Media Planning in Woolsbridge

Get in touch

Media Planners in Woolsbridge

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in BH21 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Woolsbridge for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Woolsbridge

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Woolsbridge (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Walton Elm St Catherine's Hill Woodlands Common East Pulham Higher Ansty Christchurch New Swanage Longham Coker's Frome Holworth Woolland Folly Langton Long Blandford Sandford Orcas West Knighton Minterne Parva Red Hill Lower Whatcombe Melbury Abbas Chalmington Dean Park Fishpond Bottom Merritown Hurn Parkstone Marshwood Moorside Colesbrook Grove Wraxall Lower Blandford St Mary East Bloxworth Alweston Piddletrenthide Holywell Gaunts Watton North Chideock Hincknowle Turlin Moor Pimperne Pentridge Ryme Intrinseca Drive End Loscombe Eccliffe Tyneham Portland Port Dean Rowlands Westfields Seaborough Briantspuddle Hains Lower Street Tarrant Rawston East Melbury Branksome Birdsmoorgate Northport Stony Knaps Winterborne Whitechurch Woolford's Water Tincleton Stanbridge Frome Whitfield Hayes Compton Abbas Toller Porcorum Tadden Nuffield Lydlinch Littledown Dewlands Common Sockety Thorncombe South Poorton Newtown Preston Sutton Holms Frome St Quintin Burstock Canford Heath Broad Oak East Howe Sutton Poyntz Furleigh Cross East Stour Common Glebeland Estate Coldharbour Motcombe Lytchett Matravers Cross Lanes West Howe Duntish Newtown Cann Common Leigh Elm Hill North Poorton God's Blessing Green Gore Sturminster Newton Merriott Beaminster St James Bearwood Margaret Marsh Bettiscombe Fontmell Magna Filford Rolls Mill Leweston Woolsbridge Anderson Kingston Russell Branksome Park Sturminster Common Oakley Mudeford Ryall Melbury Osmond Kingston Maurward Silkhay Hooke Newton Charminster Lake Furzehill Hilton Higher Melcombe Lower Eype Sandhills Bowleaze Cold Harbour Winterborne Clenston East Knighton Godmanstone Owermoigne Combe Almer Stubhampton Hound Hill West Bexington Quarleston Redford Hillbourne Upwey Pilford Ensbury Park Drimpton Sterte Steepleton Iwerne Moreton Broadoak Ridge Ham Bingham's Melcombe Cobb Winterborne Kingston Talbot Village Lower Wraxall Knackers Hole Stoke Wake Brockhampton Green West Stour Milton on Stour Adam's Green Merley Clifton Maybank West Morden Mapperton Crooked Withies Abbotsbury Trent Chalbury Fifehead St Quintin Kimmeridge Buckhorn Weston Laymore Middlemarsh East Stoke Crendell Moorbath Winton Chedington Nether Compton Fortuneswell Blandford Forum Lower Row Burleston Shapwick Wimborne St Giles Sutton Waldron Moordown Piddlehinton The Folly Gillingham Steeple Stafford's Green St Ives Lower Ansty Monkton Wyld Ringstead Wallisdown Sydling St Nicholas South Perrott Warren Hill Street Chideock Melbury Bubb Holt Gotham Lyme Regis Cattistock West Chelborough Sleight St Leonards Rossmore Gussage St Michael Chilcombe Long Bredy Stalbridge Kington Magna Higher Woodsford Columbia Farm Verwood Higher Totnell Highcliffe Up Cerne Fiddleford Child Okeford Stapehill Pleck Church Knowle Ansty Cross Higher Bockhampton Oathill Maiden Newton Birch Close Throop Winterborne Muston Farnham Winterborne Stickland Osmington Mills Purewell Winkton Huntingford Clapgate Stour Row Ham Common Miles Cross Wareham Ulwell Lewcombe Packers Hill Herston Woodlake Allington Northbourne Poyntington Adber Sixpenny Handley Beaumont Village