Media Planning in Corfe Castle

Get in touch

Media Planners in Corfe Castle

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in BH20 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Corfe Castle for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Corfe Castle

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Corfe Castle (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Fishpond Bottom Cann Common Stoborough Heath Overcombe East Fleet Atrim Avon Castle Lower Halstock Leigh Lower Eype Knighton Ridge Shave Cross Lower Hamworthy Holmebridge Queen Oak Avon Common Nuffield Canford Cliffs Monkton Up Wimborne Pilford Minterne Magna Walditch Sherborne Hayes Ryall Ensbury Beaulieu Wood Talbot Heath Stour Provost Upper Parkstone Chettle Rixon East Stour Common Lanehouse Stratton Lower Holditch Ranston White Lackington Burstock Springbourne Coker's Frome West Orchard Holworth Cocknowle Newton Peveril Easton Kittwhistle Clift Thorncombe Kingsland Lower Ansty Woodlands Common Pleck Bagber Canford Magna Lyon's Gate Lilliput Osmington Mills Bowridge Hill Bittles Green Kitford North End Winterborne Herringston Morcombelake Eype's Mouth Hartmoor Shillingstone Cobley Belchalwell Street Halstock Pentridge Romford Almer Tyneham West Shilvinghampton St Leonard's Farm Park Winterborne St Martin Burngate Chalbury Catherston Leweston Plush Hewood Coldharbour Daggons Oxbridge Farnham Broom Hill Beacon Hill Cashmoor Lambs' Green Merriott Packers Hill Swyre Marnhull Thornford Poyntington West Lulworth Lower Street Furzebrook Whetley Cross Holywell Higher Woodsford Fleet New Town Chalbury Common Boys Hill Furleigh Cross Northport Owermoigne Tincleton Hilton Miles Cross Kimmeridge Corfe Castle Higher Whatcombe Melplash Littlebredy Burleston Symondsbury Notton Stour Meadows St James Ferndown Mounters Cold Harbour Stapehill Silkhay Wyke Loscombe Blackdown Kington Magna Talbot Woods Alcester God's Blessing Green Stone Charlton on the Hill Bedchester Ilsington Woodrow Leigh Portesham Guy's Marsh Newtown Winton Witchampton Corfe Mullen Toller Whelme Mill Throop Chilcombe Bearwood Hurst Lower Holwell Rew Evershot Harman's Cross Slepe North Wootton Jumpers Common Hinton St Mary Throop Lower Row Longfleet Langham Lyme Regis Stalbridge Weston Hurn Pleck Rushcombe Bottom Littlewindsor Furzehill Salway Ash West Southbourne Moorbath East Holton Madjeston Higher Wraxall Chetnole Upton Wootton Fitzpaine Hampreston Gribb Winterborne Clenston Shothole Putton Compton Valence Purse Caundle Studland Lake Grange Estate Holton Heath Wimborne St Giles Yewstock Drive End Redbridge Giddy Green Dottery Ansty Cross New Town Winterborne Stickland Shaftesbury Shitterton Turnworth Winkton Pidney Cranborne Ham Wimborne Minster Crouch Hill Hogstock Sandhills Wooth Canford Heath Pallington Tolpuddle Minchington Champernhayes Marsh Tadnoll Puddletown Leweston Primrose Hill Chalmington Dibberford Branksome Turners Puddle Turbary Common Bradpole Foxholes Melcombe Bingham Charmouth Pokesdown Long Bredy Mount Pleasant Southill Portway Ensbury Park Blandford St Mary Gillingham Elm Hill Whitecross Gussage All Saints Adam's Green Batcombe Bear Cross Sandford Woods Crendell Holditch Woodville Briantspuddle Combe Almer The Common Fontmell Parva Cold Harbour Kingston Maurward Shipton Gorge Fontmell Magna Worbarrow Dragon's Hill Bourton Gotham Warmwell New Town Wigbeth Bere Regis Lower Wraxall Rodwell Dudsbury East Compton Bourne Valley Portland Port South