Media Planning in Furzehill

Get in touch

Media Planners in Furzehill

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in BH21 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Furzehill for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Furzehill

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Furzehill (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Hinton St Mary Bovington Camp St Andrew's Well Blacknoll Swyre Buckham Throop Saddle Street Bridport Pulham Lower Whatcombe Alderney North Bowood Hayes Fairmile Enmore Green Penn Monkton Up Wimborne Woodlands Common Askerswell Manston Burton Bradstock Knob's Crook Furzehill Chalbury Common Easton Cranborne Canford Bottom Winterborne Stickland East Pulham Upwey Kit Hill West Stafford Sandford Orcas Verwood Powerstock Whitcombe Cold Harbour Bishop's Caundle Miles Cross Long Crichel Whitefield Osehill Green Upton Melbury Sampford Benville Blackdown Southlands West Moors Overcombe Hilfield Woolcombe Knighton Camesworth Okeford Fitzpaine Bugley Birch Close Cashmoor Tarrant Keyneston Ilsington Durweston Bradpole Langton Herring Chilbridge West Hurn Dewlands Common Talbot Woods East Creech Rockley Sands Holnest Tadden Osmington Westham Waddon Wynford Eagle Stokeford Branksome Milton on Stour Little Woolgarston Court Orchard Pillwell Langton Long Blandford Ebblake Haddon Hill Wimborne St Giles West Chaldon East Stour Goathill Galton West Parley West Lulworth Moorside Coombe Stratton Charmouth Longfleet Chettle Lower Holditch Silkhay Moreton Gribb Grange Broom Hill Buckland Newton Highcliffe Wallisdown Gussage St Andrew Ringstead Colehill Northbourne West Chelborough Creech Tolpuddle Higher Sandford Blackwater Furleigh Cross Loders Beaulieu Wood Rushton Netherstoke Dunbury Stoke Water Poundbury Ham Hill Spetisbury Sleight Littlewindsor Higher Melcombe Hedge End Glebeland Estate Tarrant Launceston Creekmoor Henbury St Johns Horton Heath Cheselbourne Alderholt Haydon Kington Magna Affpuddle Romford Whitecross Ensbury Shillingstone Motcombe Broadstone Shothole Rolls Mill Poole Longham Corscombe Stourpaine Combe Almer West Compton Wimborne Minster Wool Old Town Lower Hamworthy Newtown Quarr Marshalsea Broadwey Horton Common Witchampton Ryme Intrinseca Rampisham Walkford Margaret Marsh Madjeston Winterborne Houghton Nettlecombe Folke Shave Cross Happy Bottom Kinson Northport Primrose Hill Child Okeford Mount Pleasant Hains Holt Wood Ham Bittles Green Stanpit Fontmell Parva Hursey Puxey Coryates Uploders West Southbourne Chaldon Herring Symondsbury Gussage St Michael Southbourne St Leonard's Farm Park Littleton Post Green Friar Waddon Hound Hill Cattistock Melcombe Regis East Morden Higher Row Langton Matravers Hartgrove Whitmore Bradford Peverell Dibberford West Milton Lanehouse Hardy Country Park Farrington Peacemarsh Stanley Green Stoke Abbott Frampton Wyke Lower Strode Winterborne Monkton Durlston Coneygar Whitcombe Longburton Stanbridge Catherston Leweston Mannington Osmington Mills Upper Parkstone West Knighton Horton Newtown Grove Sandbanks Wigbeth Fortuneswell Hogstock Waterloo Burngate East Stour Common Stoborough Crendell Stalbridge Tyneham Deanend Oathill Chiswell Mapperton Woodyates Winterborne St Martin Morcombelake Bearwood Rossmore School House Tuckton Higher Coombe Winterbourne Abbas Lower Eype Walditch Higher Holnest Sandford Woods Bowleaze Ansty Cross Bere Regis East Parley Burleston Hurst Lower Wraxall East Shilvinghampton