Media Planning in Pont-Ystrad

Get in touch

Media Planners in Pont-Ystrad

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in LL16 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Pont-Ystrad for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Pont-Ystrad

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Pont-Ystrad (Clwyd)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Milwr Drury Lane Ty'n-y-ffordd Garden City Horseman's Green Maenan Nantglyn Groes Halkyn / Helygain Honkley Conwy Bryn-newydd Pen-y-Coed Bryn Merllyn Argoed Rackery Pentre Broughton Johnstown Pont-Cyfyng Pen-y-cae Buckley / Bwcle Rhŷd-y-ceirw Pentre Pentrefoelas Pant Ffynnongroyw Pen-rhewl Druid Rhewl Bontuchel Ddol Tre-lan Rhuallt Cymau Cock Bank Mount Pleasant Bryn Common Treuddyn Axton Broadoak Arowry Rhandir Plas Coch Bedwlwyn Capel Siloam Marchwiel Pant Pentre Tremeirchion Naid-y-march Pentre-celyn Llandudno Junction / Cyffordd Llandudno Marford Pwll-Glas Capel Curig Dawn Cefn Nebo Meliden / Gallt Lower Wych Gwernol Tan-yr-allt Llan-y-pwll Pentrefelin Saith Ffynnon Rhewl-Mostyn Bryn Eithen Dolywern Coed-talon Waen Goleugoed Rhiw Walwen Sontley Mancot Royal Lower Mountain Hendre Llanfwrog Pen-y-stryt Pantasaph Flint Mountain / Mynydd y Fflint Hendre-ddu St Gwynan's Penmachno Parkside Llandrillo Rowen Caergwrle Gyffin Ysgeibion Cefn Berain Northop / Llan-eurgain Shotton Kinnerton Green Pandy'r Capel Nant-y-Pandy Colwyn Bay / Bae Colwyn Llechwedd Garizim Croes Eneurys Minera Darland The Chequer Betws-y-Coed Gresford Gardd Estyn Pen-y-ffordd Cyffylliog Ffordd-las Pontfadog Blaenau Overton / Owrtyn Moss Carrog Coppa View Terfyn Brynhovah Rhyd-y-meudwy Walwen Rhôs Cross Lanes Bryngwyn Queensferry / Y Fferi Isaf Tywyn Pentre-bont Cadney Bank Mwynbwll Pentre-bach Lawnt Newmarket / Trelawnyd Fron Isaf Penrhyn Bay Bangor-on-Dee / Bangor-is-y-coed New Broughton Clawdd-newydd Wern-y-gaer Tan-y-Lan The Dunks Pentre Highfield Bron-y-Nant Marian Llanbedr-y-cennin Lenten Pool Rhuddlan Rossett Tal-y-cafn Mold / Yr Wyddgrug Bowling Bank Bridge End Rhosllannerchrugog Whelston Nant-y-Rhiw Trefechan Rhiwbebyll Glanwydden Old Sontley Bodelwyddan Golftyn Bryn Pen-y-lan Llanddoged Pont-Ystrad Gwaenysgor Ridleywood Brynmorfudd Gadlys Bedlwyn Sealand Fron-dêg Pen-y-cefn Hendrerwydd Llanarmon Dyffryn Ceiriog Llangynhafal Golch Drury Higher Shotton Glan-y-don Pandy Broughton Caerhun Llwyneinion Talwrn Melin-y-coed Blaenau dolwyddelan Wern Rhosesmor Ponciau Bryn-yr-Eos Aston Prestatyn Cadole Overton Bridge Corwen Mynydd-llan Pantymwyn Pentre Pentre-Ffwrndan Catch Myddleton Park Holway Pant Llanfairfechan Geufron Clwt Trewen Rhosnesni The Roe Brymbo Rhewl Abermorddu / Yr Hôb Hightown Gorddinog Fenn's Bank Pensarn Bryniau Halkyn Mountain Pentre-dwfr Sandy Lane Tanyfron Gogarth Clocaenog Fron Froncysyllte Buckley Mountain Craig-y-Don Sandycroft Gwyddelwern Nant-y-Patrick Kinmel Bay / Bae Cinmel Waen Pant-pastynog Bryn-rhys Northop Hall Gorsedd Sutton Green Celyn-Mali Wallington Afon Eitha Aber-oer Henryd Groes Efa Bettisfield Cefn-brith Ewloe Green Pandy Groesffordd Abergele Dwygyfylchi Penmaenan Cefn-bychan Maes Maelor Wepre Wrexham / Wrecsam Henllan Aberwheeler / Aberchwiler Alltami Rhostyllen Tynyfedw Moel-y-crio Penyffordd Pentre Maelor Commins Ponterwyl Cefn-y-bedd Berthengam Clawdd Poncen Pentre-Clawdd Padog Old Warren Pant Ysbyty Ifan Sydallt Cader Ruthin / Rhuthun Pen-y-lan Golly Berth-ddu Burton Waen Pentrefelin Flint / Y Fflint Pen-y-Ball Top Penmaenmawr Bryn Dulas Trevor Pentre Halkyn / Pentre Helygain Pentre-llyn-cymmer Hope / Yr Hôb Pentre Connah's Quay / Cei Connah Llannerch-y-môr Windy Hill Green Dolwen Bryn-y-maen Hanmer Maes-y-Dre Greenfield / Maes-Glas Lixwm / Licswm Llysfaen Talwrn Rhydymwyn Tai-nant Pen-y-felin Llandrillo-yn-Rhôs Cloy Towyn