Media Planning in Woolsbridge

Get in touch

Media Planners in Woolsbridge

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in BH21 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Woolsbridge for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Woolsbridge

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Woolsbridge (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Belchalwell Bittles Green Ansty Cross Woodbridge Lower Row Wyke Regis Aller Winterborne Came Holt Wood West Compton Portland Port Leigh Pleck Green Ferndown Brockhampton Green Kingston Turlin Moor Pleck West Holme Yondover Puncknowle Caundle Marsh Sandford Woods Westfields Cocknowle Branksome Hollow Oak Sixpenny Handley Hayes St Johns The Common Gussage St Michael Boys Hill Quarleston Merley Bishop's Down Lambs' Green Glue Hill Manning's Heath Higher Kingcombe Durlston Gussage St Andrew Avon Castle Motcombe Guy's Marsh Herston Daggons Northbourne Woolcombe Langton Matravers Northport East Chelborough Hamlet Broadwindsor Tarrant Launceston Cold Harbour Higher Nyland Kington Magna Pimperne Knighton Folke Woodlands Woodyates Lulworth Camp West Knighton Horton Heath Whitmore Winterborne Zelston Anderson Ham Clift Alum Chine Newtown Gibbs Marsh Mappowder Spyway Askerswell Burton Bradstock Drimpton East Cliff Chalmington Turners Puddle Lanehouse Witchampton Sandbanks Gaunts Hinton Parva Weston Cripplestyle Talbot Woods Melcombe Bingham Stanbridge Melplash Ashmore Grange Notton Yewstock Whetley Cross Fishpond Bottom Athelhampton Wynford Eagle Stalbridge West Morden Langham North Bowood West Stour Colesbrook Blackwater Woolsbridge Eype's Mouth Horn Ash Lower Eype Morcombelake Enmore Green Tuckton Henley New Town West Hurn Haddon Hill Shaftesbury Bloxworth Stapehill Portway Wick Adber East End Winterborne Whitechurch Grange Estate Somerford Weston Dean Broadmayne Osehill Green New Town Spetisbury West Moors Overcombe Canford Heath New Town Whitefield Tarrant Keyneston Melbury Bubb Buckham Ensbury Ivy Cross Stoke Abbott Haydon Winterborne Stickland Maiden Newton Holnest Ulwell Seaborough Lodge Copse Estate Durweston Skilling Clifton Maybank Hound Hill Church Knowle Dudsbury Marnhull Stourpaine East Holme Pokesdown Nettlecombe Chetnole Steepleton Iwerne East Morden Winterborne Tomson Milton on Stour Hewood Up Cerne East Brook Lower Kingcombe Sandhills Chedington Oborne Deanland Wonston Putton Leigh West Milton Redford Well Bottom Charmouth Stoborough Green Littlebredy Tarrant Rushton Sharnhill Green East Orchard Okeford Fitzpaine Farnham Frome St Quintin East Stoke Manston Walton Elm Hardy Country Park Creekmoor Blandford Forum Dragon's Hill Stinsford Hurst Throop Newton Creech Ham Hill Canford Bottom Nottington Rampisham Puxey Tarrant Hinton Dewlish Chalbury Common Templeman's Ash Little Ansty Bradpole Rushcombe Bottom Iwerne Minster Chideock Tiley Ansty Stone Minterne Magna East Compton King's Stag Parkstone Stallen Lower Whatcombe Sturminster Common Wallisdown Winterborne Kingston Haydon Rockley Sands Tarrant Crawford Langton Herring Alderney Chiswell Fontmell Magna Southbourne Waddon Woolland Stafford's Green Manswood Mannington Bingham's Melcombe Atrim East Pulham Allington Hamworthy Bourton Nether Cerne Packers Hill Batcombe Norden Rew Coombe Hinton Martell Alcester Kitford Folly Three Legged Cross Melbury Osmond Lower Street Woodrow East Knighton Kinson Ashley South Bowood Boveridge Woodlands Common Trickett's Cross Fortuneswell