SEO Marketing in Binley

Get in touch

SEO Company in Binley

PromoMedia is a top-rated SEO marketing agency and we have a range of services we carry out to increase online presence in organic search engine results. 

Our SEO strategies can help to improve your online and digital presence, helping to promote and raise awareness of your specific brand, company or service. This balanced approach means that your business will improve in the long run with a natural campaign, leading to increased search traffic, trust and, ultimately, exposure and sales.  

Indeed, natural and managed search engine optimisation is recommended if you want your ranking on Google (and other search engines) to be permanent and consistent. Although many SEO agencies may offer quick results, these need to be carefully considered as penalties can be given to websites that try to deliberately manipulate search results. A positive and balanced campaign will mean that if people either search for your company or whatever you are offering, you are visible and present.

SEO is not a form of advertising as such but is the best practice to ensure that when consumers know of you (often through paid advertising channels), they can find you easily to enquire or purchase. As a professional digital marketing agency, we can advise on effective SEO strategies to help your business, service or product, appear correctly in relevant searches. 

Contact Us

What is SEO?

SEO stands for search engine optimization. It basically entails the management of a website so that it ranks for what it should do; in essence, it means that if somebody is searching for you or what you offer, you appear higher in the search results they are given. 

The job of a search engine, be it Google, Bing, Yahoo or another, is to make sure that the web results that they give a web user (after an organic search) is relevant and what they are looking for.

Correct SEO management means that your website and what you offer is clear to the search engine algorithms, if so, they will place your website high in relevant searches, leading to exposure, enquiries, traffic and sales.   

There are many facets to SEO, and at PromoMedia, we believe that all the elements have to be balanced to be successful; this means that your on-page information and copy should always be up to date, social signals are strong, meta titles and descriptions are enticing and many more factors. 

Request More Information

What Are The Main Factors of Good SEO?

There are several factors that contribute to strong SEO marketing. At PromoMedia, we describe these as "SEO tools". These, and the factors which affect ranking: 

  • Copy - we believe high-quality, unique content that directly answers a search's question and intent is key. We would always encourage web pages to answer a search query with authority, confidence and accuracy. 

  • Site structure - make sure that your site is easy to navigate for a user and also for a search engine to be able to navigate and crawl the pages. A poor site structure can result in pages becoming de-indexed. 

  • Linking - strong internal links, which connect relevant subjects to help a browser answer their question or give them what they are looking for is very important. Internal links should connect up relevant thought processes. External links (links from other websites to you), should come from relevant and trusted sources - perhaps news articles, blogs or reviews of your work, business or product. You should never buy these as you could end up with low-quality links connected to poor websites which have nothing to do with your corpus and user intent.   

  • Social signals - connect your website with your social media channels. Makes navigation easier and makes you digitally joined up. 

  • The freshness of content - SEO isn't something you can once and then think it's done. It's something that needs to be managed at all times, so your website is up to date and not essentially gathering dust on a shelf!

There are hundreds of contributing factors but these are the ones that we believe carry the greatest weight and significance. For more information and a free quote get in touch today. 

How Much Does SEO Cost?

As you can imagine there is no set cost for managing an SEO campaign, it will depend on a number of factors, namely: 

  • The size of the job - some websites are bigger and also need more attention. Some search terms are much more competitive and we will require more work. We will always run an audit and outline how much work we think needs doing before we commence. 

  • Type of assistance required - sometimes a website may just need content marketing, basically, that is improving the on-page elements; the copy, images and videos. Other times, there may be more technical issues and need a site redesign or structure overhaul is needed.

Request a Quote

Can I Manage My SEO Myself?

Yes, many people choose to manage their search engine optimization in-house in order to rank well, however, normally we find that an SEO agency is best placed to start the process for you and get your website into a decent position. After this, your SEO efforts and frequent copy and updates can be complimented with notes and technical advice, such as up to date keyword research and competitor analysis, to make sure that you are keeping on track and making sure that your website continues to rank where you want it to. 

What is a Backlink?

A backlink is an incoming link from another website. Many SEO experts will tell you they are vital to ranking a website. Whilst important they should only ever be natural and real. There are a number of different types of backlinks, including image, as well as text links. When placing or managing these links you will need to understand anchor text and the difference between 'No follow' and 'Do follow' links. Essentially, a 'no follow' link is one that does not pass any trust or authority through to the page. You will find 'no follow' links on sites like Facebook where anyone can add a link to the site. If you have a 'do follow' link you are telling Google the site you are linking out to is trustworthy - if it isn't, you may be hit with a penalty. 

Frequently Asked Questions About Search Engine Optimisation in CV3 2

  1. “There are many people on the internet who seem to offer a guide to SEO, all with different views on what the most important ranking factors are. We are looking to increase our organic search traffic in a natural way. We want to adhere to best practices rather than choosing to shove many keywords onto a page or blog. What do you think makes the best SEO strategy?” Yes you’re right there are lots of people out there who will promise to improve your search engine ranking and lift you up the results pages but you need to be careful who you take SEO advice from. Generally, the search engines are way more intelligent than given credit for and don’t like websites that try to manipulate natural results, tactics just as unnatural link building is rightly frowned upon and even used as a negative SEO tactic. The main piece of SEO advice we would give is to write brilliant content, a well-structured site, strong social signals, fresh content and answer a users intent; basically make your website do what it should!

