Media Planning in Winchmore Hill

Get in touch

Media Planners in Winchmore Hill

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in HP7 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Winchmore Hill for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Winchmore Hill

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Winchmore Hill (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Bellingdon Shenley Lodge Sills Yard Fulwell Layters Green Tattenhoe Gayhurst Downley Horton Farnham Park Saunderton Verney Junction Salden Stony Green Tathall End Marsworth Terriers Hedgerley Lane End East Burnham Oakley Winterhill Bryant's Bottom Green End Calvert Brook End Walter's Ash Lower End The City Stoke Poges Quainton Upper North Dean Hazlemere Forty Green Pheasants Shipton Lee Stonebridge Pond Park Colstrope Kingswood Knotty Green Newtown Farnham Common Fawley Astwood Church End Newport Pagnell Parslow's Hillock Conniburrow Middle Weald Ascott Wilton Park Coleshill Loosley Row Loudwater Skittle Green Simpson Wolverton Waterside Whitney Seer Green Mantles Green Shenley Church End Manor Park Upton Tickford End Studley Green Amersham Common Longwick Flackwell Heath Chartridge Far Bletchley Old Wolverton Greenleys Pednormead End Green End Cold Brayfield Mobwell Tyler's Hill Hardwick Weston Underwood Whelpley Hill Neath Hill Lower North Dean Tinkers Bridge Sherington Woodham Rowsham Prestwood Dagnall Buckingham Lent Rise Newlands Saunderton Lee Willen Park Knowlhill Great Holm Woughton on the Green Bledlow Denbigh West Tingewick Gawcott Rockwell End Ashland Medbourne Quarrendon Bennett End Broughton Hulcott Hyde Heath Horn Hill Hunt's Green Sheepridge Wooburn Common Chalfont Grove Hillesden Hamlet Dadford Biddlesden Mursley Danesfield Grange Farm Forty Green Berryfields Holly Green Ham Green Hedgerley Hill Chackmore Denham Great Linford Loughton Radnage Summer Heath Turweston Dinton Wolverton Mill Rotten Row Two Mile Ash Bow Brickhill Marlow Coombe Aston Clinton Baker's Wood Lathbury Tinkers End Thornton Startop's End Hughenden Valley Crownhill Towerage South End Page Hill Woodhill Bradenham Ledburn North End Little Missenden Burcott Bancroft Park Wendover Greatgap Amersham Old Town Moor End Petsoe End Smokey Row Elmhurst Nash Hollingdon Pitchcott Kiln Farm East Claydon Alscot Walnut Tree The Bowl Wendover Dean Easington Little Wood Corner Little Linford Wingrave Walton Manor Lillingstone Lovell Fishermead Botolph Claydon Sprig's Alley Padbury Bottrells Close Boveney Gibraltar Penn Street Sedrup Hawridge Lower Bois Butler's Cross St Leonards Furzton Mentmore Linden Village Skirmett Peartree Bridge Little Horwood Lower Ascott Asheridge Chicheley Lye Green Browns Wood Cholesbury High Wycombe Walton Hall Milton Keynes Piddington Whaddon Ilmer Pitch Green Bradwell Beachampton East End Chalfont Common Hodge Lea Parmoor Walton Medmenham Chesham Bois Wolverton Mill South Fort End Dunsmore Little Brickhill Watermead Warrington The Lee Chivery Wycombe Marsh Drayton Parslow Chearsley Weedon Adstock Bleak Hall Rose Hill Spurlands End South Heath Long Crendon Lower Pollicott Ivinghoe Horsenden Wymbush Elfield Park Burroughs Grove Woughton Park Kingsey Lillingstone Dayrell Bierton Dorney Marlow Common Hunt's Hill Sands Tatling End Botley Lent Codmore Beaconsfield Ditchfield Moulsoe Iver Heath Goddards Great Hivings Whitchurch Clayhill Penn Water Stratford Pednor Bottom Bishopstone Stratford Fields South End Richings Park Burnham Heath End Horsleys Green Pennyland Woburn Sands Wheeler End Stone Chesham Grove Mop End Flowers Bottom Widmoor Creslow Hillesden Great Kimble Wexham Street Wardrobes Lower Hartwell Newton Leyes Springfield Wooburn Wooburn Moor Ballinger Bottom North Crawley Woolstone