Media Planning in Gore

Get in touch

Media Planners in Gore

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DT9 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Gore for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Gore

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Gore (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Toller Whelme Melbury Osmond Yetminster Lane End Tollard Farnham Harman's Cross Tarrant Rushton Thornicombe Deanland Cerne Abbas Stratton Putton Netherstoke Alcester Skilling Wigbeth Winterborne Zelston Clift Christchurch Stour Provost Eccliffe Blackdown Throop Whitchurch Canonicorum Pillwell Seatown Stanbridge Blandford Forum Hamlet East Cliff Giddy Green God's Blessing Green Bere Regis Margaret Marsh Moreton Higher Halstock Leigh East Creech Atrim Middlemarsh Holt Wood Glanvilles Wootton Wimborne St Giles Wynford Eagle Woolland Wraxall Hazelbury Bryan Shaggs Shillingstone Briantspuddle Upton New Town Hayes Ashley Westham South Bockhampton Haddon Hill Fifehead Magdalen Knob's Crook Northbourne North Chideock Almer Litton Cheney Creekmoor Southill Littlewindsor Gannetts Rew Osmington South Perrott Fontmell Magna Pig Oak Throop Bishop's Down Corscombe Alderney Sutton Poyntz Wyke Regis Higher Whatcombe Sandford Woods Kit Hill Broom Hill St Johns Alweston East Pulham Farnham Leigh Holwell Worgret Burleston Cross Lanes Bowleaze Woodlands Catherston Leweston New Town Pleck Green Bugley Strouden Lower Mannington Manston Notton Bearwood Buckland Newton Okeford Fitzpaine Charminster Chilcombe Up Cerne Ensbury East Brook Rockley Sands Kington Magna Furzebrook Wyke Hopsfield Broadwey Norden Owermoigne Newland Grange Estate Woodbridge Purewell Hooke White Moor Three Gates Overcombe Sandhills Muckleford Matchams Lyme Regis Higher Row Affpuddle Droop Longham Galton Whitcombe White Post Lillington Higher Kingcombe Holworth Bourne Valley Moorbath Bryanston Morcombelake Holton Heath Leigh Athelhampton Compton Valence Seaborough Birdsmoorgate West Stafford Langton Matravers Burngate Shipton Gorge Lyon's Gate Stoke Water Uppington Fontmell Parva East Knighton West Milton Braytown Cann Common King's Stag Gaunt's Common Cheselbourne Stallen West Bay Ham Hill Dean Park Stoborough Shothole Winterborne Muston Durweston Lulworth Camp West Moors Sockety The Borough Radipole Merry Field Hill St Leonards Bear Cross West Cliff Yondover Hillbourne Winterborne St Martin Kittwhistle Netherbury Piddlehinton Romford East Holme Kinson East Compton Alum Chine Haydon Gillingham West Lulworth Nettlecombe Warmwell Coombe Silkhay West Chaldon Bradford Peverell Horn Ash Dewlish Wareham Chalmington Frome St Quintin Hilfield Newtown Lower Hamworthy Post Green Hengistbury Head Higher Chalmington Merley Lower Holditch New Town Westbourne Frome Whitfield Up Sydling Laymore Nether Cerne Rixon Sutton Holms Turners Puddle Osmington Mills Winterborne Whitechurch Mount Pleasant Moorside Holt Heath Holditch Muscliffe Sterte Camel Green Frampton Deanend Packers Hill Grimstone West Stour Hogstock East Stour Ashley Heath Ibberton Winterborne Houghton Chetnole Tuckton Ashmore Bradpole Woolsbridge Winterbourne Abbas Tarrant Gunville Watton Mill Throop Charlton Down South Bowood Beaminster Horton Heath Woodlake Lower Blandford St Mary Tiley Dibberford Huntingford Ham Common Coombe Keynes Gibbs Marsh Hillbutts Grove East Parley Bovington Camp Bishop's Caundle Walton Elm Canford Bottom The Mount Lodge Copse