Tarrant Gunville Elm Hill Winkton Charlton Down Dean Bettiscombe West Cliff Yewstock Chalbury Moor Crichel Bookham Yetminster St Ives Glue Hill Wooth Winterborne Tomson Dudsbury Chetnole Skilling Gaunt's Common Ryall Iford Lytchett Matravers Sutton Waldron North Wootton Dragon's Hill Hemsworth Belchalwell Street Hilton Stapehill Caundle Marsh New Town Lower Ansty Champernhayes Marsh Sandhills Holmebridge Drimpton Higher Nyland East Holme Pokesdown Seatown Gotham Leigh New Swanage Greenham Winterbourne Steepleton Manswood Bluntshay Mill Throop Higher Whatcombe Merry Field Hill Westfields Tollard Farnham Pamphill Stour Meadows Muscliff Bingham's Melcombe Silton Holdenhurst Briantspuddle Cocknowle East Melbury Pentridge Tiley Hill Street Wyke Regis West Orchard Pleck Purewell Winyard's Gap West Howe Hartmoor Toller Porcorum Tarrant Rushton Oborne Lambs' Green Shitterton Pleck Littlebredy Ivy Cross Wick Friars Cliff East Cliff Stubhampton Swanage Tarrant Hinton Park Gate West Pulham Purse Caundle Woodrow Gannetts Parley Green East Stoke Whetley Cross Sutton Poyntz Holt Winterborne Herringston Moordown New Town Mappowder Woodville Minterne Magna Toller Fratrum Boys Hill Alweston Fiddleford Holworth Batcombe Folly Daggons South Bockhampton Charminster Tarrant Rawston Bear Cross Corfe Castle West Bay Kimmeridge Pymore Lulworth Cove Camel Green Church Knowle Lyme Regis Worth Matravers Owermoigne East End God's Blessing Green Melbury Abbas Muckleford Bourne Valley Branksome Park East Chelborough Giddy Green Beacon Hill Avon Common Bournemouth New Town Hamlet Ashington King's Stag Long Cross Evershot Pidney Minterne Parva Weymouth Compton Abbas Christchurch Broadwindsor Queen Oak Farnham Pallington Salway Ash Bowridge Hill Nether Cerne Sockety Melbury Osmond Merriott Three Gates Deanland Lulworth Camp Huntingford East Howe Bryanston Hummer Meerhay Lake Lane End East Orchard Acton Gibbs Marsh Sixpenny Handley Droop Puncknowle Higher Eype Thorncombe Cobb Burstock Maiden Newton Glanvilles Wootton Sturminster Marshall Turbary Common Netherhay Dorchester Melplash Fontmell Magna Chedington Quarleston Dean Park Redford Plush Norden Lower Row Preston Abbotsbury Creech Bottom Kingston Maurward Boscombe Alum Chine Rew Southill Stalbridge Weston Crouch Hill Lower Kingcombe Grimstone Hincknowle Coldharbour Coker's Frome Over Compton North Bockhampton Turners Puddle Fleet Puddletown Gore Anderson Ridge Jumpers Common Sterte Kitford Minchington Middle Bockhampton Grange Estate Kingston Russell Trent Arne Higher Bockhampton North End Godmanstone Sturminster Common Charlton Marshall Kingsland Higher Halstock Leigh Synderford Cosmore West Stour Bagber Up Sydling Cann Common Twyford Avon Castle Ameysford Throop Talbot Village Wareham Cann Chideock White Moor Rodden Warren Sutton Holms Littledown Higher Wraxall North Poorton Talbot Heath Burton Loscombe Blandford St Mary Rodwell Portland Port Waytown Chickerell Thornicombe Higher Ansty Hinton Parva Shipton Gorge Tarrant Monkton Leweston Muscliffe West Morden White Post Forston Aller South Perrott Newland Oxbridge Harman's Cross Three Legged Cross Hanford East Bloxworth Stourton Caundle Bothenhampton Fifehead Magdalen Holywell Pilsdon Cruxton Turlin Moor Kingston Redbridge Hillbourne Burton Woolsbridge Kittwhistle Lower Bockhampton Spyway Lower Halstock Leigh Lodbourne Rixon Blandford Camp Foxholes Pilford Yondover Stour Row West Woodsford St James Templeman's Ash Eccliffe Stafford's