Langley Corner Brill Holtspur Griffitts Yard Twyford Kingsash Waddesdon Hyde End The Badgers Stratton Chase Lee Gate Mundaydean Bottom Lee Common Granborough Newton Longville Eaglestone Bragenham California North Marston Westlington Hedsor Church End Stewkley Beacon's Bottom Walton Court Ibstone Wood Green Lavendon Orchard Leigh Pheasant's Hill Southcourt Crownfield Hanslope Leadenhall Great Kingshill Bye Green Barley End Slapton Owlswick George Green Lower Woodend Hambleden Wroughton Park Honeyburge Ashendon Buckmoorend Caldecote Singleborough Northend Micklefield Shenley Brook End Lower Weald Chessmount Aston Abbotts Monkston Park Upper Winchendon Water Eaton Church End Aston Sandford Widmer End Fenny Stratford Darvillshill Great Missenden Cheddington Leckhampstead Jordans Taplow Upper Hartwell Gerrards Cross Lake End Diggs Central Milton Keynes Austenwood Ley Hill Great Brickhill Naphill Middleton Beamond End Broughton Crossing Willen Lake Willen New Denham Rooksley Brook End Booker Great Horwood Monkston Winslow Stoke Hammond Aylesbury Chetwode Kingsmead Marsh Bedgrove Stacey Bushes Kents Hill Ballinger Common Tyringham Lower Cadsden Westcott Waterend Little Kingshill Oving Wooburn Green Upper Pollicott Bancroft Lacey Green Cadmore End Stokenchurch Holmer Green Cuddington Chenies Campbell Park Shenley Wood Bradville Church End Furzton Lake Shabbington Bovingdon Green Littlecote Turville Heath Burcott Shreding Green Buffler's Holt Milton Keynes Village Great Hampden Nearton End Worminghall Bourne End Redland End Wing Hilltop Turville Lee Clump Nup End Hitchambury Fox Milne Beanhill Bradwell Common Kimble Wick Bucklandwharf Whiteleaf Redmoor Stoke Mandeville Nether Winchendon Little Marlow Buckland Well End Downhead Park Addington Bledlow Ridge Hotley Bottom Preston Bissett Nash Lee Speen Westbury Princes Risborough Bury End Victoria Park Middle Claydon Egypt Tetchwick Littleworth Corner Thorney Tylers Green Edlesborough Penn Bottom Little London Little Boys Heath Swan Bottom Littleworth Common Dunton Walton Mill End Heath End Clifton Reynes Little Frieth Blue Bridge Linford Wood Emberton Horton Wharf Cryers Hill Mount Pleasant Stoke Goldington Northfield Ivinghoe Aston Pitstone Green Calverton Radclive Little Chalfont Marsh Gibbon Wavendon Gate Atterbury Stoke Green Frieth Haydon Hill Charndon Fleet Marston Kingston Oxley Park Cressex Thornborough Barton Hartshorn Poundon Higher Denham Broughton Clanking Halton Love Green Tongwell Oakhill Amersham Oldbrook Monks Risborough Fingest Stantonbury Green Hailey Wavendon Terrick Dorney Reach Wolverton Mill East World's End Hollybush Hill Boarstall Caldecotte Shalstone Marlow Bottom Wotton Underwood Dorton Farnham Royal Netherfield Haddenham Crafton Askett Maids Moreton Fullers Slade Saunderton Bolter End Woodrow Meadle Steeple Claydon Latimer Heelands Foscote West End Church End Ravenstone Drayton Beauchamp Hedgerley Green Pitstone Hill Bockmer End Long Street Chisbridge Cross Soulbury Hazeley Giffard Park Emerson Valley Ashley Green Upper Weald Coffee Hall Hoggeston Townsend Bolbeck Park Castlethorpe Brinklow Akeley Rush Green Stony Stratford Ellesborough Iver Fulmer Chalfont St Giles Chalkshire Cores End Shipton Filgrave Little Hampden Old Farm Park Little Kimble Greenlands Tilbrook Fern Chalfont St Peter New Bradwell Little Crawley Weston Turville Westcroft Blakelands Hardmead Middle Green Northall Buckland Common Newton Blossomville Ford Swanbourne North Lee Berghers Hill Bradwell Abbey Haversham Southend Fawley Bottom Edgcott Bletchley Stewkley Dean Rout's Green Pitstone Cublington Lenborough Ickford Downs Barn Grendon Underwood West Wycombe Ludgershall Chilton Amersham on the Hill Moor Common Little Ickford Olney Winchmore Hill