Media Planning in Broadley Common

Get in touch

Media Planners in Broadley Common

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in EN9 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Broadley Common for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Broadley Common

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Broadley Common (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Perry Green Cupid's Corner Hobbs Cross Ramsey Horsleycross Street Heckfordbridge Eastend Netteswell Tendring Hare Green Upshire Rawreth Shot Navestock Side Thorpe Cross Cannon's Green Hawkwell Long Green Little Common Greenstead Leigh Beck Cole End Thundersley Wyatt's Green Manwood Green Burrsville Park Sewards End Nine Ashes Bentley Thorpe Bay Ostend Swan Street Howe Street Newlands Hawkspur Green Noak Bridge Little Horkesley Wrabness Blackcat Braintree Corner Rochford Willingale Newtown Jack's Hatch Lambourne Fox Street Nevendon Lippitts Hill Bromley Cross Debden Green Ivy Chimneys Outer Part of Town Westward Prittlewell Delvin End Runwell Heybridge Foster Street Pepper's Green Broad's Green Rowney Corner Matching Tye Bradwell Wick Lane End Bamber's Green Philpot End Stebbing New Thundersley Halls Green Hatfield Peverel Wakes Colne Galley's Corner Mark Hall North Downhall Beach Estate Bulmer Rettendon Roydon Hamlet Southey Green Tye Green Rivenhall End Felsted Tilty Fuller's End Hobbs Cross Park Green Audley End Paglesham Eastend Barstable Mount End Uppend Stapleford Tawney Matching Wimbish Green Berechurch Janke's Green Aveley Pinnacles Margaretting Tye Noak Hill Brook Street Little Baddow Rudley Green Bush End East Gores Biggin Mark Hall South Newport Goldhanger Craig's End Weeley Heath Wethersfield Loyter's Green Boyton Cross Weeley Great Berry Crow Green Sheering Bigods Great Oakley Little Laver Shotgate Claverhambury Keeres Green Basildon Stansted Mountfitchet Great Bardfield South Heath Kingsmoor Radwinter End Monk Street Tinkers Green Chigwell Row Danbury Henny Street Margaretting Lee Chapel Chignall Smealy Bradwell on Sea Tyler's Green Folly Green Richmond's Green Lower Nazeing Grange Hill Chignall St James Horsley Cross Farther Howegreen Beaumont Castle Hedingham Mallows Green Woodend North End Kirby-le-Soken Bulphan Rawreth Cripple Corner Stroud Green Harwich Grays Miller's Green Old Harlow Beacon Hill Laindon Stapleford Abbotts Tye Green Bobbingworth Copford Green Canvey Village Birchanger Tye Green High Houses Dyer's End Tendring Heath Great Leighs Passingford Bridge Breeds Shrub End Birch Green Marden Ash Tye Green Finkle Green Quendon Ardleigh Heath Pilgrims' Hatch Chickney Alphamstone Sewardstone Fyfield Ghyllgrove Stockstreet Great Bromley Fordham Heath Wormingford Linford Mashbury Southminster Morris Green Great Hallingbury Feering White Colne Netteswell Cross Stickling Green Puttock's End Edney Common Rushley Green Aythorpe Roding Horkesley Heath Gainsford End Birch Liston Gardens Halstead Wellstye Green Chipping Ongar Little London Church End Little Wigborough Silver End St Lawrence West Thurrock Eastwood Little Maplestead Littley Green Meadowend King Street Berden Great Sampford Maggots End Lower Bobbingworth Green Wendens Ambo Little Bromley Southchurch South Woodham Ferrers Ramsey Island Cold Norton Great Burstead Little Henham St Vincent's Hamlet Clapdog