Media Planning in Galemire

Get in touch

Media Planners in Galemire

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CA28 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Galemire for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Galemire

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Galemire (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Westlinton Birkett Mire Head Crag Hayton Nateby Mockerkin Bolton Barbon Chapel Stile Kents Bank Longrigg Westfield Bromfield Irton Penton Kirkcambeck Kirkbarrow Hutton Roof Cummersdale Water Yeat Kirkby Lonsdale Western Bank Ewanrigg Whitrigglees Waitby Langrigg Patton Bridge Haverigg Cleator West Curthwaite Ulverston Fell Side Low Knipe Cumdivock Cunsey New Rent Oughterside Askam in Furness North Stainmore Sunderland Mosser Mains Hole Skirwith Oulton Cockermouth Brow Edge Mansergh Melmerby Micklethwaite Slack Low Crosby Low Biggins Cowgill Orthwaite Smardale Longtown Wigton Killington Witherslack Three Bridges Little Braithwaite Wetheral Plain Aughertree Roa Island Crosslands Lanercost Carleton Edenhall Denton Holme Eamont Bridge Sprunston Great Asby Etterby Meathop Scaleby Cark Maulds Meaburn Rosewain Crook Branthwaite Edge Biggar Allerby Eccle Riggs Blawith Oak Bank Force Forge Appleby-in-Westmorland Papcastle Rowe Head Dundraw Sandwith Barugh Hallgarth Newbiggin Thrimby Vickerstown Alston Yearngill Moss Side Bampton Grange Towngate Busk Newby Low Moresby Rosthwaite Little Clifton Town Head Coalfell Kelsick Ayside Blackbeck Roachburn Leasgill Goodyhills Ireleth Low Seaton Ousby Kirkby Stephen Garlands Hale Santon Halfpenny Moorhouse Kells Greenwell Rusland Galemire Stainton with Adgarley Lockhills Tarnside Bleatarn High Nibthwaite Croslands Park Stripes Kentrigg Fothergill Rockcliffe Cross Harraby Newby West Seathwaite Red Hills St Bees Eaglesfield Hincaster High Seaton Annaside Ullock Preston Patrick Gawthrop Aikton Cat Bank Natland Sedgwick Kinkry Hill Tummer Hill Heathwaite Middleton Glasson Crookdake How Canal Foot Little Blencow High Whinnow Moor Row Lee Houses Ravenstonedale Briery Bayles Hall Senna Boot Beck Side Kirkland Flookburgh Nentsberry Warcop Burton-in-Kendal Embleton Kendal Tower Wood Upperby Penruddock Woodrow Roughsike Wescoe Longdales Corby Hill Garnett Bridge Lowick Green Fenton Caldbeck Mawbray Crosthwaite Thornhill Glenridding Oldwall Garsdale Yottenfews Great Corby Felldyke Chapelburn Hubbersty Head Hayton Long Marton Harriston Unthank Morton High Side Corkickle Low Geltbridge Lady Hall Allithwaite Kirkbampton Low Row Satterthwaite Hawkshead Smithfield Sandwith Newtown Parsonby Newton-in-Cartmel Newtown Stapleton Hallow Bank Castle Carrock Bardsea Warwick Bridge Mintsfeet Caldewgate Greysouthen High Side Broughton in Furness Hutton Moor End Roger Ground Newtown Ings Nook Brunstock Hallbankgate Stainton Branthwaite Burnhill Brougham Wood Broughton Hall Seathwaite Boothby Longcroft Ellonby High Cark Low Wood Docker Harras Siddick High Biggins Friars' Ground Keisley Lessonhall Warwick-on-Eden Grassgarth Skitby Broughton Moor Arlecdon Whale Keekle Gatesgarth Newbarns Shire Helmside Dunnerdale Deanscales Thursby Troutbeck Ponsonby Barugh Standingstone Roose Farleton Arrowthwaite Baycliff Crewgarth Wath Brow