Estate Pamphill Knowlton Gore Northport Charlton on the Hill Little Canford Rushcombe Bottom Winton Lower Halstock Leigh East Stour Common Tarrant Launceston Steeple Winyard's Gap Preston Walkford West Holme Hedge End St Ives Motcombe Pleck Cann Worbarrow Milton on Stour Horton Common Tincleton Stapehill Combe Almer Higher Totnell Wooth Belchalwell Street Miles Cross Townsend Stanpit Lower Row Daggons Mangerton Lake Broadwindsor Buckhorn Weston Hinton Parva Hamworthy Slepe Hartgrove North End Lodbourne East Stoke Leweston Tarrant Keyneston Woodbridge Arne Hanford Whitmore West Chelborough Symondsbury Kingsland Chiswell Avon Common Higher Woodsford Longfleet Shapwick Drive End Mount Pleasant Littlebredy Colesbrook Muscliff Minchington Sandbanks Portland Bill Bourton Ansty Lower Wraxall Moordown Puxey Maiden Newton Holt Rivers' Corner East Burton Dottery Spetisbury Cocknowle Langton Herring Southlands Ferndown Herston Lambs' Green Studland Knighton Sturminster Newton Greenham Colehill St James Broadmayne Kingston Parley Green Dragon's Hill Wick East Holton Broadstone Stinsford Brockhampton Green Coker's Frome Sturminster Common Wonston East Lulworth Warren Marshalsea Winterbourne Steepleton Burton Court Orchard Cruxton Holway Milton Abbas Burton Bedchester Beacon Hill Crossways Bittles Green Sydling St Nicholas Cripplestyle Merriott Sandhills Fiddleford Lytchett Matravers Beaumont Village Ham Wallisdown Lake Worth Matravers Melbury Abbas Dean Littlemoor Kingston Russell Lower Eype Higher Bockhampton Organford Blandford Camp Binnegar West Morden Fifehead St Quintin Woodcutts Cold Harbour Buckland Ripers Stony Knaps Littledown East Howe Southbourne Milborne St Andrew Chaldon Herring Boveridge Meyrick Park Marnhull Merritown Pidney White Lackington Canford Magna Pokesdown The Common Higher Eype Pulham Hound Hill Lydlinch Waterloo Holywell Birch Close Winterborne Kingston Hincknowle Newton Poundbury Penn Crendell Folke Dunbury East Shilvinghampton Ilsington Boys Hill Stockwood Saddle Street East End West Southbourne Woodsford Minterne Parva Cobley Farrington Elm Hill Winterborne Clenston Cosmore Lower Holwell Iwerne Minster West Howe Tarrant Monkton Allington Haydon Gotham Enmore Green Stubhampton Madjeston West Pulham Portland Port Corfe Mullen Glebeland Estate Synderford Aller Higher Sandford Hemsworth West Bexington Mudeford East Fleet Old Town Friars Cliff Bincombe Bowridge Hill Plush Tadnoll Poyntington Rowlands Buckham West Melbury Tollerford Cold Harbour Lewcombe Winterborne Came Goathill Bloxworth Kimmeridge Long Bredy Moor Crichel St Andrew's Well Furleigh Cross Portway Evershot Hammoon Hewood Rew Lower Street Sandford North Wootton Pilsdon Woodlands Common Dudsbury Burstock Hurst Long Cross Child Okeford West Bourton Lower Whatcombe Stone Netherhay Askerswell Cowgrove Woolcombe Manswood Manning's Heath Gussage St Michael Loscombe Foxholes Charminster Uphall Alderholt Newtown Ivy Cross Shaftesbury Branksome Park Sutton Waldron Swyre Camesworth Lower Ansty Thornford Chilfrome Bingham's Melcombe Pallington Bothenhampton Haythorne Compton Abbas Stalbridge Weston Stourton Caundle Spyway Whitcombe Weston Tadden Filford East Chelborough North Bowood Glue Hill Cattistock Little Woolgarston Stour Meadows Nuffield Steepleton Iwerne Higher Holnest East Melbury Mounters Knighton Woodrow Pimperne Pleck Ashington Maudlin Cross Pleck Ulwell Lilliput Newtown Halstock New Town Chilbridge St Catherine's