investment is often worth that extra outlay.  

We believe that the main benefit of billboard and outdoor advertising is that it attracts the interest of potential consumers in prime locations on a daily basis.

If this form of outdoor advertising is of interest to you and you’d like to find out about the cost of advertising on billboards in the UK contact us today. If possible tell us your desired locations and approximate budget and we will put together a campaign for your consideration. 

A suggested minimum spend for a good impact is £2000.

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Does Billboard Advertising Work?

We get asked this a lot and we believe, as this popular form of outdoor marketing which has been around for hundreds of years, the simple answer is “yes billboard advertising works” – it has certainly stood the test of time!

We see positive results week after week for our clients.

As one of the most effective and popular outdoor marketing methods, billboard advertising is used by a huge range of advertisers and businesses, from small local retailers to international brands. As mentioned they are commonly found at roadsides, outside train stations and general areas of high footfall, whilst parallel poster billboards are also very effective and are typically positioned next to main roads and motorways in an attempt to create maximum exposure– good when people are stuck in traffic.

Traditionally billboards are printed but they are also increasingly more digital billboard options for you to consider which can offer even more stand-out for your advert. 

Here at PromoMedia, we have a great depth of experience in designing and then selecting the best positioning of billboards all over the UK, so whether you are looking for ones in small towns and villages, busy high street billboards or London outdoor billboards (for national advertising campaigns) look no further than us.

TOP TIP FOR BILLBOARD ADVERTISING: Billboards are so popular they do book up in advance. So to secure the best sites plan ahead.   

Cost of Advertising on Billboards UK

There are no standards costs for billboard adverts and the cost of billboard advertising in the UK is dependent on a number of factors. The primary variables which affect costs are:

• locations – those with higher footfall are more expensive e.g. a billboard in Central London is more expensive than one in a smaller town.

• Size of billboard – the bigger the billboard generally the more expensive it will be. 

• Timings – literally when you advertise; some times of year are more popular and are classed as “premium advertising times”, these include e.g. Christmas, Valentines etc. 

• Length of campaign – how long you want the campaign to run for e.g. 2 weeks, a month, a year. We normally recommend a sustained campaign to build awareness. Normally for outdoor advertising, the minimum time scale is 2 weeks. 

• Type of campaign - whether you are looking for a local or nationwide billboard campaign. There are many benefits to both, which again we can talk through with you.

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Billboard Designers in The Smelt

We have a team of advertising billboard designers who can help advise on your artwork to make you stand out from the crowd.

These designers are able to create specific and bespoke designs to work in harmony with your brand and business goals. We believe that in order to get the most out of a large format poster site, it is important that an innovative design is used to catch your target audience's attention; there is no point in having a top billboard location if you have a poor design. 

Billboards are a great way to get people to notice your business in The Smelt but it’s important to have a designer with expertise in designing them so your brand is presented in a positive and eye-catching way. We have expert in-house designers who can create billboard designs to meet your company's needs and requirements and they will, of course, incorporate your ideas, colour schemes and branded logo.

Our independent designers will be more than happy to talk to you and listen to any ideas you have, as well as suggesting new ideas to help improve. Should you want to speak to one of our billboard advertising experts, please fill in the contact box.

On the other hand, if you have a designer in place you can just send us the artwork and we will supply this for your billboard ad.

Combing Billboards With Other Advertising Media

As stated billboard advertising works very well independently but we find that a lot of our clients use billboards in conjunction with other forms of advertising. For example, a potential customer may see your ad in The Smelt on a street billboard, then hear it on the radio or see in a newspaper – all these methods help to reinforce a positive perception of your company and brand. It helps to create and build brand awareness. 

If you are interested in teaming billboard ads with other forms of marketing (such as TV, radio, newspaper ads etc.) contact us and one of our media planners will draw up a balanced media campaign to incorporate billboards and any other media which appeals to you.

If you would like to explore the different services and media types that we offer simply fill in the quick contact box on this page or explore the other sections of the website, here we discuss in details the benefits of radio advertising, TV advertising tips, telephone box advertising costs, transport ads options and much more. 

London Outdoor Advertising Options 

It’s worth bearing in mind that outdoor advertising in London is not just something used by London based companies but is also popular with companies, products, businesses and services which are available and based all over the UK. With so many people visiting the capital everyday exposure through the use of a London outdoor advertising campaign is unparalleled, so if you have a product which you are looking to launch nationally, London is a brilliant starting point and springboard to success.

There are, however, so many different options to consider - it really can seem quite daunting! There are of course the typical billboard sizes (48 sheet and 96 sheets) but also iconic digital billboard sites (such as Piccadilly Circus), numerous popular shopping centres, as well as London Underground advertising options, escalator panels (known as London Escalator Panels or LEPS), bus sides, bus stop ads and adverts on the back of buses. Literally, where do you start? Don’t worry we can help! 

If you are interested in getting costs for any kind of out of home advertising campaigns in London at the best rates, contact us today! 

Frequently Asked Questions About Billboards

1. “We are looking at various different forms of outdoor advertising, including digital billboards, buses and bus stop. Would you be able to look after all three of these, do you contact all the different media owners and negotiate the advertising cost?” Yes, we do, our outdoor advertising teams look after all these types of media and will look after the whole process. It’s what they do every day – so you can rest assured they will get back to you with great rates and options.

2. “What is the standard billboard advertising cost?” As with most forms of outdoor advertising, there are no set costs, the best thing to do is let us know what you are looking for and an idea of your budget, we will then get back to you with options and prices.

Finally, don't forget to check out our blog where we look at a range of subjects from advertising regionally, the history of underground advertising, billboard sizes, a guide to outdoor ads and more! 

Contact Us

To talk to our team of billboard advertising experts get in touch via the contact us box today.

Let us know the area you are looking to advertise in The Smelt and we will be in touch with the best billboard advertising costs possible. Wouldn’t it be great to get your company seen by thousands of people every day? Unleash the power of this highly effective form of outdoor advertising today. 

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