Media Planning in The Folly

Get in touch

Media Planners in The Folly

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DT11 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in The Folly for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in The Folly

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover The Folly (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Wimborne Minster Hill Street Maiden Newton Broadoak Sydling St Nicholas Mounters Haydon Shaftesbury Durweston Seaborough Mill Throop Stour Meadows Holywell Bourne Valley Braytown Enmore Green St Leonards Hummer Queen Oak North Bowood Oborne Hampreston Fortuneswell St James Dean Park Higher Whatcombe Filford Merley Loders Littledown Hedge End Castletown Bettiscombe Lower Row The Borough Bluntshay Sixpenny Handley Crouch Hill Hollow Oak Ibberton Gotham Whitmore Ivy Cross Cobb Pallington Sherborne Up Sydling Cann Common Pleck Well Bottom Poole Tuckton Lydlinch Higher Ansty Folly North Poorton Hinton St Mary Waddon Chideock Talbot Village Laymore Morcombelake Ham Hill Woodlands Common Meerhay Nettlecombe North Chideock Tarrant Gunville Coryates Binnegar Easton Hartgrove Higher Bockhampton Hincknowle Shapwick Woolford's Water Hemsworth Gussage St Michael Canford Heath Ashmore Blacknoll Stoborough School House Springbourne Ryme Intrinseca Evershot Buckland Ripers Alderney Stanbridge Skilling Drive End Lodge Copse Estate Alcester Pleck Green Toller Porcorum Camesworth Woodlake Trickett's Cross Pimperne Sturminster Common Walkford West Knighton Shroton Chalbury Common Brockhampton Green Cross Lanes Alton Pancras Ensbury Bishop's Caundle Woolsbridge Higher Totnell West Southbourne Avon Common New Town The Common Athelhampton Glebeland Estate West Orchard Haydon Bagber Broadmayne Combe Almer Kingston Tolpuddle Manswood Foxholes Tadnoll Minterne Parva Rixon Minterne Magna Southill West Cliff Kitford Ebblake Rew Upton Litton Cheney Stoborough Green West Chelborough Trent Dragon's Hill East Chelborough Stratton East Parley Lyon's Gate Mount Pleasant Hurn Grove Stoke Wake Plush East Shilvinghampton Rivers' Corner Happy Bottom Margaret Marsh Stour Row Oxbridge Netherbury Miles Cross Throop Higher Sandford Dewlands Common Sutton Waldron Rockley Sands Stone St Catherine's Hill Dorchester Woodyates Totnell Bere Regis Lambs' Green Woodville Newtown Worth Matravers Oathill Charminster Osmington Primrose Hill Shothole Blandford St Mary East Creech West Shilvinghampton Higher Chalmington Fishpond Bottom Cattistock Guy's Marsh Mapperton Melbury Bubb Verwood Camel Green Whetley Cross Southover New Swanage Netherhay Crooked Withies St Johns Bookham Cobley Lanehouse Furleigh Cross Woolcombe Stubhampton Cashmoor Hengistbury Head Buckham Fiddleford Woolland Higher Halstock Leigh Higher Holnest Piddletrenthide Colehill Hopsfield East Compton Hound Hill Twyford Weston Hursey Monkton Up Wimborne Hains Quarr Tarrant Rushton Yetminster West Compton Hilfield Little Canford North End Woodsford Beaumont Village East End Buckhorn Weston Coombe Keynes Southbourne Holt Heath Muckleford Batcombe Bothenhampton Corfe Castle Uphall Grimstone Kingston Russell Winterborne Houghton Marshalsea Stinsford West Bexington Nuffield Alderholt Court Orchard Askerswell Frome Whitfield Warmwell Dean East Brook Holditch Kinson Lower Holditch Tiley West Hurn Wareham Winfrith Newburgh Rolls Mill Puncknowle Chalbury Shillingstone Leweston Portland Port Tarrant Rawston East Knighton