Media Planning in Stanton

Get in touch

Media Planners in Stanton

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DE15 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Stanton for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Stanton

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Stanton (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Quarndon Common Harlesthorpe Annwell Place Riddings Woodseats Radbourne Sunny Hill Oversetts Brookside Walton-on-Trent Warrencarr Hargate Hill New Whittington Chapel-en-le-Frith Upper Loads Norbury Birchover Whatstandwell New Brimington Peak Forest Clay Mills Elvaston Weston Underwood Riddings Radbourne Common Larklands Millthorpe Upperwood Greenside Crowdicote Whitwell Common Coxbench Ironville Whitehough Head Brimington Old Tupton Pikehall Inkersall Marston on Dove Stockley Newton Solney Hague Bar Danesmoor Belper Lane End Crist Langwith Belph Hodthorpe Wheston Heathcote Shipley Slaley Hepthorne Lane Foolow Shirley Brimington Common Hill Top Tissington West Edge Tansley Knoll Risley Tomthorn Gorsey Leys Grindsbrook Booth Middleton Whitfield Canholes Sinfin Moor Netherthorpe Littlemoor Godfreyhole Little Eaton Taddington New Stanton Linton Heath Hollington Hartington Sawmills King's Newton Chinley Kirk Hallam Waingroves Cowdale New Houghton Foston Sapperton Hayfield Rowarth Hulland Village Ridgeway Beeley Acre Ridge Estate Mugginton Smithy Houses Plaistow Higher Dinting Ravensnest Tibshelf Ault Hucknall Boulton Langley Common Stainsby Common Horsleygate Holmesfield Old Matlock Hilltop Biggin Pilsley Woodhead Ednaston Allenton Chunal Nether Padley Plaistow Green Toadhole Furnace Mount Pleasant Ashgate Bridgehill Nether Moor Stony Houghton Horsley Markham Vale Birdholme Thurvaston Long Eaton Staveley Summerley Hognaston Whitwell Boothgate Boylestone Calton Lees Holmewood Morley Park West Hallam Overseal Church Hill Upper Town Boylestonfield Perryfoot Hidebank Townend Barrow upon Trent Shatton Friden Low Leighton Dove Holes Heathtop Ticknall Bretby Gamesley Church Broughton Swadlincote Millington Green Wakebridge Common Side Oaks Green Nether Loads Wingfield Park Shardlow Trentlock Aldercar Hopton Hillstown Crich Brackenfield Hardwick Wood Wash Horsley Woodhouse Brook Bottom Grangemill Higher Gamesley Thurvaston Bowshaw Ridgeway Moor Winsick Spout Northedge Stoneheads Brampton Dronfield Woodhouse Ashleyhay Cressbrook Lea Hardwick Millers Dale Wilmorton Duffieldbank Bellevue Harehill Nether Green Little Hallam Wheatcroft Crewton Longcliffe Hearthstone Lydgate Deepclough Coldeaton Dunston Slackhall Higher Buxton Dalbury Lower Dinting Lower Birchwood White Moor Smithy Moor Roston Cartledge Staden Brindwoodgate Curbar Mapperley Stanton by Bridge Stoneyford Upper Booth Coton Park Nether End Derby War Memorial Village Farnah Green Porterhouse Hollingwood Whittington Moor Dale Abbey Shottlegate Stanhope Bretby Peak Dale Pentrichlane-end Marehay Bolehill Swathwick Broadmeadows Alton Lees Makeney Ockbrook Woodthorpe Shottle Shaw Pleasley Vale Rowthorne Wirksworth Moor Lower Thurvaston Nether Heage Osmaston Marston Montgomery Youlgreave Stonegravels South Wingfield Sterndale Moor Yeldersley Hollies Chapel Milton Netherseal Froggatt Eckington Alsop en le Dale Stanton-by-Dale Ingmanthorpe Sawley Whaley Thorns Dalebank Hardstoft Common Lower Kilburn Cromford Matlock Cliff Arthurs View Denby Common Higher Chisworth Freebirch Etwall Uppertown Hillcross