Media Planning in Pikehall

Get in touch

Media Planners in Pikehall

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DE4 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Pikehall for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Pikehall

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Pikehall (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Langwith Stoke Cockyard Spancarr Sapperton Fenny Bentley Bolehill Holestone Newhaven Walton West End Shipley Common Hasland Hulland Village Youlgreave Stanton in Peak Ambaston Slack Porterhouse Elton Fallinge Nether Moor Ilkeston Junction Emmett Carr Bridgemont Compton Burnaston Longford Lowgates Kedleston Rumbling Street Nether Green Greenside Little Hayfield Little Longstone Yeaveley Wardlow Mires Wormhill Morton Linton Heath Shelton Lock Hangingbridge Matlock Green Buckland Hollow Bretby Hardwick Brook Bottom Tinkersley Starkholmes Foremark Brindwoodgate Higher Chisworth Swathwick Hilltop Callow Roston Stanhope Bretby Unstone Green Matlock Bank Pentrichlane-end Pinxton Mickley Eaves Knoll Stone Edge Stenson Calow Hognaston Hollington Grove Alsop en le Dale Moorfield Thurvaston Mastin Moor Hollingwood Newbold Ambergate Coton in the Elms Pentrich Perryfoot Wash Middlecroft Boylestone Sheepbridge Smisby Brackenfield Killamarsh Snelston Common South Normanton Chisworth Nether Padley Cropper Hartshorne Bolsover Boythorpe Cotes Park Commonside Penny Green Steeple Grange Cutthorpe Pilsley Green Castle Gresley Cokhay Green Ridgeway Moor Lea Combs Peakley Hill Marsh Lane Rise End Charlestown Litton Mill Rawson Green Bradbourne The Leys Chunal The Bungalows Hardstoft Upper Loads Little Cubley King Sterndale Burbage Dale End Bellevue Staden Rosliston Stoneheads Dronfield Woodhouse Derby War Memorial Village Birchover Shirebrook Upper End Bankwood Gate Hammersmith Whitehough Ednaston Windley Hollingwood Estate Lower Thurvaston Calow Green Taxal Whitwell Common Osleston Pilsley Breadsall Thorpe Whaley Oxton Rakes Hollins Green Simmondley Gosforth Valley Woodthorpe Blackbrook Sinfin Moor Higher Dinting Linton Breadsall Hilltop Brookside Common Side New Smithy Bole Hill Furness Vale Bamford Langley Mill Belper Whaley Bridge Northwood New Stanton Far Laund Horwich End Mount Pleasant Morley Smithy Edlaston Harper Hill Abney Woodhead Barlborough Hatton Fields Denby Village Hobroyd Ockbrook Old Tupton Idridgehay Hearthstone Etwall Common Unstone Uppertown Barber Booth Norwood Lightwood Higher Buxton Egginton Upper Newbold Lodge House Surface Mine Pikehall Smithy Moor Washgreen Old Whittington River's Vale Millthorpe Nether Booth Cowers Lane Caldwell Holbrook Moor Middle Handley Breckend Gorseybank North Wingfield Dale Abbey Stanton Gate Dalbury Ridgeway Hockerley Dunston Thurvaston Dowry Harehill Pilsley Idridgehay Green Alfreton Summerwood Top Broadmeadows Wigley Wyaston Barlow Brough Ballidon Upper Hartshay Holloway Great Longstone Snape Hill Cinderhill Aldwark Birdholme Little Hallam Bolehill Acre Ridge Estate Hillstown Ible Church Broughton Horsleygate Church Gresley Shirley Crich Carr Wadshelf Cowley Ashford in the Water Clay Mills Egstow Limekiln Field Freebirch Rowland White Moor Spinkhill Old Brampton Smithy Houses Marehay Stoneyford Calver Peak Forest Blackwell West Broughton Birleyhay Hargatewall Hopton Broadholm Oaks Green Foston Littleover Whitfield Heath Wardlow Tideswell Newton Solney Hallfield Gate Yeldersley Hollies Markham Vale Gorsey