Media Planning in Burton End

Get in touch

Media Planners in Burton End

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CM24 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Burton End for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Burton End

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Burton End (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Little London Langley Langham The Green Watch House Green Queen's Park Borley Green Danbury Latton Bush Little Sampford Stebbing Green Southfields Burnham-on-Crouch Hadleigh Mill End Hornestreet Epping Great Maplestead Paslow Wood Common Monk Street Churchend Latchmore Bank Norton Heath Rowhedge Bulphan Smith's Green Hatfield Peverel Howegreen Bradwell Wick Salcott-cum-Virley Wesley End Roundbush Green Mile End Cutlers Green Tillingham Green Street Lower Nazeing Surrex Heckfordbridge Little Walden South Stifford St Lawrence Belchamp Walter Mundon South Weald Tilegate Green Heybridge Basin Radwinter End Cripplegate Radwinter Twinstead Green Rank's Green Stafford's Corner White Roding Vange Mount Bures Kirkby-le-Soken Burton's Green Bardfield Saling Steeple Bumpstead Little Common Henny Street Dutch Village Brewer's End Hope's Green Padham's Green Broadley Common Fyfield Little Chesterford Lindsell Newlands Brookend South Heath Brays Grove Mowden Wiggens Green Coopersale Steeple View Tilbury Farnham Green Bridge End Little Leighs Onslow Green Mount Pleasant Chalkwell Eight Ash Green Earls Colne Young's End Nazeing Gate Great Holland Hamperden End Tye Green Hawbush Green Porters Town Daws Heath Lower Green Great Stambridge Suttons Ramsden Bellhouse Bromley Cross Elsenham Bentley Little Braxted Doddinghurst Common Thorpe Cross Chigwell North Stifford Cornish Hall End Great Hallingbury Beacon End Finkle Green Goldhanger Harlow Biggin Great Canney Nuper's Hatch The Ryes Sandon Church End West Horndon Hutton Stones Green Westcliff-on-Sea Pitsea South Woodham Ferrers Netteswell Saffron Walden Bentfield Bury High Park Corner Crawley End Layer Marney Rivenhall End Little Oakley Stanford Rivers High Laver Frenches Green Rayne Norton Mandeville Bocking's Elm Little Laver Chatham Green Tendring Heath Little Henham Dewes Green Mucking Thornwood Common Alresford Boreham Great Bentley Weeley Heath Fordstreet Audley End Oak Corner Stisted Hazel End Puttock's End Clacton-on-Sea Further Ford End Tendring Broad Green Stockstreet Matching Nine Ashes Mill Green Pilgrims' Hatch Molehill Green Rudley Green Crockleford Heath Orsett East Mersea Aldham Wendens Ambo Fryerns Ford End Farnham Bigods Langham Moor Stow Maries Tilbury Juxta Clare Bulmer Janke's Green Thorrington Stanbrook Wicken Bonhunt Sheering Marks Tey Watton's Green Little Waltham Newman's End Dovercourt Ringtail Green Great Totham Wickham Bishops Outer Part of Town Westward Southminster Colchester Long Green Hobbs Cross Elkins Green Stambourne Green Purleigh Wix Green Wix Little Henny Oxen End East Horndon Outer Part of Town Eastward Row Heath Henham Abberton Childerditch Great Yeldham Workhouse Hill East Tilbury Sturmer Messing North Fambridge West Mersea Brickkiln Green Armigers Braintree Corner Pinnacles Chrishall St Osyth Heath Steventon End Birch Maple End Uppend Warley Abridge Chignall St James Fobbing Far Thorpe Green Little Totham Hook End Ingatestone Lower Bobbingworth Green Little Bromley Havering's Grove Maldon Kelvedon Birchhall Corner Little Mascalls Brick End Taverners Green Little Bardfield Woodside Green Mistley Heath Fuller Street Wimbish Green Chafford Hundred Goose Green Garnetts South Fambridge Hazeleigh Crays Hill Hill Green Stonebridge Tarpots Horsley Cross Castle Hedingham Witham Shelley Lambourne Balstonia Jaywick White Colne Abbess Roding Elsenham Sta Totham Hill Strethall Holyfield Tylerscross Lanham Green Battlesbridge Barnston Blackheath Noak Bridge Galleyend Bardfield End Green Church End Liston Gardens Epping Green The High Bocking Churchstreet Mistley Nazeing Mead Welshwood Park Toppesfield Tilbury Green Leigh-on-Sea Manuden Cold Norton Chipping Hill Pond Street Causeway End Upshire High Street Green Sewardstonebury Aimes Green Four Wantz Long Green Ramsey Island Wormingford Bentfield Green The Birches Tollesbury Tindon End Coalhill High Ongar Thaxted Purfleet Felmore Thorpe Bay Foster Street Horkesley Heath Broad Green Southfields Malting Green Great Oakley Whiteash Green Howlett End Runwell Landermere Delvin End