SEO Marketing in Heather

Get in touch

SEO Company in Heather

PromoMedia is a top-rated SEO marketing agency and we have a range of services we carry out to increase online presence in organic search engine results. 

Our SEO strategies can help to improve your online and digital presence, helping to promote and raise awareness of your specific brand, company or service. This balanced approach means that your business will improve in the long run with a natural campaign, leading to increased search traffic, trust and, ultimately, exposure and sales.  

Indeed, natural and managed search engine optimisation is recommended if you want your ranking on Google (and other search engines) to be permanent and consistent. Although many SEO agencies may offer quick results, these need to be carefully considered as penalties can be given to websites that try to deliberately manipulate search results. A positive and balanced campaign will mean that if people either search for your company or whatever you are offering, you are visible and present.

SEO is not a form of advertising as such but is the best practice to ensure that when consumers know of you (often through paid advertising channels), they can find you easily to enquire or purchase. As a professional digital marketing agency, we can advise on effective SEO strategies to help your business, service or product, appear correctly in relevant searches. 

Contact Us

What is SEO?

SEO stands for search engine optimization. It basically entails the management of a website so that it ranks for what it should do; in essence, it means that if somebody is searching for you or what you offer, you appear higher in the search results they are given. 

The job of a search engine, be it Google, Bing, Yahoo or another, is to make sure that the web results that they give a web user (after an organic search) is relevant and what they are looking for.

Correct SEO management means that your website and what you offer is clear to the search engine algorithms, if so, they will place your website high in relevant searches, leading to exposure, enquiries, traffic and sales.   

There are many facets to SEO, and at PromoMedia, we believe that all the elements have to be balanced to be successful; this means that your on-page information and copy should always be up to date, social signals are strong, meta titles and descriptions are enticing and many more factors. 

Request More Information

What Are The Main Factors of Good SEO?

There are several factors that contribute to strong SEO marketing. At PromoMedia, we describe these as "SEO tools". These, and the factors which affect ranking: 

  • Copy - we believe high-quality, unique content that directly answers a search's question and intent is key. We would always encourage web pages to answer a search query with authority, confidence and accuracy. 

  • Site structure - make sure that your site is easy to navigate for a user and also for a search engine to be able to navigate and crawl the pages. A poor site structure can result in pages becoming de-indexed. 

  • Linking - strong internal links, which connect relevant subjects to help a browser answer their question or give them what they are looking for is very important. Internal links should connect up relevant thought processes. External links (links from other websites to you), should come from relevant and trusted sources - perhaps news articles, blogs or reviews of your work, business or product. You should never buy these as you could end up with low-quality links connected to poor websites which have nothing to do with your corpus and user intent.   

  • Social signals - connect your website with your social media channels. Makes navigation easier and makes you digitally joined up. 

  • The freshness of content - SEO isn't something you can once and then think it's done. It's something that needs to be managed at all times, so your website is up to date and not essentially gathering dust on a shelf!

There are hundreds of contributing factors but these are the ones that we believe carry the greatest weight and significance. For more information and a free quote get in touch today. 

How Much Does SEO Cost?

As you can imagine there is no set cost for managing an SEO campaign, it will depend on a number of factors, namely: 

  • The size of the job - some websites are bigger and also need more attention. Some search terms are much more competitive and we will require more work. We will always run an audit and outline how much work we think needs doing before we commence. 

  • Type of assistance required - sometimes a website may just need content marketing, basically, that is improving the on-page elements; the copy, images and videos. Other times, there may be more technical issues and need a site redesign or structure overhaul is needed.

Request a Quote

Can I Manage My SEO Myself?

Yes, many people choose to manage their search engine optimization in-house in order to rank well, however, normally we find that an SEO agency is best placed to start the process for you and get your website into a decent position. After this, your SEO efforts and frequent copy and updates can be complimented with notes and technical advice, such as up to date keyword research and competitor analysis, to make sure that you are keeping on track and making sure that your website continues to rank where you want it to. 

What is a Backlink?

