Media Planning in Whitecross

Get in touch

Media Planners in Whitecross

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DT6 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Whitecross for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Whitecross

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Whitecross (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Townsend Columbia Farm Hermitage Sandford Bookham Manning's Heath Poole Charlton Marshall West Lulworth Higher Nyland Nether Compton Langton Herring Greenham Hinton Martell Lytchett Minster Higher Holnest Redlands Rew Long Cross Droop Foxholes Kitford Merriott Tarrant Launceston Oxbridge Lower Holditch East Compton Minterne Magna New Town Adam's Green Fifehead Neville Weymouth Frome St Quintin Broadoak Melbury Osmond Hopsfield Highcliffe Godmanstone Ibberton East Stour Holworth Broadstone Pig Oak Oborne Creekmoor Stour Row Lower Hamworthy Lower Row Sturminster Common Holt Wood Bear Cross Westfields Sutton Waldron Blackwater Birch Close Hardy Country Park Shroton Littleton East Brook Fifehead St Quintin Ebblake Uppington Mount Pleasant Ham Hill Hilfield Silton Kingston Abbotsbury Lower Wraxall Stubhampton Loders Wych West Woodsford Lower Halstock Leigh Red Hill Furleigh Cross Herston Higher Bockhampton Chideock Compton Valence Wyke Bryanston Swanage The Mount Fishpond Bottom Mill Throop Wootton Fitzpaine Ham Belchalwell Street Monkton Up Wimborne Uploders St Leonard's Farm Park Camesworth Boscombe Toller Porcorum Primrose Hill Stourton Caundle Park Gate Child Okeford Farrington Higher Row Symondsbury Hilton Netherbury Turbary Common Hooke Ranston Broadmayne East Knighton Woodlake Birdsmoorgate Netherstoke Creech Bottom Lower Eype Charlestown Durlston Pentridge Alum Chine West Knighton Weston Yetminster Little Woolgarston West Stour East Stoke Walditch Dean Lower Nyland Evershot Kit Hill Lanehouse Blandford Camp Winterborne Herringston Ashley Holdenhurst Buckland Newton Knighton Westford Goathill Winyard's Gap Giddy Green West Milton Brockhampton Green East Lulworth Alweston Burton Bradstock Gribb Fiddleford Burton Pimperne Avon Castle Moordown Powerstock Beaulieu Wood Long Bredy Rockley Sands Watton Maudlin Cross Ensbury Hursey Holton Heath Briantspuddle West Chaldon Knowlton Stapehill Poundbury Stony Knaps Cold Harbour Gaunts Osmington Mills Cobley Lower Bockhampton Clapgate Cocknowle Stourpaine Blackney Hayes Little Ansty Crab Orchard Newton Peveril Marnhull Dragon's Hill Creech New Swanage Pilsdon Ulwell Kington Magna Sydling St Nicholas Chilbridge Kingston Maurward Wyke Regis Merley Horton Bincombe Saddle Street Northport Charmouth Burton Hinton St Mary Pymore Chedington Milborne St Andrew Turnworth West Shilvinghampton Fairmile Netherhay Loscombe Gillingham Whitecross Minterne Parva Piddlehinton Frome Whitfield Puddletown Lower Strode Portway Coombe Tarrant Keyneston Middle Bockhampton Caundle Marsh Milton Abbas Sandford Orcas Hillbutts Hinton Parva Sandford Woods Stoke Water Silkhay Colehill West Cliff Ringstead Woodville Filford Woolgarston Ashmore East Parley Drimpton Pleck Lower Blandford St Mary Hincknowle Hartmoor Nether Cerne Witchampton Winterborne Houghton Moor Crichel School House Litton Cheney Tuckton Quarleston Little Canford Puxey Poxwell Trent Fontmell Parva Beaminster Cosmore Wooth Uphall Melbury Sampford The Borough Folke Pidney Okeford Fitzpaine Blandford St Mary Lyme Regis East Chelborough Bradpole Manswood