Leys Ripley Turnditch Swarkestone Brockhurst Ashover Hay Langley High Lee Warmbrook Twyford Boothgate Hemming Green Glapwell Cromford Dove Holes Winsick Annwell Place Ravensnest Lullington Bowshaw Quarndon Holmley Common Moravian Settlement Sutton on the Hill Inkersall Barrow upon Trent Pilsbury Chellaston Spondon Ashover Churchbalk Longlane Netherthorpe Batham Gate Quarndon Common Willington Mickleover Wessington Hady Newlands Apperknowle Somersal Herbert Spital Matlock Bath Smalldale Whitehough Head Tupton Breaston Little Bolehill Woodseats Bradley Allenton Park Head Sawmills Ladygrove Newtown Ingmanthorpe Codnor Park Whittington Moor Culland Thornsett Stanton-by-Dale Church Town Leam Dale Moor Newton Pratthall Bradwell Brightgate Press Upper Langwith Troway West Edge Whatstandwell Lilypool Gowhole Cartledge Street Lane Whaley Thorns Stretton Boulton Moor Chinley Horsley Woodhouse Chelmorton Newbold Moor Rowthorne Kelstedge New Horwich New Brimington Coddington Tintwistle Lee Head Spitewinter Grangemill Hillclifflane Upper Biggin Dronfield Hilcote Woolley Fritchley New Zealand Warrencarr Taddington Brand Side Stainsby Birley Harlesthorpe Bullbridge Palterton Dinting Vale Alkmonton Millers Green Eyam Netherseal Woodlinkin Mickley Long Eaton Castleton Heanor Elvaston Heath End Danesmoor New York Spout Wirksworth Stanton Lees Hollington Little Hucklow Norbury Astwith Friden Curbar Two Dales Wakebridge Nether Heage Waingroves Pomeroy Glutton Bridge Darley Hillside Chaddesden Great Hucklow Blackwell Chinley Head Edale Monsal Head Fallgate Old Dam Edale End Old Glossop Oxcroft Smalley South Wingfield Wheston Mercaston Eagle Tor Milton Belper Lane End Church Wilne Middleton Stonegravels Walton-on-Trent Upper Padley Priestcliffe Ditch Ollerbrook Booth Codnor Breach Tunstead Milton Boylestonfield Townend Upper Town Lower Dinting Radbourne Common Duckmanton Yeldersley Ashgate Nuttals Park Matlock Cliff Peasehill Farnah Green Hardstoft Common Chevinside Ingleby Potter Somersal Over Leigh Wirksworth Moor Cowdale Coldeaton Bowden Head Loundsley Green Matlock Bridge Cross o' th' hands Duffieldbank Common Side Offerton Church Hill Nether Handley Tomthorn Langwith Junction Aston Heathtop Allestree Greenhillocks Netherthorpe Crowhole Woodnook Upper Midway Grindsbrook Booth Inkersall Green Melbourne Lumsdale Hollins Stanton by Bridge Somercotes Alport The Gutter Larklands Priestcliffe Kirk Ireton Rose Hill Oakerthorpe Cowlow Westthorpe Ilkeston Thornhill Borrowash Calton Lees Corbriggs Highgate Hodthorpe Dunsa Gamesley Hill Top Buxton Leaden Knowl Parkhouse Green Codnor Gate Holmewood Bargate Weston-on-Trent Ault Hucknall Wingfield Park Elmton Cross Hill Riddings Over Burrows Snelston Moorhall Marston on Dove Hilton Lower Midway Sutton Scarsdale Smalley Green Lower Pilsley Egginton Common Bretton Scotches Toadmoor Cowhill Bakestone Moor Bridgeholm Green Ironville Godfreyhole Marston Montgomery Lower Crossings Shardlow Biggin Smalley Common Denby Bottles Doehole Arthurs View Fernilee Stainsby Common Golden Valley Hales Green Holmgate Crowdicote Biggin Sleet Moor Canholes Slackhall Barrow Hill Moorwood Moor Congreave Mill Green Bubnell Greenwich Overton Langley Common Draycott Horsley Stonebroom Milltown Chapel Milton Shepley Street Lane Head Wilmorton Burrfields Ireton Wood Little Chester Osmaston Overseal Bagshaw Lower Gamesley Rowsley Earl Sterndale Northedge Whitfield Park Woolley Moor High Cross Bank Shireoaks Aston