  2. “What is the difference between search engine marketing and search engine optimization?” There is no difference; they are basically the same thing. Search engine optimization SEO is essentially the process of ranking a web page (it literally could be one page, as Google ranks pages not sites) or a whole website in organic traffic searches to achieve as high a position as possible in search engines with search results.

  3. We are wanting to rank higher in search engines and gain more organic traffic, what are your top tips for improving search engine rankings?  And is there anything to avoid?” Our guide to SEO will give you an overview of what we think are the main points to focus on; basically, we would suggest strong content marketing (copy, images, videos etc) on your web pages and a great user experience. We would avoid heavy link building strategies; these tips should see you positioned well in search engines.

Contact Us for SEO Advice

If you would like more information on how professional search engine optimization could help improve your business or company's natural position in search engine results contact our experienced teams today. 

We will run an SEO audit of your current site to identify problem areas and ways to improve so that you will become more visible to new and existing customers. 

We look forward to hearing from you. 

Contact Us

We cover Binley (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for seo marketing
Glebe Farm Dorridge Holly Bank Goldthorn Park Rubery Bourne Vale Withymoor Village Woodcock Hill Mushroom Green Kineton Green All Saints Old Hill Hollyberry End Walsall Wood Little Bromwich Aston Ladywood Oakham Oxbarn Lane Head Wordsley Springfield Carol Green Brockmoor Rumbush Lozells Cinder Hill Mill Green Brownshill Green Yardley Palfrey Upper Gornal Parting of the Heaths The Manor New Oscott Four Oaks Stockfield Sutton Coldfield Penn Whitehouse Common Salter Street Longford West Bromwich Mere Green Hall End Wergs Dudley Wood Rotten Row Holly Hall Netherwood Heath Ryders Green Hall Green Balsall Common West Coseley Cradley Heath Foxford Balsall Street Chester Road Titford California Whitlock's End Norton Walsal End Weoley Castle Finchfield Selly Oak Stow Lawn Darlaston Warley Woods Walsgrave on Sowe Stourbridge Doe Bank Hurst Hill Waring's Green Hayley Green Illshaw Heath Barr Common Daisy Bank Dudley's Fields Woodsetton Stivichall Wednesbury Longbridge Coundon Green Nechells Newtown Bescot Nechells Green Upper Witton Woodshires Green Erdington Olton Ladymoor Allesley Bordesley Green Black Patch Cape Hill Woods Bank Bromford Foleshill New Town Row Sparkbrook Packwood Woodway Park Oakeswell End Old Oscott Daw End Little Bloxwich Warstock Hall Green Vicarage Cofton Common Four Oaks Guns Village Vigo Knowle Whiteheath Gate Brookfields Tividale Freezeland Paradise The Knowle Darlaston Green Coundon Buckland End Bilston Castle Vale West Heath Sharmans Cross Soho Cheswick Green Keresley Tollbar End Newbridge Three Maypoles Priestfield Clayhanger Tat Bank The Leys Stoke Aldermoor Short Heath Tibbington Castlecroft Heath Town Stockwell End Lodge Hill Garrets Green Upper Stoke Birches Green Blossomfield Millfields Ettingshall Canley Gardens Temple Balsall Claregate Churchfield Old Dock Lye New Town Tettenhall Halesowen Rood End Stow Heath Tyseley Illey Fallings Heath Yew Tree Norton Green Tudor Hill Netherton Saltley Bowling Green Catherine Cross Edgbaston Whitmore Reans Great Bridge Burnt Tree Charlemont Gornalwood Wallington Heath Rowley Regis Langley Lode Heath Woodside Catherine-de-Barnes Westwood Heath Coombeswood Harden Lower Eastern Green Horseley Heath Stoke Park Sandwell Small Heath Shepwell Green Billesley Lifford Tippity Green March End Handsworth Mount Pleasant Meriden Shirley Heath Dickens Heath Eaves Green Aston New Town Priory Harborne Ley Hill Aldridge Kitt's Green Coventry Yardley Fields Stambermill Wood End Darby End King's Heath Moor Hall Radford Hateley Heath Manor House Batmans Hill Bordesley Pensnett Dudley Digbeth Chapel Green Balls Hill Spring Vale Coal Pool Solihull Lodge Stechford Golds Green Birmingham Catchems Corner Gospel Oak Hockley Cawney Hill Chelmsley Wood Rotton Park Wren's Nest Moxley Ruiton Stoke Heath Showell Green Grove Vale Tile Hill Millison's Wood Brownhills