Over Compton Swyre Norden Henley Folly Bluntshay Slepe Dean Park Old Town Pleck Melbury Bubb Burstock Marshwood Upwey St Leonards Camel Green Melcombe Bingham Friar Waddon Bramblecombe Whitmore Rivers' Corner Belchalwell The Folly Kinson Winterborne Came Cripplestyle Batcombe Ensbury Park Sutton Holms Pamphill Up Sydling Chettle Cowgrove Bourne Valley Buckham Upton Higher Coombe Chilfrome Corscombe Lane End Knighton Daggons Talbot Woods Mangerton Elm Hill Hamlet Pimperne Grove Shothole Hogstock Gotham Osehill Green Spyway Throop New Town Overcombe Toller Fratrum Pleck Green Rushton St James Rodden Winterborne Tomson Church Knowle East Cliff Owermoigne Rodwell Longburton Stone Chiswell Merry Field Hill Lower Ansty West End Furzehill Nottington Bournemouth Charlton on the Hill Putton Coker's Frome Stratton Hemsworth Ameysford Tarrant Monkton Duntish Meerhay North Wootton Thornford Pilford Tyneham Thornicombe Wigbeth Sutton Poyntz Rowlands Coldharbour Newland Sturminster Newton Hedge End Harman's Cross Lulworth Cove Chickerell Beaumont Village East Melbury Trickett's Cross Ansty Yewstock New Town Haydon Toller Whelme West Holme Long Crichel Buckhorn Weston Ilsington West Howe West Pulham Pleck Springbourne Bishop's Caundle Avon Common Muscliffe Woolsbridge Moreton Horton Common Walkford Beacon Hill Northbourne Durweston Higher Totnell Atrim Woodrow Buckland Ripers Studland Hewood Parley Green Shapwick Shave Cross Gussage St Andrew Clifton Maybank Tarrant Rushton Littlewindsor Holwell Upton Bearwood Tiley Wick Ryme Intrinseca Newtown Redford Stalbridge Bere Regis Purewell Winterborne Muston Meyrick Park Lodge Copse Estate Well Bottom Morcombelake Shaftesbury Cheselbourne Kingston St Johns Merritown Chalbury Stanley Green Portland Bill Hillbourne Arne Hengistbury Head Melbury Abbas Coneygar Cattistock East Fleet Holmebridge Jumpers Common Turners Puddle Gussage All Saints Forston Sandhills Stafford's Green Winterbourne Abbas Iford Shipton Gorge Gibbs Marsh Tollard Farnham Anderson Madjeston Bridport Canford Heath Warmwell Whitchurch Canonicorum Mounters West Stafford Woodyates Cruxton Verwood Templeman's Ash Hammoon Thorncombe Bourton Ashley Heath Bothenhampton Portland Port Sandpit Stinsford Blandford Forum East Shilvinghampton Winterborne Whitechurch Ansty Cross West Chelborough Benville Woolford's Water Parkstone Lower Whatcombe Cann Common Higher Sandford Tadden Kingston Russell Hamworthy Purse Caundle Westbourne Sharnhill Green Littlebredy Plush South Bowood Motcombe Dottery Westham Branksome Park Post Green Marshalsea Shitterton Muckleford Shaggs Stoborough Heath Maiden Newton Leigh Sandbanks South Bockhampton Tollerford Nuffield Sleight Wareham Canford Bottom Adber Stoborough Waytown Winkton Woodcutts Holt Heath Bowridge Hill West Orchard Sherborne Grange Higher Whatcombe Horton Heath Halstock Holt Puncknowle Tincleton Charminster Twyford South Poorton Bedchester Sixpenny Handley Stoke Wake West Bay Littlemoor Higher Wraxall West Compton West Melbury Winterborne Zelston Leweston Hampreston Fontmell Magna Ivy Cross Wimborne Minster Peacemarsh Guy's Marsh Higher Melcombe East Morden Salway Ash Chalbury Common Woolland Haydon Talbot Heath West Parley Deanend Compton Abbas Strouden Organford Worbarrow Canford Magna Kittwhistle Talbot Village North Bowood Ridge Canford Cliffs Oathill East Holton Southbourne Newtown Shillingstone Holditch Todber White Lackington Stoborough Green Winterbourne Steepleton