Boustead Hill Oxenholme Ambleside Milburn Brackenthwaite Holme St Cuthbert Bolton New Houses Whiteclosegate Mossedge The Common Woodend Ormathwaite Barrow-in-Furness Woodhouses Ghyll Head Glassonby Newton Rigg Beckfoot Homewood Outhgill Watchgate High Waverbridge Roadhead Laversdale Water Garth Nook Clickem Garsdale Head Lowick Bridge Wolsty Scar Head Crackenthorpe Bowland Bridge Dockray Wetheral Shield Brough Sowerby Lane Head North Row Distington Thornthwaite Beckermet Ulpha Row Brow Heads Nook Rydal Sedbergh West Silloth Little Asby Winskill Arnside Bow Townfoot Raisbeck Powter How Grayrigg Port Carlisle Askham Upper Denton Kidburngill Chestnut Hill Scotby Murton Marton Ploughlands Underbarrow Beanthwaite Grange Santon Bridge Whicham Wreay Row Eden Mount Lambfoot Spark Bridge Middlesceugh Watendlath Fell End Bridgefoot Colby Skinburness Buckabank Aglionby Todhills Mosedale Brackenthwaite Cowan Head Towcett Mirehouse Lupton Great Easby Seatoller Skirsgill Kirkandrews-on-Eden Roosecote Nether Row Low Walton Millhouse Birkthwaite Seascale Wharton Clifton Lowca Rosside Gilsland Backbarrow Ackenthwaite Kirkland Lakeside Kaber Field Broughton Croftlands Crosby Villa Salt Coates Tindale Colthouse Bomby Thwaite Head Newbiggin Newby Head Applethwaite Ivegill Watermillock Raughton Head Bradley Little Langdale Arnaby Deepdale Cliburn Stainton Gatebeck Ireby Plasketlands Kilnhill Ainstable Fingland Moss Side Renwick Millness Baggrow Heversham Hawksdale Little Ormside Hetherside Nether Welton Greenrow Highmoor Mosser Roundthwaite Prizet Edentown Longdale Ulcat Row Broughton Mills Old Hutton Newton Reigny Staffield The Howe Albyfield Wreay Welton Gaisgill Greenodd Bridekirk Parkside Brockleymoor Ellenborough Berrier Botcherby Southwaite Stubble Green Boltongate Mansriggs High Lorton Windermere Hampsfield Milnthorpe Aspatria Beckbottom Hornsby Gate Stone House Plumgarths Ravenstown Howbeck Newton Mountain View North Side Strawberry Bank Greenholme Heaning Butterwick Dufton Great Ormside Allenwood Old Tebay Outcast Low Cotehill Cockley Beck Howtown Waterside Risehow Fletchertown Low Braithwaite Dearham Middleshaw Frizington Biglands Melkinthorpe Bridgend Croglin Salkeld Dykes Burthwaite Blindcrake Croasdale Common End Unthank Brownrigg Sunny Bank Haggbeck Millholme Great Urswick Dacre Wiggonby Greengarth Hall Watchhill Flimby Raughton Arrad Foot Workington Hycemoor Brigsteer Belle Vue Lenacre How Little Salkeld Newbiggin Helbeck Kirkbride Sebergham Dendron Droomer Waterhead Ravenglass Keld Middleton Place Stanwix Little Strickland The Hill Four Lane Ends Hyton Loppergarth Sandale Hutton End Grizebeck Langrigg Woodhouse Row Crooklands Shawfoot Sleagill Greenside Eveninghill Uldale Oxen Park Cartmel Fell Kirkoswald Brigflatts Corney Hallthwaites Burnrigg Silecroft Sampool Knock Garden Village Arkleby Blitterlees Sadgill Newtown Rockcliffe Park Broom Mite Houses Dalton Plumbland Waberthwaite Clappersgate Dalton-in-Furness Lowgill Irthington Millthrop Kirkby Thore Hoff Stanger High Bankhill Hornsby Church Brough High Walton Haile Whitehaven Whitbarrow Village Heggerscales South Ulverston Whitbarrow Tallentire Crosscrake Cardew Hethersgill East Curthwaite Keswick Kelleth Bardsea Green Winder Cleator Moor Pallaflat