Furzebrook Longburton Colehill Coneygar East End Arne West Bourton Cobley Radipole Foxholes Bradford Peverell Higher Chalmington Rodwell Beacon Hill Yondover Stourpaine Hursey Yewstock East Orchard Holdenhurst Hamworthy Tarrant Gunville Pig Oak Castletown Waytown Ansty Wych Bradford Abbas Matchams Charminster Hermitage Worgret Shillingstone Langham Silton Greenham Deanland West Melbury Lower Nyland Hillbutts Mount Pleasant Uploders Stinsford Woodcutts Crouch Hill Champernhayes Marsh Glanvilles Wootton Knowlton Winterborne Monkton Benville Bryanston Dewlish Parley Green Pimperne Southover Woodlands Bourne Valley Turners Puddle Whitecross Moor Crichel East Brook Cranborne Creech Gaunt's Common Muscliff Knob's Crook Wonston Belchalwell Street East Parley Dudsbury Walkford Ashmore Ivy Cross Netherbury Chickerell Charlton Marshall Friars Cliff Winterbourne Abbas Puxey Manswood Uppington Knighton Stokeford Warmwell Over Compton Beer Hackett Lower Halstock Leigh Hewood Uphall Skilling Holton Heath Yetminster West Woodsford Stanpit Evershot Leigh Milton Abbas Manning's Heath Canford Magna Askerswell Muckleford Mount Pleasant Glue Hill Guy's Marsh Spetisbury Newtown Ameysford Bournemouth Lower Bockhampton Witchampton Hummer Higher Wraxall Bishop's Down Blacknoll Morcombelake Westham Stratton Holway West Southbourne Boys Hill Shroton West Moors Kitford Woodsford New Town St Leonard's Farm Park Cerne Abbas Friar Waddon West Hurn Stockwood Ilsington Batcombe Hamlet Haddon Hill Oakdale Sandford Tollard Farnham Hurst Nether Cerne Pidney Buckland Newton Toller Fratrum Alcester Ibberton Lodbourne Mapperton Weston Winterbourne Steepleton Post Green Upper Parkstone Cold Harbour Braytown Norden Whetley Cross School House Middle Bockhampton South Bockhampton Boveridge Trickett's Cross Talbot Woods Kittwhistle Tolpuddle Hilfield Higher Row Alton Pancras Stoborough Green Sturminster Marshall East Lulworth Charlton Down West Stafford Muscliffe Charlton on the Hill Winterborne Houghton Litton Cheney Melcombe Bingham Ranston Bugley Purse Caundle Bourton White Lackington Westford Bloxworth West Parley Winterborne Zelston Knighton Mosterton Kingston Bradpole Belchalwell Bishop's Caundle Symondsbury Osehill Green Portway Beaulieu Wood The Common Pleck Green Stalbridge Weston Horton Chilfrome Hampreston Todber Rushcombe Bottom Mappowder King's Stag Fifehead Magdalen Queen Oak Whitmore East Stour Throop Rew Well Bottom Winterborne St Martin Burngate Higher Sandford Somerford Weymouth Oxbridge Hengistbury Head Rushton North Bockhampton Atrim Pleck The Mount Swyre Acton Tarrant Keyneston Westbourne Dibberford St Andrew's Well Corfe Castle Wyke Osmington Rixon Netherstoke Holditch Ferndown Hinton Parva Stoborough Redlands Broadwey Portland Bill Haydon Sherborne Pleck Milborne St Andrew Grange Estate West End Chaldon Herring Higher Kingcombe West Shilvinghampton Park Gate Maudlin Cross Up Sydling Fontmell Parva Chettle West Orchard Durweston Woodbridge Higher Holnest Three Legged Cross Primrose Hill Higher Whatcombe Forston Iwerne Minster Wynford Eagle Marshalsea Clift Littlemoor Worth Matravers Tadnoll Dragon's Hill White Post Little Canford Haydon Lane End Weston Melplash Winyard's Gap Wooth Horton Heath Whitcombe Eype's Mouth Woodville Hopsfield Stanley Green Holt Wood Court Orchard Lytchett Minster Ashley Mannington Kingsland Blackwater Enmore Green Melcombe Regis Lanehouse Blandford St Mary Lilliput Sandford Woods Lower Strode Chalbury