Broadstone Ham Common Benville Henbury Shipton Gorge Henley Coker's Frome Wick Gaunt's Common Mannington Clapgate Moorside Fifehead Magdalen Shave Cross Hinton Parva Lower Hamworthy Furzebrook Wyke Regis Tincleton Fifehead St Quintin Higher Eype Pilford Hogstock Bloxworth Almer Overcombe Upwey Sleight Toller Fratrum Park Gate Stoke Water Redbridge Droop East Cliff Stourpaine Dottery Ulwell East Holton Winterborne Tomson Burton Sandford Orcas Moreton Sutton Poyntz Burleston Long Bredy Portway Templeman's Ash Winterbourne Steepleton Lower Blandford St Mary Wool Melbury Sampford Slepe Burton Bradpole Studland Throop Bournemouth Cranborne Turners Puddle Radipole Weston Winterborne Monkton Portland Bill Birch Close Lytchett Matravers Holmebridge Silton Coneygar Walton Elm Wyke Jumpers Common Ashley Heath New Town Wigbeth Frome St Quintin Fontmell Magna Weymouth Lytchett Minster Kimmeridge Dudsbury Winterborne Came Melbury Osmond Farnham Muscliff Newtown Glue Hill Puxey Columbia Farm Durlston Gussage St Andrew Quarleston Littlebredy Winterborne Whitechurch Long Crichel Hamlet Merry Field Hill Spyway Westfields Sturminster Marshall Eccliffe Powerstock Puddletown Winterborne Clenston Kington Magna Wraxall Littlemoor Stapehill Compton Abbas Lower Kingcombe Horton Poundbury Moorbath Merritown West Moors East Stour Common New Town North Wootton St Leonard's Farm Park Southwell Norden Red Hill Chilfrome South Bockhampton Boys Hill Holt Wood Wynford Eagle Hillbourne Alweston Stoborough Heath Owermoigne Nether Cerne Three Gates Holdenhurst Friars Cliff Longfleet Bradford Abbas Lower Holwell Lower Nyland Sandbanks Greenham Upton Anderson Hooke East Melbury Peacemarsh Lyme Regis Catherston Leweston Sterte Tarrant Launceston Lower Wraxall Hillbutts The Folly Chettle East Lulworth Whitcombe Sandhills Langham Beaulieu Wood Muscliffe Hardy Country Park Beer Hackett Broadwey Higher Kingcombe Newland Haythorne Toller Whelme Ensbury Park Knighton Holt West Bay Avon Castle Synderford Redford Lower Whatcombe Talbot Heath Chickerell Longburton Cosmore Marshwood Galton West Stour Westham Giddy Green Bovington Camp Rodden Lower Eype Iwerne Minster Three Legged Cross Pokesdown Hinton Martell Pulham Broadwindsor Winterborne Stickland Sharnhill Green Preston Packers Hill Portesham Tollerford Leigh Newton Peveril Adber Briantspuddle Mangerton Northport Coldharbour Sutton Holms Dibberford Middlemarsh Creekmoor Hewood Wych Woodbridge Witchampton West Morden Long Cross Caundle Wake Thorncombe Bridport Wallisdown Warren Woodcutts Gore Holworth Townsend Ryall Okeford Fitzpaine Lillington Westford Gaunts Friar Waddon Corfe Mullen Milton Abbas Pleck Alum Chine Abbotsbury Mosterton Romford Charmouth Stallen Lane End Ameysford Oakdale Langton Matravers Middle Bockhampton Charlton Down Parkstone Frampton Hamworthy Hayes Pimperne Manning's Heath Buckland Newton Burngate Ilsington West Woodsford Nottington Bowridge Hill Pleck Organford Waytown Cruxton Little Ansty Pillwell Higher Row Stanley Green Uppington Knackers Hole Grange Melcombe Bingham Blackwater Notton Arne Knowlton Crab Orchard Blackney Ashley Leigh Tarrant Hinton Ansty Tyneham Chetnole Shitterton Horton Common Hilton Adam's Green Bincombe Bishop's Down Aller Lower Ansty Moor Crichel Shaggs Mappowder Colesbrook Charminster Watton Ferndown East Stoke Caundle Marsh Knighton Goathill Newton Rew Stour Provost Winterborne Kingston White Post Stanpit Stoke Abbott Old Town Bryanston Christchurch