Beck Scales Old Carlisle Beckces Rottington Winscales Motherby Ruckcroft Sowerby Row Calthwaite Bowmanstead Deepthwaite Cardurnock Great Strickland Kirkborough Mungrisdale Orton Rigg Burnbanks High Casterton Thrushwood Casterton South Newbarns Currock Midgeholme Brownber Castlerigg Penny Bridge Bushfield Bransty Hartley Cargo Walton Holme Mills Slack Head Rosley Ruleholme Grinsdale Skelsmergh Kentmere Saltcoats Gilcrux Nether Wasdale New Hutton Abbeytown Houghton Newby East Goat Maryport Briar Rigg Barras Low Nibthwaite Thornby Warwicksland Greengill Thickholme Portinscale Longsowerby Pennington Threapland Pardshaw Garrigill Hoskethill Pool Bank Lamonby Burneside Flakebridge Lindal in Furness Raise Branthwaite Reagill Laversdale Lane Townhead Milton Barbary Plains Cumwhitton Swinside Red Dial Swathwaite Head Carr Bank Shoregill Scotsdike Howgate Little Arrow Gillbank Moorend Whitrigg Bowscar Low Newton Prospect Crosscanonby Carleton Hall Park Head Aiketgate High Scales Yanwath Great Broughton Torpenhow Skelwith Bridge Brownrigg Newbiggin-on-Lune Milton Pica The Lound Leece Silloth Lea Yeat New Cowper Waverton Easton Studholme Plumpton Rowell Belah Sunbrick North Dykes Browtop New Mill Townhead Staveley-in-Cartmel Rannerdale Dowbiggin Whitrigg Ludderburn Scales Burrells Kingmoor House Bank End Brough Salterbeck Easton Dale Mallsburn Forest Head Bouth Galligill Roosebeck Selside Stank Hartbarrow Blackbank Wall End Howgill Bolton Wood Lane Strands Beck Houses Nealhouse Greenbank Hardendale Lindale Bewaldeth Brocklebank Kirkland Stone Raise Bowderdale Little Musgrave Newlands Metal Bridge Duddon Bridge Bowness-on-Solway Low Lorton Newtown Raffles Brackenthwaite High Newton Mossbay Sweetholme Far End Burtholme Wood Gate Brackenlands Mealsgate Scilly Bank Kearstwick Catterlen Blackdyke High Harrington Rowrah North Scale Rickerby Meal Bank Gaitsgill High Oaks Threlkeld Carlisle Burgh by Sands Stainton Gullom Holme Hopebeck Stanthwaite Blencogo Ruthwaite Shap Broad Oak Drybeck Edderside Hutton Beckhouse Wetheral Pasture High Ireby Kirkby-in-Furness Townhead Tirril Soulby Waverbridge Bootle Cotehill Banks Dent Great Musgrave Chalkfoot Thwaite Moss Johnby Calder Thwaite Flat Wilton Crosby Garrett Kirkhouse Sleetbeck Moat Isel Thurstonfield Borwick Rails Beaumont Hesket Newmarket Wheyrigg Unthank Boltonfellend Great Salkeld Oddendale Anthorn Wythop Mill Bowness-on-Windermere Stainburn Outgate West Woodside Whelpo Crossgates Green Quarter Rookby Bassenthwaite Hunsonby Kershopefoot Scales Oughterby Temple Sowerby Greenscoe Durdar West Causewayhead Swarthmoor Gamblesby High Braithwaite Hewer Hill Barrow Island Barton Station Hill Greystoke Culgaith Hartsop Longpark Wellgill Downfield Gamelsby Wreaks End Parton Doddick Salta Mealrigg Scales Far Sawrey Pelutho Cautley Plumptonfoot Hensingham Knowefield Hutton Roof Brampton Holmrook Matterdale End Barber Green Bowston Quality Corner Blackwell Camerton The Nook Low Hesket Colt Park Allonby Millbeck Walby Longlands High Water Head Newbiggin Summerlands The Flatt Sandylands Near Sawrey Netherton Sandwick Scarrowhill High Hesket Broughton Beck Hall Dunnerdale Little Bampton Prior Rigg Townhead Rosgill Colton Dovenby Grange Fell Hall Santon Nethertown Wetheral Dale