West Lambert's End Park Village Kingstanding Middle Stoke Stone Cross Hurst Green Chadwick End Blakeley Green Woodgate Valley Moor Green Cradley Elmdon Wood Green Wake Green Moseley Village Darby's Hill Smethwick Alderman's Green Court House Green Gib Heath Newton South Yardley Sparkhill Palmers Cross Edgwick Fallings Park Lutley Hall Green Handsworth Wood Eastcote Elston Hall Summer Hill Summerfield Park Ward End Oscott Newbolds Frankley Causeway Green Tidbury Green Fen End Garretts Green Birchfield Box Trees Pelsall Wood Great Heath Pheasey Whitmore Park Pendeford Shire Oak Caldmore Blowers Green Ashmore Lake Kirby Corner Chad Valley Deritend Little Heath Chapel Fields Hall Green Royal Sutton Coldfield Wallbrook Tettenhall Wood Merridale Aldersley Portobello Moseley Monks Park Mesty Croft Goscote Bushbury The Lunt Bearwood Pickford Green Tipton Round's Green Highfields The Straits Leamore Beechwood Compton Wyken Green Walker's Heath Goldthorn Hill Boldmere Tower Hill Berkswell Ocker Hill Russell's Hall Friar Park Grace Mary Estate Benton Green Little London Shirley Fishley Hardwick Princes End Binley Cannon Hill Bloomfield Monmore Green Windmill End Marston Green Short Heath Stoke Reeves Green Watford Gap Walmley Underhill The Flatts Moseley Middle Bickenhill Ten Acres Deepfields Pickford Greenleighs Griffin's Hill Bradmore Selly Park Bishopgate Green Queslett Wood End Perry Barr Blakenall Heath Hay Mills Washwood Heath Spring Bank Lime Tree Park Wednesfield Beech Lanes Four Oaks Park Thimble End Perry Common Hawne Brades Village Oxley Brierley Hill Green Lane Whitley Bordesley Green East Streetly Brown's Green Ryecroft Falcon Lodge Cotteridge Walsall Hockley Heath Parkes Hall The Woods Merry Hill Bournville Eve Hill Castle Bromwich Great Barr Yardley Wood Bell Green Draper's Fields Pelsall Gravelly Hill Parkfield Earlsdon Bacon's End Albion Sheldon Catshill Coseley St Chads Allesley Green Ulverley Green Red Hill Willenhall New Cross Spring Vale Brandwood End Harvills Hawthorn Penn Fields Wolverhampton Hawkesley Hilltop The Coppice Merry Hill Green Lanes Bradley Tilehouse Green Kates Hill Londonderry Shenley Fields Pinley Gardens Northfield Lower Stoke Springs Mire Henley Green Willenhall Bromley Oldwich Lane Hill Wood Hamstead Brickhouse Farm Perry Tipton Green Elmdon Heath Kingswinford Lapal Shelfield Bentley Winson Green Turves Green Springfield Darley Green Scotlands Bentley Heath Bartley Green Witton Tividale Hall Hill Top Hockley Potter's Green Haden Cross King's Norton King's Hill Tile Cross Birchills Dibdale Summerford Place Springfield Black Lake New Dock Bournbrook Church End Gibbet Hill Hampton in Arden Oldbury Westwood Gardens Wednesbury Oak Wellington Place Swan Village Spon End Brownhills Leighswood Gosford Green Ridge Hill Hasbury Rough Hay Solihull Low Hill Shard End Roughley Kingshurst Bloxwich Barston Colehall Heath End Wollaston Neachells Bushbury Hill Banners Gate Maney Lodge Green Scott's Green Wollescote Acocks Green Balsall Monkspath Nordley Hill Billesley Common Dixon's Green Dudley Port Rough Hills Toll End London Fields Stirchley Old Swinford Primrose Hill New Invention Balsall Heath The Chuckery Gilbertstone Beechwood Gardens Stubber's Green Swan Village Lanesfield Portway Stockland Green Pinley Ettingshall Park Wood Hayes Greets Green Ladywood Sedgemere Rowley's Green Loxdale Fordbridge Amblecote West Smethwick Harvest Hill Lee Bank Blakenhall Cheylesmore Lower Bradley Woodgate Alcester Lane's End Wootton Green Canley Perry Beeches Pinkett's Booth Packwood Gullet Tyburn Short Cross Ashmore Park Brandhall Wightwick Vauxhall Hill Hook Quarry Bank Highgate Ridgacre New Mills Baptist End Hart's Hill Woodcross Blackheath Copt Heath Rushall Lyndon Green Langley Green Pleck Lower Gornal Wylde Green Highter's Heath The Delves Bickenhill Golds Hill Greet Knowle Grove Lyndon Mayer's Green Heronfield Sedgley Wyken Minworth Reddicap Heath Pedmore Hasluck's Green Hill Upper Eastern Green Bramford Hawkes End County Bridge Bradnock's Marsh Whoberley Lea Hall Hillfields Old Fallings Church Hill Streetly Hill and Cakemore Finham Tansley Hill Fordhouses Dunstall Hill Flint's Green Roseville Meer End Wall Heath Upper Ettingshall Alum Rock Shirley Street Pype Hayes Bunker's Hill Bristnall Fields Hodgehill New Town Holbrooks