Bockhampton Verwood Sandford Orcas Little Woolgarston Aller Southbourne Sutton Waldron Woodbridge Woolsbridge Preston Alderney West Parley Coombe Bishop's Caundle Hartgrove Chaldon Herring Bridport Affpuddle Chilbridge Higher Halstock Leigh Winyard's Gap Blackwater Ashington Higher Holnest Upton Southlands Thornicombe Deanland White Moor Ashley Crooked Withies Post Green Piddlehinton Rampisham Three Gates Wynford Eagle Higher Sandford Broadstone Walton Elm Braytown Athelhampton Twyford Pymore Gore Shroton Lower Bockhampton Penn Stanpit Sharnhill Green Cruxton Nether Cerne Walkford Charlton Marshall Bingham's Melcombe Parley Green Bradford Abbas West Morden Broadwey Higher Melcombe Winfrith Newburgh Tarrant Crawford Ulwell Steepleton Iwerne West Howe Henbury Bookham Tadden Pleck Mapperton Stubhampton Folly Birdsmoorgate Hooke Ashmore Puxey Woodlands Holt Heath Holnest Abbotsbury Trent Dean Kingston Russell Langton Long Blandford East End Moor Crichel Tuckton The Mount West Moors Leigh Bishop's Down Glue Hill Stafford's Green Okeford Fitzpaine Seatown West Pulham Sandhills Poxwell Melbury Sampford Tarrant Gunville Stoke Abbott Moordown West Chelborough Haydon Grange Merritown Wick Middlemarsh Minterne Parva Winterbourne Abbas Iford East Shilvinghampton Sandford East Orchard Corscombe Hemsworth Higher Eype Tarrant Launceston Lodge Copse Estate East Howe Horton East Burton Stourton Caundle Worth Matravers Ash Knighton Milton Abbas Whitcombe Edmondsham Westfields Broad Oak Piddletrenthide Stoborough Green Talbot Village Tarrant Keyneston Charlestown Hammoon Waterloo Sockety East Pulham Throop East Stour St Johns Bothenhampton Oborne Christchurch Friar Waddon Pulham North Poorton Bradford Peverell Warren Muckleford Cowgrove Glebeland Estate Newland Sleight Blackney Ivy Cross Pilsdon Stallen Milborne St Andrew West End Castletown Gaunt's Common Stalbridge Stourpaine Winterbourne Steepleton Belchalwell Frome Whitfield Acton Yondover Woolford's Water West Chaldon Park Gate Kinson Stinsford Manning's Heath Rew Lulworth Camp South Perrott Hanford Marshwood Littlemoor Bloxworth Holway Spyway Boscombe Rushton East Lulworth Forston White Post Fifehead Magdalen East Brook Uploders Melbury Bubb Tiley Nottington Longham Lewcombe Gannetts Dean Park North Bockhampton Woolcombe Charlton Down Buckland Newton Woodsford Littleton Woodbridge Folke West Milton Synderford Boveridge Lillington Quarleston Ringstead Newtown Haythorne Oakley East Knighton Marshalsea Hollow Oak Clapgate Hillbourne Creekmoor Tollard Farnham Hengistbury Head Wych Kingston Ryme Intrinseca Wraxall Shapwick North Bowood West Cliff Spetisbury Netherstoke East Chelborough Coneygar Caundle Wake Uppington Chickerell Droop Dorchester West Knighton Waddon Holdenhurst Alton Pancras Clifton Maybank Church Knowle Up Cerne Herston Rolls Mill Lower Nyland Whitmore Whitchurch Canonicorum Winterborne Kingston Puncknowle Durlston Purewell Sandbanks Westham Melbury Osmond Goathill Allington Seaborough Buckham Hopsfield Mangerton Horton Common Newtown Little Canford Swanage St Catherine's Hill Rossmore East Cliff Holway Lydlinch Southwell Arne Weston Leigh Langton Matravers Hamworthy Hincknowle Mosterton Galton Silton Lulworth Cove Woodlake Cripplestyle Rodden Oathill Loders Hilfield West Holme Filford South Bowood Old Town Steeple Pimperne Northbourne Powerstock Cann Muscliff Ameysford Gussage St Michael Meyrick Park West Compton Winterborne Whitechurch Manswood Cheselbourne