Media Planning in Whaddon

Get in touch

Media Planners in Whaddon

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in MK17 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Whaddon for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Whaddon

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Whaddon (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Iver Preston Bissett Egypt Boarstall Baker's Wood Parslow's Hillock Owlswick Heath End Bierton Hyde Heath Botolph Claydon The Bowl Dinton Fleet Marston Lee Gate Loosley Row Tinkers End Farnham Park Stoke Goldington Buckmoorend Elmhurst Rockwell End Oakley Northall Pednor Bottom Newton Blossomville Bragenham Church End Hardwick East Claydon Church End Hyde End Springfield Winterhill New Denham Lillingstone Dayrell Bockmer End Coleshill Lye Green Calverton Butler's Cross Wroughton Park Littlecote Little Frieth Hoggeston Frieth Hunt's Hill Westcott Horton Wharf Sprig's Alley Monkston Park Seer Green Wing Giffard Park Latimer South End Two Mile Ash Fishermead Gibraltar Lower North Dean North End Tyringham North Marston Meadle Wingrave Bovingdon Green Hazlemere Flowers Bottom Diggs Buckland Common Moor End Halton Wycombe Marsh Beachampton Lower Cadsden Old Farm Park Edlesborough Ham Green Foscote Water Stratford Shabbington Bleak Hall Little Brickhill Hollingdon Holly Green Ledburn Chalfont St Peter Caldecotte Penn Street Swan Bottom Newport Pagnell Chilton Nup End Chackmore Grendon Underwood Darvillshill Dadford Lower Pollicott Beanhill Blakelands Goddards Fern Tyler's Hill Horsleys Green Kingsash Atterbury Tinkers Bridge Victoria Park Holmer Green Hazeley Denham Fulmer Lillingstone Lovell Penn Bottom Tetchwick Walton Castlethorpe Great Horwood Bledlow Willen Park Bletchley Long Crendon Wavendon Gate Loughton Boveney Fort End Coombe Marlow Common Calvert Pennyland Wardrobes Bennett End Longwick Little Wood Corner Little Kingshill Singleborough St Leonards Shenley Wood Pond Park Ivinghoe Edgcott Burnham Kingsmead Ravenstone Little Linford Thornton Bishopstone Botley Crownfield Stoke Hammond Grove Walter's Ash Iver Heath Askett Lee Common Emerson Valley Great Kimble Dorton Bolter End Dunsmore Green End Richings Park Cublington Little Crawley Tylers Green Newlands Chetwode Rotten Row Cholesbury Emberton Ascott Greatgap Shenley Lodge Mursley Brinklow Waddesdon Wilton Park Moor Common Winslow Fingest Mount Pleasant Brill Wotton Underwood Mill End Codmore Bolbeck Park Amersham Common Tatling End Lower Woodend High Wycombe Oxley Park Orchard Leigh Woodhill Whelpley Hill Cadmore End Great Brickhill Crafton Chalfont St Giles Olney Upper Pollicott Slapton Nether Winchendon Kingston Stratford Fields Blue Bridge Hitchambury Waterside Newton Longville California Bottrells Close Sherington Poundon Leckhampstead Barton Hartshorn Dunton North Crawley Gayhurst Westbury Browns Wood Pheasants Beamond End Kiln Farm Bradenham Creslow Taplow Lathbury Clanking Hillesden Ballinger Bottom Westcroft Rush Green Long Street Stokenchurch Buckland Lower End Lenborough Stoke Poges Higher Denham Shenley Church End Downley Stony Green Woolstone Monkston Cores End Bryant's Bottom Marlow Bottom Jordans Middle Green Rooksley Widmer End Booker Quarrendon Hilltop Woughton Park Cheddington Lavendon Hodge Lea Hedgerley Green Water Eaton Peartree Bridge Grange Farm Terrick Colstrope Salden Linford Wood Ivinghoe Aston Church End Woburn Sands Radclive Wymbush Aston Clinton Chartridge Hedsor Downs Barn Cryers Hill Stewkley Wooburn Common Burroughs Grove Lower Bois Church End Soulbury Shalstone Lower Hartwell Thorney Far Bletchley Greenlands Knotty Green Great Hampden Akeley Great Hivings Fawley Bottom Woodrow Chalfont Grove Loudwater Page Hill