Media Planning in Bear Cross

Get in touch

Media Planners in Bear Cross

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in BH11 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Bear Cross for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Bear Cross

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Bear Cross (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Drive End Rodwell Hillbourne Uphall Moreton East Parley Stour Meadows Over Compton Parkstone Sutton Holms Hardy Country Park Holdenhurst Mudeford Langham Horton Common Crendell Batcombe Woolsbridge Wooth Burstock Lytchett Minster Tuckton Fifehead Magdalen Pleck Sandford Orcas East Knighton Winterborne Came Fifehead St Quintin Sturminster Common Worgret Higher Row Winterborne Houghton West Parley Witchampton Lower Ansty The Mount Pimperne Boys Hill Littleton East Chelborough Arne Holworth Sandpit Woodville Lower Bockhampton Maiden Newton Longfleet Stokeford Rixon Broadwindsor Jumpers Common Yetminster Happy Bottom Branksome Park Gannetts Long Cross Thornicombe Stone Charminster Walkford Child Okeford Hinton Parva White Moor Cheselbourne Portway Wootton Fitzpaine Shroton Compton Abbas Tarrant Keyneston Sturminster Marshall Wigbeth Holt Heath Hopsfield Long Crichel Bishop's Down South Poorton Longham Holditch Milton Abbas Stoborough Lanehouse Castletown Foxholes Southover Bridport Kington Magna Organford Shillingstone Gore Briantspuddle Bearwood Hilfield Atrim West Lulworth Caundle Marsh Tadden Redford Silton East Lulworth Burton Wareham Ashmore Pallington Merley Grange Pilsdon Friar Waddon Little Woolgarston Leigh Cocknowle Nether Cerne Queen Oak Hewood Nether Compton Monkton Wyld Tiley Higher Whatcombe Ash Hermitage Stalbridge Weston Blandford Forum Stallen Langton Long Blandford Quarr Knighton Lane End East Stour Higher Ansty St James Winterbourne Abbas Warren Nottington Henbury Adber Grange Estate Up Cerne Pig Oak Birdsmoorgate Lilliput Gussage All Saints Furzebrook Hengistbury Head Langton Matravers Canford Cliffs Woodrow Abbotsbury Purse Caundle Wraxall Bourne Valley Hound Hill Blandford St Mary Netherbury Fleet Poolestown East Cliff West End Broadmayne Hurn Galton Bradpole Turnworth Blandford Camp Stubhampton East Orchard Leweston Ivy Cross Ashley Stalbridge Canford Magna West Stafford Clifton Maybank Beacon Hill Pillwell West Compton Fiddleford Quarleston Morcombelake Holt Wood Steepleton Iwerne Tarrant Rushton Southlands North Poorton Blackdown Lower Holwell Higher Bockhampton Stinsford Bugley Higher Melcombe White Post Pleck Sandford Toller Fratrum Radipole Packers Hill Higher Coombe Christchurch Higher Sandford Higher Halstock Leigh Powerstock Horton Shaggs Nuffield Waterloo Romford Higher Kingcombe Muscliffe West Melbury Bothenhampton Shapwick Pokesdown Rowlands Champernhayes Marsh Meerhay Stony Knaps Newtown Cattistock Chickerell Hamworthy East Brook Rivers' Corner Grimstone Newtown Toller Porcorum Tyneham Dudsbury Talbot Village Stafford's Green Sturminster Newton Worbarrow Littlewindsor Netherhay Melbury Bubb Affpuddle Beer Hackett Dibberford Salway Ash Church Knowle Winterborne Muston Glue Hill Elm Hill Loscombe Mannington Boscombe Minterne Parva Halstock Ensbury Woolgarston Stanbridge Long Bredy Cripplestyle Dunbury Three Legged Cross Melbury Osmond Lulworth Camp Winterborne Stickland Winkton Manston Westfields Osmington Lower Mannington Godmanstone Osmington Mills Folly Lower Street Three Gates Blackney Crooked