Media Planning in Overton

Get in touch

Media Planners in Overton

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in S45 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Overton for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Overton

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Overton (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Heath End Whitwell Common Hulland Village Dronfield Nether Heage Ambergate Thornhill Sinfin Boothgate Woodhead Quarndon Steeple Grange Alsop en le Dale South Normanton Moravian Settlement Kelstedge Godfreyhole Crist Slack Wigley Mapperley Newgate Caldwell Osmaston Abney Nether Loads Castle View Linton Heath Radbourne Common Woodlinkin Lightwood Potter Somersal Roston Rowland Cinderhill Lower Hartshay Osmaston Plaistow Green Marehay Pleasley Church Hill Bowshaw Scropton Stainsby Common Crowhole Stanton Lees West Handley Lea Moorhall Stockley Idridgehay Fernilee Smalley Green Oxton Rakes Holmgate Tansley Knoll Cropper Old Dam Brackenfield Ashgate Kilburn Short Heath Temple Normanton Dale Moor Biggin Clay Cross Astwith Chellaston Risley Heath Boythorpe Bretton Gowhole Nether Burrows Ockbrook Clowne Ravensnest Butterley Brockhurst Lower Midway Belper Thornsett Marston Montgomery Pleasley Vale Alkmonton Bradbourne Wilday Green Northwood Matlock Bridge South Wingfield Whitfield Park Longway Bank Bradwell Netherthorpe Ironville Ashover Hay Hangingbridge Over Burrows Troway Charlestown Cock Alley Sawley Higher Chisworth Whaley Bridge Leam Middlecroft Hallfield Gate Brightgate Weston Underwood Stanton-by-Dale Whitehough Harper Hill Brailsford Moorend Nether Moor Dimple Golden Valley Codnor Park Stainsby Cross o' th' hands Woodnook Coldeaton Bakewell Owler Bar Tapton Markeaton Townend Weston-on-Trent Ridgeway Moor New Sawley Hadfield West Hallam Quarndon Common Langley Mill Parkhouse Green Hayfield Dale Abbey Newtown Blackwell Great Cubley Ridgeway Deepclough Nether Biggin Swadlincote Calver Low Morley Hollington Grove Crich Carr Wardlow Mires Derby War Memorial Village Langley Common Castleton Shirley Carr Vale Codnor Breach Holymoorside Kniveton Pikehall Pilsley Repton Tunstead Milton Brookfield Gamesley Chinley Head Millers Dale Alport Westthorpe Egginton Common Windmill Holbrook Moor Edale End Biggin Rosliston King Sterndale Hargatewall Doveridge Pinxton Warmbrook Glossop Clifton Birdholme Litchurch North Wingfield Spout Swanwick Hilltop Riddings Loscoe Bolsover Hobroyd Acre Ridge Estate Bullbridge The Leys Sterndale Moor Belper Lane End Mugginton Stanhope Bretby Horsley Windley The Brushes Ballidon Morley Park Sinfin Moor Chinley Bretby Offerton The Elms Stoneyford The Holmes Buxworth Toadhole Furnace Chisworth Blackbrook Denby Bottles Cotes Park Nether Green Little Eaton Wensley Shireoaks Aston Heath Creswell Lower Kilburn Callow Long Eaton Millers Green Higher Gamesley Elvaston Little Hayfield Breadsall Ilkeston Junction Oxcroft Estate Hallam Fields Malcoff Hemming Green Tintwistle Boulton Langwith Congreave Crewton Slaley Dowry Fenny Bentley Overton New Whittington Nether End Eastmoor Hollingwood Ashover Dicklant Hatton Crowden Darley Bridge Shottlegate Bradley Aston Summerwood Top Priestcliffe Ditch Clay Mills Stonegravels Porterhouse Calton Lees Wingerworth Higham Sudbury Breadsall Hilltop Greenside Hillclifflane Rowsley Annwell Place Elton Shacklecross Thurvaston Grindsbrook Booth Ashford in the Water Trentlock Mickley Mount Pleasant