SEO Marketing in Benfieldside

Get in touch

SEO Company in Benfieldside

PromoMedia is a top-rated SEO marketing agency and we have a range of services we carry out to increase online presence in organic search engine results. 

Our SEO strategies can help to improve your online and digital presence, helping to promote and raise awareness of your specific brand, company or service. This balanced approach means that your business will improve in the long run with a natural campaign, leading to increased search traffic, trust and, ultimately, exposure and sales.  

Indeed, natural and managed search engine optimisation is recommended if you want your ranking on Google (and other search engines) to be permanent and consistent. Although many SEO agencies may offer quick results, these need to be carefully considered as penalties can be given to websites that try to deliberately manipulate search results. A positive and balanced campaign will mean that if people either search for your company or whatever you are offering, you are visible and present.

SEO is not a form of advertising as such but is the best practice to ensure that when consumers know of you (often through paid advertising channels), they can find you easily to enquire or purchase. As a professional digital marketing agency, we can advise on effective SEO strategies to help your business, service or product, appear correctly in relevant searches. 

Contact Us

What is SEO?

SEO stands for search engine optimization. It basically entails the management of a website so that it ranks for what it should do; in essence, it means that if somebody is searching for you or what you offer, you appear higher in the search results they are given. 

The job of a search engine, be it Google, Bing, Yahoo or another, is to make sure that the web results that they give a web user (after an organic search) is relevant and what they are looking for.

Correct SEO management means that your website and what you offer is clear to the search engine algorithms, if so, they will place your website high in relevant searches, leading to exposure, enquiries, traffic and sales.   

There are many facets to SEO, and at PromoMedia, we believe that all the elements have to be balanced to be successful; this means that your on-page information and copy should always be up to date, social signals are strong, meta titles and descriptions are enticing and many more factors. 

Request More Information

What Are The Main Factors of Good SEO?

There are several factors that contribute to strong SEO marketing. At PromoMedia, we describe these as "SEO tools". These, and the factors which affect ranking: 

  • Copy - we believe high-quality, unique content that directly answers a search's question and intent is key. We would always encourage web pages to answer a search query with authority, confidence and accuracy. 

  • Site structure - make sure that your site is easy to navigate for a user and also for a search engine to be able to navigate and crawl the pages. A poor site structure can result in pages becoming de-indexed. 

  • Linking - strong internal links, which connect relevant subjects to help a browser answer their question or give them what they are looking for is very important. Internal links should connect up relevant thought processes. External links (links from other websites to you), should come from relevant and trusted sources - perhaps news articles, blogs or reviews of your work, business or product. You should never buy these as you could end up with low-quality links connected to poor websites which have nothing to do with your corpus and user intent.   

  • Social signals - connect your website with your social media channels. Makes navigation easier and makes you digitally joined up. 

  • The freshness of content - SEO isn't something you can once and then think it's done. It's something that needs to be managed at all times, so your website is up to date and not essentially gathering dust on a shelf!

There are hundreds of contributing factors but these are the ones that we believe carry the greatest weight and significance. For more information and a free quote get in touch today. 

How Much Does SEO Cost?

As you can imagine there is no set cost for managing an SEO campaign, it will depend on a number of factors, namely: 

  • The size of the job - some websites are bigger and also need more attention. Some search terms are much more competitive and we will require more work. We will always run an audit and outline how much work we think needs doing before we commence. 

  • Type of assistance required - sometimes a website may just need content marketing, basically, that is improving the on-page elements; the copy, images and videos. Other times, there may be more technical issues and need a site redesign or structure overhaul is needed.

Request a Quote

Can I Manage My SEO Myself?

Yes, many people choose to manage their search engine optimization in-house in order to rank well, however, normally we find that an SEO agency is best placed to start the process for you and get your website into a decent position. After this, your SEO efforts and frequent copy and updates can be complimented with notes and technical advice, such as up to date keyword research and competitor analysis, to make sure that you are keeping on track and making sure that your website continues to rank where you want it to. 

What is a Backlink?

A backlink is an incoming link from another website. Many SEO experts will tell you they are vital to ranking a website. Whilst important they should only ever be natural and real. There are a number of different types of backlinks, including image, as well as text links. When placing or managing these links you will need to understand anchor text and the difference between 'No follow' and 'Do follow' links. Essentially, a 'no follow' link is one that does not pass any trust or authority through to the page. You will find 'no follow' links on sites like Facebook where anyone can add a link to the site. If you have a 'do follow' link you are telling Google the site you are linking out to is trustworthy - if it isn't, you may be hit with a penalty. 