A backlink is an incoming link from another website. Many SEO experts will tell you they are vital to ranking a website. Whilst important they should only ever be natural and real. There are a number of different types of backlinks, including image, as well as text links. When placing or managing these links you will need to understand anchor text and the difference between 'No follow' and 'Do follow' links. Essentially, a 'no follow' link is one that does not pass any trust or authority through to the page. You will find 'no follow' links on sites like Facebook where anyone can add a link to the site. If you have a 'do follow' link you are telling Google the site you are linking out to is trustworthy - if it isn't, you may be hit with a penalty. 

Frequently Asked Questions About Search Engine Optimisation in LE67 2

  1. “There are many people on the internet who seem to offer a guide to SEO, all with different views on what the most important ranking factors are. We are looking to increase our organic search traffic in a natural way. We want to adhere to best practices rather than choosing to shove many keywords onto a page or blog. What do you think makes the best SEO strategy?” Yes you’re right there are lots of people out there who will promise to improve your search engine ranking and lift you up the results pages but you need to be careful who you take SEO advice from. Generally, the search engines are way more intelligent than given credit for and don’t like websites that try to manipulate natural results, tactics just as unnatural link building is rightly frowned upon and even used as a negative SEO tactic. The main piece of SEO advice we would give is to write brilliant content, a well-structured site, strong social signals, fresh content and answer a users intent; basically make your website do what it should!

  2. “What is the difference between search engine marketing and search engine optimization?” There is no difference; they are basically the same thing. Search engine optimization SEO is essentially the process of ranking a web page (it literally could be one page, as Google ranks pages not sites) or a whole website in organic traffic searches to achieve as high a position as possible in search engines with search results.

  3. We are wanting to rank higher in search engines and gain more organic traffic, what are your top tips for improving search engine rankings?  And is there anything to avoid?” Our guide to SEO will give you an overview of what we think are the main points to focus on; basically, we would suggest strong content marketing (copy, images, videos etc) on your web pages and a great user experience. We would avoid heavy link building strategies; these tips should see you positioned well in search engines.

Contact Us for SEO Advice

If you would like more information on how professional search engine optimization could help improve your business or company's natural position in search engine results contact our experienced teams today. 

We will run an SEO audit of your current site to identify problem areas and ways to improve so that you will become more visible to new and existing customers. 

We look forward to hearing from you. 