Hill Redbridge Oborne Broad Oak Melbury Bubb Nether Compton Higher Wraxall Iford Stalbridge Alton Pancras Lower Bockhampton Twyford Newton Peveril Huish Three Legged Cross Witchampton North Poorton Loders Mosterton Crooked Withies Highcliffe Marshwood Forston West Hurn Chickerell Sherborne Osehill Green Avon Castle Bluntshay Stoborough Green Wool Columbia Farm Higher Ansty Gribb Oakley Talbot Woods Weymouth Ansty Cross Holway Queen Oak Woodville Acton Bridport Champernhayes Marsh Thorncombe Edmondsham Langham Tarrant Rawston Crab Orchard Melcombe Bingham Holmebridge Parkstone Mapperton Folly Toller Porcorum Sixpenny Handley Higher Nyland Blandford St Mary Ridge Bettiscombe Pleck Lower Nyland Lanehouse Park Gate Stour Row Walditch Tyneham Canford Cliffs Gussage All Saints Verwood East Bloxworth Shitterton Charmouth Canford Heath Kingston Maurward Uploders Chalbury Common Quarleston Chideock Kitford Chalbury Grange Winterborne Monkton Southwell Monkton Wyld Coryates Rolls Mill Pentridge Ash Durlston Oathill Ryall St Leonard's Farm Park Winterborne Stickland Anderson Clifton Maybank Shroton Caundle Wake Cobb Upton Gussage St Andrew Stoke Wake Sandford Orcas Springbourne Bramblecombe Redford Leigh Bookham Blackney Guy's Marsh Winterborne Tomson Fishpond Bottom West Orchard Tolpuddle Winfrith Newburgh Clapgate Winkton Henbury Lytchett Minster Blackwater Quarr Boscombe South Poorton Waddon Sharnhill Green Stourpaine Kingston Salway Ash Well Bottom Happy Bottom Ebblake Todber Cranborne Ameysford Adam's Green Horton Knackers Hole Bournemouth Portesham Turlin Moor Shave Cross Whitefield Mapperton Stanley Green Weston Benville Wimborne Minster Hampreston Blacknoll Melcombe Regis Lulworth Cove Bagber Holdenhurst Hermitage Whetley Cross Piddletrenthide East Orchard Yewstock West Shilvinghampton Jumpers Common Templeman's Ash Higher Melcombe Poxwell Charlton Marshall Rodden Rossmore Red Hill Trickett's Cross Pilford Tarrant Hinton Wych Higher Coombe Whitecross Rodwell Southover Newtown West Knighton Sandpit Beer Hackett Hartmoor Duntish Dorchester Long Crichel Creech Ranston Lower Strode Monkton Up Wimborne Hummer Hinton St Mary Gaunts Little Ansty Hardy Country Park Langton Long Blandford Wootton Fitzpaine Sleight Powerstock Purse Caundle Hilton Upper Parkstone Chedington Tarrant Crawford Silton Pimperne Poole North Bockhampton Puddletown Toller Fratrum Stokeford Meerhay Charlestown Talbot Village Poolestown Turnworth Mappowder Littleton Stoke Abbott Rampisham Hursey Corfe Castle Swanage Cashmoor Furzehill Middle Bockhampton Hollow Oak Over Compton West Compton West Woodsford Chettle Adber Holnest Henley Talbot Heath Ringstead Longburton Redlands Stafford's Green Abbotsbury Burton Bradstock Stoborough Heath Fifehead Neville Oakdale Drimpton Creech Bottom Somerford Oxbridge West End Puncknowle Turbary Common Waytown Fortuneswell Totnell Melbury Sampford Caundle Marsh Minterne Magna Melplash Sturminster Marshall Eype's Mouth Lower Kingcombe Coneygar Rushton School House Godmanstone Easton Coldharbour Westfields Crouch Hill Peacemarsh Beaulieu Wood Castletown Ryme Intrinseca Woolford's Water Dewlands Common Bradford Abbas Hill Street Hurn Woodyates Church Knowle Hains Fleet The Folly Nottington West Parley Primrose Hill Upwey Winterborne Herringston Trent New Swanage Batcombe Fairmile Westford East Morden Friar Waddon Woolgarston Hinton Martell Branksome Pymore Broadoak Mannington Ensbury Park Belchalwell