The Folly Whitcombe Beaumont Village Highcliffe Glanvilles Wootton Coryates Margaret Marsh Weymouth Ham Hill Charminster Colesbrook Winterborne Muston Fifehead Neville Lower Whatcombe East Creech Wareham Little Ansty Tarrant Rawston St Andrew's Well Littledown Stoke Water Lane End Sturminster Marshall Buckhorn Weston Higher Kingcombe Happy Bottom Chedington Totnell Ashley Heath Wallisdown Melbury Abbas Chilfrome Hamlet Gussage St Andrew Lower Kingcombe Norden Townsend Stockwood Netherhay Sydling St Nicholas West Bourton Knowlton Mannington Winterborne Monkton Grimstone Merley Three Legged Cross Buckland Ripers Dewlands Common Maudlin Cross Toller Fratrum Deanend Durweston Alum Chine Stour Row Newton Woodyates Lytchett Minster West Stafford Milton on Stour Stony Knaps Beaminster West Woodsford Mappowder Caundle Marsh Hains Holwell Hazelbury Bryan Sixpenny Handley Fifehead St Quintin Knackers Hole Oakdale Horton Heath St Ives Crab Orchard Skilling East Bloxworth Pleck Green Stoke Wake Dunbury Somerford Wool Pig Oak Henley Bournemouth West Bexington Quarr Stoborough Rivers' Corner Bowleaze East Stoke Knob's Crook Alderholt Higher Chalmington Portland Bill Hinton Martell Alweston Templeman's Ash Burton Duntish Fortuneswell Greenham Winterborne Houghton Bettiscombe Cerne Abbas Moreton Cobb Muscliffe Pimperne Redlands West Melbury Sturminster Newton Frome St Quintin Woolland Osmington Merry Field Hill Bryanston Winterborne Tomson Blandford Camp Bluntshay Lytchett Matravers Saddle Street Cross Lanes Broadmayne Beer Hackett Long Cross Westford Langton Herring Godmanstone Tarrant Monkton Bramblecombe Motcombe Broadwindsor Compton Abbas Rowlands Wonston Mudeford Hound Hill Colehill Higher Nyland Ansty Branksome Park Coombe Keynes Chideock Drimpton Up Sydling Stanbridge Gaunts Ebblake Adber New Swanage South Poorton Higher Totnell Over Compton Burton Bradstock Child Okeford Haddon Hill Hardy Country Park Maiden Newton Pamphill Friars Cliff Bugley Charminster Mount Pleasant Shaggs Nettlecombe East Holme Holt Wood Yetminster Matchams Horn Ash Columbia Farm Watton Toller Porcorum Woolgarston Monkton Wyld Kit Hill Sturminster Common Haydon Creech Bottom Worgret Sutton Holms Uphall Moorside Ham Common Fairmile Dewlish School House Grove Middle Bockhampton Winterborne Zelston Stanley Green Huish Birch Close Court Orchard Radipole Bovington Camp Tollerford Camel Green Farrington Hinton Parva Peacemarsh St Leonards Waytown Laymore West Bay Red Hill Southover Brockhampton Green Strouden Chiswell Creech East Melbury Askerswell Benville Redford Lodbourne The Borough Lower Blandford St Mary Pillwell Sandpit Woodcutts Frampton Crossways Long Crichel Holt Well Bottom Trickett's Cross Hedge End Iwerne Minster Blandford Forum Hummer Sterte Camesworth New Town Gibbs Marsh Longburton Poundbury Lower Mannington Bincombe Netherbury Tarrant Hinton Higher Coombe Higher Bockhampton Hillbutts Osehill Green West Hurn Pleck Lake Manston Hursey Poole East Parley Anderson Rockley Sands Nether Compton Wyke Regis Blacknoll Tarrant Rushton King's Stag East Morden Higher Row Meerhay Canford Bottom Enmore Green Hermitage Broadoak North Chideock Whitefield Cosmore Litton Cheney Melcombe Regis Winterborne Came West Stour Organford Parkstone Mapperton Higher Ansty Upwey Newtown Sutton Poyntz Westbourne Burton Weston Eccliffe Fiddleford Ibberton Todber Hill Street Binnegar Huntingford Turlin Moor Stokeford Cattistock Lower Strode Poolestown Kingston