Boveridge Melplash Ham Common Upper Parkstone Southlands Almer Cashmoor Mudeford Langham West Bexington Broadwindsor Higher Woodsford Stanbridge Alcester Littledown Haythorne Leigh Glanvilles Wootton Askerswell Ferndown Gannetts Muscliff St Catherine's Hill East Burton Fifehead Magdalen Lake Cann Oakdale Branksome Coombe Keynes Newtown Laymore Fortuneswell White Post Athelhampton Broom Hill Fleet Cross Lanes Ryall Boys Hill Rushcombe Bottom Bradford Peverell Melcombe Regis Stour Provost Knob's Crook Stoke Abbott Blacknoll Combe Almer Bettiscombe Quarr Hound Hill Bagber Stanpit Yondover Furzebrook Eype's Mouth Sockety Lulworth Camp Tarrant Hinton Higher Kingcombe Caundle Wake Binnegar Gore Ashington Henbury Woodbridge Moorbath Leigh North End Chilcombe Pokesdown Lewcombe White Moor Stour Meadows Lyon's Gate Blackdown Wynford Eagle Waddon Chaldon Herring Notton Colesbrook Waterloo Seaborough Lower Kingcombe Miles Cross Oakley Somerford Pleck Catherston Leweston Newton Chetnole Southwell Bovington Camp Southover Castletown Drive End Holway Grimstone Redbridge Whitcombe Broadwey Tarrant Crawford Turlin Moor Hill Street God's Blessing Green West Bourton Galton Preston Bradford Abbas Up Cerne Bowleaze Crouch Hill Higher Halstock Leigh Burngate Steepleton Iwerne Haddon Hill South Perrott Braytown Mosterton Winterborne St Martin Rossmore Wraxall Alderholt Crossways Holway Woodlands Common Middlemarsh Longfleet Rolls Mill Poolestown Piddletrenthide Glebeland Estate Weston St Ives Lilliput Dudsbury Margaret Marsh Clift Gussage St Michael Tarrant Gunville Penn Monkton Wyld Huish Gaunt's Common Rew Queen Oak Corfe Castle Sandhills Walton Elm Matchams East Orchard East Howe Winterborne Clenston Holnest Rixon Wallisdown Woodlands Romford Broad Oak Bishop's Down East Holme Winton Beer Hackett Bloxworth The Common Alton Pancras Chalmington Eccliffe Court Orchard Tolpuddle Manston Three Gates West Southbourne Woolcombe Enmore Green East Stour Common Higher Ansty Winterborne Stickland Alderney Ash Bugley Lytchett Matravers Bittles Green Stallen Deanland Friars Cliff Acton Holywell Osmington Stalbridge Weston Winterborne Monkton Pallington Allington Knackers Hole Burleston Coryates Lambs' Green Tadnoll Pulham Warren East Pulham Horn Ash Hummer North Bockhampton Whitcombe Bingham's Melcombe Whitefield Radipole New Town Charlton Down Aller Southill Lower Mannington Lower Street Iwerne Minster Cold Harbour West Moors Pillwell East Bloxworth North Poorton West Hurn Kimmeridge Wool Skilling Dorchester Stockwood Affpuddle Winfrith Newburgh East End Crendell Hazelbury Bryan Totnell Hollow Oak Hartgrove Christchurch Lydlinch Glue Hill Wonston Hurst St Andrew's Well Throop Cobb Huntingford Sturminster Marshall Higher Chalmington Longham Poyntington Kingsland Woodsford Champernhayes Marsh Whetley Cross Mount Pleasant Tarrant Rawston Hanford Winterborne Kingston Langton Matravers Crooked Withies Cerne Abbas Lillington Spetisbury Mappowder Milton on Stour North Chideock Worth Matravers Easton Seatown Rampisham Cranborne West Morden Corfe Mullen Newtown Charminster Nettlecombe Farnham Wimborne St Giles Stokeford Dunbury Higher Eype Woodbridge Dibberford Lower Holwell Grange Estate Mannington Minchington Mapperton King's Stag Mapperton Edmondsham Happy Bottom Steeple Sterte Portesham Three Legged Cross Dewlands Common Dewlish Synderford Worgret Lodbourne Frampton Hurn Packers Hill Hains Langton Long Blandford Moorside Lake East Creech