Media Planning in Congreave

Get in touch

Media Planners in Congreave

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DE4 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Congreave for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Congreave

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Congreave (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Handley Scotches Holmesfield Shirland Normanton Hillstown Gorseybank Pinxton Dunston Bolehill River's Vale The Brushes Churchbalk Buxton The Forties Lumsdale Whitehough Head Norbury Shottle Openwoodgate Owlcotes Henmoor Alkmonton Hollingwood Church Gresley Poolsbrook Birleyhay Yeaveley Dronfield Wakebridge Muggintonlane End Bramley Tunstead Milton Breckend Mastin Moor New Whittington Millthorpe Higher Dinting Newgate Grindlow Woodlinkin Radbourne Common Sleet Moor Cromford Inkersall Green Heathcote Boulton Moor Leam Palterton Ockbrook Bolsover Bradley Arthurs View Brightgate Morley Hady Idridgehay Twyford Foremark Thornsett Holymoorside Sutton on the Hill Nether End Mapperley Stonegravels Grassmoor Moravian Settlement Farhill Brockwell The Leys Rowsley High Peak Junction Rawson Green Buckland Hollow Coplow Dale Netherseal Great Hucklow Common Side Robin Hood Roston New Houghton Melbourne Nether Biggin Stanton Lees Hidebank Shacklecross Ashbourne Repton Bagshaw Over Leigh Leabrooks Harehill Boothgate Parwich Pear Tree Ladygrove Emmett Carr Smithy Moor Matlock Cliff Bradwell Hills Gamesley Foolow Hilton Eastmoor Snelston Common Old Matlock Hammersmith Hardstoft Common Edale Morleymoor Smalley Green Long Duckmanton Derby Torr Top Barber Booth Stanfree Whaley Lower Thurvaston Hulland Village Stanley Common King Sterndale Butterley Bridgemont Culland Linton Heath Findern Ollerbrook Booth Hayfield Hilltop Newlands Idridgehay Green Whitfield Park Old Dam Doehole Gorsey Leys Padfield Ilkeston Junction Edale End Middle Handley Horsley Woodhouse Marlpool Astwith Norwood South Normanton Leaden Knowl Pratthall Ridgeway Aldercar Woodhead Alderwasley Castle View Wingerworth Marsh Lane Calton Lees Clifton Cotes Park Tetron Point Whitehough Coxbench Wilday Green Conksbury Winsick Cherrytree Hill Press Brand Side Holmley Common Sandiacre Short Heath Toadmoor Brookside Whaley Bridge Rylah Holmewood Eagle Tor Ladmanlow Ireton Wood Boulton Dronfield Woodhouse Ogston Hodthorpe Higher Chisworth Netherthorpe Wensley Codnor Gate Gosforth Valley Baslow Little Eaton Cowdale Newbold Tansley Oxcroft Estate Bacon's Spring Abney Pilsley Hardstoft Glossop Barlow Bubnell Ashopton Alfreton Aston Unthank Ingleby Bridgeholm Green Spinkhill Tintwistle Dove Head Higher Buxton Carsington Pilsley Green Callow Yeldersley Hollies Danesmoor Crowdicote Loscoe Cotmanhay Rowland Dalbury Chinley Head Peasehill Flagg Litton Mill Hargatewall Hartshorne Holloway Church Wilne Codnor Mount Pleasant Whatstandwell Cock Alley Ravensnest Bakewell Little Cubley Crewton Snelston Chisworth Duffieldbank Hognaston Stanton by Bridge Rumbling Street Swadlincote Newton Solney Netherthorpe Little Hallam Moorhall Nether Moor Barrow upon Trent Harlesthorpe Riddings Swarkestone Walton Cockyard Stoneyford Mill Green Belper Low Leighton Alton Sinfin Greenwich Blackbrook Smithy Houses Caldwell South Wingfield Ford Ashgate Sawley Hollins Upper Hartshay Gallows Inn Alsop en le Dale Dethick Higher Gamesley Tupton Highgate Cutthorpe Killamarsh Egginton Common Dalebank Stanton-by-Dale Harpur Hill Holestone