Common Haythorne Bere Regis Spyway Horton Common Lake Netherhay Woolgarston Overcombe Whitcombe Notton Folke Lower Hamworthy Langton Matravers Thornicombe Mill Throop Avon Common Edmondsham Rivers' Corner Monkton Up Wimborne Henbury Penn Longfleet Bittles Green Twyford Alderney Totnell Hogstock Stoke Water Holwell Minchington Coryates West Lulworth East Cliff Horn Ash Hinton St Mary Pymore Canford Cliffs Bagber Caundle Marsh Burton Bradstock West Holme Worbarrow Organford West Milton Bear Cross Little Woolgarston South Bowood Tarrant Hinton Tarrant Launceston Caundle Wake Creekmoor Strouden Droop Newton Peveril Shitterton Bluntshay Wootton Fitzpaine Bincombe Hardy Country Park Charlestown Shothole Nottington Puddletown Romford Studland Poolestown Lulworth Cove Dorchester Long Crichel Bramblecombe Camesworth Upton Cosmore Charmouth Pleck Easton Waddon Ash Woodyates Hinton Martell West Cliff Okeford Fitzpaine Shaggs Southwell Fleet Higher Coombe Peacemarsh Turnworth Meyrick Park Binnegar Littleton West Bay Ashington Pallington Merry Field Hill Creech Bottom Long Cross Canford Bottom Coombe Kit Hill New Town North Bowood Boscombe East Holton Little Ansty East Morden Grimstone Thornford Poxwell Tollerford Wimborne Minster East Burton Saddle Street Hammoon Winfrith Newburgh Daggons Winterborne Herringston Buckland Ripers Sandbanks Putton Stoborough Heath Harman's Cross Holnest Henley Seatown Talbot Heath Jumpers Common Higher Halstock Leigh Gussage All Saints Rodden Tarrant Rushton Lillington Higher Eype East Chelborough Langton Herring Minterne Magna New Town Quarr Sandpit Lambs' Green The Borough Ensbury Stone Gibbs Marsh Bridport Whitchurch Canonicorum Burton Pulham Wool Blandford Camp Alderholt Fairmile Shaftesbury Hartmoor Woodbridge Madjeston West Chaldon Holt Heath Burton West Pulham Kingston Salway Ash Tarrant Monkton White Moor Southbourne Stour Provost Kinson Townsend Crab Orchard Hartgrove East Shilvinghampton Lower Mannington Templeman's Ash East Creech North End Mangerton Catherston Leweston Swanage Sandhills Lulworth Camp Stourton Caundle Aller Ashley Heath Bedchester Dunbury Rew Buckham Shave Cross Chetnole Manston Ham Hill Wyke Regis Avon Castle Grange Frampton Holway Southlands Poundbury Affpuddle Halstock Upton Ebblake Blackney Almer Galton Farrington Powerstock Cann Newtown Corscombe Rampisham Tuckton Loders Woodrow Pillwell Goathill Poole Wigbeth Deanend Cheselbourne Stour Meadows Plush Rockley Sands Oborne Sharnhill Green Compton Valence Wick Woolcombe Alum Chine Three Gates Hemsworth Holmebridge Corfe Mullen Walditch Pokesdown Chiswell St Johns Broadmayne Hollow Oak Happy Bottom Whitefield Bovington Camp Gussage St Andrew Gannetts Synderford Cashmoor Stallen Crossways East Holme Giddy Green Nettlecombe Turbary Common Pilsdon Tiley Cowgrove Shipton Gorge Winterborne Tomson Redbridge Puncknowle Toller Whelme Waterloo Mounters Portesham Bothenhampton Leigh Lower Kingcombe Dottery Meerhay Camel Green West Compton Gribb Newland Tarrant Crawford Slepe Stoke Abbott East Fleet Lyon's Gate Fifehead Neville Hedge End Cripplestyle Athelhampton Cruxton Blackdown New Town Hanford Broadstone East Compton Pamphill Coombe Keynes Hazelbury Bryan Bookham Old Town Lodge Copse Estate Lower Holwell Bowridge Hill Cocknowle North Wootton Broom Hill Lower Holditch Durlston Iford Broadwindsor Melbury Sampford Littlebredy Higher Nyland Huish Chilbridge Southill Winterborne Came Springbourne Marnhull Littlewindsor