Media Planning in Milford

Get in touch

Media Planners in Milford

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DE56 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Milford for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Milford

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Milford (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Harlesthorpe Peak Dale Lower Birchwood Apperknowle Leaden Knowl Smithy Moor Birchover Dethick The Gutter Little Chester Ingleby Pear Tree Culland Oxton Rakes Etwall Common Mount Pleasant Swadlincote Willington West End Shirley Cartledge Grassmoor Priestcliffe Ditch Mapperley Thulston Sudbury Dimple Little Hallam Waldley Ashford in the Water Plaistow Green Cotmanhay Stanton-by-Dale Dronfield Woodhouse Alvaston Shuttlewood Smalley Common Cubley Common Gorsey Leys Elton Woodhead Dowry Dalebank Hopton Blackwell Ingmanthorpe Ambaston Chaddesden Upper Midway Osleston The Holmes Pentrich Greenhillocks Slackhall Riddings Ollerbrook Booth Litton Stanton Gate Broadholm Over End Linton Heath Northwood Dronfield Newtown Taddington Mill Green Eagle Tor Old Dam Quarndon Troway Pentrichlane-end Crich Hallfield Gate Bonsall Upper Padley Birdholme Barlow Thurvaston Aldercar Whaley Bridge Elmton Hilltop Wirksworth Moor Dunsa The Flourish Priestcliffe Walton-on-Trent Fernilee Highgate Lower Pilsley Charlesworth Gorseybank Turnditch Rylah Longlane Belph South Normanton Ashover Ashgate Barrow Hill Creswell Barlborough Foolow South Wingfield Bullhurst Hill Barton Blount Northedge New Sawley Biggin Townend Mugginton Bowden Head Pratthall Upper Birchwood Starkholmes Winsick Little Bolehill Edensor Risley Abney Inkersall Green Hazelwood Uppertown Hayfield Blackwell Rise End Wormhill Morley Park Belper Lane End Ford Whitwell Common Snelston Common Compton Codnor Park Offerton Bolsover Hallowes Malcoff Lane Ends Williamthorpe Ridgeway Moor Dove Head Cromford Windley Higher Crossings Clay Mills Smithy Houses Bargate Middlecroft Overseal Pride Park Great Hucklow New Brimington Linton Parwich Hardwick Ault Hucknall Lower Crossings Unthank Newmarket Ambergate Aston-on-Trent Hollingwood Estate Brailsford Green Slatepit Dale Idridgehay Green Newlands Lea Millthorpe Boylestone High Peak Junction Stanhope Bretby Ridgeway Bolehill Calver Heath Morley Smithy Stone Edge Brimington Common High Cross Bank Mount Pleasant Castle View Higher Dinting Stonebroom Hardstoft Common Batham Gate Newbold Moor Bramley Boylestonfield Owlcotes Sinfin Whitehough Sterndale Moor Holmgate River's Vale Upper Town Lower Hartshay Friden Birch Vale Newbold Hartington Barber Booth Staveley New Zealand Churchbalk Stenson Matlock Tideswell Kelstedge Stanton in Peak Sinfin Moor Thurvaston Hargate Hill Perryfoot Hilcote Stainsby Oxcroft Estate Markeaton Heage Hemming Green Danesmoor Hardwick Wood Spancarr Rawson Green Oaks Green Oakerthorpe Lane Head Dalbury Farley Smithfield Rosliston Inkersall The Park Woodseats Tissington Cock Alley Simmondley Hassop Stoneyford Stoke Biggin Wadshelf Tansley Knoll Wessington Stoneheads Edale Kniveton Grindsbrook Booth Langwith Junction Wingfield Park The Elms Gamesley Hangingbridge Barrow upon Trent The Leys Stanley Church Gresley Cotes Park Bridge End Butterley Old Whittington Kirk Langley Tansley Twyford Mackworth Temple Normanton Lydgate Ible Westhouses Darley Bridge Coton in the Elms Nithen End Hady Rowarth Mount Pleasant Boothgate Bretby Bagshaw Bankwood Gate Codnor