Media Planning in Aston Heath

Get in touch

Media Planners in Aston Heath

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DE6 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Aston Heath for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Aston Heath

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Aston Heath (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Flaxholme Harlesthorpe Crowhole Priestcliffe Ashford in the Water Riddings Holmley Common Cropper Lightwood Lea Burntheath Newbold Ridgeway Ridgeway Moor Mapperley Rumbling Street Longford Hartshorne Hepthorne Lane Whitfield Park Lees Mugginton Oxton Rakes Middleton Longway Bank Tintwistle Cowdale Sterndale Moor Blackbrook Darley Abbey Marsh Lane Holbrook Moor Sapperton Chunal Whitfield Holmewood Overseal Peak Forest Shirland Hardwick New Sawley Ripley Repton Winster Ingleby Netherseal Cubley Common Smalley Common Spital Brushfield Dale Abbey Tansley Knoll Tupton Scropton New York Earl Sterndale Dalebank Abney Stone Edge Curbar Biggin Potter Somersal Swanwick Upper Langwith Slack Hill Top Stanfree Ashover Hay Calver Woolley Moor Hasland Dalbury Hollow Emmett Carr Barlborough Waingroves Trentlock Elton Hollins Green Fenny Bentley Aston Heath Charlestown Perryfoot Great Hucklow Hangingbridge Mill Green Morley Smithy Darley Dale Marlpool Clay Cross Moorfield Hulland Ward Grindsbrook Booth Duckmanton Longcliffe Congreave Morton Brockhurst Glutton Bridge Crewton Monsal Head Shottlegate Snape Hill Freebirch Danesmoor Upper Midway Cotmanhay Little Hucklow New Horwich Morley Park Leaden Knowl Netherthorpe Bridgeholm Green Langwith Brookside Cowhill Hague Bar Little Longstone Lowgates Boulton Moor Langley Common Parwich Inkersall Green Upperthorpe Doe Lea Dale End Bakewell Stonebroom Barton Blount Riddings Findern Markham Vale Westthorpe Lower Crossings Larklands Snelston Churchtown Foolow Nether Heage Unstone Green Cowlow Pye Bridge Holymoorside Lane Head Barrow upon Trent Twyford Rise End Over Haddon Leam Swadlincote Church Broughton Harehill Morleymoor Oaker Stanton in Peak Youlgreave Alton Acre Ridge Estate The Forties Rowsley Brailsford Whatstandwell Egginton Littleover Simmondley Newlands Greenhillocks Coal Aston Litchurch Birleyhay Hare Edge Stony Houghton Somersal Herbert Foston Bacon's Spring Unthank Holmesdale Longfordlane West Handley Eckington Renishaw Tomthorn Wyaston Goseley Dale Callow Oakerthorpe King Sterndale Higher Crossings Street Lane Yeldersley Radbourne Great Wilne Calver Sough Nuttals Park Gowhole Stanton by Bridge Uppertown South Wingfield Baslow Rosliston Edensor Knockerdown Coton Park Upperwood Morley Mount Pleasant Ashleyhay Pleasley Culland Hathersage Hull End Horsleygate Ladmanlow Moorend Litton Mill Dronfield Hargate Hill Bellevue Hales Green Osmaston Old Matlock The Park Church Gresley Calow Upper Loads Glossop Hardwick Wood Grassmoor Radbourne Common Spitewinter Parkhouse Green Ambergate Cross Hill Makeney Highgate Bullbridge Kirk Hallam Matlock Green Broadholm Ogston Osleston Shepley Street Park Nook Tansley Woodhead Hallowes Breaston Flagg Newhaven Spitalhill Ashgate Shipley Common Foremark Pleasley Vale Middleton Hassop Cherrytree Hill Bole Hill Great Longstone Greenside Heage Arthurs View Hollins Nether Chanderhill Norwood Newgate Whitehough Head Staveley Thorpe Brightgate Birley Cowley Peasehill Furness Vale Birch Vale Lullington Ockbrook Crist Littlemoor Wigley Hardstoft Common Corbriggs Turnditch