Media Planning in North Bowood

Get in touch

Media Planners in North Bowood

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DT6 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in North Bowood for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in North Bowood

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover North Bowood (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Cann Farnham The Folly Pimperne Lower Eype Beer Hackett Loders Crossways Ash Winterborne Houghton Ferndown Deanend Laymore Sandford Upper Parkstone Higher Row Chiswell Wonston Binnegar Kington Magna Skilling Fontmell Magna Sharnhill Green Athelhampton Boveridge Coldharbour Redbridge Hincknowle Alweston Bluntshay Sixpenny Handley Gussage All Saints Piddlehinton West Stour St Johns Dean Benville Grove Shaggs Avon Common East Howe Tarrant Keyneston Hogstock Coryates Milton Abbas Up Sydling Worbarrow Bedchester Grimstone West Woodsford Newton Peveril Bowleaze Daggons Manston Woodville East Knighton Woodlands Common Kingston Westbourne Gussage St Andrew Higher Wraxall Little Canford North Bockhampton Westford Ranston Hanford Branksome Park Lanehouse Frome St Quintin Poole Well Bottom Blackdown St Leonards West Cliff Chickerell Puxey Ham East Bloxworth Park Gate Beaumont Village Hartmoor Askerswell Rockley Sands Bradford Abbas Ameysford Cattistock Woolland Spetisbury Twyford Alderholt Winterborne Herringston Lower Strode Birch Close Higher Nyland Bincombe West Bay Peacemarsh Long Bredy Thornford Lower Wraxall Higher Halstock Leigh Bourton Champernhayes Marsh Adber Tincleton Lower Mannington Shipton Gorge Lyon's Gate Strouden Burton Cross Lanes Leweston Minchington Puncknowle Buckland Newton Salway Ash Caundle Wake Gillingham Henley Waterloo Woolsbridge Shillingstone Lytchett Matravers Mount Pleasant Osmington Stone Frome Whitfield Lodbourne Stanbridge Blandford Camp Fairmile Broom Hill East Fleet Moor Crichel Dewlish Haydon Sturminster Marshall Townsend Higher Coombe Clapgate Madjeston Edmondsham Stourton Caundle Lulworth Cove Sandford Woods North Bowood East Stoke South Perrott Blacknoll Poundbury Coombe Huish Tarrant Monkton Bryanston Waddon Corscombe Wych Chideock Child Okeford Pokesdown Bourne Valley Southwell Brockhampton Green Weymouth Netherbury Sherborne Lower Holwell Wimborne Minster Walditch Hilfield Shitterton Upwey Castletown Kinson Bear Cross Turlin Moor Portesham Drive End Bagber Fifehead Magdalen East Lulworth Purewell West Morden Forston Cranborne North End Steeple West Orchard Burton Tarrant Rawston Rowlands Stoborough Green Abbotsbury Bere Regis Toller Porcorum Stoborough East Compton Uppington Litton Cheney Blandford St Mary Friars Cliff Gussage St Michael Greenham West Chelborough Monkton Wyld Lambs' Green Merritown Weston Buckland Ripers Organford Yetminster Ivy Cross Stapehill North Poorton East Creech Stoke Wake Fiddleford Folke Pimperne Uphall Fifehead Neville Milton on Stour Shave Cross Merriott Pig Oak West Moors White Lackington Hooke Horton Heath Shroton Chaldon Herring Somerford Woodbridge Mount Pleasant Bishop's Down Winterborne Stickland Pleck Northbourne Ringstead Clift St Ives Winterborne Muston Charminster West Bexington Southover Nether Cerne Elm Hill Lower Whatcombe East Cliff Branksome Hollow Oak Melbury Bubb North Wootton Stallen St Leonard's Farm Park Creech Puddletown Godmanstone Knighton Thorncombe Langton Long Blandford Stour Meadows Templeman's Ash West Parley Kingston Russell