Breach Church Wilne Upper Biggin Bradbourne New Mills Hathersage Booths Newhall Crowdicote Over Leigh Lightwood Morley Bole Hill Pilsley Green Denby Common Castle Gresley Hulland Village Matlock Dale Radbourne Church Town Caldwell Rowland Chapel Milton Darley Dale Alfreton Padfield Borrowash Old Brampton Street Lane Unstone Nether Booth Langley Mill Buxworth New Bolsover Newhaven Toadhole Furnace Sapperton Coplow Dale Callow Foremark Nuttals Park Marlpool Langley Common Denby Village Old Glossop Hatton Marsh Lane Nether Loads Stonegravels Harper Hill Stanton by Bridge Nether Moor Chesterfield Stockley Crich Carr Hollington Holestone Higham Shipley Thornsett Spitewinter West Edge Cherrytree Hill Foston Cowdale Bradley Etwall Sunny Hill Nether Biggin Middle Handley Codnor Larklands Crowhole White Moor Whitehough Head Horwich End Darley Abbey Dicklant Stretton Park Head Horsley Leam Roston Summerwood Top Little Eaton Flagg Woodville Codnor Gate Cross Hill Hathersage Fallgate Atlow Washgreen Mickleover Thornhill Ashgate Warrencarr Lee Head The Bungalows Snitterton Low Leighton Sutton Scarsdale Middleton Heanor Gate Longcliffe Woodthorpe Ilkeston Draycott Monsal Head Horsley Woodhouse Dalbury Hollow Great Cubley Staden Fallinge Denby Bottles Aston Upper Langwith Openwoodgate Cokhay Green Lowgates Porterhouse Upper Hartshay Hill Somersal Marehay Brand Side Wigley Fritchley Coton Park Owler Bar Churchtown Cockyard Gosforth Valley Boythorpe Buxton Tapton Yeaveley Corbriggs Calver Low Somersal Herbert Hillcross Flaxholme Arthurs View Hammersmith Warmbrook Little Hucklow Bramley Vale Upperthorpe Great Longstone Dale Abbey Pleasley Vale Chinley Head Hollins Green Wirksworth Brimington Moorwood Moor Acre Ridge Estate Oakwood Calton Lees Moorhall Longford Newton Ticknall Knockerdown Peak Forest Peakley Hill Hepthorne Lane Bridgehill Cowley Alport Holmley Common Riber Over Haddon Palterton Newton Solney Ripley Stoney Middleton Pleasley Longfordlane Glutton Bridge Park Nook Chunal Overton Lower Midway Higher Chisworth Tunstead Milton Middleton Hartshorne Brindwoodgate Belper Holmesdale Lodge House Surface Mine Chinley Carr Vale Higher Gamesley Netherthorpe Hargatewall Farlands Booth Taxal Findern Weston Underwood Doehole Stanfree Muggintonlane End Parkhouse Green Shatton Slack Snape Hill Common Side Morton Peasehill Nether Burrows Ogston Plaistow Osmaston Coxbench Ballidon Grangemill Tunstead Cowers Lane Allestree Coddington Normanton Bacon's Spring Breadsall Torr Top Loscoe Hales Green Wyaston Hulland Ward Buckland Hollow Hidebank Nether Sturston Hundall Old Matlock Scropton Limekiln Field Nether Handley Canholes Grindlow Edale End Wardlow Cinderhill Sawley Shirebrook Matlock Green Gowhole Long Duckmanton Church Broughton Eckington Pilsley Brockhurst New Smithy Commonside Burrfields Moorend Marston on Dove Short Heath Cutthorpe Whaley Milehill Clowne Hardstoft Birleyhay Stanton Makeney Cowlow Mickley Holbrook Coal Aston Woodnook West Handley Upper Booth Rose Hill Charlestown Greenside Hadfield Chellaston Aston Heath The Brushes Little Longstone Thorpe Hillclifflane Cowhill Wilmorton Yeldersley Bubnell Walton Whaley Thorns Glossop West Broughton Castleton Henmoor Eastmoor Wardlow Mires Bridgeholm Green Westthorpe Bretton Upper Newbold Emmett Carr Breaston Tintwistle Long Eaton Breckend Spitalhill Crist New Stanton Moorfield The Forties Aldwark Burbage Ladmanlow Langwith Oaker Ilkeston Junction Church Hill Spout