Twyford Cross o' th' hands Hollington Grove Wensley Denby Village Cropper Leaden Knowl Osleston Stanton Woodville Ogston Heage Padfield Chellaston Cowlow Lower Pilsley Goseley Dale Dethick Edale Renishaw Cotes Park Wardlow Peakley Hill Kedleston Ford Bubnell Brockhurst Littleover Codnor Breach Dinting Vale Nether Chanderhill Matlock Dale New Smithy Unstone Pomeroy Quarndon Crich Carr Apperknowle Wyaston Egstow Ilkeston Hollingwood Estate Boythorpe Pleasley Charlestown Pilsbury Holloway Rylah Lower Hartshay Bacon's Spring Thornhill Inkersall Green Fernilee Brushfield Tapton Bagshaw Lane Ends Conksbury Hassop Wilday Green Brailsford Heanor Eaves Knoll Rosliston Mercaton Gosforth Valley The Brushes Over Burrows New Bolsover Hare Edge Little Longstone Press Coton in the Elms Morton Cock Alley West Handley Upper Midway Litton Bridge End Stoke Mastin Moor Crowhole Bradley Darley Abbey Sheldon Matlock Bridge Lodge House Surface Mine Dimple Nether Handley Smisby Chinley Head Earl Sterndale Cutthorpe Westhouses Bankwood Gate Nuttals Park Idridgehay Two Dales Lowgates Denby Bottles Calke Shelton Lock Tintwistle Bramley Vale Holmgate Church Wilne Swarkestone Hargatewall Snelston Great Wilne Hull End Elton Rodsley Fenny Bentley Foremark Upper Biggin Bradwell Hills Tunstead Owler Bar Barton Blount Parkhouse Green New Mills Allestree Doe Lea Sandiacre Church Town Rumbling Street Flagg Breckend Barlborough The Leys Osmaston Dowry Castle Gresley Penny Green Wadshelf Newbold Farhill Marsh Lane Hallam Fields Lower Midway Stenson Clay Cross Handley Aston Upperthorpe Greenhillocks Kirk Ireton Bamford Smithfield Hallfield Gate Grassmoor Chesterfield Castleton Compton Newton Combs Willington Troway Hammersmith Spitalhill Shuttlewood Winster West End Brough Alvaston Hathersage Booths The Holmes Doehole Biggin Burntheath Spinkhill Breadsall Bridgemont The Flourish Pinxton The Forties Starkholmes Smalley Green Summerwood Top Findern Over Haddon North Wingfield Holbrook Moor Eyam Toadmoor Tideswell Moravian Settlement Eastmoor Hilcote Stanley Hathersage Hobroyd Ripley Monyash Upper End Ridgeway Ashbourne Furness Vale Holymoorside Over End Burnaston Kniveton Kelstedge New Sawley Rose Hill Blackwell Old Dam High Peak Junction Brookfield Coplow Dale Somercotes Brailsford Green Thornsett Rawson Green Old Glossop Taxal Linton Matlock Bath Ashover Mickleover Holmley Common Heath Shirland Stretton Calver Low Pye Bridge Aldwark Mickley Malcoff Moorwood Moor Astwith Ilkeston Junction Bakewell Turnditch Pear Tree Ambergate Sutton on the Hill Darley Dale Leadmill Carr Vale Oakwood Cockyard Morley Smithy Buckland Hollow Stainsby Upper Langwith Overton Stoney Middleton Wessington Snelston Common Sinfin Walton Stanton in Peak Bretton Corbriggs Langley Darley Hillside Churchtown Loscoe Bridgeholm Green Little Hucklow Wardlow Mires Mount Pleasant Markeaton Spital Carsington Crowden Far Laund Mackworth Swanwick New York Holbrook Milltown Oaker Middleton Killamarsh Westthorpe Ambaston Simmondley Scarcliffe Chaddesden Hadfield Bramley Farley Mount Pleasant Oxton Rakes Spitewinter Spondon Calver Barber Booth Brassington Milehill Aston Heath Hulland Moss Upper Hartshay Baslow Ireton Wood River's Vale High Cross Bank Offerton Hill Somersal Higham Barlow Hollins Green Breadsall Hilltop Ballidon Waldley Alderwasley Mill Green Thulston Pilsley Monsal Head Dale Moor Kilburn Slatepit Dale Derby Oxcroft New Horwich Middle Handley Ashopton Mickley Shirebrook