Frequently Asked Questions About Search Engine Optimisation in DH8 0

  1. “There are many people on the internet who seem to offer a guide to SEO, all with different views on what the most important ranking factors are. We are looking to increase our organic search traffic in a natural way. We want to adhere to best practices rather than choosing to shove many keywords onto a page or blog. What do you think makes the best SEO strategy?” Yes you’re right there are lots of people out there who will promise to improve your search engine ranking and lift you up the results pages but you need to be careful who you take SEO advice from. Generally, the search engines are way more intelligent than given credit for and don’t like websites that try to manipulate natural results, tactics just as unnatural link building is rightly frowned upon and even used as a negative SEO tactic. The main piece of SEO advice we would give is to write brilliant content, a well-structured site, strong social signals, fresh content and answer a users intent; basically make your website do what it should!

  2. “What is the difference between search engine marketing and search engine optimization?” There is no difference; they are basically the same thing. Search engine optimization SEO is essentially the process of ranking a web page (it literally could be one page, as Google ranks pages not sites) or a whole website in organic traffic searches to achieve as high a position as possible in search engines with search results.

  3. We are wanting to rank higher in search engines and gain more organic traffic, what are your top tips for improving search engine rankings?  And is there anything to avoid?” Our guide to SEO will give you an overview of what we think are the main points to focus on; basically, we would suggest strong content marketing (copy, images, videos etc) on your web pages and a great user experience. We would avoid heavy link building strategies; these tips should see you positioned well in search engines.

Contact Us for SEO Advice

If you would like more information on how professional search engine optimization could help improve your business or company's natural position in search engine results contact our experienced teams today. 

We will run an SEO audit of your current site to identify problem areas and ways to improve so that you will become more visible to new and existing customers. 

We look forward to hearing from you. 