Green Sucksted Green Young's End Westley Heights Mott's Green Great Waltham Bunting's Green Nether Street Rank's Green Little Canfield Little Burstead Runsell Green Thaxted Tilbury Green Tindon End Blake End Brays Grove Langham Hadstock Purfleet-on-Thames Pigstye Green Hickford Hill Magdalen Laver Little Thurrock Little Easton Chitts Hills Chipping Hill High Easter Church Langley Molehill Green Purfleet Buttsbury Hempstead Newman's End Duddenhoe End East Horndon Olmstead Green Herongate Frogs' Green Gubbion's Green Latchingdon Frating Bradfield Braiswick Littlebury Green Bradfield Heath Mowden Burnham-on-Crouch Burton End Langham Moor Dedham Heath Earls Colne Clay Hills Marks Tey Cock Green The Ryes Stow Maries Abberton Roost End Little Hallingbury Mistley Heath Old Mead Wimbish Great Holland Kirby Cross Borley Green Chigwell Tye Green Duck End Woodham Walter Nounsley Roundbush Green Bustard Green Bridge End North End Armigers Billericay Twinstead Fanner's Green Jasper's Green Stambourne Great Notley Duckend Green Epping Tolleshunt Knights Farmbridge End Carter's Green Frating Green Chapel End Pitsea Powers Hall End Pebmarsh Skye Green Seven Star Green Ingrave Lower Sheering Clavering Fingringhoe New Mistley Belchamp St Paul Tolleshunt Major Jaywick Lanham Green Bournes Green Leaden Roding Mill End Sturmer Bumble's Green Birdbrook Upper Green Great Chesterford Witham Brandy Hole Surrex Blackmore End Little Waltham Lower Pond Street Woodside Green Wickham St Paul Orsett Heath Stocks Green Dobb's Weir Steeple View Little Henny Elder Street Cutlers Green Crockleford Heath Langford The Green Clatterford End Hastingwood Theydon Bois Colliers Hatch Norwood End Birchhall Corner Mill End Green Dry Street North Benfleet Suttons Maldon Curling Tye Green Gamble's Green Hellman's Cross Lower Green Mill End Ashingdon Winter Gardens Hatfield Broad Oak Beggar Hill Gallows Green Blackheath Southfields Nazeing Thornwood Common Howe Green Great Dunmow Hawkin's Hill Burton's Green Great Tey West Mersea Eight Ash Green Great Malgraves Aimes Green High Garrett Copthall Green Takeley Street Pig Street Inworth Greensted Debden Green Great Wigborough Heybridge Colchester Parson's Heath Gernon Bushes Keysers Estate Gaunt's End Oak Corner Bedlar's Green Harlow Osea Island Dewes Green Coopersale Common Great Stambridge Passmores Causeway End Far Thorpe Green Bocking Clapgate Latton Bush Little Mascalls Layer-de-la-Haye Fairstead Holyfield Little End Long Gardens Warley Tendring Green Alresford Pentlow Street Mountnessing Crays Hill Rotchfords Farnham Green Sand Hill Temple End Hockley Harknett's Gate Stock Tye Green Taverners Green Woodend Green Waltham Abbey Audley End Maple End Robinhood End Baconend Green Duck End Little Oakley Porters Town Little Chesterford Lower Green Holland-on-Sea Samuel's Corner Chalk End Long Green Latchmore Bank Montsale Ringtail Green Bicknacre Church End Loves Green Boreham Langley Nuper's Hatch Brentwood South Stifford Hornestreet Little Clacton Killem's Green Great Easton Rush Green Dutch Village Bulmer Tye Rickling Paslow Wood Common Ridgewell Broad Green Tye Green Gestingthorpe South Hanningfield Maylandsea Chatter End Minnow End Willows Green Sible Hedingham Water End Greenstead Green Great Wakering Chalvedon Steward's Green Gilwell Park Corringham Fordstreet Watton's