Alderwasley Butterley Bonsall Matlock Mount Pleasant Sparrowpit Hayfield Renishaw Longcliffe Ford Brushfield Brimington Common Lydgate Higher Crossings Tunstead Nether Loads Malcoff Williamthorpe Alvaston Harpur Hill The Elms Wilday Green Riber Froggatt Brailsford Green Padfield Hundall Sawley Aldercar Low Leighton Chesterfield Long Duckmanton Holbrook Higham Nether Burrows Farlands Booth Park Nook Holmesdale Litchurch Flaxholme Osmaston Radbourne Scropton Handley Clowne Oversetts Smithfield Oxcroft Estate Hull End Brampton Hare Edge Hulland Moss Summerley Thulston Bramley Vale Short Heath New Bolsover Calver Low Openwoodgate Risley Wheatcroft Unthank Hill Somersal Hague Bar Arkwright Town Kirk Langley Upperthorpe Shatton Little Eaton Holmesfield Over End Nithen End Pride Park Scarcliffe Heage Aston-on-Trent Lower Hartshay Shacklecross Doe Lea Charlesworth Castle View Bridge End Darley Dale Calke Aston Heath Burntheath Hazelwood Stanley Common Mercaton Peak Dale Pye Bridge Carr Vale Coton Park New Mills Foolow Calver Sough Nether Sturston Darley Bridge Hatton Farhill Stanton Brimington Lower Kilburn Ridgeway Plaistow Green Dalebank Morley Mackworth Snitterton Pear Tree Hardwick Wood Stanfree Ashopton Sudbury Holymoorside Buxworth West Handley Pleasley Vale Parsley Hay Churchtown Dalbury Hollow Woodville Alton Hassop Barton Blount Bradwell Hills Riddings Cubley Common Hillcross Knockerdown The Park Brockwell Nether Biggin Nether Chanderhill Sandiacre Pilhough Makeney Wensley Toadhole Furnace Tissington Ticknall Coal Aston Clay Cross Eastmoor Oaker Litton Belph Torr Top Farley Swanwick Shottle Stockley Leadmill Boulton Brailsford Millington Green Higher Gamesley Dimple Millers Dale Ashbourne Oakwood Goseley Dale Pleasley Gallows Inn Crich Crist Newgate Upper Town Lower Birchwood Parwich Tansley Hallam Fields Markeaton Staveley Crowden Beeley Upper Birchwood Hartington Middleton Wingerworth Doveridge Stony Houghton Grassmoor Mapperley Hathersage Weston Underwood Shirland Ashleyhay Morleymoor Rodsley Great Wilne Whitwell Ashgate Shaw Kilburn Etwall Hathersage Booths Owler Bar Windmill Milehill Monyash Heathcote Dethick Sheldon High Peak Junction Brookfield Bacon's Spring Waldley Bullhurst Hill Grindlow Poolsbrook Winster Glossop Brassington Coplow Dale Shottlegate Milford Dicklant Lees Littlemoor Temple Normanton King's Newton Cotmanhay Cock Alley Nether End Spitalhill Longfordlane New Sawley Loscoe Slatepit Dale Tansley Knoll Palmer Moor Mount Pleasant Rowarth Heanor Gate Newhall Tibshelf Clifton Robin Hood Smalldale The Forties New Whittington Matlock Dale New Houghton Flagg Swadlincote Dove Head Edensor Muggintonlane End Butterley Coxbench Old Matlock Mugginton Hope Hidebank Upper Booth Carsington Tetron Point Stoney Middleton Moorend Codnor Eckington Sinfin Repton Upper Hackney Crewton Baslow Birch Vale Over Haddon Cressbrook Conksbury Upperwood Slaley Lane Ends Derby Findern Owlcotes Grindleford Ladmanlow The Holmes Morley Park Bramley Newmarket Creswell Hulland Ward Trusley Ogston Shuttlewood Trentlock Bridgehill Tapton West Hallam Cherrytree Hill Mapleton Hepthorne Lane Longway Bank Atlow Rylah Shipley Westhouses Hadfield Henmoor The Brushes Leabrooks Kirk Hallam The Flourish Deepclough Stanley Blackbrook Kniveton Normanton Duffield Chapel-en-le-Frith Hargate Hill Plaistow Great Cubley Denby Common Bolsover Woodhouse Bakewell St Augustines Sunny Hill Marlpool Sterndale Moor Darley Abbey Hallowes