Crowdicote Brimington Belper Lane End Breckend High Peak Junction Stoneheads Warmbrook Overton Spinkhill Brampton Waldley Carsington Hilcote Bradbourne Cross o' th' hands Upper Booth Nether Moor Over Burrows Willington Golden Valley Hathersage Booths Pilsbury Mastin Moor Pilsley Green Hopton Boylestonfield West End Park Head Cartledge Ingmanthorpe Milehill Padfield Hockerley New Brimington Dunsa Lower Midway Nether Loads Ironville The Holmes Starkholmes Yeldersley Hollies Gosforth Valley Whaley Thorns The Flourish Loscoe Lodge House Surface Mine Ault Hucknall Farley Moorwood Moor Great Cubley Hill Somersal Smalley Green Shirley Openwoodgate Long Duckmanton White Moor Tetron Point Rowland Fallgate Denby Bottles Barber Booth New Zealand Hillstown Combs Sinfin Church Town Nether Sturston Pilsley Wensley Alvaston Smithy Houses Far Laund Edale End Dove Head Snelston Common Bradwell Hills Hulland Village Hidebank Marston on Dove Torr Top Aston Wheston Osmaston Ashgate Linton Barlow Hollington Two Dales Draycott Blackwell Hayfield Commonside Nether Biggin High Lee Northwood Wessington Tapton Priestcliffe Ditch Over End Carr Vale Chinley West Edge Newhall Mercaston Spancarr Nether Booth Cowers Lane Mickley Porterhouse Deepclough Birdholme Ballidon Bowshaw Alkmonton West Hallam Taddington Sinfin Moor Aldwark Stretton Woodseats Old Brampton Horsley Killamarsh Old Dam Elvaston Kilburn Townend Matlock Bank Smithy Moor Caldwell Staden The Leys Brindwoodgate Allestree The Bungalows Buxworth Nether Handley Common Side Little Bolehill Hollingwood Estate Little Eaton Wardlow Fernilee Sutton on the Hill Spondon Gamesley Brook Bottom Quarndon Wormhill Heathtop Calver Low Upper Padley Old Tupton Brough Holloway Sunny Hill Fritchley Linton Heath Burnaston New Mills Hillcross Ambaston New Bolsover Scarcliffe Mackworth Palterton Shuttlewood Matlock Newton Compton Boothgate Dale Moor Over Leigh Horwich End Scotches Creswell Apperknowle Upper Biggin Hardstoft Gorseybank Hazelwood Oaks Green Smithfield Marehay Walton Robin Hood Thurvaston Mapleton Holmesfield Stockley Unstone Bullhurst Hill Sparrowpit Brand Side Woodlinkin Kedleston Ladygrove Pinxton Markeaton Stenson New Stanton Millers Dale Peakley Hill Heath Stoke Lower Hartshay Cinderhill Gorsey Leys Church Wilne Wardlow Mires Atlow Whaley Bridge Farlands Booth The Elms Hodthorpe Froggatt Wadshelf Brockwell Sheldon Tissington South Normanton Shirebrook Alfreton Allenton Yeaveley Henmoor Eagle Tor Stainsby Common Pikehall Owlcotes Little Cubley Weston-on-Trent Hallfield Gate Ashbourne Spout Wilmorton Thornsett Duffield Ilkeston Smalldale Higher Buxton Wingfield Park Stoney Middleton Blackbrook Pear Tree Oxcroft Estate Cromford Shelton Lock Rowarth Cutthorpe Stainsby Parsley Hay Burrfields Eastmoor Codnor Breach Edale Millington Green Mickley Hemming Green Heath End Slatepit Dale Snitterton Milton Walton-on-Trent Pilhough Pentrichlane-end Nether Padley Cotes Park Belper Canholes Kelstedge Whitwell Common Middle Handley Hadfield Chinley Head Cokhay Green Calton Lees Duffieldbank Grindlow Bolehill Dove Holes Dowry Buxton Shipley Holmgate Denby Common Stanton Gate Brackenfield Wirksworth Moor Riber Tunstead Leabrooks Chellaston Westhouses Stanhope Bretby Handley Long Eaton Kniveton Farnah Green Mercaton Normanton Plaistow Green Oxcroft Inkersall Offerton Shardlow Alport Little Hallam Higher Gamesley Bargate Plaistow Chaddesden Brailsford Green Higher Dinting Summerwood Top Smalldale