Withies Stour Row Littlebredy Lower Nyland Whitchurch Canonicorum West Bexington Holt Littledown Moorside Kitford Binnegar Rew Broad Oak Brockhampton Green Bedchester Haydon Filford Weston Mapperton Wynford Eagle Milton on Stour Winterborne Tomson Giddy Green Oakdale Henley Bagber Minchington Sutton Poyntz Broadwey Tolpuddle Ebblake Melcombe Bingham Tarrant Hinton Ashley Heath Hilton Higher Nyland Dorchester Upton Owermoigne Stourpaine Leigh Talbot Woods Ameysford Winterborne Clenston Sleight West Pulham The Common Yewstock Mappowder Belchalwell Stoke Water East Burton Iford Bradford Abbas Oborne Winterborne Kingston Bookham Laymore Rew Upton Charmouth Merry Field Hill Mangerton Woolland Hollow Oak Purewell Alderney Mill Throop Bingham's Melcombe Park Gate Motcombe White Lackington Alderholt Broom Hill Higher Eype Bournemouth Kit Hill Poole Crossways Lower Kingcombe Durlston Strouden Chalbury Common Friars Cliff East Stoke Monkton Up Wimborne Greenham Ringstead Redlands Steeple Tarrant Launceston Hammoon Springbourne Poundbury New Town Bloxworth Maudlin Cross Woodbridge Stockwood Trickett's Cross Winterbourne Steepleton Slepe Daggons Knob's Crook North Bowood Rushton Mounters Deanland Birch Close Pleck Swyre Camesworth Fishpond Bottom Chetnole Clift Wych Gussage St Andrew Dragon's Hill Knighton Beaumont Village Cranborne Woodbridge Cruxton Turners Puddle Saddle Street Up Sydling Tincleton Winterborne Zelston Woodlake Lower Blandford St Mary East Melbury Frome St Quintin Skilling Moordown Horton Heath Dean Park Rolls Mill Corfe Castle Stoke Abbott Drimpton Braytown Alum Chine Pleck Winfrith Newburgh Worth Matravers St Johns Burleston Mount Pleasant Huish Burton Kingston Camel Green Holway Shitterton Moorbath Forston North Bockhampton Almer Hartgrove Holwell East End East Holton Tarrant Rawston Gotham Mosterton Kingsland Muckleford Gribb Higher Wraxall Ansty North End Hampreston Holton Heath Hedge End Stourton Caundle Newton Chilcombe Shothole Waddon Warmwell Wool Sherborne Hincknowle Sharnhill Green Fortuneswell Northport Highcliffe Bear Cross Newtown Chideock Bishop's Caundle Templeman's Ash Wick Walditch Bluntshay Bincombe Hinton Martell Ashington Throop Corscombe Combe Almer Charlton Down Seatown Avon Common East Pulham Rodden Hemsworth New Swanage Lower Halstock Leigh Buckham Woodyates Kimmeridge Farnham Bovington Camp Allington Lower Holditch Gibbs Marsh Deanend Middle Bockhampton Rockley Sands Ham Red Hill Lower Strode Seaborough East Stour Common Twyford West Howe Little Ansty Synderford Folke Sutton Waldron Westbourne Lower Wraxall Puncknowle Broadoak Higher Chalmington Sandford Woods Whitcombe Blackwater Athelhampton South Bockhampton Ryall Stratton Creech Bottom Corfe Mullen Kingston Russell Overcombe Kingston Yondover Weston Cashmoor Uploders Old Town Ulwell Askerswell Holmebridge Tollard Farnham Miles Cross Matchams East Shilvinghampton Tollerford Hains Pymore Kingston Maurward Whitefield Cerne Abbas Merriott Lyme Regis Winton Cobley Pidney Uppington West Shilvinghampton Toller Whelme Winterborne Herringston Southill East Bloxworth Wyke Oathill Ferndown Stoborough Green Woodlands Common Piddletrenthide Cobb New Town Coldharbour Sydling St Nicholas Fifehead Neville Ryme Intrinseca Knowlton Madjeston Leigh Merritown Chedington Winterborne St Martin Manswood Melbury Sampford Chalbury Lower Row Clapgate Duntish Farrington Weymouth Minterne Magna Hazelbury Bryan Oxbridge Hursey Gussage St Michael