Media Planning in Coddington

Get in touch

Media Planners in Coddington

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DE4 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Coddington for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Coddington

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Coddington (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Northwood Hazelwood Slaley Dalbury Hollow Belper Lane End Codnor Gate Scropton Millthorpe Breadsall Hilltop Darley Dale Hartington Alport Moorfield Rowland Chaddesden Birch Vale Henmoor Stanton Gate Stanton-by-Dale Coal Aston Palterton Plaistow Green Stanton by Bridge Barton Blount Stanton in Peak Dale Moor Arthurs View Hilcote Lower Birchwood Gorseybank Loundsley Green New Whittington Rodsley Netherseal Short Heath Stone Edge Nithen End Smalldale Priestcliffe Ditch Hallfield Gate Furness Vale Chelmorton Cotmanhay Moravian Settlement Burntheath Press Crich Egginton Bridgehill Youlgreave Lower Crossings Bankwood Gate Upper Langwith Baslow Willington Stoneyford Annwell Place Marlpool Hassop Shuttlewood Longcliffe Ilkeston Whitwell Common Wingfield Park Cross o' th' hands Stoneheads Calver King's Newton Tunstead Milton Little Eaton Codnor Park Pleasley Tintwistle Crowdicote Stoney Middleton Stanton Lees New Bolsover Foremark Overseal The Elms Horsleygate Coxbench Nether Padley Whitfield Kirk Langley Hollingwood Dove Head Wadshelf Boothgate Heathcote Oaks Green Cressbrook Low Leighton Hayfield Stanfree Potter Somersal Cowlow Ripley Farley Great Wilne Long Eaton Ingleby Rowarth Trusley Swathwick Matlock Cliff Far Laund Steeple Grange Stanhope Bretby Bradwell Hills Wingerworth Wormhill Hollingwood Estate Holymoorside Riddings Inkersall Green Hillstown Brailsford Moorhall Allenton Nether Handley Woodseats Trentlock Morley Cowdale Morley Smithy Higher Dinting Chinley Head Borrowash Idridgehay Green Common Side Bubnell Mount Pleasant Owlcotes Monyash Dronfield Woodhouse Bamford Mickleover Twyford Bramley Wash Westhouses Kilburn Middle Handley Quarndon Common Harlesthorpe Newhaven Longway Bank Bradwell Wheston Monsal Head Elmton Farlands Booth Little Bolehill Dove Holes Coddington Farnah Green Ashbourne Yeaveley Hatton Fields Lower Dinting Longford Norbury Gosforth Valley Hulland Village Wilday Green Quarndon Horsley Lightwood Upper Midway Glutton Bridge Newbold Moor Hargate Hill Snitterton Roston Whaley Bridge Brimington Mackworth Aston-on-Trent Upper Hackney Bakestone Moor Whatstandwell Lilypool Batham Gate Rose Hill Summerley Astwith Lower Hartshay Yeldersley Hollies Golden Valley Netherthorpe Compton Egginton Common Derby Litton Little Hayfield Burnaston Tapton Stony Houghton Wirksworth Moor Greenwich Pentrich Greenside Hearthstone Higher Chisworth Hidebank Hill Top Higham Freebirch Bradbourne Old Brampton Duckmanton Stonebroom Upper Padley Langley Shireoaks Creswell Newton Solney Mapleton Stockley Rise End Eaves Knoll Ballidon Hill Somersal Lower Pilsley Pye Bridge Nether Booth Ridgeway Matlock Bridge Lumsdale Bolsover Woodhouse Culland Little Hucklow Lane Head Holmesdale Hognaston Hangingbridge Stanley Common Millers Green Middleton Aston Heath Brockhurst Fernilee Clifton Dicklant Grangemill Castleton Radbourne Carsington Bridge End Leaden Knowl Weston Underwood Cutthorpe Over End Boylestone Lodge House Surface Mine Edale End Little Hallam Newmarket White Moor Dethick Sterndale Moor Bowden Head West Edge Biggin Marsh Lane Moorend