Hill Somersal Blackbrook Matlock Bank Brassington Woolley Tideswell Borrowash Aston-on-Trent Hatton Fields Summerley Charlestown Dalbury Hollow Hargate Hill Pye Bridge Oversetts Pleasley Rise End Taxal Darley Dale Ashford in the Water Lower Crossings Heanor Gate Bolsover Woodhouse Sudbury Higher Crossings Matlock Bridge Cowley Slackhall Hasland Calver Low Moorend Stanton Sawmills The Gutter Derby War Memorial Village Boylestonfield Bole Hill Turnditch Cowhill Stainsby Aldwark Northwood Fallinge Mapleton Langley Common Burbage Old Brampton Brookfield Marehay Langley Mill Broadmeadows Troway Castleton Kilburn Stonebroom Wigley Nether Booth Greenhillocks Farlands Booth Stanhope Bretby Pilsley Sapperton Birdholme Inkersall Kedleston Wardlow Mires Elvaston Lower Kilburn Boylestone Heath End Peak Dale Warmbrook Plaistow Stoke Codnor Breach Hallam Fields Parsley Hay Marston Montgomery Larklands Morley Park West Broughton Little Bolehill Unstone Green Blackwell Lydgate Bramley Vale Barton Blount Freebirch King's Newton Burntheath Crowden Toadhole Furnace Brindwoodgate Hallfield Gate Dimple Coton Park Calke Perryfoot Bargate Church Broughton Bonsall Osmaston Pilhough Cross Hill Edensor Townend Hollins Green Rodsley Dowry Pride Park Etwall Stainsby Common Smithfield Thulston Oaker Hemming Green Friden Newbold Moor Brimington Common Milton Woodthorpe Shirebrook Cartledge Upper Town Marston on Dove Whittington Moor Nether Heage Pentrichlane-end Churchtown Stanley Allestree Creswell Monsal Head Old Tupton Birchover Hobroyd Dicklant Ridgeway Newmarket Lea Lightwood Uppertown Farnah Green Chapel-en-le-Frith Shireoaks Yeldersley Makeney Ashover Waldley Hollington Longway Bank Chelmorton Ashgate Beeley Hulland Ward Kirk Hallam Eckington Stony Houghton Oakwood Mount Pleasant Spout Chesterfield Burnaston Littlemoor Hollington Grove Fernilee New Zealand Kelstedge Sutton Scarsdale St Augustines Stoneheads Alvaston Langwith Junction Allenton Shepley Street Grangemill Somersal Herbert Leadmill Church Town Brook Bottom Riber Markeaton Mickleover Ilkeston Nether Burrows Bowshaw Kirk Langley Stockley Ballidon Foston Milehill Over End Elmton Crist Nether Chanderhill Ashleyhay Porterhouse Ripley Little Longstone Whitwell Common Castle Gresley The Bungalows Hardwick Wood Froggatt Over Haddon Breaston Common Side Boythorpe Wheatcroft Markham Vale Upper Loads Lane Head Pomeroy Belper Lane End Hundall West Handley Fallgate Thurvaston Thornhill Upper Padley Malcoff Potter Somersal Smalley Common Burrfields New Brimington Chunal Shottlegate Slatepit Dale Starkholmes Acre Ridge Estate The Park Spondon Apperknowle Butterley Hathersage Booths Whaley Thorns Mercaton White Moor Ticknall Matlock Green Lullington Waingroves Calver Shelton Lock New Bolsover Priestcliffe Nether Padley Summerwood Top Mount Pleasant Shipley Common Matlock Dale Peak Forest Denby Bottles Hadfield West Edge The Flourish Far Laund Elton High Lee Limekiln Field Middleton Wirksworth Moor Clay Cross Egginton Combs Brailsford Green Ingmanthorpe Wadshelf Bretby Trusley Pentrich Priestcliffe Ditch Tissington Coddington Heage Hague Bar Morley Smithy Park Nook The Holmes Park Head Newhall Harper Hill Coton in the Elms Knockerdown Upperthorpe Scropton Smalldale Hartington Temple Normanton Brockhurst Stone Edge Birley Edlaston Heanor Cowlow High Cross Bank Kniveton The Elms Hilcote Hangingbridge Bridgehill Shirley Stanton in Peak Steeple Grange Heath Shardlow Cokhay Green