Media Planning in Pont-y-Fenni

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Media Planners in Pont-y-Fenni

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

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What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

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Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

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What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SA34 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Pont-y-Fenni for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Pont-y-Fenni

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

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Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

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Other locations available for media planning
Little Newcastle / Castell-newydd-bach Weston Talog Bont Fawr Llandysul Parc-y-rhôs The Valley Llansadwrn Landshipping Llundain-fach Pemberton Marloes Heol-ddu Roch Gate Laugharne / Talacharn Hawen Penplas Cynwyl Elfed Llandyfaelog Glanpwllafon Guilford Llanbadarn Fawr Robeston Cross Bontnewydd Dole Furnace Dyffryn Cwmffrwd Llanteg Coxlake Llanfallteg Ffos-y-ffîn Burry Port / Porth Tywyn Blaengeuffordd Rhydlewis Llwyndrain Cefncaeau Crugybar Lampeter Velfrey Llanfarian Milo St Ishmael Glan-dŵr Hubberston Tavernspite Rhydargaeau Bethesda Glasgoed Musselwick Castlemartin Cyffredin Llanddinog Upper Nash Llanelli Mydroilyn Llanybri Trefgarn Owen Foelgastell Aberffrwd Cilycwm Poyston Cross Llanegwad Croes-lan Bateman's Hill Trefasser Pibwrlŵyd Ferryside Broadway St Ishmael's Pont-rhyd-y-groes Llanfyrnach Bronant / Bronnant Sardis Ffarmers Pelcomb Llansteffan Clarbeston Mayeston Kingsmoor Rhodiad-y-Brenin Middle Mill Newcastle Emlyn / Castell Newydd Emlyn Kingsbridge Kete Caerwedros Maes Ilyn Cold Blow Skyfog Treffgarne Brechfa Maes-bangor Llanerch Abergwili Penmorfa Troedyraur Cwmfelin-boeth Seaside Henllan Neyland Vale Tyrfran Gwbert Pentrecagal Stackpole Pen-y-Bont Pont Henri Cwmwdig Water Llanilar Broom Letterston / Treletert Tiers Cross Cilwendeg Pont-Siân Carreg-wen Tangiers Cross Inn Cae-gors Travellers' Rest Black Tar Ffynnon-ddrain Cilrhedyn Neuadd Cross Whitehill Rhosyn-coch Gwyddgrug Carew / Caeriw Morfa Felingwmuchaf Borth Little Haven Llandeloy Scleddau Birkenhead Street Kings Wood Myddfai Llanfynydd Rhydygele Glanrafon Welsh Hook St Davids / Tyddewi Penuwch Pen-y-garn Parcllyn Pen-Lan-mabws Llwyn-y-groes Rhydyfelin Greynor-isaf Caledrhydiau Y Ferwig Grove Pembrey / Pen-bre Llanpumsaint Goodwick / Wdig Backe Bentlass Golden Hill Coed y Garth Tal-sarn Pen-bont Rhydybeddau Salem Bronwydd Pen-y-bont Waun y Clyn Hill Johnstown Capel Sain Silin Horeb Dolypandy Bethania Saron Southgate Manorbier