Portland Bill Lytchett Minster Cheselbourne White Moor Meerhay Mapperton Mosterton Tolpuddle Bradpole Cold Harbour Crendell Talbot Village Belchalwell Street Mill Throop Post Green Stinsford Woodyates Rushton Notton Durweston Avon Castle Wareham Pleck Lower Halstock Leigh Woodcutts Merley Meyrick Park West Chaldon Charminster Whitecross Ashington Norden Anderson Compton Abbas Overcombe Littlewindsor Toller Fratrum Rew Wooth Coneygar Watton Happy Bottom Charlton Marshall Melcombe Regis Holworth Langton Herring Winterborne Whitechurch Queen Oak St James Poxwell Stoke Water Drimpton Creekmoor Chilcombe East Morden Bridport Chalmington Walton Elm Langton Matravers Hinton Martell East Holton Quarr Highcliffe Buckham St Catherine's Hill Silton Briantspuddle Margaret Marsh Rew Mappowder Lake Haythorne Gibbs Marsh Bearwood Tuckton Tarrant Gunville Old Town Merry Field Hill East Brook Seaborough Charlestown Woolcombe Stoborough Heath West End Walkford Winterbourne Abbas Dewlands Common Stockwood Pilsdon Burleston Chettle Seatown Hampreston Hemsworth East Orchard Cruxton Wootton Fitzpaine Haydon Up Cerne Hurn Waytown Manning's Heath Penn Furleigh Cross Rampisham Stalbridge Weston Kittwhistle Sutton Waldron South Bowood Affpuddle Birdsmoorgate Canford Heath Broad Oak Gaunt's Common Bramblecombe Dibberford Melcombe Bingham Lower Holditch Jumpers Common Tarrant Hinton Fontmell Parva Middlemarsh Pleck Buckhorn Weston Frampton Kingsland Holwell Hursey Beaulieu Wood Rodwell Sydling St Nicholas The Mount Spyway Canford Magna Acton Ashmore Redlands Stafford's Green Mannington Holywell Witchampton Cocknowle Sandbanks Sutton Poyntz Netherhay Sturminster Newton Alton Pancras Ryme Intrinseca Winton Wool Ansty Cross Tadnoll Lower Blandford St Mary Melplash Coker's Frome Three Legged Cross Dunbury Columbia Farm Higher Melcombe West Shilvinghampton Middle Bockhampton Cripplestyle Kingston Maurward Winterborne Zelston Higher Bockhampton God's Blessing Green Oxbridge New Swanage West Bourton Ansty Easton Newton Winterborne St Martin Stour Provost South Bockhampton Langham Knighton Crooked Withies Braytown Wallisdown Blandford Forum Camesworth West Knighton Monkton Up Wimborne Lower Kingcombe Leigh Broadoak Lower Row Moorside Holnest Higher Ansty Halstock Miles Cross Horton Wick Stony Knaps Hill Street Over Compton Verwood Winfrith Newburgh Bloxworth Holdenhurst Winterbourne Steepleton Rodden Chalbury Yondover Holt Heath Folly Warmwell Talbot Heath Swyre Eype's Mouth Colehill Shothole Dragon's Hill Bookham Fleet Woodlands Moorbath Mangerton Poyntington Filford Huntingford Ibberton Chilbridge East End Bittles Green Crab Orchard Broadwindsor Grange Piddletrenthide Holditch Tyneham Cerne Abbas Weston Corfe Mullen Newtown Upton Longham Tiley Tarrant Rushton Plush Newtown Canford Cliffs Pleck Green East Parley Rushcombe Bottom Dudsbury Cann Common Putton Hardy Country Park Woolford's Water Stanley Green Farrington Sockety Northport Pillwell Burngate Throop Stanpit Kingston Wimborne St Giles Totnell Pymore Nettlecombe Chedington Lodge Copse Estate Owermoigne Melbury Sampford Holt Cobley Shapwick Symondsbury Glanvilles Wootton Rixon Court Orchard Silkhay Ulwell Sandford Orcas Horn Ash Woodrow East Shilvinghampton Purse Caundle Thornicombe Nottington Dean Park Gore Marshalsea West Holme Broadstone Lydlinch Tollard Farnham Yewstock West Hurn Packers Hill Goathill Longburton Fortuneswell Little Woolgarston Oakley Wraxall West Lulworth Woodbridge