Idridgehay Green Rawson Green Stanton-by-Dale Coplow Dale Sudbury Crich Carr Old Whittington Brassington Lower Dinting Grindleford Moravian Settlement Windmill Temple Normanton Calow Green Hartington Shottle Risley Lower Birchwood Matlock Bridge Middlecroft Brimington Common Aldercar Ridgeway Ravensnest Hollingwood Upper Hartshay Oversetts Hognaston Hammersmith Hillclifflane Birchover Breadsall Hilltop Lee Head Shaw New Houghton Leadmill Bramley Vale Williamthorpe Holestone Cock Alley Upper Town Toadhole Furnace Newbold Moor Codnor Gate Rowthorne High Cross Bank Derby War Memorial Village Whitehough Tibshelf Brookfield Slaley Batham Gate Wakebridge Coton in the Elms Monyash Palmer Moor Pomeroy Poolsbrook Trusley Wingerworth Eyam Nether End Nether Green Smisby Wilday Green Godfreyhole Moorhall Bramley Sheepbridge New Smithy Coddington Lumsdale Bridgemont Glapwell Mount Pleasant Breadsall Etwall Common Lydgate Clowne Hobroyd Heanor Gate Bakestone Moor Ford Codnor Park Hargatewall Ireton Wood Millthorpe Loundsley Green Tideswell Harper Hill Doehole Codnor Winsick Bretby Upper End Kirk Ireton Upper Newbold Short Heath Shacklecross Hope Rose Hill Chapel-en-le-Frith Belph Press Bowden Head Dalbury Bankwood Gate Northedge Charlesworth Thulston The Gutter Chisworth Castle Gresley Church Hill Penny Green Farhill Sandiacre Wheatcroft Hilton Harpur Hill Higher Chisworth Fallinge Bradley Astwith Upper Hackney Hady Lower Pilsley Whaley Eaves Knoll Dethick Nithen End Little Chester Somercotes Norbury Aston-on-Trent Newmarket Stanton Little Hayfield Woodnook Burbage Matlock Bath Cressbrook Sawley Alsop en le Dale Bamford Bubnell Clay Mills Holbrook Castle View Bolehill Castleton Bretton Blackwell Chelmorton Darley Bridge Swarkestone Matlock Dale Clifton Heathcote Horsley Woodhouse Coldeaton Hilltop Melbourne Chevinside Woodthorpe Churchbalk Roston Coxbench Dicklant Washgreen Tinkersley Pride Park Hallam Fields Annwell Place Aston Rodsley Toadmoor Netherthorpe Crowden Bagshaw Thornhill Malcoff Owler Bar Upper Town Mickleover Limekiln Field Bonsall Hatton Fields Biggin Chapel Milton Ollerbrook Booth Beeley St Augustines Gallows Inn Windley Barrow Hill Butterley Newton Solney Dinting Vale Pilsley Peak Dale Steeple Grange Dimple Mount Pleasant Egginton Common Bridge End Sleet Moor Borrowash Idridgehay Doveridge Muggintonlane End Alderwasley Langwith Junction Stonegravels Lower Thurvaston Marston Montgomery Woodville Langley Mill Lower Gamesley Greenwich Stoneyford River's Vale King's Newton Derby Sutton Scarsdale Calke Langley Whitwell Milford Longlane Newtown Nether Burrows Summerley Heanor Shatton Old Glossop The Brushes Dunston Quarndon Common Egstow Hundall Butterley Boythorpe Edlaston Ashopton Ible Boylestone Low Leighton Millers Green Stanley Common Darley Hillside Shireoaks West Broughton Chesterfield Buckland Hollow North Wingfield Common Side Wirksworth Bolsover Woodhouse Lane Ends Hearthstone Woolley Litton Bradwell Ilkeston Junction Denby Village Bridgehill Smalley Boulton Friden Wash Bolsover Arkwright Town New Whittington Dronfield Woodhouse Rylah Stanley Cockyard Thurvaston Oakwood Elmton Weston Underwood Upper Birchwood Stanton Lees Milltown Ashover Ticknall Matlock Cliff Hatton Lilypool Grangemill Slackhall Kirk Langley Hulland Moss Broadmeadows Higham Tunstead Milton Troway Warrencarr Hollington Grove Conksbury Sawmills Pratthall Pentrich Etwall Swathwick Taxal Crich Whittington Moor Ednaston Lower Kilburn