Nazeing Hadstock Waltham Abbey Cupid's Corner Howe Street Norton End Dedham Heath Chelmer Village Tendring Green Hastingwood Chignall Smealy Clatterford End Starling's Green Building End Peartree Green Lee Chapel South Loyter's Green Stanford-le-Hope Layer-de-la-Haye Woodhill Gransmore Green Ashen Weeley Horndon on the Hill Takeley Street Goose Green North Shoebury Langenhoe Little Wakering Keelars Tye Chitts Hills Chalvedon Frogs' Green Gaunt's End Chatter End Northend Old Heath Hope End Green Ovington South Benfleet Upper Green Fuller's End Ramsden Heath Ivy Chimneys Bournes Green Epping Upland Lucking Street Walton-on-the-Naze Little End Manningtree Chalk End Ugley Latchingdon Cripple Corner Folly Green Cock Clarks Hawkwell White Notley Brookstreet Bradwell Clapdog Green Great Wigborough Killem's Green Little Parndon Water End Brentwood Woodend Green Clapgate Swallows Cross Bumble's Green Molehill Green Fox Hatch Chapel End Grange Hill Meadowend Lee Chapel North Hobbs Cross Sible Hedingham The Hythe Woodend Butts Green Cambridge Town Silver End Clavering Raven's Green Upper Dovercourt Eastend Coryton Mallows Green Pig Street Fordham Berners Roding Buttsbury Green Street Wakes Colne Rayleigh Theydon Bois Steeple Holder's Green Littley Green Bocking Harrowcross Woodham Ferrers Little Wigborough King Street Birchanger Ashingdon Breach Barns Tyler's Green Lower Green Tip's Cross Great Bardfield Tilkey Faulkbourne Tolleshunt Major Bannister Green Oaker Hill Skye Green Stondon Green Broad's Green Almshouse Green Temple End Mill Green Coxtie Green Inworth Great Berry Frating Jack's Hatch Reader's Corner Mountnessing Gernon Bushes Bell Common Morris Green Margaretting Tye Ghyllgrove Keysers Estate Wimbish Chappel Horseman Side Little Clacton Writtle Copford Braintree Bacon End Roost End Miller's Green Church End Bicknacre School Green Ramsey Great Malgraves Threshers Bush Ashdon Colliers Hatch Steward's Green Theydon Mount Blackcat Claverhambury Osea Island Totham Plains Roxwell East Hanningfield Lower Green Woodhatch Burrsville Park Cooksmill Green Chapelend Springfield Aythorpe Roding Sucksted Green Barling Audley End West Thurrock Southend-on-Sea Tolleshunt Knights Sunken Marsh Mulberry Green Bradfield Temple Fields Perry Green Rotten End Ardleigh Heath Purton End Broad Green Howe Green Birch Green Eastwood Boyton End Roundbush Rowney Corner Kingsmoor Lower Sheering Hyde Chase Nazeing Long Green Sibley's Green Lee-over-Sands Newport Canvey Village Westley Heights Parson's Heath Fox Street Newtown Rushley Green Arkesden Pebmarsh Feering Butt's Green Duddenhoe End Liston Matching Tye Hawkspur Green Tye Green North Weald Bassett Ugley Green Pale Green Grass Green Foxash Estate South Green Coopersale Street Nevendon Debden Green Curling Tye Green Sabine's Green Blasford Hill Margaret Roding Passingford Bridge Little Horkesley Heybridge Stebbing Dry Street Pleshey Billericay Pipps Hill Quendon Nether Street Shoeburyness Easthorpe Ballards Gore Peldon Fingringhoe Clay Hills Coggeshall Hamlet Carter's Green Great Easton Jasper's Green Heybridge Gestingthorpe Great Oxney Green Ulting Old Mead Tye Green Hardy's Green Tye Common Leigh Beck Bradwell Waterside Littlebury Green Seven Star Green Hallingbury Street Winter Gardens Daw's Cross Bartholomew Green Debden Green Sewardstone Twinstead Upper Green Abbess End Paglesham Churchend Glen Faba Burnt Heath Maylandsea Chelmsford Hellman's Cross The Common Gubbion's Green Loves Green Tiptree Tye Green Gilwell Park Galleywood Park Green Belchamp St Paul Swan Street Sumners Cock Green Wivenhoe Clifftown Cressing Greensted Green Orsett Heath Little Thurrock Kingswood Laindon Abbey Field North Benfleet Tumbler's Green Great Sampford Ost End Potter Street Matching Green Bush End Langford Stocking Green Ostend Bobbingworth Downham Tiptree Heath Friars Mead Beacon Hill Harknett's Gate Rose Green Brook Street Catmere End Brock Hill Hullbridge Cannon's Green Great Bromley Navestock Heath Lambourne End Gaston Green Dengie Mott's Green St Vincent's Hamlet Pepper's Green Chadwell St Mary Hickford Hill Katherines Pedlars End Craig's End Ingrave Thorpe Green Boxted Cross Courtsend Kelvedon Hatch Littlebury Churchgate Street Berden Frinton-on-Sea Great Saling Marden Ash Great Canfield Rickling Hatfield Heath Beazley End Bamber's Green Hempstead West Bergholt Pharisee Green Greensted Norwood End Hare Street Barstable Paglesham Eastend Leaden