Media Planning in Key Green

Get in touch

Media Planners in Key Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CW12 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Key Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Key Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

Other locations available for media planning
Dukesfield Skellorn Green Hollinsgreen Burton Broomhill Mossend Goostrey Tattenhall Great Barrow Grappenhall Norbury Little Neston Westbrook Hebden Green Helsby Lacey Green Grange Puddinglake Heatley Alsager Arclid Green Ellesmere Port Wildboarclough Booth Green Little Stanney Rainow Church Minshull Tiverton Sutton Weaver Stenhills Henbury Tilston Lower Withington Guilden Sutton Backford Bosley Stockton Heath Lache Hightown Houghton Green Brown Moss Hough Great Sutton Winwick Quay Haslington Woolfall Great Sankey Sowcar Kerridge Cobbs Rowton Moor Higher Runcorn Martin's Moss Barthomley Newtown Hurdsfield Faddiley Castletown Paddockhill Aston Heath Lea by Backford Alvanley Ledsham Sandiway Moss Bank Somerford Booths Wigshaw Swanwick Green Daresbury Brownlow Heath Ditton Swanley Town Fields Stretton Radnor Tarvin Sands Hermitage Green Beeston-brook Davenport Green Beechwood Lowerhouse Prince Hill Old Hall Cross Lane Newtown Great Warford Styal Blacon Arley Mottram St Andrew Booth Bank Egerton Green Tilstone Fearnall Hulme Saighton Holmes Chapel Moore Hoole Bank Swan Green Dutton Smith's Green Westy Wettenhall Saughall Little Heath Hampton Heath Oakhanger Churton Broken Cross Fowley Common Widnes Keckwick Morley Green Twiss Green Blakelow Hatchmere Monk's Heath Sandlow Green Tytherington Birchwood Appleton Park Sound Mow Cop Wright's green Tarvin Plemstall Swettenham Little Bollington Hankelow Coppenhall Bunbury Heath Rode Heath Marsh Green Thurlwood Dee Banks Halton Village Cholmondeston Clive Halton View Brassey Green Highlane Darnhall Sworton Heath Larden Green Hockley Wilkesley Higher Carden Chorlton Lane Aston juxta Mondrum Moorside Burwardsley Englesea-brook Stanlow Padgate Willaston Occlestone Green Butley Town Hilltop Lymm Aldford Spurstow Holtridge Cuckoo's Nest Shell Green Crewe Gatesheath Daleford Salterswall Wells Green Gravel Hob Hill Cloud Side Lane Ends Basford Lach Dennis Lower Stretton Stoak Ashton Hayes Roughhill Boots Green Dunham-on-the-Hill Wincham Dodleston Shavington Illidge Green Lawton Heath End Lea Green Clotton Common Walley's Green Frandley Hough Green Burland Marton Green Pownall Park Bradley Poynton Fourlanes End Duddon Haymoor Green Hodgehill Ebnal Wardsend Dudlow's Green Sutton Green Wettenhall Green Newtown Kemincham Brindley Mouldsworth Lower Pexhill Dane in Shaw Arthill Ackers Crossing Sydney Beeston Pot Bank Harden Park Hallowsgate Lower Walton Rease Heath New Mills Midway Wincle Milton Green Bewsey Row-of-trees Hatton Comberbach Lowcross Hill The Valley Malkin's Bank Higher Marston Higher Hurdsfield Norton Peckforton Whitecross Wood Head Overton Nova Scotia Aston Utkinton Haughton Coddington Cuerdley Cross Calrofold Fuller's Moor Howley Rocksavage Penketh Littleton Kingsley Hampton Green Alpraham Cuddington Heath Boughton Wirswall Brereton Heath Eaton Ollerton Bruera Moss Side Clutton Cooksongreen Moston Willaston Snow Hill Lightwood Green Westfield Heath Onston Knolls Green Higher Wincham Langley Blakenhall Fulshaw Park Cold Moss Heath Bottom-of-the-Oven Norcott Brook Anderton Newtown Farnworth Newton Greenbank Over Tabley Shaw Heath Calveley Lower Peover Adder's Moss Norley Wrenbury-cum-Frith Vicarscross Christleton Newsbank Chowley Buerton Moss Town Park Bollington Upton Rocks Butt Green Byley Marshfield Bank Slaughter Hill Bunsley Bank Rudheath Woods Park View Barton Croxton Green Hale Bunbury Paddington Hoo Green Aston Brookvale Barnton Disley Newton Frodsham Hetherson Green Pickmere Wood Lanes Littler Lawton-gate Whirley Grove Stoneley Green Handley Quoisley Wornish Nook Great Budworth Appleton Thorn No Man's Heath Lyme Green Lostock Gralam Whitby Marton Kingswood Somerford The Brow Sandbach Heath Ridley Crewe-by-Farndon Gauntons Bank Cotebrook Duddon Heath Moston Green Buerton Hoofield Wardle Birchwood Centre Deansgreen Higher Whitley Higher Wych Neston Higher Disley Manley Warrington Woodworth Green Kingswood Brownlow Wistaston Green Nantwich Rushton Sandymoor Hartfordbeach Middlewich Bunbury Commons Hollyhurst Woolston Waverton Ness Holt Mere Norbury Common Higher Burwardsley Ince Gleadsmoss Bradley Mount Upton Burford Yatehouse Green Howbeck Bank Huntington Hunsterson Bostock Green Harthill Wistaston Pewterspear Hale Bank Delamere Barrowmore Estate Stoke Bank Davenport Sound Heath Gemini Maw Green Preston on the Hill