Media Planning in Great Maxfield

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Media Planners in Great Maxfield

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

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What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

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Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

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What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in TN35 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Great Maxfield for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Great Maxfield

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

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Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

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Other locations available for media planning
Brighton and Hove Northease Norlington Witherenden Hill Russell's Green Northbridge Street Whitehill Beacon Down Dodd's Bottom Northiam Stone Cross Sutton Kingston near Lewes Dukes Green Alciston Beckley Cripp's Corner Darwell Hole Brede Rose Hill Falmer Harbour Heights Muddles Green Moulsecoomb Poundford Sparrow's Green Broomgrove Union Street Blackness St John's Quabrook Cackle Street Three Leg Cross Hamsey Winchelsea Beach Camber Cogger's Cross Cliff End Upperton Newbridge Cousley Wood Ringles Cross Goatham Green Whitesmith Heathfield Friar's Hill Bexhill Penhurst Westdene Silver Hill Playden Hooe Common Town Row Beckley Furnace Seaford Iford Glynde Cackle Street Ripe Lewes Hadlow Down Westham John's Cross Foul Mile Upper Horsebridge Piddinghoe Upper Dicker Hangleton Poundfield Boreham Street North Corner Cackle Street Portslade-by-Sea Pett Level Broadland Row Netherfield Wood's Corner Little Norlington Swaile's Green Wilmington Green Rottingdean Milton Street Lower Horsebridge Silverhill Park Laughton Ponts Green Trull's Hatch Splayne's Green Broomham Langney Village Millbrook Punnett's Town Park Corner Windmill Hill Litlington Lower Dicker Southover Portslade Village Westmeston Robertsbridge Westfield Swiftsden Buxted Herstmonceux Ginger's Green Patcham Telscombe High Cross Five Ash Down Maynard's Green Brownbread Street West Marina Twelve Oaks Nash Street Holton Hill Newhaven Fletching Common Blackness Chiltington North Chailey Salehurst Gallypot Street Halland Cuilfail St Anthony's Hill Dallington Rushy Green Staplecross Broad Street Mark Cross Five Ashes Withdean Ringmer Withyham North Moulsecoomb Lower Willingdon Jarvis Brook Jevington Bohemia Caneheath Offham Hazard's Green Henley's Down Fisher's Gate Brighton St Helen's Norton Wivelsfield East Chiltington Chalvington Wadhurst Hooe Hollingdean Broad Oak Ewhurst Green Rye Ditchling Common West Hill Isfield Barcombe Mills Stunts Green Whatlington Preston Lyewood Common Eason's Green Laughton Common Frant 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Hartfield Downside Horney Common Ely Grange Ashburnham Forge Peacehaven Starr's Green Roedean Wych Cross Danehill Pell Green Magham Down Hove Hastings South Street Lidham Hill Chelwood Gate East Guldeford Rye Harbour Shortgate Potter's Green Steven's Crouch Bexhill-on-Sea Horam Gun Hill Waldron Down Saltdean Cooden Warbleton Coggins Mill Heighton Street Etchingham Folkington Friston Plumpton Green Palehouse Common Black Rock Cooper's Corner Cross in Hand Polegate Birling Gap Ditchling Chailey Wickstreet Golden Cross Berwick Cock Marling Churches Green Mountfield Skippers Hill Bells Yew Green Davis's Town Marsh Green Castle Hill Hellingly Roselands Etchingwood Fairlight Shortbridge Normans' Bay North End Heron's Ghyll Framfield Buckham Hill Little London Uckfield Selmeston Wellbrook Bevendean Hollington Park Nutley Butcher's Cross Primmers Green Coldean Hammerwood Flowers Green Guestling Green Little Horsted Flackley Ash Old Town Ovingdean Thunder's Hill Golden Cross Burwash Weald Bulverhythe Marden's Hill Cooksbridge West Blatchington East Hoathly Wivelsfield Green East Moulsecoomb Blackboys Spithurst Foulride Green Mutton Hall High Hurstwood Best Beech Hill Mark Street Balls Green Beachlands Maresfield Carter's Corner East Dean Waldron Telham Riseden Wilmington Wannock Harley Shute Exceat Tolhurst Eckington Corner Chapel Row The America Ground Stone Cross Meads Dodd's Hill Winchelsea Crowlink Ratton Village Chapel Cross Iden Mount Pleasant Kemp Town Tile Hurst Wartling Marle Green Chelwood Common Wallands Park Boarshead Sweethaws Grisling Common West Firle Old Town South Heighton Mount Ephraim Jumper's Town Rushlake Green Tidebrook Broad Oak Chilsham Silverhill Fairwarp Broomsgrove Burgh Hill Sharpsbridge Godleys Green Grove Hill Southease Winton Plumpton Hawkhurst Common Ore Sedlescombe East Blatchington St Helen's Wood Rotherfield Bachelor's Bump Vinehall Street Dittons Horsted Green Cliffe New Town Landport Mott's Mill Dale Hill Honey's Green Poundgate Mayfield Durgates Tarring Neville South Chailey Caldbec Hill Birchett's Green Friar's Gate Steel Cross Crowborough Rusher's Cross Burlow Icklesham Lunce's Common Belmont Mount Pleasant Willard's Hill Hollingbury Pebsham Chilley Green Pestalozzi International Village Rodmell Streat Danegate Town Littleworth Cowbeech Hill Hailsham Broyle Side Mile Oak Little Common Ashton Green Horns Cross Chuck Hatch Flimwell Burwash Common Denton Blackham Glyne Gap Catsfield Stream Burnt Oak Pound Green Bardown Peacehaven Heights Little Bayham Mark Cross Newbury's Trolliloes Arlington Bowlers Town Piltdown Canadia Sidley Guestling Thorn Barcombe Cross Filching Peasmarsh Holtye Hollington Burwash Rockrobin Oxley's Green Aldrington Shover's Green Stanmer Pevensey Bay Foxhunt Green Rocks Park Fairlight Cove Chitcombe Langney Roser's Cross Bodiam Rickney Halton Eastbourne Vines Cross Lower Cousley Wood Waterhall Catsfield St Leonards Green Cornwell's Bank Earl's Down Hartwell Sharp's Corner Clive Vale Hollingrove Hale Green Friday Street Three Oaks Clayhill Forest Row High Wickham Wallcrouch Four Oaks Cottenden Argos Hill Stonegate Pounsley Whitehawk St Anne's Furner's Green Peter's Green Founthill Cade Street Upper Wellingham Woolbridge Telscombe Cliffs