Media Planning in Lytchett Matravers

Get in touch

Media Planners in Lytchett Matravers

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in BH16 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Lytchett Matravers for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Lytchett Matravers

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Lytchett Matravers (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Furzebrook Holnest West Bexington Cowgrove Aller East Pulham Motcombe Winterbourne Steepleton King's Stag Okeford Fitzpaine Saddle Street Matchams Symondsbury Stanley Green Higher Chalmington Upton Templeman's Ash Fontmell Magna Wynford Eagle Winterborne Whitechurch Seatown Shothole Milborne St Andrew Wootton Fitzpaine Rew Turnworth Weymouth Somerford Ulwell Winterborne Stickland Lower Street Stokeford Lower Whatcombe Higher Whatcombe Stallen Athelhampton Wimborne St Giles New Town Ryall East Morden Ham Arne Grimstone Melplash Huish Gore Gussage St Andrew Chettle West Lulworth Hazelbury Bryan Foxholes Chalbury Common Southbourne Rockley Sands Rixon Manswood New Swanage Charminster West Southbourne Winterborne Tomson Cruxton Binnegar Alderney Burton Chilfrome Portway Stockwood Cashmoor Rivers' Corner Shaftesbury Trent Littledown Waterloo Kimmeridge Monkton Up Wimborne Charmouth Newtown Westbourne Dean Park Southover Stone Blackwater Bishop's Caundle Mannington Broadwindsor Folly Walditch Mill Throop Rodden Waytown West Stafford Alderholt Talbot Village Littleton Poole Merley Monkton Wyld Ranston Langton Matravers Bagber Colehill Bourton Lower Eype Camel Green Wigbeth Charlton Marshall Bishop's Down East Holton St Leonard's Farm Park Little Ansty Cann Melbury Bubb West Hurn St James Atrim East Stoke East Chelborough Whitcombe Pilford Sydling St Nicholas Winfrith Newburgh East Parley Spyway Knowlton Lydlinch Happy Bottom Hinton Parva Overcombe Ilsington Glebeland Estate Hooke Higher Row Fortuneswell Cold Harbour East Bloxworth Alcester Winterborne Kingston West End Hampreston Bugley Blackdown Park Gate Stanbridge Middlemarsh Mosterton Oathill Slepe Yondover Stour Row Ham Hill Poundbury West Parley New Town Braytown Chetnole Woodcutts Oakley Stafford's Green Old Town Throop Holt Heath Corscombe Up Cerne Newtown Kitford Northport Coryates Tarrant Keyneston Leigh Sterte Almer Long Cross Drimpton Crossways Bingham's Melcombe Waddon East Compton Mapperton Goathill Upwey Wooth Beacon Hill Higher Wraxall Stoke Wake Bradpole Woolford's Water Dibberford Huntingford Longfleet Tarrant Launceston Catherston Leweston Puddletown Lyme Regis Toller Fratrum Muscliffe Filford Haythorne South Bockhampton Lower Holwell Ryme Intrinseca Strouden Chilbridge Cattistock Muscliff Pimperne Ashmore East Orchard Ensbury Park Galton Fiddleford South Poorton Pimperne East Creech Stourpaine Moor Crichel Iford Woodlands Common Sixpenny Handley Church Knowle Melbury Sampford Hamlet Peacemarsh Upper Parkstone North Bockhampton Three Legged Cross Canford Heath Pulham Warmwell Pig Oak Branksome Toller Porcorum Thornford West Holme Littlemoor Owermoigne Shapwick Holt Wood Manston Grange Estate Acton Hartgrove Preston Plush Northbourne Boys Hill Sandhills Lower Wraxall Castletown East Holme North Chideock Benville Tarrant Crawford Yetminster Crooked Withies The Folly Shaggs Moordown Higher Kingcombe Oborne Margaret Marsh Sockety Bittles Green Three Gates The Mount Bincombe Wallisdown Belchalwell Street Boscombe Wonston Woodbridge Weston