Glazebury Wheelock Heath Prestbury High Legh Whitbyheath Merelake Stowford Cranage Pinsley Green Styal Cross Wardle Bank Weston Greenlooms Ettiley Heath Arley Green Longbarn Greendale Rainowlow Swettenham Heath Whisterfield Lane End Clannor Heath Kelsall Morley Lower Kinnerton Simm's Cross Middlewood Picton Woodbank Stonyford Weaverham Bickleywood Hapsford Tarporley Abbot's Meads Gawsworth Westminster Park Lane Ends Halton Lea Croft Siddington Heath West Bank Dock Estate Worleston Culcheth Higher Shurlach Pott Shrigley Crewe Green Antrobus Winnington Ravensmoor Bucklow Hill Castlefields Balderton Gorse Covert Boughton Heath Upper Threapwood Danes Moss Gurnett Cinnamon Brow Lindow End Broomedge Higher Poynton Crow Wood Elton Green Smethwick Green Buglawton Mickle Trafford Fearnhead Hood Manor Kidnal Budworth Heath Oakgrove Grange Wimbolds Trafford Hooton Knutsford Rodeheath Little Barrow Chapel End Bank Quay Higher Walton Over Peover Duddon Common Statham Havannah Hand Green Blackbrook Hatton Heath Marston Tilstone Bank Norton Cross Weston Martinscroft Kettleshulme Outlet Village Hulme Walfield Belgrave Stanthorne Lingley Mere Arclid Locking Stumps Rixton Saltney Shocklach Green Wrenbury Heath Twemlow Green Barrow's Green Hillcliffe Church Lawton Handbridge Rudheath Hoole Longford Upton Chorley Audlem Hough Manley Common Newhall Timbersbrook Stud Green Weston Sandbach Dallam Whatcroft Astbury Ginclough Daresbury Delph Palace Fields Barnett Brook Dean Row Macclesfield Peover Heath Finney Green Allgreave Moston Lawton Heath Lea Forge Barnhill Booths Hill Gorstella Ball o' Ditton Acton Bridge Dones Green Bruche Four Lane Ends Newton Acton Checkley Green Wheelock Wervin Two Mills Marthall Astmoor Wilmslow Park Rhuddall Heath Red Bull Jodrell Bank Stapeley Leftwich West Heath Broxton Hope Green Childer Thornton Moblake Kinsey Heath Eccleston Whiteley Green Elton Kenyon Callands Longmoss Higherfence Oakwood Oldcastle Heath Backford Cross The Bank Rushgreen Sproston Green Bridge Trafford Pulford Runcorn Higher Bunbury Over Brown Knowl Lower Bunbury Warmingham Burleydam Balterley Heath Hollowmoor Heath Longhill Thorns Green Bickley Moss Bath Vale Shotwick Newtown Farndon Hollins Green Brownedge Tatton Dale Stamford Bridge Boothsdale Astbury Marsh Marbury Hollinfare Fivecrosses Aldersey Park Broomhall Green Puddington Birch Heath Hargrave Brickhouses Siddington Church Green Sutton Lane Ends Snelson Kerridge-end Moss End Horton Green Windle Hill Lower House Weetwood Common Walgherton Over Knutsford Appleton Dale Brow Lower Whitley Caldecott Green Mossley Orchard Park Coppenhall Moss Burton Cuddington Murdishaw Latchford Kingsmead Rowton Chelford Wybunbury Hunsterson Four Lane End Bradfield Green Fanshawe Elworth Crabtree Green Birchwood Park Danebank Adlington Meadowbank Gleadmoss Spen Green Brookhouse Green Bridgemere Davenham Blackden Heath Preston Brook Bache Barrows Green Ashley Lugsdale Wolverham Chester Coxbank North Rode Hassall Grange Oakmere Smithy Green Spenmoss Hack Green Lower Carden Oughtrington Weston Point Milners Heath Moss Houses Betchton Heath Thornton-le-Moors Oscroft Chorlton Bulkeley Netherton Nether Alderley Gibb Hill Swanbach Abbot's Mead Cross o' th' Hill Withington Green Bradley Green Congleton Wilderspool Shocklach New Pale Alderley Edge Kermincham Heath Eaton Hall Broken Cross Noonsun Overpool Moss Lane Bollington Cross Gallantry Bank Edge Green Radway Green Crowton Aldersey Green New Lane End Woodhey Green Mollington Whitley Reed Buckoak Radmore Green Malpas Duckington Macclesfield Forest Brookhouse Wilmslow Collins Green Upton Heath Bate Heath Little Sutton Doe Green Little Leigh Tabley Hill Allostock Halton Brook Bradwall Lingley Green Birchall Moss Willington Corner Cross Town Gorstage Hulseheath Huxley Parkgate Curzon Park Wharton Green Feldy Clive Green Marton Croughton Burtonwood Sankey Bridges Key Green Bradeley Green Walker Barn Lostock Green Glazebrook Thelwall Barbridge Newtonia Little Warford Clark Green Checkley Lower Heath Hassall Green Mobberley Little Budworth Bartington Scholar Green Handforth Whitehouse Bickley Stretton Foxwist Green Marley Green Woolstanwood Danebridge Threapwood Winsford Warren Wharton West Bank Piper's Ash Eaton Capenhurst Rostherne Barrets Green Hatherton Manor Park Hallwood Park Plumley Hartford Northwich Wimboldsley Hinderton Smallwood Bell o' th' Hill Bickley Town Minshull Vernon Winterley Bickerton Bradwall Green Kingsway Whitegate Brereton Green Lunts Heath Brown's Bank Royal's Green Ness Little Town Windmill Hill Diggle Green Wades Green Ruloe Clifton Clotton Risley Winwick Mere Heath Poulton Moulton Manor Park Way's Green Day Green