Media Planning in Dawn

Get in touch

Media Planners in Dawn

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in LL22 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Dawn for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Dawn

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Dawn (Clwyd)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Pen-y-stryt Wepre Drury Lane Mold / Yr Wyddgrug Llidiart Annie Cloy Tremeirchion Flint / Y Fflint Prion Pentre Pant Efenechtyd Llan-y-pwll Pen-llain-wen Darland Hope / Yr Hôb Pentre Ponterwyl Bridge End Redbrook Pennant Nant Alyn Glasfryn Pennant Acrefair Corwen Pwll-du Trefechan Higher Shotton Graianrhyd Tan-y-Graig Blue Bell Estate Buckley / Bwcle Pentre Hafod-y-Green Pentre Halton Gellifor Garizim Bont-newydd Bryn y Castell Garden Village Chirk Green Arowry Cilcain Pandy Pandy Trevor Uchaf Llong Little Green Pentre Pen-y-cae Marchwiel Llanrwst Groesffordd Marli Hendre Berwyn Brymbo Copenhagen Babell Llwyneinion Llangollen Pen-rhewl Hendrerwydd Mount Sion Bronington Gresford Tan-y-Lan Nantglyn Pant-pastynog Gwernaffield-y-Waun Gyfelia Hên-efail Pont-y-pant Garth Tywyn Pentre-dwfr Ty'n-y-cefn Gwytherin Pantasaph Mynydd Isa Llanelidan Leadmill Penmaenmawr Pentre'r-felin Pont Cysyllte Little Arowry Cefn-eurgain Rhosymadoc Rhydlydan Drury King's Mills Big Mancot Llanbedr-Dyffryn-Clwyd Pentrefelin Cefn-y-bedd Chirk / Y Waun Pentre Bach Pwll-melyn Commins Lawnt Nant-y-Patrick Soar Merehead Talwrn Pont-y-blew Rhôs-on-Sea Rackery Clocaenog Gorsedd Rhosymedre Tallarn Green Gyffin Abergele Mostyn Bradley Pant Llanddulas Brynmorfudd Leeswood / Coed-Llai Greenfield / Maes-Glas Walwen Green Knolton Ochr-y-foel Little Acton Maeshafn Glyn Ceiriog Kinmel Bay / Bae Cinmel Dyserth Moel-y-crio Pont-Cyfyng Groes Dre-gôch Pentre-Llanrhaeadr New Brighton Ty'n-y-groes Pentre-tafarn-y-fedw Llwynmawr Marian Cwm Dolphin Burntwood Pentre Melin-y-coed Talacre Penmaenan Catch Pentre Dobs Hill Bettws Gwerfil Goch Tregeiriog Eyton Pentre-llyn-cymmer Sandy Lane Pant y Wacco Street Lydan Llanynys Bryn Offa Stansty Henllan Borras Nant-bâch Waen Capel Curig Burton Gegin Gorddinog Knolton Bryn Coppa View Glan-y-don Saron Pentre-bont Bryn Dulas Fron Isaf Bwlchgwyn Brynteg Pentre Uchaf Bryneglwys Soughton / Sychdyn Talwrn The W auns Buckley Mountain Terfyn The Wern Penrhyn-side Tan-y-fron Pontblyddyn Aifft Pant-glâs Glan-yr-afon Berthengam Llanfynydd Bryn-yr-Eos Golch Penrhyn Bay Galltegfa Ty-nant Gwernol Wern Mancot Royal Trefnant Plâs Berwyn Moelfre New Brighton Moss Wrexham / Wrecsam Ruthin / Rhuthun Greenfields Pentre Cilgwyn Gwaenysgor Dolwen Gwyddelwern Brymbo Capelulo Tanlan Banks Llangwyfan Belgrano Holt Ridleywood Eryrys Padeswood Nant-y-Pandy Fron-Bache Loggerheads Tan-yr-allt Lower Mountain Trewen Garth Trevor Geufron The Smelt Rhŷd-y-ceirw Golly Cefn Berain Worthenbury Meliden / Gallt Rhiw Tanyfron Rhôs Llay Penmaen Rhôs Rhes-y-cae Bryn Celyn Llanfair Dyffryn Clwyd Rhosddu Cerrigydrudion Llannerch-y-môr Mynydd-llan Ffordd-las Maes Pennant Llanrhos Myddleton Park Afon Eitha Fron Cadnant Park Pentre Pen-y-maes Llannefydd Garden City Pwll-clai Caerwys Rhewl-Mostyn Marford Crabtree Green Bryn Saith Marchog Rhosywaun Ewloe Green Glascoed Brookhouse Trefriw Cymau Llangwm Bryniau Halkyn Mountain Pensarn Dinas Mawr Pandy Llandudno Junction / Cyffordd Llandudno Maenan Ysbyty Ifan Sandycroft Abermorddu / Yr Hôb Waen Pentre Isaf Gatewen Cynwyd Terfyn Morfydd Llandudno Blaenau dolwyddelan Stryt-issa Castell Isycoed Y-Ffrith Penley Coedpoeth Lenten Pool Glascoed Bettisfield Chweffordd Bryn-y-maen Groes Groes Efa Bangor-on-Dee / Bangor-is-y-coed Afon-wen Calcoed Eglwys Cross Singret Acton Newmarket / Trelawnyd Trelogan Old Sontley Gyrn Gronant Bretton Pentrefoelas Eglwysbach Southsea