Roding Tye Green Little Easton Grays Bran End Deer's Green Row Green Rotchfords Ridgewell Great Chesterford Canvey Island Althorne Stansted Mountfitchet Braiswick Great Notley Fordham Heath Hemp's Green Brookend Passmores Boyton Cross Tolleshunt D'Arcy Great Baddow Willows Green Galley's Corner Birdbrook Dyer's End Great Waltham Rochford Little Maplestead Woodham Walter Crow's Green Elder Street Crockleford Hill Halls Green Wyatt's Green Rush Green New Mistley Alphamstone Great Burstead Parkeston Frating Green Great Tey West Hanningfield Blake End Don Johns Monkey Street Holland-on-Sea Bishop's Green Sunnymede Langdon Hills Sand Hill Woodgates End Wickham St Paul Gallows Green Panfield Thurrock Park Crow Green Mill End Pattiswick Stondon Massey Rickling Green Beauchamp Roding Tilekiln Green Piercing Hill Mill End Green Toot Hill Minnow End South Ockendon Hatfield Broad Oak Mount End Mark Hall South Milch Hill Clatterford End Kirby Cross Curtismill Green Philpot End Lane End Brandy Hole Old Harlow Little London South Hanningfield East Gores High Roding New England Little Yeldham Lamarsh Cobbler's Green Radley Green Helions Bumpstead Moulsham Mashbury Level's Green Powers Hall End Fairstead Shellow Bowells Southey Green Housham Tye Theydon Garnon Wickford Stock Corringham Blackmore End Terling Wellstye Green Paternoster Heath Cobler's Green Elmstead Market Navestock Common Shalford Asheldham Olmstead Green Harlow Common Herongate Forrey Green Beggar Hill Stapleford Abbotts North End Knowl Green Beaumont Hawkin's Hill Little Bentley Howe Street Countess Cross Debden Clatterford End Wethersfield Low Street Hutton Mount Hornells Corner Duton Hill Great Leighs Bovinger Salmon's Corner Colne Engaine Brightlingsea Point Clear Lippitts Hill Ford End Great Braxted High Houses Cobbs Fenn Bath Side Little Warley Foxearth Campions Stocks Green Hockley Canewdon Upper Pond Street Stroud Green Magdalen Laver Cranes Linford Ardley End Smith's Green Bridge Green Widford Chickney Aingers Green Samuel's Corner Nounsley New Thundersley Great Horkesley Church Langley Cooper's End Thorpe-le-Soken Shrub End Little Baddow Manwood Green Mark Hall North Margaretting Stagden Cross Takeley Stewards Purfleet-on-Thames Boxted Thundersley Buckhurst Hill Richmond's Green Bunting's Green Mayland Fanner's Green Navestock Side Downhall Beach Estate Bowers Gifford Halstead Rettendon Rawreth Baker Street Burnt Mills Chipping Ongar Fryerning Bustard Green Little Hallingbury Robinhood End Hartford End Roast Green Kirby-le-Soken Great Wakering West Tilbury Layer Breton Baconend Green Sewards End Keeres Green Duckend Green Parney Heath Mount Bovers Windmill Hill Waterhales Lexden Good Easter Berechurch Copford Green Gosfield Great Parndon Waltham's Cross Stoneyhills Coggeshall Pentlow Street Cole End Middleton Lee Chapel Little Burstead Wrabness Cowey Green Tinkers Green Horne Row Creeksea Man's Cross Gamble's Green Bonhunt Water Hare Street Dobb's Weir Pigstye Green Hallsford Bridge Baddow Park Needham Green Greenstead Green Roydon Moreton Tilty Elmstead Heath Great Warley Noak Hill Great Henny Shalford Green Finchingfield Long Gardens Borley Loughton Elmdon North End Barrow Hill Shotgate Gallows Green Lamb Corner Farther Howegreen Great Dunmow Basildon Gay Bowers Gainsford End Horsleycross Street Ardleigh Burton End Greenhill Rook End Pentlow Cherry Green Chigwell Row Langham Wick Prittlewell Start Hill Southchurch Duck End Hare Green Flack's Green Bulmer Tye Wakes Colne Green Danbury Common Duck End Stickling Green Blackmore Greenstead Newney Green Howe Green Stapleford Tawney Edney Common Little Tey Lower Pond Street Maggots End Stambourne Oxley Green Puttock End Bradwell on Sea Little Cambridge Farmbridge End Breeds Bedlar's Green Broxted Rivenhall Copthall Green High Garrett Doddinghurst Black Horse Corner Mill End Stanway Smythe's Green Broomfield Little Oxney Green Boose's Green Coopersale Common Cross End Shenfield Roydon Hamlet Northend St Osyth Runsell Green Fiddlers Hamlet Eversley Greenwoods Pannel's Ash Gooseberry Green Handley Green High Beach Tye Green Belchamp Otten Tye Green Bradfield Heath Little Dunmow Harwich High Easter Lawford Little Canfield High Beech Great Claydons Felsted Gore Pit Netteswell Cross Willingale Brick House End Rawreth Shot Pledgdon Green Baythorne End Dedham Broad Street Green Montsale Widdington Black Notley Church End Woodham Mortimer Aveley Seawick Great Clacton