Bakewell Tinkersley Butterley Hilton Froggatt Slaley Godfreyhole Sheldon Scarcliffe Calke Heath End Smalldale Crewton Millington Green Little Cubley Holmesfield Ashbourne Swathwick Hollingwood Weston-on-Trent Hearthstone Nether Green Egginton Woolley Moor Bolsover Woodhouse Chapel-en-le-Frith Annwell Place Upper Town Hague Bar Baslow Matlock Cliff Leabrooks Hodthorpe Palmer Moor Smisby Hulland Moss Norwood Alton St Augustines Riddings Brockwell Robin Hood Hare Edge Scotches Two Dales Shireoaks Ockbrook Sutton on the Hill Shepley Street Milford Killamarsh Nether Chanderhill Oxcroft Spinkhill Waingroves Matlock Bridge Wheatcroft Sandiacre Chevinside Renishaw Matlock Bank Bridgemont Kirk Ireton Brightgate Shacklecross Marston Montgomery Blackbrook Ridgeway Penny Green Wash Whitwell Crowden Litton Mill Brackenfield Lumsdale Hognaston Shipley Common King Sterndale Shelton Lock Tibshelf Ashover Hay Littlemoor Lower Gamesley Somercotes Calow Green Duffield Snelston Wingerworth Broadmeadows Kedleston Hallam Fields Trusley Alkmonton Upper End Newgate Smalley Green Calow Winster Swanwick Hollington Grove Allenton Bradwell Hills Birley Cropper Far Laund Conksbury Earl Sterndale Rowsley Brampton Stony Houghton Yeldersley Hollies Nether Padley Netherseal Monyash Boulton Chisworth Hill Top Derby Woolley New Horwich Kirk Hallam Poolsbrook Swarkestone Oversetts Bamford Calver Sough Hollins Mickley Darley Hillside Cross o' th' hands Brook Bottom Old Tupton Egstow Mastin Moor Lullington Milton Clifton Whitfield Dale End Smalley Markham Vale Millers Dale Higher Buxton Combs Idridgehay Langley Nether Heage Golden Valley Ladygrove Morleymoor Pye Bridge Ravensnest Heanor New Whittington Lower Kilburn Coldeaton Shirland Gallows Inn Bellevue Congreave Edlaston Windmill Unstone Green Hatton Fields Ashleyhay Ednaston Wakebridge Ireton Wood Alsop en le Dale Mercaton Pomeroy Holbrook Moor Heathcote Stainsby Common Lower Dinting Rowthorne Heathtop Chelmorton Holmewood Ironville Hull End Brookfield Whitfield Park Smalldale Littleover Whittington Moor Litchurch Harpur Hill Bolehill Blackbrook Breadsall Hilltop Milltown Duffieldbank Dunston Dove Holes Brushfield Derby War Memorial Village Upperwood Freebirch Sheepbridge Harehill Sleet Moor Wheston Upper Loads North Wingfield Leadmill Kilburn Pilsley Trentlock Beeley Grindleford Sawmills Sparrowpit Mapleton Holymoorside Eyam Arkwright Town Stanley Common Boulton Moor Hillstown Glapwell High Lee Potter Somersal Great Wilne Brookside Brailsford Summerley Norbury Press Millers Green Shaw Burntheath Eaves Knoll Bowshaw Wilday Green Tomthorn Tetron Point Wensley New Houghton Brough Little Hayfield Pinxton Quarndon Common Lilypool Goseley Dale Carsington Dinting Vale Ashopton Bakestone Moor Curbar Lees Pikehall Whatstandwell Rumbling Street Mercaston Tupton Doveridge Hockerley West Hallam Dale Moor Horsleygate Handley Repton Melbourne Parsley Hay Loundsley Green Pilsbury New York Hope Pilhough Osmaston Over Burrows Upper Hackney Farnah Green Lower Thurvaston Shardlow Woodlinkin Greenwich Cressbrook Rodsley Doe Lea Elvaston Shottle Common Side Moravian Settlement Stanton Lees Spondon Netherthorpe Spital Bullbridge Hasland Furness Vale Deepclough Radbourne Common Duckmanton Nether End Farhill Longway Bank Burnaston Steeple Grange Egginton Common Shottlegate Clay Cross King's Newton Alderwasley Matlock Bath Hobroyd Fenny Bentley Bradwell Astwith Youlgreave Brassington Holloway Toadmoor Aston