Birdsmoorgate Sandhills Stalbridge Hartmoor Steeple Edmondsham White Lackington Mapperton Turlin Moor Burton Bradstock Canford Magna Chaldon Herring Pentridge Walditch West Lulworth Longham Winterbourne Abbas Wonston Holway Matchams East Stour Duntish Broad Oak Forston East Howe Langton Herring Little Woolgarston Worbarrow East Orchard Fairmile Higher Melcombe Pig Oak Spetisbury Coombe Newtown Pidney Bear Cross Steepleton Iwerne Northbourne Cold Harbour East Holme Purse Caundle Over Compton Redlands Woodrow Ansty Cross Putton Lodbourne East Fleet Pamphill Woolgarston Hazelbury Bryan Milton on Stour Knob's Crook Woodbridge Thornford Bearwood Drimpton Nether Compton Swyre West Bourton White Moor Tadden Holnest East Pulham Bugley Southlands Ranston Gribb Compton Valence Highcliffe Affpuddle Glanvilles Wootton Poolestown Littlewindsor Motcombe Blandford Camp Tarrant Monkton Todber Lower Mannington Tollard Farnham Huish Sturminster Newton Branksome Melplash Uploders Hurst Meyrick Park Ridge Champernhayes Marsh Belchalwell Street Fontmell Parva Lower Halstock Leigh Rampisham West Howe Pleck Atrim Bittles Green Haddon Hill St Andrew's Well Charlton on the Hill Hermitage Stafford's Green Hanford Winterborne St Martin Salway Ash Cerne Abbas Higher Coombe Poyntington Chiswell Lake Child Okeford North Bockhampton Stockwood East Burton Chilbridge Sandpit Higher Woodsford Ham Gannetts Poxwell Penn Saddle Street Daggons Maudlin Cross Manston Sockety Seatown Dewlish Winton Talbot Woods Bowleaze Stokeford Burstock Horton Heath Kingsland Lower Street South Poorton Kittwhistle Horn Ash Whitcombe Yondover West End Parley Green Monkton Wyld Wooth Madjeston Wootton Fitzpaine Mudeford Moordown Mount Pleasant Allington Belchalwell Worgret Whitefield Chilcombe Piddlehinton Canford Bottom Huntingford Lilliput Holton Heath Newtown Gillingham Minchington Church Knowle Waterloo Hammoon Bedchester Grange Estate Kit Hill Whitecross Swanage Winkton Fifehead Neville West Holme Branksome Park Acton Up Cerne Cold Harbour West Chaldon Wimborne St Giles Tarrant Keyneston West Parley East Bloxworth West Milton Lulworth Camp Turnworth Leigh Cheselbourne Woodlands Kingston Crossways Rushton Melbury Abbas Blandford Forum God's Blessing Green Gibbs Marsh Ashington Cowgrove Ringstead Furzehill East Morden Charlton Marshall Holwell South Perrott Boveridge Whitchurch Canonicorum Post Green Stalbridge Weston Beaminster Harman's Cross Tarrant Crawford Sandford Woods Symondsbury Merriott Creech Bottom Winterborne Herringston Westbourne Halstock Chedington Melcombe Regis Purewell Langton Long Blandford Stony Knaps Thornicombe Fleet Crendell Yewstock Lower Bockhampton King's Stag Loscombe Pymore Lake Higher Nyland Canford Cliffs Winterborne Muston Rossmore Stourton Caundle Lulworth Cove Higher Wraxall New Town Strouden Silkhay Beacon Hill Ash Iford Rushcombe Bottom Corscombe Rowlands Sandford Netherstoke Bradford Peverell Chalmington Milborne St Andrew Marnhull Godmanstone Rodwell West Pulham Folke Turbary Common Farrington Deanend West Melbury Bramblecombe West Stafford Lewcombe Charlestown St Ives Dunbury Herston Upper Parkstone Pilsdon Winterborne Zelston Oakley Somerford Holway Gussage All Saints Kingston Maurward Osmington Mills South Bowood Blackdown Clift Bingham's Melcombe Deanland Boscombe Eype's Mouth The Mount Bourton Osehill Green Lower Strode Broom Hill Elm Hill Cripplestyle Winyard's Gap Cocknowle Creech Littleton Clifton Maybank Cann