Nant-y-Felin Aber-nant Talacre Gellifor Leadmill Pant-y-buarth Rhes-y-cae Felin Puleston Fron-Bache Ysceifiog Coedpoeth Bryn Offa Rhyd-y-foel Talwrn Garth Trevor Gronant Padeswood Little Arowry New Brighton Burntwood Pentre Halton Llanddulas Chweffordd Hendre Eglwysbach Whitewell Maes-y-Dre Pentre Isaf Lower Threapwood Gwersyllt Y-Ffrith Llanasa Smithy Gate Stryt-issa Little Mountain Walwen King's Mills Pandy Plas Madoc Cefn-mawr Big Mancot Llangernyw Tal-y-bont Llanferres Waen Peniel Soar Llansannan Glyn Ceiriog Glan-yr-afon Tanlan Banks Afon-wen Cilcain Pentre Uchaf Efenechtyd Llanfihangel Glyn Myfyr Calcoed Waen-trochwaed Pentre Cilgwyn Bersham Mynydd Marian Pwll-du Pontybodkin Llangwm Bedwell Rhosddu Babell The W auns Gwespyr Southsea Galltegfa Pentre'r-felin Talwrn Street Lydan Holywell / Treffynnon Bagillt Lloc Graig-fechan Pengwern Pentre-Llanrhaeadr The Moor Cerrigydrudion Burton Green Pentre Gegin Mount Pleasant Aifft Picton Rhydtalog Sarn Tyddyn Angharad Rhosllanerchrugog Holt Ty'n-y-cefn Hafod-y-Green Dolwyddelan Llangollen Chirk / Y Waun Llidiart Annie Tan-y-Graig Rhydlydan Oakenholt Bryn Celyn Redbrook Garden Village Bettws Gwerfil Goch Pentre Bychan Bryn y Castell Pont-newydd Nant Alyn Higher Kinnerton Llanrhaeadr Pen-y-bryn Fedw Mochdre Llandyrnog St George / Llansan Sior Castell Llanfair Talhaiarn Rhosrobin Stansty Dre-gôch Three Sisters Groes-fawr Bronington Knolton The Smelt Groes Bwlchgwyn Loggerheads Llay Pennant Llidiart-y-Parc Trofarth Bylchau Erbistock Rhosywaun Bodfari Berwyn Cumber's Bank Brymbo Gwernaffield-y-Waun Nant Mawr Groesffordd Marli Borras Carmel Llandegla Ffrith Four Crosses Rhyl Bryn Pydew Cefn-eurgain Leeswood / Coed-Llai Dyserth Dinmael Croes-wian Kelsterton Trevalyn Mount Sion Acton Dolphin Glasdir Gellioedd The Wern Pentre'r Felin Trefnant Dolgarrog Pant-glâs St Asaph / Llanelwy Pen-llain-wen Gwytherin Marian Cwm Llanelidan Worthenbury Belgrano Deganwy Ochr-y-foel Hawarden / Penarlâg Penmaen Rhôs Pontblyddyn Acrefair Cwm Pentre Rhiwddolion Summer Hill Graianrhyd Esgyryn Rhôs-on-Sea Pont-y-pant Penrhyn-side Bonwm Glyndyfrdwy Garth Llangwyfan Rhosymadoc Whitford / Chwitffordd Caer Estyn Cefn Prenbrigog Betws-yn-Rhos Pontwgan Llandynan Llong Capelulo Pennant Blue Bell Estate Nant-bâch Rhewl-fawr Pen-Ucha'r Plwyf Maerdy Rhosymedre Graig Woodland Park Hên-efail New Brighton Tregeiriog Mynydd Isa Lavister Nannerch Isycoed Ty'r-felin-isaf Pentre Nant Graig Crabtree Green Llannefydd Eglwys Cross Little Mountain Little Acton Bont-newydd Denbigh / Dinbych Nercwys Ffos-y-go Llwynmawr Llanarmon-yn-Ial Gwern Estyn Gell Pwll-glâs Pentre Copenhagen Rhydgaled Caerwys Trelogan Castell Pen-y-maes Penley Little Green Newbridge Cynwyd Pwll-clai Tre-Mostyn Mynydd-llêch Dinas Mawr Moelfre Bryneglwys Cadnant Park Gyfelia Mwdwl-eithin Chirk Green Spon Green Derwen Ty-nant Capel Garmon Little Mancot Llangwstenin Cwm Penmachno Llandudno Llansanffraid Glan Conwy Rhewl Lightwood Green Terfyn Greenfields Bryn Rhyd-yr-Arian Brynford / Brynffordd Pont Cysyllte Glanyrafon Glascoed Old Colwyn Maes Pennant Hirwaen Trevor Uchaf Mostyn Llanfair Dyffryn Clwyd Glascoed Geinas Brynteg Tallarn Green Tafarn-y-Gelyn New Brighton Bradley Prion Ewloe Llanynys Llanbedr-Dyffryn-Clwyd Eyton Glasfryn Pwll-melyn Melin-y-Wig Gwynfryn Pentre-tafarn-y-fedw Pentre Bach Ruabon / Rhiwabon Pentre Isaf Llanelian-yn-Rhôs Maeshafn Gwernymynydd Morfydd Pandy Tudur Pant y Wacco Bryn-yr-ogof Lane End Merehead Llanfynydd Plâs Berwyn Pentre Eryrys Brookhouse Cwlach Ty'n-y-groes Three Fingers Llanrwst Rockcliffe Tan-y-fron Soughton / Sychdyn Dobs Hill Singret Pont-y-blew Dolwyd Pentre Ddol Per-ffordd-llan Bryn Saith Marchog Little Overton Pabo Llanrhychwyn Llanrhos Gyrn Gatewen Rhosrhedyn Saron Park Lane Penmaen Park Bretton Trefriw Knolton Bryn