Bournemouth Weston Buckland Ripers Lane End Lewcombe Beaumont Village Moorbath West Bay Eype's Mouth Knighton Hinton Martell Stubhampton Rushton Broadoak Langton Herring Pentridge Redlands Knackers Hole Lulworth Camp Langham Creekmoor Purse Caundle Askerswell Little Woolgarston West Stour Kingston Maurward Seaborough East Knighton Putton Avon Common Kinson Hogstock Hayes Whitchurch Canonicorum Tadden Netherhay Combe Almer Marshwood Rodwell Sutton Holms Ibberton East Stour Common Charlton Down Woolland Fairmile Clift Shroton Higher Sandford Hilton Piddlehinton Queen Oak Crendell Cobley Ashington Coombe Winton Throop Nottington Higher Bockhampton The Common Salway Ash Pidney Lake Cosmore Gillingham West Bourton West Shilvinghampton Woolgarston Merry Field Hill Tarrant Rushton Holditch Evershot Hains Yewstock Merriott Witchampton Guy's Marsh West Woodsford West Morden Powerstock Haydon Lower Halstock Leigh Woodville Thornicombe Penn Bovington Camp Netherbury Lodge Copse Estate Minterne Parva Cocknowle Clapgate Winterborne St Martin Dean Hamworthy Higher Totnell Durweston Ringstead Holworth Stalbridge Holt East Fleet Alton Pancras Creech Bottom Nether Cerne Court Orchard Hilfield Canford Cliffs Henley Giddy Green Woodlands Cerne Abbas Loders Friar Waddon Farrington Skilling Halstock Lanehouse Sharnhill Green Hurn Birdsmoorgate Winterborne Came Purewell St Catherine's Hill Turners Puddle Burstock Hill Street Enmore Green Elm Hill West Cliff Shave Cross Romford Horton Higher Eype Mapperton Post Green East Brook Worgret Chideock Beer Hackett Mount Pleasant Abbotsbury Sandford Charlton on the Hill Stourton Caundle Winterborne Herringston Blandford St Mary Hincknowle Grange Longham Fishpond Bottom Holdenhurst Fifehead Neville Melcombe Bingham Iwerne Minster Beaminster Caundle Marsh Lower Blandford St Mary Lower Holditch Folke Stinsford God's Blessing Green Osmington Sleight Southwell Ansty Cross Lower Row Compton Valence Batcombe Worbarrow Gussage St Michael East Lulworth Springbourne Jumpers Common Rolls Mill East Melbury Shillingstone Quarleston Compton Abbas Ferndown Haydon Bradford Abbas Portesham Talbot Woods Herston Lillington Dudsbury Kingston Tolpuddle Newtown Pleck Well Bottom Haddon Hill Litton Cheney Frome Whitfield Tarrant Monkton Crouch Hill Bere Regis Holmebridge Whitecross Dottery Pymore Sandhills Mangerton Fifehead St Quintin Uploders Over Compton West Chelborough Anderson Avon Castle Hollow Oak Swyre Cranborne Wyke Lower Mannington Leigh Winterbourne Abbas Affpuddle Newland Holton Heath Beaulieu Wood Buckham Broadmayne Gaunts Hedge End Stoborough Heath Poxwell Poolestown North End Winterborne Muston Tarrant Hinton Melbury Abbas School House Holway Winterborne Clenston Winkton Warren South Bowood West Melbury Gussage All Saints Mounters Longburton Shitterton Whitmore Mappowder Kingston Whitcombe Trickett's Cross West Howe Long Crichel Lower Ansty Knighton Stoborough Green Rampisham Clifton Maybank Osehill Green Hillbourne Townsend Redford Poyntington Up Sydling Woodyates Ebblake Camesworth Deanland Gibbs Marsh Lodbourne Sutton Poyntz Winterborne Monkton Bourne Valley Wych Primrose Hill Chaldon Herring Dewlands Common Brockhampton Green Sandford Orcas Alum Chine Milton Abbas Stony Knaps Bluntshay Langton Long Blandford Coldharbour Lytchett Minster Woodbridge West Orchard Creech Parkstone Newton Lower Strode Parley Green Edmondsham Red Hill Sandford Woods Shipton Gorge North Bowood Bookham Broadwey East Shilvinghampton