Broadmeadows Shelton Lock Riber Codnor Staveley Shatton Flaxholme Hadfield Turnditch Dale Abbey Langwith Junction Marston Montgomery Woodnook Sapperton New Stanton Pleasley Vale Greenhillocks Lullington Brailsford Green Sutton on the Hill Shepley Street Hardstoft Common Goseley Dale Ticknall Mugginton Chevinside Stanley Parwich North Wingfield Markham Vale Calke Cowhill New Zealand Linton Heath Spondon Ockbrook Starkholmes Pomeroy Ednaston Mastin Moor Plaistow Barlborough Nether End Marehay Rowthorne Upperthorpe High Lee Warrencarr Yeldersley Hundall Kedleston Osleston Barrow upon Trent Hargatewall Doehole Old Glossop Eyam Shaw Little Cubley Godfreyhole Cokhay Green Corbriggs Burbage Gallows Inn Whaley Thorns Hobroyd Slatepit Dale Nether Chanderhill Stanton Crich Carr Parsley Hay Lane Ends Castle View Bakewell Fallgate Cromford Simmondley Heanor Elvaston Netherthorpe Sinfin Moor Eagle Tor Cock Alley Smalley Common Church Town Longlane Hillcross Overton Shardlow Smalley Green Glapwell Derby War Memorial Village Church Broughton Sheldon Brightgate Windley Stoke Hollins Lowgates Hathersage Lydgate Chesterfield Broadholm Hare Edge Brookside Blackbrook High Peak Junction Calow Mount Pleasant Alfreton Thurvaston Two Dales Bridgeholm Green Deepclough Great Longstone Old Dam Hilton Ladmanlow Calow Green Unthank Brookfield Cotes Park Crowhole Chinley Blackwell Doe Lea Middlecroft Peasehill Stonegravels Hulland Moss Tissington Unstone Green Snelston Common Litchurch Alvaston Langley Common Kelstedge Wensley Peakley Hill Tomthorn Langley Mill Atlow Churchtown Whitehough Head Pentrichlane-end Walton-on-Trent Long Duckmanton Old Whittington Toadmoor St Augustines Staden Ollerbrook Booth Ashgate Aldwark Ashopton Over Haddon Grindleford Churchbalk Lee Head Hemming Green Etwall Common Limekiln Field Wigley Brockwell Harpur Hill Boulton Gorsey Leys Foolow Edensor Darley Hillside Millers Dale Chisworth Woolley Grassmoor High Cross Bank Over Leigh Bolehill Belper Mercaston Ford Smalley Belph Killamarsh Wyaston Winster Shirley New Sawley Dimple Barlow Dunsa Ladygrove Williamthorpe Scarcliffe Pikehall Friden Dronfield Temple Normanton Dalebank Leadmill Dowry Blackbrook Upper Hartshay Old Matlock Hallam Fields Boylestonfield Conksbury Earl Sterndale Brackenfield South Wingfield Rylah Osmaston Eckington Malcoff Bretby West End Ambergate Middleton Lower Midway Weston-on-Trent Blackwell Edlaston Rawson Green Littlemoor Heath Church Gresley Northedge Mount Pleasant Fenny Bentley Peak Dale Waldley Burrfields Biggin Repton Clowne Dalbury Church Wilne Brook Bottom Ashleyhay Ambaston New Smithy Eastmoor Perryfoot Little Chester Handley Woodville Hockerley Denby Village Bradley Barrow Hill Brindwoodgate Shipley Common Unstone Longfordlane Ashgate Waingroves Whitfield Park Sandiacre Melbourne Morley Park Coton Park Coldeaton Hartshorne Hallowes Caldwell Spitewinter Ogston Hollins Green Holmley Common Charlesworth Birley Calver Sough Morleymoor Parkhouse Green Swarkestone Doveridge Old Tupton Shottle Curbar Buxton Whitwell Ault Hucknall Mapperley Inkersall Pride Park The Gutter Great Cubley Church Hill Kniveton Ashover Hardstoft Spinkhill Denby Bottles Smithy Houses Upperwood Apperknowle Mickley Bowshaw Lower Thurvaston Nether Green Stainsby Congreave Taxal Alderwasley Hulland Ward Owler Bar Padfield Tinkersley Ravensnest Tansley Nether Loads Grindlow Marston on Dove Wardlow Mires Hepthorne Lane Hull End Crowden Great Hucklow New Horwich