Ridge Middlemarsh Arne Salway Ash School House Mangerton Forston Hazelbury Bryan Mount Pleasant Rivers' Corner Holway Stanley Green Portland Bill Poolestown Sandford Orcas Wareham Little Canford Beaulieu Wood Bookham Pallington Longfleet Longburton East Howe Almer Compton Valence Silton Shillingstone Mudeford Crab Orchard South Bockhampton Furzebrook Affpuddle Southwell West Bourton Woodlake West Chaldon New Town Lyme Regis Tollard Farnham Giddy Green Merry Field Hill Rodden Lytchett Minster Walkford Middle Bockhampton Lillington West Shilvinghampton Crendell Stoke Wake Greenham Moreton Bearwood Cheselbourne Bowleaze Slepe Easton Turnworth Leweston Tadden Higher Coombe Winkton Kingston Ameysford Osmington Mills Laymore Canford Cliffs St Catherine's Hill Cruxton God's Blessing Green North Chideock Long Bredy Whitchurch Canonicorum Godmanstone Gribb Fifehead Magdalen North Bockhampton Shothole Poyntington Horton Common Muscliffe Upton Knighton Boscombe Furzehill Christchurch West Orchard Gussage All Saints Corfe Castle Upton Holywell Burngate Talbot Village Crooked Withies Chalbury Kingsland Woolgarston South Perrott Caundle Wake Moorside East Shilvinghampton Avon Common Buckland Ripers Higher Eype Radipole Merritown Hooke Stanpit Stour Meadows Eccliffe West Cliff Fontmell Parva Dean Park Crossways Mosterton Fifehead Neville Lulworth Cove Alderholt Wigbeth Lower Strode St Ives Castletown Higher Whatcombe Westham Ensbury Park Adam's Green Wimborne St Giles Braytown Burstock Higher Melcombe Strouden Briantspuddle Sockety Pleck Lane End Pulham Ebblake Dunbury Hincknowle Gotham Miles Cross Plush Hains Wool Coombe Keynes Wootton Fitzpaine Uphall Hillbourne Steeple Charlestown Poundbury St James Higher Chalmington Moorbath Elm Hill Old Town Marshalsea Milborne St Andrew Thornicombe Stratton Melcombe Regis Buckland Newton Moor Crichel Maudlin Cross Meyrick Park Parley Green Bradford Peverell Frome Whitfield Saddle Street Yetminster The Mount East Lulworth Margaret Marsh Glanvilles Wootton Litton Cheney Lewcombe Droop Higher Ansty Fiddleford Verwood Holdenhurst Littleton Newtown Newton Peveril Ibberton West Bay Ash Higher Totnell Dewlands Common Goathill Stoborough Holditch Gillingham Waytown South Poorton Long Crichel Studland Stoborough Heath Fairmile Ilsington Hedge End Lake Huntingford Worgret Piddlehinton Sandford The Folly Deanend Loscombe Twyford East Melbury North End Beaumont Village North Poorton Birdsmoorgate Farrington Hursey Blackney New Swanage Rossmore Symondsbury Cold Harbour Champernhayes Marsh Winterborne Monkton Combe Almer Quarr Tincleton Coldharbour Pymore Winterbourne Steepleton Knowlton The Borough Tyneham Townsend Foxholes Whitcombe Ashington Osmington Sterte West Parley Court Orchard Kit Hill Lower Holditch Camel Green Sydling St Nicholas Woodsford Henbury Post Green Tolpuddle Long Cross Toller Fratrum Sherborne Beaminster Matchams Poole Columbia Farm Creech Bottom West Stafford Broad Oak Lower Nyland Southlands Hinton St Mary Camesworth Little Woolgarston Oathill Higher Holnest Bryanston Gannetts Belchalwell Street Hammoon Dorchester East Stour Common Cowgrove Lower Halstock Leigh West Pulham Filford Powerstock Burton Queen Oak Pilford Bugley West Melbury Throop Corfe Mullen Monkton Wyld Hemsworth Whitecross Mapperton Wych Lytchett Matravers Stony Knaps Chilfrome Shitterton Over Compton Lower Mannington Mount Pleasant Canford Magna Rixon Poxwell Birch Close Ringstead Peacemarsh Hilton