Blandford Camp Dorchester Totnell Miles Cross East End Thorncombe Steeple Duntish Fifehead Magdalen White Post Hursey Bothenhampton Lower Kingcombe Maiden Newton Stoke Abbott Puncknowle Canford Bottom Westfields Hillbutts Higher Ansty Tyneham Higher Halstock Leigh Hardy Country Park Gannetts Rowlands Burton Bradstock Toller Whelme Woolsbridge Watton Hopsfield Stalbridge Weston Glanvilles Wootton Durlston Talbot Heath Easton Norden Uppington Horton Common Holway Wimborne Minster Lyon's Gate Synderford Minterne Magna Broadstone Hanford Cann Common Holywell Hemsworth Tiley St Andrew's Well Ridge Lambs' Green Drive End Ash Hewood Laymore Chilcombe Little Canford Melcombe Regis Tuckton West Compton Southill Crab Orchard Puxey Furleigh Cross Sturminster Common Lower Bockhampton Oxbridge Daggons Chickerell Winterborne Houghton Gotham Pamphill Merritown West Milton Glue Hill Birch Close Champernhayes Marsh Osmington Mills Lytchett Matravers Littlewindsor Wool Sturminster Newton East Howe Manning's Heath Twyford Moorside Hengistbury Head West Chaldon Todber Tadnoll Belchalwell Lower Hamworthy East Stour Bradford Peverell Boveridge Turlin Moor Hinton St Mary Friars Cliff Dragon's Hill Gribb Broom Hill Alweston Lake Columbia Farm Henbury Walton Elm Marnhull Milton on Stour Long Bredy Corfe Castle Westford Nuffield Turbary Common Bramblecombe Sturminster Marshall Bettiscombe Frampton Stour Provost Redbridge Hammoon Caundle Wake Hound Hill Kittwhistle Higher Nyland Stoborough Fontmell Parva Fleet Newtown Packers Hill Buckland Newton Pleck Green Burngate Spetisbury Rew Dewlish Loscombe Silkhay Rossmore Uphall Cross Lanes Littlebredy Bloxworth Ashley Stour Meadows Colesbrook Godmanstone Steepleton Iwerne Organford Pallington Leigh Meyrick Park Ansty Bearwood Chiswell Holwell Lulworth Cove Cobb Chedington Wraxall Woodsford Morcombelake Bridport Lower Nyland Child Okeford Sandpit New Town Tollard Farnham Mount Pleasant Dunbury Allington Southlands Bowleaze Furzehill Kingsland Harman's Cross Hartmoor Charminster Worth Matravers Higher Holnest Burleston Kington Magna Higher Woodsford Ham Common Gaunt's Common Hurst Rushcombe Bottom Bear Cross St Johns Briantspuddle Kit Hill Hummer Swanage Pillwell Adber Chalbury Blandford Forum White Moor Stapehill Bedchester Woolcombe Muckleford Eccliffe Blackney Whetley Cross West Knighton Cripplestyle Tarrant Gunville Burton The Borough Leweston Horn Ash Buckhorn Weston Corfe Mullen Oakdale South Perrott Pleck Madjeston Whitefield Portland Bill Higher Coombe Piddletrenthide Forston Meerhay East Burton Nettlecombe Wareham Charlestown Chalmington Pleck Farnham Cold Harbour Woodrow Winyard's Gap Westham White Lackington East Cliff Greenham West Moors Walkford Pleck Winterborne Zelston Droop St Ives Ensbury Melbury Osmond Middle Bockhampton Newton Peveril Broad Oak Moreton Marshalsea Cheselbourne Sandbanks New Town Wyke Regis Nether Compton Ashley Heath Higher Melcombe Stratton Studland Sutton Waldron Silton Lilliput Stoke Water Grove Adam's Green St Leonards Radipole Tollerford Christchurch Blacknoll Highcliffe Portland Port Verwood Upton Horton Heath Bowridge Hill Ameysford Tincleton Bryanston Hermitage Pilsdon Wick Frome St Quintin Mudeford Deanend North Poorton Coker's Frome Kingston Russell West Pulham Knob's Crook Coneygar Canford Magna Sherborne Coombe Keynes Quarr Stanpit Ivy Cross North Wootton Notton Pokesdown Woodlake Maudlin Cross Branksome Park Minchington Tarrant Rawston Netherstoke