Upper Booth Abney Mickley Wakebridge Bole Hill Etwall Upper Loads Little Longstone Spancarr Rowsley Heage Whittington Moor Castle Gresley Alkmonton New Mills Flagg Upper Town Butterley Allestree South Normanton Buckland Hollow Moorwood Moor Crist Gamesley Findern Sinfin Cartledge Brushfield Cinderhill Summerwood Top Tupton Thornsett Milehill Loscoe Shipley Commonside Tetron Point Wilmorton Somercotes Scotches Rumbling Street Chapel Milton Dale End Woolley Moor The Forties Milford Pilsley Green Hardwick Wood Aston Tideswell Smalldale Birdholme Sparrowpit Ashover Hay Park Head Mercaton Oaker Butterley Stenson Newhall Duffield Bargate Holmewood Matlock Bath Hardwick Canholes Higher Buxton Breadsall Smithy Moor Thulston Westthorpe Darley Abbey Millington Green Oxcroft Bacon's Spring Lower Gamesley Charlestown Larklands Linton Pear Tree Wirksworth Newtown Swadlincote West Handley Calver Low Matlock Ridgeway Moor Chellaston Ironville Thorpe Highgate Hollington Grove Sawley Birchover Barber Booth New Houghton Littleover Bonsall Heathtop Milltown Aston Poolsbrook Dinting Vale Bretton Brough Sudbury Washgreen Dunston Ible Palmer Moor Litton Mill Smisby Coplow Dale Harper Hill Woodlinkin Smithfield Shirebrook Breaston Hodthorpe Woodthorpe Stainsby Common Slack Cropper Wardlow Taddington Matlock Bank Nether Moor Riddings Fallinge The Bungalows Clay Cross Oxcroft Estate Leam Heath End Holloway New Brimington Nether Heage Oxton Rakes King Sterndale Upper Biggin Matlock Green Upper Birchwood Draycott Cowley Ashford in the Water Normanton Hathersage Booths Sleet Moor Peak Forest Nether Biggin Walton Nether Burrows Boythorpe Makeney Bolehill Tansley Knoll Bellevue Newgate Newton Park Nook Upper End Ireton Wood Brimington Common Matlock Dale Lower Kilburn Thurvaston Lea Birleyhay Snape Hill Higher Gamesley Renishaw Darley Bridge Horsley Woodhouse Grindsbrook Booth Shirland Bolsover Torr Top Common Side Knockerdown Oakerthorpe Ilkeston Junction Wessington Warmbrook Cockyard Bullhurst Hill Calton Lees Windmill Heanor Gate Glossop Hope Alton Hammersmith Markeaton Pratthall Kirk Hallam Shacklecross Bramley Vale Slackhall Hales Green West Hallam Callow New York Sunny Hill Harehill Whaley Tunstead Buxworth Bagshaw Porterhouse Denby Common Hillclifflane Spitalhill Beeley Nether Sturston Sheepbridge Cross Hill Spout Foston Radbourne Common Woodhead Combs Pilhough Carr Vale Pinxton Milton Idridgehay Fritchley Brassington Penny Green Pilsley Cherrytree Hill Stretton Holmesfield Cubley Common Ridgeway Troway Mill Green Brampton Aldercar Street Lane Farhill Lees Osmaston Thornhill Offerton Newlands Pilsbury Oversetts Oakwood Bridgemont Brand Side Langwith Hatton Hilltop Upper Town Hollington Pilsley Nuttals Park Clay Mills Townend Sutton Scarsdale Winsick Coton in the Elms Risley Kirk Ireton Duffieldbank Boulton Moor Openwoodgate Chapel-en-le-Frith Froggatt Toadhole Furnace Spital Holbrook Cowers Lane Wheatcroft Crewton Hague Bar Leabrooks Emmett Carr Muggintonlane End Hopton Holmgate River's Vale Danesmoor Holbrook Moor Holestone Somersal Herbert Upper Newbold Rosliston Gowhole The Park Egstow The Holmes Hasland Tibshelf Sawmills Morton Newbold Higher Crossings Hady The Leys West Broughton Swanwick Alsop en le Dale Acre Ridge Estate Shottlegate Elton Codnor Breach Priestcliffe Arkwright Town Robin Hood Norwood Over Burrows Edale Chunal Bullbridge The Brushes Breckend Ingmanthorpe The Flourish Snelston Uppertown Whitehough Horwich End