Willington Tansley Knoll Tapton Blackwell Draycott Long Eaton Cinderhill Bridge End Buxworth Upper Midway Holbrook Moor Hathersage Renishaw Deepclough Dinting Vale Hollingwood Estate Radbourne Egstow Annwell Place Upper Langwith Spital Millers Dale Holbrook Brackenfield Little Chester Barlborough Ambaston Oxcroft Lower Hartshay Winster Lower Gamesley Osleston Over Burrows Mugginton Nithen End Rowthorne Rowarth Little Hayfield Nether Sturston Stanton Gate New Smithy Longfordlane Windmill Shuttlewood Upper Newbold Langwith Hill Top Coldeaton Glapwell Broadholm Old Glossop Darley Abbey Heathtop Loundsley Green Shaw Snape Hill Cropper Longlane Upper Birchwood Weston-on-Trent Hearthstone Trentlock Ashover Hay Alport Little Hucklow Hulland Moss Goseley Dale Pikehall Thorpe Charlesworth Washgreen Youlgreave Doe Lea Stenson Chellaston Tomthorn Wingfield Park West End Ible Hare Edge Bankwood Gate Curbar Bowden Head Quarndon Birch Vale Sterndale Moor Canholes Woolley Moor Arkwright Town Sinfin Moor Bullhurst Hill Wilmorton Litton Owler Bar Woodseats Staden Spitalhill Litchurch Newtown Flaxholme Eaves Knoll Denby Village Lees Calow Green Nether Handley Mercaston Whitfield Spitewinter Stretton Peakley Hill Millington Green Whitwell New Horwich Duffield Moorwood Moor Fenny Bentley Upper End Grindleford Furness Vale Ridgeway Moor Quarndon Common Nuttals Park Sheldon Sheepbridge Woodnook Oaks Green Cowers Lane Windley Ironville Aston Heath Lee Head Taddington Overton Riddings Warrencarr Langley Chaddesden Wessington Hatton Nether Green Eyam Scarcliffe Somercotes Bullbridge Sparrowpit Dale Moor Lower Midway Swanwick Hazelwood Middleton Oakerthorpe Batham Gate Upperwood Two Dales Etwall Common Shipley Hope Doveridge Wash Gowhole Westthorpe Tinkersley Bradbourne Staveley Upper Town Hillcross Wormhill Snitterton Wardlow Hepthorne Lane Rose Hill Biggin Williamthorpe Horwich End Compton Tibshelf New Mills Littleover Farley Street Lane Hales Green Dale Abbey Matlock Bath New Sawley Newton Great Longstone Codnor Park Milford Moorfield North Wingfield Crich Carr Stoney Middleton Bamford Bradwell Great Cubley Millers Green Penny Green Hallowes Commonside Upper Biggin Duckmanton Westhouses Greenside Bolehill Brampton Hopton Offerton Smalley Simmondley Breadsall Hilltop Morton Aston Matlock Corbriggs Chevinside Calow Pilsbury Darley Bridge Carr Vale Atlow Parkhouse Green Lower Birchwood Plaistow Green Bretton Dove Holes Ednaston Mickley Pleasley Vale Old Whittington Denby Common Clowne Wyaston Palmer Moor Church Hill Belph Slaley Hockerley Lower Pilsley Brough Biggin Glutton Bridge Bakestone Moor Milltown Slack Nether Loads Swathwick Rosliston Horsley Upper Hackney Crich Unstone Woodville New York Newhaven Darley Hillside Overseal Walton-on-Trent Brimington Spancarr Cross o' th' hands Shatton Mackworth Hassop Lower Dinting Lowgates Crowhole Monyash Wirksworth Mickley Dale End Longford Earl Sterndale Godfreyhole Chapel Milton Bellevue Congreave Lodge House Surface Mine Holmesdale Calver Sough Hillclifflane Grindsbrook Booth Ambergate Smalldale Holmgate West Hallam Oxton Rakes Dunsa Breadsall Wheston Smisby Sunny Hill Golden Valley Fritchley Thurvaston Tunstead Northedge Lane Ends Ault Hucknall Barrow Hill Hardwick Chinley Great Wilne Linton Horsleygate Higham Upper Booth Cubley Common Brushfield Osmaston Brailsford Longcliffe Coal Aston Risley Kirk Ireton New Stanton Clay Mills Lilypool Middlecroft Hull End Cressbrook Weston Underwood