Newton Peniel Hopkinstown Wiston Gwastad Eglwyswrw Nantcwnlle Gorrig Granston / Treopert Hebron Stop-and-Call Broad Oak Efailwen Cwrtnewydd Castlebythe Llanddarog Bancyfford Abergorlech Talyclun Cwm-yr-Eglwys Llanfair-Nant-Gwyn Nant-y-ffîn Cwmcoednerth Dyffryn Castell Steynton Trefechan Llys-y-frân Sarnau Cilgerran Blaenannerch St Nicholas / Tremarchog Pontantwn Carew Newton Walwyn's Castle Glan-y-môr Court Henry Llandilo-yr-ynys Glanaman Pontarsais Penbryn Haroldston West Maen-y-groes Llandyfriog Glynarthen Tre'r-ddôl Coed Cae St Brides Ystradowen Danyrhelyg Trapp The Gate / Castell-y-rhingyll Manordeilo Wenallt Nanternis Nantycaws East Williamston Deerland Haysford Waunclunda Pentre Morgan Waungilwen Neuadd Moreton Hendy Hebron Dihewyd Jameston Llywernog Myrtle Hill Rhydywrach Llanarthne Four Roads Hook Llandygwydd Plas Gogerddan Llangathen Lamphey / Llandyfai Cwm-pîb Pont-ar-gothi Monington Tyn'reithin Clunderwen Great Honeyborough Llancynfelyn Penrhiw-pâl Cei-bach Ffynnon Gron Llygadywawr Pen-y-groes Rhydypennau Bryn Iwan Pontbren Araeth 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Llanon / Llannon Llanfihangel-ar-arth Llanllawddog Cwm / Lower Town Albro Castle Blaen-pant Dôl-y-Bont Llanllwch Llwyn-yr-hwrdd Rhippinllwyd Cnwcau Gethsemane Boncath Pont-Tyweli Nevern / Nanhyfer Capel Dewi Llanddeusant New Bridge Newport / Trefdraeth Aber Eiddy Llangwm Liddeston Pentre'r-felin Whitchurch Llan-mill Wooden Druidston Pentre-bâch Tanglwst Llaingarreglwyd Redberth Llansadurnen Staylittle Blaencelyn Pentre-bach Pontyates / Pont-iets Llangloffan Herbrandston Glandwr Felindre Whitland / Hendy-Gwyn Llandruidion Woods Cross Drefâch Harbour Village Waun Beddau Llanwnda Dolgerdd Devil's Bridge / Pontarfynach Square and Compass / Y Sgwâr Broadfield Penally / Penalum Llandeilo Pen-y-fan Landshipping Quay Felinfach Thomas Chapel Cwm-byr Bynea Dudwells Trecwn Loveston Brongwyn Llanwnnen Minwear Trevaughan Iet-y-bwlch Cynheidre Llandre / Llanfihangel-geneu'r-glyn Pen-y-mynydd Broadlay Penallt Pentre-Poeth Capel Dewi Pendre Bancyffordd Rhos Capel Cynon Newchapel / Capel Newydd Rhos 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Ludchurch Trefilan Sandy Haven Myddyn-fych Cilsan Capel Hendre Rhydroser Trisant Marros Cilcennin Dollwen Penrhyn Castle Uzmaston Mount Pleasant Penllwyn Carew Mountain Bwlchnewydd Llanfihangel-uwch-Gwili Pennar Bancyfelin Tre-gynwr Pelcomb Bridge Cwmdu Bigyn Fforest Pisgah Llandilo Llangyndeyrn / Llangendeirne Nantgaredig Brynafan Penboyr Pontiago Pentrellwyn Llangadog Golden Hill Swiss Valley West Denant Greynor Blaenpennal Rhyd-y-Brown Aberarth Gelli Rhandirmwyn Cwrt-henri Bosherston Slebech Manorowen Llanfihangel-y-Creuddyn Llwyndafydd Lochvane Derwydd Llandovery / Llanymddyfri Leweston Siloh Llwyncelyn Adams Street Maenclochog Penycwm Pwll Pisgah Pentre-rhew