Contact Us

We cover Heather (Leicestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for seo marketing
Stoke Golding Saxby Holwell Measham Appleby Magna Shepshed Bufton Redmile Coleorton Moor Harston Elmesthorpe Diseworth Glenfield Stapleton Normanton Cavendish Bridge Freeby Whitwick Swepstone Leicester Forest East Peatling Parva Blaston Six Hills Sutton Cheney Gaulby Eaton Wycomb Stapleford Desford Sibson West Langton Leesthorpe Braunstone Frith Knipton Catthorpe Fenny Drayton Nailstone Cranoe Nether End Bitteswell Stanton under Bardon Withcote Foxton Markfield Barlestone Belton Plungar Clarendon Park Cadeby Wartnaby Sutton in the Elms Cotes Thurnby Lodge Illston on the Hill Broughton Lodges Belvoir Huncote The Valley Goadby Leire Claybrooke Parva Sheepy Magna Saddington Gaddesby Hoby Buckminster Belgrave Sharnford Queensway Old Dalby Gartree Keyham Hoton Orton-on-the-Hill Battram South Wigston Ashby Parva Brooksby Wigston Harcourt Boothorpe Worthington Burrough on the Hill Stoneygate Greenhill Pickwell Ashby Woulds Tonge Wymondham Great Easton Hungarton Thorpe Satchville Lutterworth Croft Easthorpe Rotherby Husbands Bosworth Ratcliffe on the Wreake Waltham on the Wolds Great Stretton Congerstone Burton on the Wolds Belcher's Bar Queniborough East Langton Houghton on the Hill Peatling Magna Asfordby Hill Osgathorpe Frisby on the Wreake Wellsborough Walton Newton Harcourt Far Coton Carlton Burton Overy Church Town Lubenham Upper End Lockington Leicester Forest West Norris Hill Marefield Groby Griffydam Donisthorpe Rothley Woolrooms Upton Ravenstone Croxton Kerrial Wistow Wigston Magna Theddingworth Little Twycross Newtown Unthank Acresford Knighton Fields North Evington Shellbrook Allexton Old Dalby Billesdon Sinope Blackfordby Glooston Tilton on the Hill South Kilworth Skeffington Kilby Bridge Sewstern Blaby Upper Bruntingthorpe Cosby Smeeton Westerby Pinwall Saxelbye Southfields New Swannington Lowesby Bescaby Sheepy Parva Spring Cottage Ibstock Little Dalby Kegworth Brentingby Brascote Normanton le Heath Cotesbach Long Clawson Thurcaston Rushey Mead Scraptoft Stockerston Tur Langton Shawell Littlethorpe Stoney Stanton Great Bowden Braunstone Town Oadby Osbaston Woodhouse Oakthorpe Ashby-de-la-Zouch Stonton Wyville New Parks The Crescent Wilson Loddington Heather Ashby Folville King Street Buildings Aston Flamville Wymeswold Sketchley Old Village Merry Lees Coston Carlton Curlieu Countesthorpe Syston Kibworth Beauchamp Newton Burgoland Whetstone Shearsby Ratby Bondman Hays Snarestone Ragdale Ullesthorpe Botcheston Knighton Shelthorpe Glen Parva Osbaston Hollow Sketchley Castle Donington Swannington Mowsley Shenton Hollycroft Smockington Hugglescote Drayton Hathern King's Norton Prestwold Chilcote Humberstone Garden Sileby Melton Mowbray Muston Foston East Norton Stretton en le Field Laughton Frog Island Walton on the Wolds Ellistown Primethorpe Bilstone Edmondthorpe Arnesby Highfields Hoton Hills Horninghold Hunt's Lane Enderby Knossington Farm Town Sapcote Branston Asfordby Bushby Peckleton Aylestone Park Narborough Atterton Newbold Heath East Goscote Black Friars Saltby Walcote Potter Hill Thurmaston Cold Overton Long Whatton Barsby Donington le Heath Willoughby Waterleys Coalville Shoby Quorndon South Knighton Hemington Kirby Bellars Staunton Harold Bringhurst Mowmacre Hill Burbage Nether Hall Barwell Isley Walton High Cross Misterton Leicester Potters Marston Normanton Turville Three Gates Aylestone Twyford Great Dalby Scalford Dunton Bassett Outwoods Bardon Cossington Knaptoft Packington Cropston Kimcote Cold Newton Hallaton Barton in the Beans Claybrooke Magna Newbold Breedon on the Hill Evington Medbourne Peckleton Common Appleby Parva Oaks in Charnwood Thrussington Sulby Slawston Woodthorpe Market Bosworth Welham North Kilworth Newbold Verdon Newbold Thringstone Birstall Rothley Plain Owston Thurlaston Witherley Church Langton Noseley Swithland Hinckley Agar Nook Kirby Muxloe Goadby Marwood Hose Rearsby Thorpe Langton Swinford Dadlington Barkby Anstey South Croxton Keythorpe Woodhouse Eaves Thurnby Newtown Linford Norton-Juxta-Twycross Halstead Ringing Hill Barrow upon Soar Humberstone Shangton Grimston Gelsmoor Old Ingarsby Boundary Fosse Park Welby Lount Sproxton Field Head Stonesby Wyfordby Bottesford Snibston Barkby Thorpe Market Harborough Wigston Kibworth Harcourt John O'Gaunt Fleckney Thornton Peggs Green Somerby Frisby Eyres Monsell Crown Hills Harby Bagworth Little Stretton Thorpe Arnold Ashby Magna Wigston Parva Gilmorton Thorpe Acre Seagrave Beaumont Leys Gumley Ab Kettleby Odstone Bruntingthorpe Higham on the Hill Mountsorrel Albert Village Rolleston Ratcliffe Culey Garthorpe Eastwell Care Village Rowley Fields Chadwell Westcotes New Found Pool Earl Shilton Launde Abbey Broughton Astley Nevill Holt Loughborough Barkestone-le-Vale Kirby Fields Wanlip Dishley Frolesworth Stathern Burton Lazars The Brand Western Park Little Bowden Shackerstone Great Glen Stoughton Twycross Nether Broughton Church Yard Coleorton Spinney Hills Moira Nanpantan Beeby Kilby West Knighton Tugby Wykin Copt Oak Kirkby Mallory