Rowsham Whaddon Stoke Green Wendover Ashley Green Padbury Farnham Common Bury End Bucklandwharf Simpson Austenwood Terriers Holtspur Wolverton Mill Redland End Medmenham Turville The Lee Hawridge Hedgerley Oakhill The City Ford Berghers Hill Forty Green Leadenhall Little London Wolverton Mill South Stratton Chase Hollybush Hill The Badgers Micklefield Moulsoe Broughton Fawley Walton Hall Marsworth Clayhill Haversham Bellingdon Heelands Hedgerley Hill Whiteleaf Ickford Brook End Weston Underwood Manor Park Shenley Brook End Wheeler End Lake End World's End Littleworth Corner Wendover Dean Verney Junction Great Linford Burcott Startop's End Bledlow Ridge West End Lower Weald Southend Upper Weald Hardmead Clifton Reynes Southcourt Burcott Marlow Oving Worminghall Granborough Gawcott Turweston Tongwell Elfield Park Little Hampden Wexham Street Pitch Green Wolverton Mill East Hanslope Dorney Well End Petsoe End Middleton Knowlhill Penn Mentmore Newtown Broughton Bradwell Abbey Wooburn Moor Summer Heath Waterend Monks Risborough Aston Sandford Saunderton Northfield Turville Heath Walton Court Tingewick Northend South Heath Townsend Cold Brayfield Crownhill Little Kimble Studley Green Drayton Parslow Alscot Bourne End Hotley Bottom Kimble Wick Oldbrook Neath Hill Bancroft Park Woughton on the Green Tilbrook Rout's Green Beacon's Bottom Upper North Dean Love Green Great Kingshill Flackwell Heath Lacey Green East End Campbell Park Little Boys Heath Asheridge Woodham Lower Ascott Fullers Slade Newton Leyes Bradwell Stony Stratford Coffee Hall Nash Ley Hill Greenleys Ashland Hambleden Wood Green Little Chalfont Shreding Green Lane End Kents Hill Stewkley Dean Heath End Fenny Stratford Twyford Skirmett Sills Yard Saunderton Farnham Royal Pitstone Piddington Westlington Wavendon Ditchfield Buffler's Holt Chearsley Stonebridge Lee Clump Old Wolverton Easington Redmoor Layters Green Griffitts Yard Little Horwood Pitchcott Walton Manor Filgrave Little Missenden Chivery Sheepridge Stone Sedrup Ballinger Common Mop End Chessmount Nash Lee Willen Hunt's Green Great Missenden Broughton Crossing South End Wooburn Green Winchmore Hill Lent Walton Stacey Bushes Ludgershall Middle Claydon North Lee Bancroft Speen Charndon Nearton End Wooburn Linden Village Gerrards Cross Astwood Dorney Reach Bedgrove Lent Rise Caldecote Warrington Walnut Tree Chenies Middle Weald Amersham on the Hill Steeple Claydon Stoke Mandeville Mundaydean Bottom Pitstone Green Downhead Park Watermead Aston Abbotts Mantles Green West Wycombe Green Hailey Brook End Weedon Amersham Marsh Gibbon Littleworth Common Netherfield Chalkshire Chisbridge Cross East Burnham Barley End Upton Tattenhoe Cressex Quainton Little Marlow Beaconsfield Furzton Lake Chesham Tathall End Smokey Row Chesham Bois Tickford End Parmoor Adstock Honeyburge Kingswood Towerage Whitchurch Skittle Green Conniburrow Rose Hill Aylesbury Langley Corner Berryfields Hillesden Hamlet Fulwell Mobwell Marsh Dagnall Ashendon Bye Green Radnage Fox Milne Naphill Willen Lake Buckingham Furzton Church End Upper Winchendon Great Holm Ibstone Ilmer Green End Horton Saunderton Lee Horn Hill Shipton Lee Forty Green Bow Brickhill Pitstone Hill Biddlesden Amersham Old Town Denbigh West Haydon Hill Hulcott Weston Turville Pednormead End Maids Moreton Wolverton Bradville Central Milton Keynes Eaglestone Kingsey Pheasant's Hill Milton Keynes Village Milton Keynes Ellesborough Medbourne Swanbourne George Green Princes Risborough Haddenham Danesfield Bradwell Common Hughenden Valley Addington Little Ickford Drayton Beauchamp Stantonbury Spurlands End Cuddington Shipton Horsenden Thornborough Chicheley Sands Chalfont Common Widmoor Upper Hartwell Prestwood New Bradwell Whitney