Green Stafford's Corner Butt's Green Pleshey Broadley Common Ardley End Almshouse Green Great Claydons Tilkey Hardy's Green Great Maplestead Clifftown Tollesbury Hallingbury Street Langenhoe Milch Hill East Hanningfield Molehill Green Duton Hill Downham Little Leighs Gaston Green Hare Street St Osyth Layer Marney Gallows Green Sumners Tilbury Juxta Clare Windmill Hill Onslow Green South Weald Howe Street Margaret Roding Daw's Cross Gay Bowers Parney Heath Landermere Greenhill Wakes Colne Green Padham's Green Lambourne End Potter Street Stocking Green Paglesham Churchend Nazeing Long Green Cornish Hall End Doddinghurst Purleigh Howe Green Layer Breton Epping Upland Seawick Galleyend Hornells Corner Thorrington High Park Corner Salcott-cum-Virley Navestock Heath Great Yeldham Terling Watch House Green Little Parndon Housham Tye Chapelend Campions Little Tey Southend-on-Sea Stagden Cross Bardfield Saling Fuller Street Fryerning Ovington Toppesfield Broxted Stisted Outer Part of Town Eastward Beazley End Four Wantz Brookend Don Johns St Osyth Heath Clatterford End Further Ford End Lamb Corner Pond Street Stebbing Green Great Henny Little London Little Yeldham Cock Clarks Rayleigh Rotten End Coxtie Green Cross End Danbury Common Northend Navestock Common Barrow Hill Greensted Green Asheldham Wivenhoe Raven's Green Belchamp Walter Roxwell Great Saling Woodham Ferrers Shalford Green Tiptree Heath Cobbs Fenn Start Hill Paternoster Heath Cherry Green Hare Street Howlett End Radwinter Tilekiln Green Elkins Green Bradwell Churchgate Street Chelmsford Lamarsh Eversley Roundbush South Ockendon Bishop's Green Tilbury Fiddlers Hamlet Gosfield Woodham Mortimer Vange Shalford Littlebury Salmon's Corner Bath Side Althorne Low Street Clacton-on-Sea Harrowcross Cooper's End Burnt Mills Radley Green Writtle Little Cambridge Hadleigh Hope End Green Ugley North Shoebury Hill Green Butts Green New England High Laver Doddinghurst Common Malting Green Horndon on the Hill Broad Green Waltham's Cross Coalhill Springfield Braintree Theydon Mount Elsenham Sta East Tilbury Workhouse Hill Kelvedon Bocking Churchstreet Norton End Ford End Fox Hatch Great Oxney Green Wickford Church End Shenfield Little Dunmow Keelars Tye Wickham Bishops Gooseberry Green Mount Bures Thorpe-le-Soken Langham Wick Sabine's Green Mill Green Lee Chapel North East Mersea Baker Street High Roding Helions Bumpstead Liston Bartholomew Green High Beech Steeple Bumpstead Brick House End Great Canney Oaker Hill Steeple Stoneyhills Oxen End Farnham West Bergholt Great Canfield Foxash Estate High Ongar The Common Hutton Cambridge Town Tylerscross Faulkbourne Beacon End Bardfield End Green Belchamp Otten The Birches Loughton Totham Hill Courtsend Takeley High Beach Burnt Heath Peldon Epping Green Cobbler's Green Moulsham Woodhill Abbess Roding Ashdon Pentlow Great Clacton Whiteash Green Brookend Saffron Walden Green Street Oxley Green Toot Hill The Hythe Stonebridge Tillingham Hallsford Bridge Beauchamp Roding Stanbrook Lucking Street Battlesbridge South Fambridge Barling Messing Woodhatch High Street Green Garnetts Boyton End Threshers Bush Knowl Green North Stifford Katherines Little Totham Mayland Childerditch Monkey Street Great Totham Mucking Canewdon Roast Green Smythe's Green Pattiswick Elmstead Market Abridge Borley Langdon Hills