Whitefield Fifehead St Quintin Bingham's Melcombe Red Hill Giddy Green Lillington Chetnole Hamworthy Newtown Wyke Regis Furzehill Rolls Mill Duntish Longfleet Charlton on the Hill Newland Coombe Keynes Holmebridge Allington Blackney Holt Wood Caundle Marsh Beacon Hill Winterborne Came East Pulham Turbary Common Cold Harbour Foxholes Crouch Hill Rivers' Corner Hillbourne East Stour Common West Milton Lulworth Camp Parley Green Sandhills Morcombelake Alum Chine Lower Hamworthy Whetley Cross Boscombe Whitcombe Winterborne Monkton Gotham Adam's Green Chilfrome Radipole West Stafford Littleton Saddle Street Burton Bradstock Whitcombe Worth Matravers Bradford Peverell Blackwater Muscliff Preston Charlton Down Higher Woodsford New Town East Chelborough West Compton Broadmayne Littlemoor West Melbury Sturminster Common Hayes Lower Street Knowlton Matchams Southlands Winterborne Kingston Gribb Friar Waddon Osmington Mills The Borough Ashley Heath Newtown Cosmore Oborne Wigbeth Warren Nuffield Hedge End Gannetts Kimmeridge Ashley Marnhull Hartgrove Powerstock Knackers Hole Synderford Pallington Westham Horton Common Higher Sandford Swanage Glebeland Estate Milborne St Andrew Woolgarston White Post Littlebredy Winyard's Gap Winterborne Tomson Trickett's Cross Burstock Upton Oakdale Ilsington Parkstone East Burton Grange Estate Higher Kingcombe Hazelbury Bryan East Melbury Mounters Todber Furzebrook Sterte Maiden Newton Hewood Pulham Southbourne Pidney Bothenhampton St Andrew's Well Holway Minterne Parva Hummer Hinton Parva Dottery Church Knowle Netherstoke Lyme Regis Kit Hill Southill Eccliffe Hammoon Throop Bowridge Hill Rossmore Alderney Higher Holnest Ham Common Bugley Sandhills East Stour Winterborne Clenston Aller Bovington Camp Minterne Magna Dorchester Wyke Canford Bottom Higher Totnell Colesbrook Iwerne Minster Droop Portway Stubhampton Stoke Abbott West Southbourne Henbury Trent Higher Whatcombe Melbury Abbas Beaminster Quarleston Wynford Eagle Studland Hermitage Creech Bottom Lower Ansty The Common Fishpond Bottom Batcombe Tarrant Launceston Shaftesbury Hains Westfields Winkton Tollerford Nether Compton Tarrant Crawford Muscliffe Holton Heath Mapperton Belchalwell Pentridge Durlston Herston Ham Hill Pilford Kitford School House Pamphill Moreton West Pulham Three Gates Stourpaine Hopsfield Alcester Poolestown Atrim Steepleton Iwerne Evershot Hamlet Compton Valence Primrose Hill Cobb Ridge Arne Hinton St Mary Cowgrove Lower Bockhampton Pleck Ryall Melbury Osmond Manswood Iford Almer New Town Broadwey Higher Eype New Town Turners Puddle Mudeford Maudlin Cross Boys Hill Stratton Leigh Leigh Harman's Cross Bournemouth Slepe Woodlake Guy's Marsh West Howe Bishop's Caundle Loscombe Long Cross Corfe Castle Hillbutts Haddon Hill Lake South Poorton Knob's Crook Catherston Leweston Hengistbury Head North Chideock Hilton Higher Chalmington Camel Green New Town Deanland Okeford Fitzpaine Charmouth Marshwood Stour Row Muckleford Clifton Maybank Gaunts Bettiscombe Oathill Springbourne Motcombe Portland Port Little Ansty Stokeford Uploders Redford Galton Lane End Ensbury Park East Holme Tadden Whitchurch Canonicorum Enmore Green Turnworth Romford Combe Almer Ensbury Talbot Woods Osehill Green Lewcombe Stalbridge Christchurch Holway Lower Nyland Worgret Whitmore Ebblake Long Crichel Chalbury Common Sutton Holms Littledown Hound Hill Moordown Hurst Lilliput Sandpit Toller Whelme Woodsford Cashmoor King's Stag Sleight Glue Hill