Green Herston Portland Bill Buckhorn Weston Huish Hinton Martell Milton Abbas Colesbrook Blackney Ashley Heath Henley Southwell Seaborough Woolgarston Packers Hill West Bexington Whitchurch Canonicorum Cold Harbour Clift Toller Whelme East Compton Leigh Totnell East Knighton Stone Newtown Bincombe Charlestown Leigh Bramblecombe Kingston Hampreston Lake Mapperton Little Ansty Uppington Oakley Bishop's Down Rew Marshwood Almer Charminster Stoke Wake Crab Orchard Watton South Poorton Buckland Ripers West Shilvinghampton Furzebrook Blandford Forum Chilcombe Bedchester Oakdale Red Hill Castletown Winterborne Zelston Bradford Abbas Brockhampton Green Lower Mannington Drive End Newton Peveril Mosterton Haydon Gaunts Alton Pancras Hermitage Tarrant Crawford Pleck West Melbury Hooke Crooked Withies New Town Woodbridge Pimperne Radipole Holton Heath Stockwood Fifehead Neville Horn Ash Moorbath North Chideock Organford Lewcombe Stoborough Green Pleck Green Compton Valence Shroton Winterborne Whitechurch Canford Heath Mudeford Weston Ulwell Duntish Iwerne Minster Upton White Lackington Strouden East Brook Mounters Pleck Lydlinch Lillington Studland Coombe Keynes Wootton Fitzpaine Sharnhill Green Long Bredy Canford Magna Guy's Marsh Broadoak Lower Street Piddletrenthide Melbury Bubb Southover Woodcutts Sherborne Marnhull Ham Common Monkton Wyld Langham Manning's Heath Dottery Gillingham Tadnoll Stallen Knighton Cobley Woolford's Water Poyntington Halstock Shaftesbury Worgret Hopsfield Winterborne Kingston Athelhampton Piddlehinton Winterborne Came Atrim Nether Compton Stoborough Heath Pimperne Poxwell Slepe Rushcombe Bottom Sandhills Gussage All Saints Ashmore West Bourton Holt Heath Cowgrove Clapgate Merley Ensbury Park Ashley Fifehead St Quintin Matchams Hammoon Higher Kingcombe Worbarrow Thornford Sturminster Newton Springbourne Fishpond Bottom Tincleton Charlton on the Hill Mount Pleasant Ash Bloxworth Hazelbury Bryan Columbia Farm Beaumont Village Hengistbury Head Turnworth Cross Lanes Ferndown Up Cerne Westford Lodge Copse Estate Well Bottom Binnegar Holwell Shaggs Stour Provost Lytchett Minster Woodlake Edmondsham South Bowood Hillbutts Ranston Filford Cerne Abbas Netherbury Bourton Ibberton Mangerton Sydling St Nicholas Warmwell Shapwick Birdsmoorgate Portesham Wraxall Belchalwell Wonston Hollow Oak Stony Knaps East Lulworth Laymore The Mount Eype's Mouth Poolestown Melcombe Bingham Adam's Green Putton Winton Broad Oak Allington Clifton Maybank Steepleton Iwerne Corfe Mullen Dewlish East Holton Tollerford Townsend Woodlands Boveridge Woolland Cripplestyle Holway Holway Middlemarsh Weston Winfrith Newburgh Hamworthy Knackers Hole Parkstone Lower Nyland Lower Blandford St Mary Meyrick Park Woodsford Lyon's Gate Hurn West Holme Nuffield Higher Woodsford East Fleet Rowlands Sandpit Alcester Frome St Quintin East Burton Braytown Uphall St Leonards Winterborne Clenston Westbourne Newton Higher Totnell Little Canford Redlands Merritown Beaminster Knowlton Broadmayne Milborne St Andrew The Folly Todber Winterborne Muston Adber Somerford Wych Caundle Wake Canford Cliffs Newtown The Borough Lower Holwell Sandford Haythorne The Common Steeple Litton Cheney Maudlin Cross Ansty Woodbridge Notton Trickett's Cross West End Walton Elm Lilliput Stinsford Chilfrome Littlemoor Higher Chalmington Frome Whitfield Beer Hackett Nottington Portway Holditch St Catherine's Hill Rivers' Corner Pig Oak Hewood Chalmington Crossways