Media Planning in Rodden

Get in touch

Media Planners in Rodden

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DT3 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Rodden for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Rodden

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Rodden (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Charminster Middle Bockhampton Monkton Up Wimborne Chettle Blandford St Mary Turners Puddle Affpuddle Whitcombe Cashmoor Littlebredy Talbot Woods Compton Valence Shroton Burton Fifehead Neville East End Chalbury Kington Magna Ranston Beacon Hill Uploders Bagber Frome St Quintin Horton Heath Bourton Chideock Chiswell Weston West Stafford Tarrant Monkton Bedchester Wareham Kingston Maurward Branksome Monkton Wyld Wynford Eagle Shitterton Whitchurch Canonicorum St Catherine's Hill Walditch Rampisham Knighton Anderson Higher Kingcombe Westham Sleight Winterborne Kingston Alum Chine Duntish Manston Toller Fratrum Caundle Wake Manswood Holton Heath Lake Tolpuddle Puncknowle North End Lyme Regis Burngate West Pulham Up Sydling Littlemoor Rockley Sands Littledown Wych Radipole Braytown East Holton Muckleford Lewcombe Tadden Tarrant Gunville Pimperne Synderford Fairmile Askerswell Chalmington Bourne Valley Ringstead Warren Daggons Blackney The Mount Bishop's Down Sturminster Marshall Eype's Mouth Three Gates Yewstock Winterborne St Martin Southill Tarrant Hinton Strouden Somerford East Cliff Queen Oak Bere Regis Whitmore Lake Turnworth Westbourne Woodbridge Creech Avon Common Stockwood Meyrick Park White Lackington Melbury Abbas Higher Row West Woodsford Watton Madjeston South Bowood East Stoke Mapperton Stoborough Farnham Happy Bottom West Parley Southlands Aller Littleton Osmington Mills Tollard Farnham Holway Winterborne Herringston Edmondsham Netherhay Stoke Abbott Enmore Green Holmebridge Alweston Sutton Waldron Creekmoor Ham Common Blandford Camp Tadnoll Catherston Leweston Coldharbour Corfe Castle Knackers Hole Lydlinch Coker's Frome Lower Bockhampton Upton Bookham Longham Poole Waytown Rivers' Corner Kitford Birdsmoorgate Lower Wraxall Pimperne Ilsington Matchams Dudsbury Packers Hill Romford Southbourne Sandpit Broadwindsor Minchington Hurst Sharnhill Green Sterte Cobley Boscombe Higher Woodsford Beaumont Village Almer Thornicombe Compton Abbas Rushcombe Bottom Tyneham Lodbourne Piddletrenthide West Orchard Higher Coombe Portway Clift Wallisdown Worbarrow Stoke Wake Alcester Bramblecombe New Town Blackdown Nettlecombe Shapwick Ham Hill Moorbath Kit Hill Lulworth Camp Lower Street East Shilvinghampton Gannetts East Chelborough Stour Meadows Weymouth Camesworth Wimborne St Giles Shave Cross Dean Huish East Parley Upwey Newland Pamphill Hanford Fiddleford Preston Holditch Friars Cliff Stafford's Green Nether Compton Over Compton Harman's Cross Newtown Holway Acton Folly Lower Halstock Leigh Crossways Stanpit Broad Oak Lytchett Matravers Tarrant Keyneston Horn Ash Ebblake Cold Harbour Thornford Kingston Bear Cross Weston Mount Pleasant Lower Kingcombe Horton Shipton Gorge Camel Green Broadmayne King's Stag Wigbeth Puddletown Shaftesbury Hursey Westfields Bearwood Leigh Broadwey Stalbridge Miles Cross Spetisbury Ensbury Park Hilfield Bowridge Hill Adber Canford Bottom Long Bredy St Andrew's Well South Perrott Winterborne Houghton Hammoon Bittles Green Lower Holditch Ryall Winterborne Whitechurch Gussage St Michael Burleston Higher Whatcombe Upper