Smalldale Common Side West Broughton Pratthall Oaks Green Glutton Bridge Lower Gamesley The Park Codnor Gate Atlow Coddington Heage Toadmoor The Forties White Moor Nuttals Park Shardlow New Bolsover Killamarsh Uppertown Barlow Marston on Dove Beeley Chapel-en-le-Frith Edlaston Nether Handley Whitehough Head Snelston Common Rawson Green Wirksworth Moor Hardstoft Peak Dale Hathersage Calow Green Churchbalk Riddings Horsley Woodhouse Emmett Carr Eckington Rise End Pomeroy Hazelwood Cubley Common Mount Pleasant Smalldale River's Vale Chelmorton Mapleton Stanley Common Aston-on-Trent Stonebroom Common Side Waingroves The Bungalows Church Wilne Doe Lea Pilsley Lilypool Canholes Rowthorne Pride Park Hillcross Nether Sturston Edensor Litton Mill Ault Hucknall Burntheath Grangemill Hales Green Upper Midway Brockwell Oakerthorpe Sapperton Spitewinter Mastin Moor Upper Town Hope Hardstoft Common Stanley Sawmills Brimington Arkwright Town Wormhill Commonside Bonsall Hull End Lower Thurvaston Leaden Knowl Bridgemont Calver Dunston Norbury Snelston Oakwood Pentrichlane-end Netherseal Birley Elmton Stoneheads Woolley Ashopton Bellevue Batham Gate Upper Birchwood Wadshelf Eagle Tor Buckland Hollow Somercotes Williamthorpe Upper Biggin Ashgate Over End Tupton King's Newton Renishaw Great Longstone Newton Longlane New Horwich Thorpe Dalbury Flagg Barber Booth Boylestonfield Bagshaw St Augustines Broadholm Heathtop Pentrich Parsley Hay Apperknowle Hill Top Spancarr Bankwood Gate Press Slackhall Calke Peakley Hill Sheldon Cross Hill Poolsbrook Darley Dale Warrencarr Spondon Street Lane Staveley Holmley Common Corbriggs Coton Park Hopton Milltown Priestcliffe Farhill Unstone Green Brushfield Little Hucklow Hardwick Wood Swarkestone Smalley Snitterton Matlock Green Birleyhay Newton Solney Marlpool Winster Bakestone Moor Taxal Farley Smalley Common Woodthorpe Long Duckmanton Hognaston Darley Hillside Old Brampton Bramley Lower Dinting Kirk Ireton Washgreen Ingleby Newhaven Hearthstone Cowers Lane Millthorpe Findern Larklands Whaley Wardlow Dove Head Alton Fallinge Mackworth Stretton Riber Staden Glapwell Robin Hood Cherrytree Hill Wakebridge Churchtown Langley Ladmanlow Walton Coxbench Youlgreave Idridgehay Green Hague Bar Ripley Greenwich Ednaston Inkersall Green Dove Holes Matlock Bank Nether Padley Hollins Green Church Gresley Combs Pilsbury Heanor Brand Side Morton Wirksworth New Stanton Whatstandwell Calver Sough Holmesfield Padfield Shirland Shepley Street Barrow upon Trent Spinkhill Unthank Mickleover Froggatt Brailsford Green Hidebank Ilkeston Markham Vale Butterley Woodseats Far Laund Ambaston Monyash Newbold Castle Gresley Ible Bridgehill Little Hallam Crich Cowdale Egstow Horsleygate Palterton Culland Tissington Wessington Arthurs View Lees Monsal Head Church Town Chunal Ticknall Hodthorpe Stony Houghton Brimington Common Knockerdown Brampton Inkersall Stanton Kirk Hallam Bamford Whitfield Simmondley Northedge Newbold Moor Hassop Chapel Milton Cromford Allestree Gorseybank Blackwell Rose Hill Trusley Rowarth Stanton Gate Holmesdale Mercaston Eaves Knoll Bridgeholm Green Old Tupton Higher Crossings Scarcliffe Hare Edge Pear Tree Chevinside Matlock Cliff Waldley Alvaston New Mills Winsick Moorwood Moor The Gutter Darley Abbey Higher Buxton Netherthorpe Stenson Hollins Turnditch Burnaston Foston Dalebank New Houghton Rodsley Chesterfield Flaxholme Somersal Herbert Linton Whittington Moor Grassmoor Blackbrook Palmer