Wern-y-gaer Dinmael Bylchau Lower Wych Gwern Estyn Froncysyllte Rhydymwyn Broughton Gell Deganwy Nant-y-Felin Waen-trochwaed Ffrith Bron-y-Nant Ty'r-felin-isaf Bryn Eithen Tre-Mostyn Druid Tal-y-bont Three Fingers Kinnerton Green Prestatyn Little Mountain Llidiart-y-Parc Gogarth Graig Aberwheeler / Aberchwiler Bersham Pant Rhydgaled Pentre Maelor St Gwynan's Fron-dêg Ddol Croes-wian Llanfairfechan Graig-fechan Trofarth Clwt Rhewl-fawr Prenbrigog Dolgarrog Mwdwl-eithin Pentre-Ffwrndan Rhyl Holway Mynydd-llêch Pentre Waen Goleugoed Hawarden / Penarlâg Aber-oer Rhiwbebyll Pwll-glâs Bontuchel Hendre Maes-y-Dre Burton Green Gwespyr Llanfihangel Glyn Myfyr Pandy Tudur Old Colwyn Bryn-rhys Pentre-Clawdd Whitford / Chwitffordd Padog Gadlys Betws-yn-Rhos Pant-y-buarth Mwynbwll Tynyfedw Rhuallt Pen-y-cefn Cadney Bank Broadoak Tai-nant Dwygyfylchi Nant Talwrn Bedlwyn Ddol Johnstown Whelston Trevor Penmachno Felin Puleston Rhosrobin Llandegla Betws-y-Coed Glasdir Gardd Estyn Pentre-celyn Glanwydden Cefn Pentre Bychan Glanyrafon Treuddyn Fenn's Bank Cefn Rhyd-y-meudwy Pen-y-lan Nant-y-Rhiw Summer Hill Saith Ffynnon Bryn Common Cwm Penmachno Lixwm / Licswm Pentre Llanfair Talhaiarn Pentrefelin Rhandir Old Warren Park Lane Cross Lanes Denbigh / Dinbych Pabo Bryn Merllyn Hirwaen Bedwlwyn Gellioedd Carrog Maerdy Croes Eneurys Conwy Llanrhaeadr Whitewell Lower Threapwood Overton / Owrtyn Halkyn / Helygain Llansannan Castell Hightown Pen-Ucha'r Plwyf Flint Mountain / Mynydd y Fflint Lane End Nannerch Bedwell Capel Garmon Dawn Llanddoged Ponciau Trevalyn Llanferres Llanelian-yn-Rhôs Graig Rossett Higher Kinnerton Lloc Plas Coch Honkley Mynydd Marian Bryn-newydd Nercwys Spon Green Pen-y-ffordd Pant Pentre Nant Mawr Oakenholt Argoed Blaenau Hendre-ddu Sydallt Bowling Bank Pont-Ystrad Llanarmon Dyffryn Ceiriog Parkside Llansanffraid Glan Conwy Cumber's Bank Per-ffordd-llan Mochdre Maes Maelor Llandrillo Aber-nant Cader Sarn Ysgeibion Pontfadog Tal-y-cafn Llysfaen Plas Madoc Peniel Rhewl Berth-ddu Esgyryn Pentre Halkyn / Pentre Helygain Cefn-brith Tyddyn Angharad Rhosesmor Bonwm Bodelwyddan Pentre-bach Dolywern Pen-y-Ball Top Axton Kelsterton Ty'n-y-ffordd Gwynfryn Rhewl Pantymwyn Rhostyllen Clawdd-newydd Llanfwrog Maes-y-Dre Glyndyfrdwy Llanbedr-y-cennin Rhosrhedyn Connah's Quay / Cei Connah Llechwedd Rhiwddolion Pengwern Ysceifiog Woodland Park Brynhovah Rowen Tre-lan The Roe Cwlach Cock Bank Rhewl Cwm Llandynan Llandyrnog Llanrhychwyn Geinas Golftyn Shotton Llanarmon-yn-Ial Caerhun St George / Llansan Sior Lavister Milwr Pont-newydd Rhosllanerchrugog Fedw Ffynnongroyw Minera Northop Hall New Broughton Coed-talon Northop / Llan-eurgain Llangynhafal Little Overton Bryn Rhyd-yr-Arian Groes-fawr Four Crosses Talwrn Mount Pleasant Pentre Broughton Rhuddlan Newbridge Henryd Marian Bodfari Cyffylliog Holywell / Treffynnon Gwersyllt Cefn-mawr Pen-y-bryn Capel Siloam Walwen Cefn-bychan Little Mountain Brynford / Brynffordd Derwen Bryngwyn Pontybodkin Pentre'r Felin Waen St Asaph / Llanelwy Horseman's Green Queensferry / Y Fferi Isaf Rhosllannerchrugog Pentre Isaf Wallington Three Sisters Alltami Clawdd Poncen Sealand Llangwstenin Bryn Pen-y-lan Lightwood Green Smithy Gate Pen-y-felin Bryn Pydew Picton Windy Hill Carmel Llanasa Pwll-Glas Sontley Ffos-y-go The Moor Groesffordd Bagillt Penmaen Park Rhydtalog Little Mancot Pontwgan Hanmer Rhyd-y-foel Rockcliffe Mount Pleasant Dolwyddelan The Chequer Colwyn Bay / Bae Colwyn Celyn-Mali Nebo Melin-y-Wig Pandy'r Capel Caergwrle Towyn Overton Bridge The Dunks New Brighton Sutton Green Gwernymynydd Ewloe Ruabon / Rhiwabon Erbistock Pen-y-Coed Llandrillo-yn-Rhôs Highfield Pentre Cadole Caer Estyn Rhosnesni Walwen Dolwyd Bryn-yr-ogof Penyffordd Llangernyw Tafarn-y-Gelyn Naid-y-march Craig-y-Don Aston