Abbotsbury Bovington Camp Hogstock Meerhay Higher Woodsford Totnell Sutton Waldron Coneygar Worth Matravers Holmebridge Muckleford Colehill Lodbourne Oakdale Lilliput Whitcombe Dibberford Hillbutts Leigh Piddletrenthide Kingston Russell Charlton Down Ryall Cobb Gaunt's Common Red Hill Uploders Stour Provost Fleet Turbary Common Acton Muscliff Lower Hamworthy Duntish North Wootton Hermitage Bedchester Harman's Cross Evershot Beacon Hill Higher Sandford Haythorne Ham Common Oxbridge Mapperton West Chelborough Toller Porcorum Huish Bourne Valley Coryates Southill Friars Cliff Ryme Intrinseca Springbourne Hartmoor Netherstoke Rew Weymouth Westford Sturminster Marshall Gore Blandford Camp Organford Stalbridge Weston East Fleet Owermoigne Wraxall Bradford Abbas Warren St Andrew's Well Woodbridge Tollerford Nether Compton Clapgate Pimperne Cross Lanes Holton Heath East Burton Bishop's Caundle Bournemouth Milton Abbas Toller Whelme Chilcombe Jumpers Common Cosmore Puddletown Coker's Frome Upwey Primrose Hill White Post Shapwick Charlton on the Hill Bluntshay Pillwell Wimborne Minster Knob's Crook Redlands Cann East Bloxworth Edmondsham Swanage Winyard's Gap Drive End Hartgrove Bramblecombe Broadwey Kingston Maurward Pidney Furleigh Cross Winterborne Herringston Wooth Swyre Minchington St Leonard's Farm Park Stubhampton Cashmoor Chickerell Rowlands Rolls Mill St Leonards Netherhay Watton Pig Oak Redbridge Lower Holwell East Holton Sleight Pamphill Westbourne Penn Sandpit Waterloo Nuffield Trent Pleck Newtown Sturminster Newton Ashley Heath Stour Row Marshwood Iford Happy Bottom Cann Common Purewell Thornford West Woodsford Cobley Beer Hackett Alton Pancras Tadnoll Littlewindsor Highcliffe Hampreston Mill Throop West End Bear Cross Hurn Bincombe Newland Shaggs Bowridge Hill Tarrant Monkton Grimstone Melbury Abbas Walditch Loders Charminster Southover Sutton Poyntz West Howe Catherston Leweston Shave Cross Madjeston Cranborne Sutton Holms East Stour Burleston Thorncombe West Bexington Portesham Holworth Pilsdon Stoke Water Friar Waddon Up Sydling White Lackington White Moor Chettle Silkhay Holway Hilfield Hopsfield Holt Heath Newtown Frampton Woodcutts Sandhills Holt Winton Rushton Pleck Monkton Up Wimborne Littlemoor Halstock Netherbury Chilbridge Bridport Binnegar Ranston Glebeland Estate Broadstone Longham Lower Ansty Bagber Winterborne Houghton Merriott Branksome Park Cattistock Corscombe Blackdown Oakley Woolford's Water Alweston Lake Park Gate Kimmeridge Hummer Purse Caundle Cerne Abbas Minterne Parva Lydlinch Shipton Gorge Hanford Hill Street West Southbourne Crouch Hill Seatown Broom Hill Lyon's Gate Kittwhistle Winfrith Newburgh Warmwell Tarrant Rawston Winterborne St Martin Stockwood Lower Blandford St Mary Bettiscombe Charminster Three Gates Horton Blacknoll Charlton Marshall Benville Winterbourne Abbas Woodville Galton Mounters Blandford St Mary Chaldon Herring Bere Regis Winterborne Clenston Winterborne Muston Holwell Lower Wraxall West Lulworth Rodwell Child Okeford Hengistbury Head Higher Halstock Leigh Langton Long Blandford Stokeford Higher Wraxall Moordown Talbot Heath Littledown Higher Row Knackers Hole Uppington Grove Romford East Creech Pentridge Worbarrow Stourton Caundle Preston Fifehead St Quintin Wyke Bothenhampton East Parley Burton Higher Bockhampton Lower Bockhampton Buckhorn Weston Compton Abbas Melbury Sampford Synderford Todber Upper Parkstone Broadoak Tarrant Gunville Shroton Dottery