Contact Us

We cover Benfieldside (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for seo marketing
Hunderthwaite Pittington Eldon Low Beechburn Bournmoor Ramshaw Copley Stillington Cornsay Burnopfield Sherburn Grange Egglesburn Denton Port Clarence Dalton-le-Dale Shield Row St Helen Auckland Running Waters Shincliffe Woodham Eaglescliffe Binchester Blocks Ireshopeburn Croft on Heugh Bishop Auckland Windlestone Wheatley Hill Easington Colliery Binchester Lime Terrace Benfieldside Woodland Kip Hill Old Thornley High Lands Eggleston Gray Street Rookhope Frosterley Perkinsville Malton Leadgate Brandon Village Elvet Hill Durham Greta Bridge Tow Law Aycliffe Village Plawsworth Owton Manor Byers Green Daddry Shield New Coundon North Bitchburn Hartlepool High Forge Barmpton Eastgate Low Lands Bishop Middleham Trimdon Consett Gilesgate Cornsay Colliery Carlbury Tantobie Leamside Greencroft Regent Street Church Kelloe Castle Eden Blackhill High Coniscliffe Portrack Muggleswick South Church Elton Newsham Ingleton Middridge Lanehead Satley Wingate Deaf Hill West Pasture Mount Pleasant Westgate Thringarth Newbiggin Haughton le Skerne High Throston Butterwick North End Hilton Etherley Moor Morton Tinmouth Woodhouses The Sands Mainsforth Fulthorpe Sunniside Hummerbeck Black Banks Coatham Mundeville Elm Tree Dean Bank Wolsingham Cold Hesledon Old Eldon Seaham High Hesleden Faverdale Sunnybrow Chilton Red Hall Queen's Park Broom Hill Dawdon Thorpe Larches Cotherstone Hurworth Place Stanley Crook Pelton Fell Old Wingate Nettlesworth Hart Pity Me Little Newsham Medomsley Ornsby Hill Toft Hill Throston Grange Estate Crookhall Newton Ketton Catchgate Merrybent Page Bank Shotton Colliery Helmington Row Neasham Lane Head Brancepeth Waskerley Flint Hill Hury New Ho Middle Side Bowlees Maiden Law Sandy Carrs Northlea Bank Top Woodham Village Cowshill West Auckland Pierremont Lane Side Monk Hesleden Davy Lamp Chester-le-Street Mount Pleasant Old Town North Close Low Etherley Gilpin Brown South Wingate Castle Dene West Cornforth Ragworth Urlay Nook High Handenhold Shotley Bridge Startforth Low Coniscliffe Stainton Wolviston Langley Moor Thwaite East Howle Pelton Roddymoor West Blackdene Murton Stonebridge Newfield Carrville West Park Brasside Hill End Primrose Hill Leasingthorne Kirk Merrington Oxbridge Thorpe Bildershaw Annfield Plain Etherley Dene East Law Toronto Spennymoor Middlestone Moor Waldridge Neville's Cross Leazes Lynesack Beaumont Hill Templetown Grindon Brignall Newfield White Kirkley Sadberge Townfield Harrowgate Village Redworth Shadforth Archdeacon Newton South Stanley Boltshope Park Quarrington Hill Killhope St Ann's Hill Brotherlee Longhill The Grove West Kyo Station Town Broompark Darlington High Urpeth Cleatlam Hedley Hill Bishopsgarth Tan Hills Preston-on-Tees Evenwood Chester Moor New Kyo Framwellgate Moor Hutton Magna Hamsterley Mill Hope Town Oakenshaw Stranton Littleburn West Rainton Old Cassop School Aycliffe Thinford Ludworth South Moor Holwick Summerhouse Deanery View Sunnydale Esh Winning Great Burdon Crossgate Moor Blackwell Shotton Medomsley Edge Piercebridge High Escomb Norton Bowburn Egglestone Abbey Walworth Old Quarrington Coundon Grange Elm Terrace Hunwick Oxhill Houghton Bank Alum Waters Redford Dyke House Cassop Rift House Whitesmocks Fleming Field Quebec The Middles Trimdon Grange Kelton Crawleyside Middleton-in-Teesdale Ouston Coundon Howlish Croxdale Urpeth Ushaw Moor Quaking Houses New Shildon Harelaw Whorlton Heighington Old Durham Metal Bridge Cockerton Inkerman Edmondbyers The Dene Edmondsley Westlea Newton Bewley High Westwood Coronation Merrington Lane Forest-in-Teesdale Newtown Bowes Walworth Gate Whinny Hill Sherburn Hill Sherburn House Greatham Witton Gilbert Gilmonby Witton Park Esperley Lane Ends Lumley Thicks Bridge End Coxhoe Graythorp South Side Elstob Sherburn Kelloe Knitsley Oak Tree Crook Esh Hardwick Low Dinsdale Mickleton Newton Hall Sheraton Rowley Westwick East Butsfield Billingham Harrowgate Hill Morley Trimdon Colliery Preston-le-Skerne Brandon Great Chilton High Beechburn West View Crookgate Bank Lonton Holmside Langton Barley Mow Whitton Raby Tanfield Phoenix Row Hamsterley Todhills Hurworth Burn Redmarshall Winston Boldron Garmondsway Hurworth-on-Tees Ebchester Delves Whessoe Bryan's Leap Canada Lintz Sockburn Dipton Lanchester Bellevue Lintzgarth Grassholme High Shincliffe Middlestone Gainford High Haswell Thornley Langdon Beck Town Head Kimblesworth Close House Bearpark Egglescliffe Shildon Tanfield Lea Hutton Henry New Hunwick Bollihope Eastbourne Merryoaks Copthill Pickering Nook Horsleyhope Haswell Plough Hart Station Snaisgill Laithkirk Middleton One Row Houghton-le-Side Little Thorpe Bridgehill Wycliffe Low Pittington Seaton Eden Vale Wearhead Barningham East Kyo Brierton Fir Tree Littletown Grange Villa Tudhoe Bishopton Waterhouses Old Stillington Evenwood Gate Pontop Haswell Moor Tursdale Green Head Eldon Lane Aislaby Fishburn Ramshaw Beech Terrace Willington Tudhoe Village Ovington Hummersknott Langley Park New Brancepeth Branksome Sedgefield Hudegate Castleside Bradbury No Place Deneside Iveston Ruffside Carlton Hesleden Coppy Sheep Hill Stanhope Blackhall Rocks Seaton Carew Chilton Lane Billy Row Embleton Browney Oak Street East Blackdene Escomb Killerby Lartington South Pelaw Stockton Grange High Pittington Peterlee West Sherburn Eastlea High Dyke Burnhope Gilesgate Moor Horden Coundongate West Pelton Bolam East Stanley Mowden Ettersgill Rainton Gate Lowe's Barn South Hetton Plawsworth Gate Burtree Ford Barnard Castle Westerton Coal Bank Leeholme Woodside High Stoop Harperley Parkside Woodstone Village Albert Hill Romaldkirk Hobson Witton-le-Wear Middleton St George Craigside Hamsterley Easington Heatherycleugh South Cleatlam Thornley Wynyard Village Dent Bank Aukside New Town Foggy Furze Blackhall Colliery High Friarside West Butsfield East Hedleyhope Briscoe Little Stainton Low Westwood Whinfield Skerne Park Sacriston Houghall Staindrop Newham Grange Mordon Royal Oak Haverton Hill Stony Heap Firth Moor High Etherley Lane Head Stanley Craghead Howden-le-Wear Brafferton Lendings Sunderland Bridge Lintzford Hunstanworth East Briscoe Bowbank Meadowfield Crimdon Park Ferryhill Dalton Piercy Wall Nook Aykley Heads Great Lumley Middleton Butterknowle Tindale Crescent Grangefield Ferryhill Station Hawthorn White-le-Head Cowpen Bewley Beamish Haswell Mountsett Stockton-on-Tees Healeyfield Cockfield Headlam Stainton Grove Clough Dene Throston Moorside Western Hill Rise Carr Tudhoe Grange Longnewton Hartburn Thorpe Thewles Northgrain Hett Roseworth Wackerfield Bedburn St John's Chapel High Clarence Great Stainton Low Spennymoor Scargill High Grange Allensford Lane Head California East Hope Cornforth Belmont Whitehill Drinkfield Foxton Kinninvie Newton Aycliffe Cornriggs Causey Town Kelloe Rushyford Elwick