Foxearth Berners Roding Manningtree Chrishall Galleywood Ugley Green Mistley Reader's Corner Ingatestone Row Green Old Heath Mount Bovers Stewards The High Queen's Park Lawford Steventon End Frenches Green Goose Green Puttock End South Green Coggeshall Clatterford End Roydon North Weald Bassett Tolleshunt D'Arcy Bovinger Twinstead Green Abbey Field Baythorne End Wix Green Catmere End Harlow Common Chafford Hundred Hazel End Coopersale Street Aldham Hutton Mount Lee-over-Sands Mile End Coopersale Needham Green Crawley End Leigh-on-Sea Westcliff-on-Sea Widdington Welshwood Park Hook End Woodgates End Colne Engaine Southfields Orsett Balstonia Deer's Green Waterhales Sunnymede Aingers Green Mundon Blasford Hill Good Easter Breach Barns Henham Mulberry Green School Green Kingswood Baddow Park Hartford End Copford Upper Pond Street Ardleigh Chadwell St Mary Totham Plains Pharisee Green Strethall Northend Chelmer Village Howegreen Point Clear Ford End Broad Street Green Hyde Chase Stanford-le-Hope Green Street North Fambridge Great Horkesley Bacon End Sandon Lower Green Horne Row Newney Green Cranes Hope's Green Shoeburyness Tiptree Pale Green Cooksmill Green Black Horse Corner Man's Cross Ashen Fordham Swallows Cross Little Wakering Row Heath Sewardstonebury Shellow Bowells Finchingfield Kirkby-le-Soken Canvey Island Tilegate Green Great Warley Little Bardfield Shelley Bowers Gifford Handley Green Havering's Grove Tip's Cross Little Sampford Brick End Brookstreet Upper Dovercourt Creeksea Hatfield Heath Level's Green Norton Mandeville Brewer's End Widford Friars Mead Little Warley Countess Cross Ramsden Bellhouse West Hanningfield Temple Fields Bran End Black Notley Matching Green Ulting Boose's Green Coryton Rose Green Walton-on-the-Naze Brickkiln Green Kelvedon Hatch Crow's Green Cobler's Green Sunken Marsh Stondon Massey Gransmore Green Purton End Panfield Nazeing Mead Chatham Green Wicken Bonhunt Wesley End Hemp's Green Rook End Stondon Green South Benfleet Churchend Boxted Tye Common Rivenhall Bradwell Waterside Pledgdon Green Curtismill Green Hullbridge Brock Hill Rayne Little Bentley Mill Green Flack's Green Great Bentley Manuden Hamperden End Heybridge Basin Lexden Mill End White Notley Dedham Wix Easthorpe Stanway Daws Heath Broad Green Peartree Green Forrey Green Great Braxted Great Parndon Rowhedge Horseman Side Elmstead Heath Stanford Rivers Ramsden Heath Moreton Dengie Glen Faba Great Baddow Church End White Roding Pannel's Ash Mount Pleasant Wiggens Green Pipps Hill Piercing Hill Abbess End Tarpots Crockleford Hill Ost End Buckhurst Hill Cowey Green Thurrock Park Felmore Thorpe Green Stambourne Green Cressing Smith's Green Sibley's Green Pedlars End Middleton Nazeing Gate Coggeshall Hamlet Elmdon Bell Common Greenwoods Tumbler's Green Theydon Garnon Barnston Goose Green Debden Holder's Green Fryerns Grass Green Lee Chapel South Dovercourt Boxted Cross Norton Heath Ballards Gore West Tilbury Bonhunt Water Bentfield Bury Hazeleigh Arkesden Cripplegate Blackmore Stones Green West Horndon Parkeston Fobbing Frinton-on-Sea Little Walden Brightlingsea Starling's Green Chalkwell Chappel Elsenham Broomfield Building End Upper Green Bannister Green Lindsell Bocking's Elm Little Oxney Green Gore Pit Hawbush Green Bridge Green Bentfield Green Rickling Green Smith's Green Little Braxted