Whetley Cross Charlestown Charminster Bradford Peverell Ilsington Dewlish Droop Cross Lanes West Moors West Morden Hartmoor Charlton Marshall Mapperton Turlin Moor Muscliff Knackers Hole Acton Melplash Redbridge Stour Provost East Fleet Hogstock Winterborne Monkton Thornford Coombe Manning's Heath Rampisham Nettlecombe Winterborne Whitechurch Loders Bourton East Compton Putton West Chaldon Canford Bottom Burngate Buckland Newton Preston Spyway Walton Elm Cann Horn Ash East Howe Watton Portesham Ansty Cross Catherston Leweston Cosmore Herston Sandhills Somerford Evershot Lewcombe Ibberton Studland Newland Osehill Green Bere Regis Hill Street Kinson Lulworth Cove Crab Orchard Charlton on the Hill Cowgrove Lyon's Gate Huntingford Aller Lake Melcombe Regis Canford Heath Woodcutts Hurst Tarrant Monkton Bettiscombe Lillington Throop Southbourne Peacemarsh Ranston Stapehill School House Cold Harbour North Chideock Westham Hillbutts West Knighton St Ives Lydlinch Sterte Dean Hanford Spetisbury Thorncombe Avon Castle Fontmell Magna Totnell Northbourne Winyard's Gap Hinton St Mary Higher Woodsford Wallisdown Holway Alton Pancras Grove Todber Primrose Hill Margaret Marsh Caundle Wake Longburton New Town Gaunt's Common Rossmore West Chelborough Waytown Gaunts Coker's Frome Portland Port Shave Cross Southwell King's Stag Chilbridge Compton Valence Beaminster Pleck Green Enmore Green Holywell Pulham Holnest Goathill Penn Upwey Swanage Cold Harbour The Folly Coneygar Hummer Lower Hamworthy Rushcombe Bottom Whitmore Eype's Mouth Hamlet Glebeland Estate Chilfrome Adam's Green Alcester Edmondsham Puddletown Sandhills Wyke Regis Columbia Farm Lower Whatcombe Piddlehinton Langton Herring Lodbourne Litton Cheney Little Canford Marshwood Lytchett Matravers Marnhull Wimborne Minster Chalmington Broadstone Coryates Buckland Ripers East Morden Tarrant Gunville Milborne St Andrew Buckhorn Weston Frome Whitfield Stoborough Heath Tadnoll West Woodsford Haydon Pentridge Townsend Lodge Copse Estate St Leonards Lambs' Green Norden Silkhay Whitecross Pimperne Upper Parkstone South Perrott Colehill West Bourton West Milton Well Bottom Marshalsea West Stour West Hurn Poyntington Dottery Netherstoke Symondsbury Bittles Green Colesbrook Bramblecombe Blacknoll Middlemarsh Coombe Keynes Newton Peveril East Holme Ridge Woolcombe Chettle Haddon Hill Ensbury Park Hooke Woodsford East Creech Stoke Wake Harman's Cross Anderson Ham Common Poxwell Ham Hill Haythorne Bowleaze Crouch Hill West Cliff Whitcombe Wonston Boveridge Iwerne Minster Oakley Post Green Westford St Catherine's Hill Stanpit Lake Furzehill Pilford Meyrick Park Puxey Bryanston Frampton North Wootton Cann Common Okeford Fitzpaine Notton Plush St Leonard's Farm Park Lower Eype Mount Pleasant Chiswell Beaulieu Wood Alweston Furleigh Cross Pamphill Benville Easton Branksome Shipton Gorge Durweston Creekmoor New Town Fontmell Parva Turbary Common Glanvilles Wootton West Orchard Sixpenny Handley St Andrew's Well Bowridge Hill Parley Green West Holme Kittwhistle Higher Totnell Shaftesbury Stanley Green Eccliffe Talbot Heath South Bowood Hayes Guy's Marsh Court Orchard Moor Crichel Burton Bradstock Creech The Borough Portland Bill Higher Holnest Tarrant Crawford Gillingham West Bay Newtown Sockety Woodlands Verwood God's Blessing Green Littlemoor Woolford's Water Melbury Abbas Sandbanks Trent Chaldon Herring Dewlands Common Wimborne St Giles Fairmile West Southbourne Belchalwell Street