Capel-Gwynfe Llandyry Wolfsdale Hill Maesycrugiau Robeston West Penceiliogi White Mill / Felin-wen Pen-cae Fferws Hill New Row / Rhes Newydd Glanrhyd Henfynyw Blaenwaun Mathry / Mathri Churchton Ty-isaf Coed-y-bryn Little Milford Princes Gate Pentre-llyn Cwmcych The Rhos Merlin's Bridge Carnhedryn Uchaf Ponthirwaun Albert Town Penparc Strata Florida Cuffern Bancycapel Spittal The Green Halfpenny Furze Capel Seion Pont-ar-llechau Llanddeiniol Pill Lower Solva / Solfach Isaf Hill Mountain New Cross / Y Gors Crinow Panteg Dre-fach Trimsaran Little Honeyborough Brook Glanrhyd Cae'r-bryn Gilfachreda Shipping Sardis Dinefwr Park Abernant Llanycefn Cross Inn Hermon Craig-y-penrhyn Blaenau Pant-y-Caws Furnace / Ffwrnais Dale Angle Caemorgan Gorsgoch Lawrenny Llannon Pont-Ceri Halfway Ffaldybrenin Middle Hill Milford Haven / Aberdaugleddau Bengal Cloigyn Cardigan / Aberteifi Kidwelly / Cydweli Treglemais Bronwydd Arms Neyland Felin-pandy Gwrhyd Mawr Brynhoffnant Tafarn-y-bwlch Comins Coch Porth Mawr / Whitesands Bay Pentrisil Upper Borth Llwynduris St Petrox Parrog Cross Hands Llandybie Pumsaint Ynys Tachwedd Blaenporth Felinfoel Ambleston Wern Goginan Felinwynt Drefach Llanfallteg West Felindre Martletwy Cross Rhoscrowther Tir-y-dail Green St Ann's Head Newgale Cosheston Pennar Park Lambston Bethlehem Babel Pentre-ty-gwyn Clarach Carmel Sylen Halfway Pontgarreg Nebo Trooper's Inn Caeffynnon Merrion Cribyn Pen-bedw Merthyr Treherbert Llangeler Hodgeston Chancery / Rhydgaled Llangorwen Dyffryn-bern Nine Wells Templeton Silian Glandyfi Walton West Llangennech Llanwenog Llanllwni Cwmerfyn Plwmp Coopers Five Roads / Pum Heol Y Ffald Trevaughan Esgairdawe Porthyrhyd Narberth Bridge Pentre-Gwenlais Caeo / Caio Yerbeston Glenowen Hiraeth Capel Bangor Pembroke Dock / Doc Penfro Dryslwyn Drefelin Bwlch-Llan Rhydowen Simpson Cross Abercastle Portfield Gate Ashfield Vachelich Abermeurig Pinged Lydstep Hayscastle Cross Felin-Wnda Ciliau Aeron Llanarth Cwm Plysgog Cellan Cwm-y-glo Penny Bridge Bletherston Pleasant Valley Penglais Drefach Pentlepoir Llansantffraed / Llansantffraid Walton East Moylgrove / Trewyddel Synod Inn / Post-Mawr Llansawel West Marsh Pontfaen Llwyncelyn Troedrhiwffenyd Alltwalis Dolgran Cippyn Llanychaer Bow Street Drefach Castlemorris / Casmorys St Florence Colston Pisgah Llangynog Tal-y-bont Penlan Llanmiloe Trefenter Tyncelyn Tanerdy Aberystwyth Meidrim Garth Stepaside Hermon Manian-fawr Gorslas Capel Iwan Bridell Robeston Back Penrhiw-llan Freystrop Pontrhydyceirt Temple Bar Llettyrychen Pontyblodau Penparcau Bwlchygroes Llanreath Ystradmeurig Stonyford Solva / Solfach Cwmhiraeth Llanafan Hayscastle Betws Bledrws Hafod Grove Woodstock Noyadd Wilym Llanybydder / Llanybyther Trelech Alltyblaca Tregroes Llangain Hakin Penybanc Newchurch Bethlehem Crosswell / Ffynnongroes Ysbyty Ystwyth Glandy