Parkstone Woodlake Leigh Oathill Stratton Columbia Farm Gaunts Spyway Grange Charlton Down Dibberford Winterborne Zelston Filford Stokeford Southwell Puxey Gussage St Andrew Tarrant Rawston Bradford Peverell Bradford Abbas Lambs' Green Holt Woodlands Common North Wootton Southover Sandford Orcas Winyard's Gap Lane End Belchalwell Stanbridge Cheselbourne Pleck Woolford's Water Chilbridge Poxwell Wootton Fitzpaine Buckland Ripers Plush Trickett's Cross Holnest Birch Close Lower Nyland Up Cerne Laymore Stour Row Throop Merley Nether Cerne Winton Northbourne Steeple Sydling St Nicholas Meerhay Arne Charminster Stone Farrington Moreton Court Orchard Trent Bloxworth Ulwell North Poorton Dewlands Common Broom Hill East Orchard Longfleet West Chelborough East Fleet North Bockhampton Bothenhampton Uppington Cruxton Winterborne Monkton White Moor Knowlton Well Bottom Margaret Marsh Newton Peveril Hurn Higher Melcombe Slepe Broadstone Hayes Loders Langham Oxbridge Dottery Hengistbury Head Wyke Kingston Ridge Holworth Morcombelake Mapperton Iford New Town Quarleston Little Canford Stanley Green Tarrant Crawford Briantspuddle Shillingstone East Stour Common Post Green Pilford Littlewindsor Lower Mannington Springbourne Minterne Magna Shothole Higher Totnell Kingston Russell Cobb Champernhayes Marsh Symondsbury Furleigh Cross Lillington Leigh Hill Street Pillwell Boys Hill Hartgrove South Poorton Dragon's Hill Burstock Melcombe Regis West Stour New Town Templeman's Ash Hincknowle Bournemouth Lower Row Nuffield Swyre Hartmoor Osehill Green Talbot Heath West Compton Holt Wood Haydon Bincombe Ashley Stallen Bugley Atrim Melbury Bubb Hound Hill Walkford Ferndown Penn East Morden Waterloo Stourton Caundle Quarr Coryates Milborne St Andrew Tincleton Caundle Marsh Ashmore Stourpaine Langton Matravers Winterbourne Steepleton Tarrant Rushton West Howe Whitecross Tollerford Litton Cheney Ameysford Hains Ivy Cross Guy's Marsh Twyford Sandbanks Lower Ansty Avon Castle Lodge Copse Estate Dunbury Rixon Grove Frome Whitfield New Town Colehill Yondover Wooth Red Hill Gibbs Marsh Canford Magna Park Gate Wick Walton Elm Verwood Overcombe Studland Fontmell Magna Organford Oakley Cocknowle Leweston Hillbourne Norden Cripplestyle Jumpers Common West End Upton Ensbury Drive End New Swanage Lower Eype Pallington Higher Bockhampton Coneygar Little Ansty Friar Waddon Kittwhistle Lulworth Cove West Bay Bettiscombe West Bexington Merriott Ryme Intrinseca Church Knowle Woodsford Easton Woodyates Bovington Camp Melbury Sampford Hermitage West Lulworth Sutton Poyntz Stubhampton Higher Halstock Leigh Maudlin Cross Nottington Horton Common The Folly Lilliput Glue Hill Mount Pleasant Lytchett Minster Hamlet Pulham Mounters Hinton Parva Woolcombe Poundbury West Southbourne Grimstone Chilcombe Galton Purewell The Common Woodbridge Holywell Ash Loscombe Winterborne Came Primrose Hill East Melbury Haddon Hill Gotham Mosterton Witchampton Belchalwell Street Tuckton Beaulieu Wood Shaggs Lower Hamworthy Totnell Holt Heath Chickerell North Bowood Broadoak Woodcutts Chalbury Common Uphall Coombe Keynes Powerstock Combe Almer Sherborne Higher Eype Chedington Crouch Hill Owermoigne Lower Holwell West Hurn Sturminster Newton Rew Bradpole Stoborough Green Castletown Pokesdown Haythorne Mudeford Glebeland Estate Branksome Park West Morden Furzebrook Warmwell Higher Ansty Durweston Kingsland Woodlands Yetminster Woodville Coombe Kimmeridge Steepleton