Bottom Braystones Foulbridge Yarlside Aikrigg Middletown Newby Bridge Scalebyhill Troutbeck Bridge Ormsgill Finsthwaite Soulby Hindpool Roose Gate Holme Barrows Green Firbank Carwinley Ferney Green Harrington Fair Hill Haltcliff Bridge Stockdalewath Holker Bandrake Head Brandlingill High Hill Powhill Kingstown Abbotsmead Lamplugh Brigham Seaton Laithes Harker Marsh Glen Dowlin Brisco Drigg Town End Lyneholmeford Drumburgh Grayson Green Far Arnside Grizedale Baldwinholme Brampton Barepot Down Hall Kirklinton Grisdale Patterdale Blencarn Crosby Wordsworth Terrace Langton Sellafield Glasson Scuggate Tottlebank Nunclose Armathwaite Market Brough Millom Knipe Fold Beckfoot Plantation Bridge Pardshaw Hall Parkhead Knotts Clifton Dykes Aldingham Cartmel Hall Waberthwaite Carleton Brigham Newtown of Rockcliffe Gilgarran Talkin Thomas Close Bigrigg Steel Green High Cunsey Beetham Nenthall Bonning Gate Bleachgreen Garth Row Loweswater Farlam Dragley Beck Catlowdy Sour Nook Parkgate Tarraby Westnewton Sandford Linstock Southernby Low Whinnow Grange-over-Sands Calvo Unthank End Coupland Kirksanton Skelton Wood End Tebay Catholes Calder Bridge Barclose Rampside Thackthwaite Kirkland Guards Dykesfield Skiprigg Little Broughton Sockbridge Shopford Crosby Ravensworth Moorhouse Beck Wythop Blagill Mellguards Newland Bottom High Longthwaite Woodville Wath Green Bank Levens Parton Hawcoat Moorthwaite Kiskin Rooking Faugh Highbridge Mirehouse West High Wray Wallthwaite Hackthorpe Old Town Thornthwaite Littlebeck Rosebank Town Bank Sand Side Endmoor Newton Arlosh Blennerhasset Sandside Bothel Clawthorpe Soutergate Skelton Bolton Low Houses Little Urswick Plumpton Head Marthwaite Town End Flitholme Coniston Newland Helton Broughton Cross Weasdale Beck Head Holmwrangle Aikhead Dunningwell Egremont Bampton Hutton Row Troutbeck Scout Green Southerfield Birkby Moorclose Little Orton Torver Storth High Row Ickenthwaite Wellington Cumwhinton Cocklakes Carleton Foxfield Hawkshead Hill Low Borrowbridge Tarns Westward High Sellafield Longburgh Hazelslack Chapels Longrigg Scarness Gleaston Stair Bullgill Newbiggin Moresby Parks Ennerdale Bridge Broadwath Dunnerholme Gosforth Dubwath Bleatarn King's Meaburn Dean Lazonby Newbiggin Little Corby Orton Millgillhead Lowther Gawthwaite Nenthead Brothybeck Warnell Longthwaite Greystoke Gill Castletown Beckfoot The Green East Causewayhead Little Loughrigg Blackford Harker Langwathby Seatle Buttermere Whitbeck Whasset Wampool Penrith Moor Row Rheda Park Dalston Redmain Beacon Hill Kingside Hill Staveley Haws Bank The Sands Hilton Grasmere Braithwaite Great Blencow Nepgill Hurst Asby Seaville Low Row Paradise Gilwilly Sunbiggin Storrs Haresceugh Willow Holme Mirehouse East Elterwater Wythburn Coulderton Eskdale Green Raby Brackenber Legburthwaite Westmoor End Highlaws Stonethwaite Heggle Lane Force Mills Aldoth Heron Hill Great Crosthwaite Winster Wasdale Head Leadgate Angerton Scaws Great Orton Crosby-on-Eden Morton Great Clifton Mill Side Monk Moors North Walney Pooley Bridge Cardewlees Oakshaw Ford Haverthwaite Morland Pategill Martindale Woodland Cumrew Fell Foot Lower Hawthwaite Thackthwaite Bewcastle Swallohurst Winton Cotes Mains South Stainmore Rusland Cross Uppertown Monkhill How