Moor Hargate Hill Fritchley Brook Bottom Loundsley Green Kedleston Breckend Middle Handley Duffield Yeldersley Stone Edge New Zealand Holestone Upper Town Perryfoot Birchover Derby Carsington Little Chester Little Longstone Gosforth Valley Hulland Ward Charlesworth Newmarket Nithen End Longford Hartington Chaddesden Denby Common Broadmeadows Upper Hackney Bradwell Hills Smithy Moor Mill Green Shuttlewood Aldwark Lullington Radbourne Mercaton Dalbury Hollow Cowley Buxton Conksbury Longfordlane Osleston Hilcote Litton High Cross Bank Shipley Common Upper Loads Nether Chanderhill Cokhay Green Bullhurst Hill Stoke Breaston Eyam Littleover Ford Hilton Harehill Coplow Dale Upper Langwith Marsh Lane Barrow Hill Leabrooks Millington Green Ridgeway Newhall Sutton on the Hill Boylestone Aston Plaistow Cotmanhay Boulton Moor Barton Blount Woolley Moor Gorsey Leys Handley Tansley Thurvaston Fallgate Oxcroft Morleymoor Lower Pilsley Belph High Peak Junction Pilsley Green Milehill Old Whittington Tideswell Holbrook Kirk Langley Highgate Denby Village Dethick Lower Birchwood Twyford Lower Crossings Farnah Green Limekiln Field Foremark Wheston Draycott Tibshelf Shatton Dronfield Woodhouse West Edge Bridge End Egginton Longcliffe Peasehill Doehole Goseley Dale Rylah Gallows Inn Great Hucklow Hulland Moss Park Nook Lodge House Surface Mine Sheepbridge Oversetts Wash Woodville Stanton in Peak Duckmanton Hatton Fields Hady Grindlow New Smithy Torr Top Wyaston Old Glossop New Brimington Lowgates Dale End Milton Farlands Booth Upper Newbold Old Matlock Mickley Ollerbrook Booth Smisby Tunstead Harpur Hill Shaw Calow Pilhough Yeaveley Brough Upper Booth Melbourne Low Leighton Ashbourne Spitalhill Sleet Moor Codnor Openwoodgate Upper End Higher Dinting Summerley Bramley Vale Ingmanthorpe Hillstown Alfreton Ogston Dinting Vale Over Haddon Walton-on-Trent Hollington Morley Smithy Hockerley Heanor Gate Hallowes Birch Vale Bowden Head Edale Cutthorpe Willington Heathcote Little Bolehill Smithy Houses Hammersmith Stoney Middleton Brindwoodgate Cowhill Little Cubley Smithfield Mount Pleasant Great Wilne Borrowash Lane Head Langwith Junction Hathersage Booths Holloway Sutton Scarsdale Westhouses Leadmill Swathwick Taddington Dunsa Bargate Brookside Compton Shirebrook Hepthorne Lane Alderwasley Stanfree Coal Aston Bolehill Oaker Over Leigh Matlock Dale Milford Overseal Upper Padley Shipley Tetron Point West End Moorfield Aldercar Wheatcroft Grindleford Hollingwood Estate Snape Hill New York Tinkersley Peak Forest Wingfield Park Shottle Furness Vale Lydgate Earl Sterndale Nether Booth Spital Sunny Hill Ladygrove Yeldersley Hollies Bacon's Spring Friden Upperwood Church Broughton Lane Ends Baslow Hasland Slatepit Dale Bolehill Starkholmes Norwood Thulston Cartledge Newlands Curbar Henmoor Coton in the Elms Cowlow Cockyard Hardwick Foolow Harlesthorpe Two Dales Etwall Common Middleton Ashleyhay Parwich Burrfields Sandiacre Matlock Unstone Wilmorton Littlemoor Muggintonlane End Penny Green Burbage Matlock Bath Holmewood Upper Hartshay Tomthorn Ireton Wood Hundall Horwich End Normanton Pye Bridge Freebirch Greenhillocks Makeney Danesmoor Duffieldbank Bubnell Crowdicote Rumbling Street Cressbrook Whaley Thorns Allenton Park Head Barlborough Owlcotes Brassington Sparrowpit Middleton Lee Head Scotches Hill Somersal Stanton by Bridge Bole Hill Shelton Lock High Lee Hartshorne Lumsdale Whitwell Etwall Upperthorpe The Flourish Bolsover Woodhouse