Cross Caermeini Pontyberem Tre Taliesin Reynalton Red Roses / Rhos-gosh Rhuddlan Ystumtuen Withybush Bryn Rhosaman Pen-y-bryn Cwmgwili Carew Cheriton Orlandon Broadway Millin Cross Johnston Treleidr Llandawke Temple Bar Cenarth Saundersfoot Stags Head Llanglydwen Penrhyn-coch Penffordd Upper Brynamman Gellywen Llangrannog Kilgetty / Cilgeti Llechryd Rhyd-y-saint Llwyn-y-brain Llanddewi Velfrey / Llanddewi Felffre Sandy Cwmsychbant High Street Penbontrhydyfothau Wood Eglwyswen Broadway Maesybont Llanycrwys Cerbid Cwmdwr Bancffosfelen Treleddyd-fawr Mynachlog-ddu Maes llyn Box Dreenhill Esgair Crundale Cwmystwyth Pwllcrochan Cwmpengraig The Clôs Brynberian Rusheylake Talgarreg Cockshead Glandwr Cefn-y-pant Yspitty Ffynnon-oer Llanon Lanesend St Dogmaels / Llandudoch Skerryford Llangolman Cwmcarnhywel Pen-y-banc Dyfatty Llangoedmor Adpar Llawhaden Rhydcymerau Henllan Amgoed Camrose Swyddffynnon Capel Capel Isaac Tregaron Brimaston Llanwrda Ystrad Aeron Thornton Furnace Aber-banc Star Llanhowel Harmony Carway / Carwe Priory Cwm-mawr Rhosfach Cwmsymlog Waun Baglam Ammanford / Rhydaman Merlin's Cross Cwmduad Penrherber Llangeitho Blaen-y-coed Jordanston / Trefwrdan Newbridge Pembroke / Penfro West Williamston Maesgwynne Manorbier / Maenorbyr Graig Ty Mawr Pwll-trap Pontrhydfendigaid Mynydd Cerrig Abercych Chapel Hill Pentrebach Bryn-henllan Cefneithin Bolahaul Fm Pont Lanio / Blaenplwyf Mascle Bridge Cresselly Pen-rhiw-newydd Capel Betws Lleucu Pant yr Athro Llangwyryfon Sardis Felindre Broad Haven Carnhedryn Johns' Terrace / Teras John Coomb Pontyglasier Aberporth Crosshands Milton Maddox Moor Caerfarchell Brawdy Llanddowror Garnant Henry's Moat Tremain Clareston Jeffreyston Narberth / Arberth Aberlerry Pen-y-Bont New Quay / Ceinewydd Ffostrasol Aberaeron Brongest Rushacre Porthgain Berea Lower Freystrop Pentre Galar Robeston Wathen Cwmisfael Ynyslas Roch Trevinert Rudbaxton Pen-y-garn Llwyn-têg Felindre Talbenny Upper Solva / Solfach Uchaf Dafen Maiden Wells Betws Bryn Myrddin Neuadd-Lwyd Moriah Llangunnor Llansaint Cwmtydu Keeston Allt Noyadd Trefawr Oakford / Derwen Gam Trawsnant Llangadog Betws Ifan Rhosson Crwbin Gartheli Achddu St Clears / Sanclêr Llanio Cwmorgan Casmael Nant-y-Bai East Trewent Plain Dealings Tregyddulan Llantood Wallis Pennant Llwynhendy Tynygraig Tenby / Dinbych-y-Pysgod Slade Begelly / Begeli Maenllegwaun Cwmbrwyno Llanddewi Brefi Lawrenny Quay Warren Cnwch Coch Croes-goch Glanwern Morfa Waun Fawr Pren-gwyn Hazelbeach Buarth Mawr Melinau Mynyddygarreg Cwm-oernant Tegryn Brithdir Cippin Stone Monkton Gwernogle Ffair-Rhos Nolton Haven Pembroke Ferry Houghton Glan-Duar St Twynnells Tir Syr Walter Nolton Newton Cross Cwm Capel Tretio Glanafon Dinas Lampeter / Llanbedr Pont Steffan Llansadwrnen Login Machynys Portheiddy Ram Cold Inn Leonardston Felingwmisaf Cuttybridge