Newlands Birch Vale Langwith Junction Cowhill Commonside Whitehough Cross Hill Horwich End Birleyhay Thorpe Longlane Snitterton Moorend Millers Green Temple Normanton Arkwright Town Chisworth Breaston Glapwell Highgate Bullhurst Hill Tetron Point Tansley Knockerdown Great Cubley Heath End Flaxholme Lullington Buxton Ashford in the Water King Sterndale Aston-on-Trent Elmton Pratthall Potter Somersal Stanton Gate Blackwell Newhaven Gorseybank Pilhough Wigley Old Brampton Windley Somersal Herbert Dove Head Smalley Common Short Heath Chevinside Slack Yeldersley Whitfield Park Brightgate Dale End Burbage High Lee Idridgehay Green Longway Bank Williamthorpe Alport Pentrich Stone Edge Hockerley Holestone Bole Hill Coddington Churchbalk Henmoor Bakestone Moor Scotches Dronfield Calow Green Caldwell The Park Unthank Cinderhill Hazelwood Wirksworth Yeaveley Little Cubley Church Gresley Darley Bridge Morleymoor Belper Moorfield Unstone Green Nithen End Gallows Inn Codnor Park Palmer Moor Congreave Hardstoft Buxworth Hulland Ward Spancarr Hasland Openwoodgate Woolley Smalldale Mercaston Moorhall Ible Alkmonton Parwich Matlock Green Atlow Edale End Sudbury Park Head Trusley Coal Aston Stanley Common Shipley Common Stonebroom Hady Sutton Scarsdale Duffield Glossop Clifton Dunsa Harper Hill Pilsley Green Matlock Bank Farlands Booth Blackbrook Matlock Old Whittington Pride Park Lower Crossings Greenwich Golden Valley Lee Head Ladmanlow Cowers Lane Doveridge Aston Batham Gate Ingleby Norwood Oakerthorpe Loundsley Green Windmill Hundall Tupton Palterton Abney Nether Burrows Fallinge Higher Crossings Callow Bolsover Hartshorne Draycott Barrow Hill Melbourne Milford Lower Gamesley Whaley Bridge Priestcliffe Ditch Tunstead Milton Eagle Tor Cubley Common The Bungalows Ashover Hay Hangingbridge Birley Clowne Scropton Upper Newbold Ollerbrook Booth Peasehill Park Nook Common Side Snape Hill Owlcotes Upper Hackney Calow Litchurch Newtown Holmesdale Ashgate Priestcliffe Brockwell Sheepbridge Weston-on-Trent Edensor Longfordlane Parsley Hay Stanton Lees Poolsbrook Hemming Green Brand Side Woolley Moor Lumsdale Cowley Morley Muggintonlane End Little Hayfield Bargate Robin Hood Normanton Shepley Street Northwood Gowhole Longford Middlecroft Grindleford Heanor Gate Fallgate Bolehill Rowland Woodlinkin Charlesworth Cotmanhay Great Longstone Boulton Moor Cherrytree Hill Newmarket South Normanton Dicklant Burrfields Little Chester Little Bolehill Butterley Emmett Carr Limekiln Field Bolsover Woodhouse Bullbridge Hatton Torr Top Etwall Common Egginton Glutton Bridge Duckmanton Milton Alfreton Harpur Hill Langley Mill Nether Biggin Shireoaks Cokhay Green Nether Booth Leam Butterley Codnor Upper Birchwood Oxcroft Estate Upper Town New Zealand Litton Mill Bradwell Hales Green Wingerworth Borrowash Woodnook Rise End Whaley Hollins St Augustines Lane Head Stanfree Over Leigh Smalldale Shacklecross Grindlow Edlaston Newbold Moor Newhall Culland Lilypool Hilton Ladygrove Codnor Gate Lightwood Calver Sough Sparrowpit Hope Hatton Fields Warmbrook Bonsall Fritchley West Broughton Chelmorton Bowden Head Hillclifflane Long Duckmanton Sleet Moor Nether Sturston Hallowes Rowsley Creswell Blackbrook Kirk Langley Great Hucklow Wormhill Marlpool Steeple Grange Mapleton Tinkersley Upper Padley Washgreen The Elms Dalbury Hollow Leabrooks Repton The Gutter Smalley Egginton Common Street Lane Riber Netherthorpe Castle View Broadholm Bradbourne Newgate