Iwerne Bingham's Melcombe School House Deanland St Leonard's Farm Park East Burton Stalbridge Weston White Post Halstock Minterne Parva Hopsfield Rew Cann Dean Park Beaminster Hamworthy Winfrith Newburgh Lanehouse Winterbourne Abbas Hooke East Brook Langton Long Blandford Pidney West Knighton Hemsworth Beer Hackett Crooked Withies Pleck Green Northport Portesham Moordown Lower Strode Henbury Middlemarsh Okeford Fitzpaine Osmington Thorncombe Merritown Elm Hill Burton Bradstock Pleck Bishop's Caundle Hampreston Allington Woodrow Sandhills Todber Winterborne Tomson Alton Pancras Foxholes Whitefield Woolland St Leonards St James Hummer West Moors Old Town Winkton Marshwood Lower Blandford St Mary Woolsbridge Mappowder Piddlehinton Purse Caundle West Melbury Long Crichel Melplash Mannington Whetley Cross Ansty Cross Fleet Fifehead Magdalen Grange Estate Buckham Chilfrome Buckland Newton Hilton Droop Burton Little Woolgarston Higher Chalmington Stour Provost Sandford Woods Crab Orchard Durlston Canford Cliffs Hollow Oak Gussage All Saints Charlton Marshall Ashley Heath Seaborough Westford Cattistock Ansty Oakdale Silkhay Winterborne Clenston Newtown Evershot The Borough Milton on Stour Buckhorn Weston Holdenhurst Sandhills Abbotsbury Stoborough Heath Corscombe Adam's Green Gribb Cann Common Chetnole Hillbutts Wimborne Minster Marnhull Greenham East Howe Toller Porcorum Rodden Winterborne Muston Ham Batcombe Knighton Melcombe Bingham Portland Port Pentridge Poolestown Holwell Notton Marshalsea Redlands East Lulworth Peacemarsh Blacknoll Townsend Cerne Abbas East Compton Salway Ash Merry Field Hill Netherbury Corfe Mullen East Holme Maiden Newton Ashington Kinson Silton Lower Whatcombe Poyntington Wool Bluntshay Cold Harbour East Knighton Wyke Regis Moor Crichel Binnegar West Bourton Stony Knaps Sockety Deanend Cross Lanes Higher Nyland St Ives Dorchester Stinsford Glanvilles Wootton Motcombe Frampton Pymore Fifehead St Quintin Talbot Village Manning's Heath Cranborne Blandford Forum Rodwell Mangerton Gaunt's Common Rossmore Giddy Green Highcliffe Gore Lyon's Gate Parkstone South Bockhampton Dewlish Tiley Creech Bottom Sutton Holms Pilsdon Folke Fortuneswell Pig Oak Worgret Sixpenny Handley Fontmell Parva Child Okeford Parley Green Redford Furzehill Moorside Saddle Street Toller Whelme Whitcombe Putton Alderholt Gillingham Bridport East Creech Winterborne Stickland Huntingford Pleck Netherstoke Long Cross Longburton Hedge End Newtown Hogstock Forston Seatown Charlestown West Cliff Hardy Country Park Oborne Waddon East Bloxworth Herston Three Legged Cross Charmouth West Holme Blackwater Milton Abbas Hinton St Mary Sturminster Common Hewood Boveridge Goathill Christchurch Worth Matravers Charlton on the Hill Fishpond Bottom Athelhampton Pleck Woolgarston God's Blessing Green Higher Holnest Godmanstone Skilling Mill Throop Higher Sandford Muscliffe Turbary Common West Shilvinghampton East Stour Stapehill Tarrant Launceston Higher Wraxall Cosmore Henley Canford Heath Rolls Mill Rushton Colesbrook Haydon Sandford Hazelbury Bryan Rowlands Alderney Clapgate Swanage Drimpton Brockhampton Green St Johns Turlin Moor Muscliff Knob's Crook Wraxall Cowgrove Eccliffe East Pulham Bryanston Benville North Chideock Wonston Ibberton Langton Herring Portland Bill Chaldon Herring Hinton Martell Stoke Water West Milton Crendell Throop Melbury Osmond Bowleaze West Chaldon Clifton Maybank Redbridge Newtown Iwerne Minster Newton