Media Planning in Henny Street

Get in touch

Media Planners in Henny Street

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CO10 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Henny Street for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Henny Street

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Henny Street (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Mistley Heath Hardy's Green Little London Frating Miller's Green Southfields Pigstye Green Great Sampford Belchamp Walter Nuper's Hatch Chigwell Row Halstead Althorne Little Maplestead Borley Swallows Cross Little Canfield Farnham Lee Chapel South Puttock's End Killem's Green Lower Sheering Hutton Mount Eastwood Langley Onslow Green Rose Green Battlesbridge Mayland Stoneyhills Pipps Hill Tye Green Broad's Green Bath Side School Green Lane End Little Warley Baythorne End Coxtie Green Pleshey Mulberry Green Little Laver Newney Green Bustard Green Salmon's Corner Great Canfield Twinstead Norton End Abbey Field Burrsville Park Basildon Maggots End Whiteash Green Bradwell on Sea Tendring Stebbing Steeple Jasper's Green Great Yeldham Broadley Common Tilty Canvey Island Coggeshall Chatter End Shenfield Tolleshunt D'Arcy Ramsey Church End Newtown Paternoster Heath Brookend Hope's Green Lower Nazeing Wellstye Green Toot Hill Writtle Bartholomew Green Stafford's Corner Chalk End Boyton End Ridgewell Pannel's Ash Elmstead Heath Theydon Garnon Little Mascalls Glen Faba Chigwell Daws Heath Billericay Stapleford Tawney Roydon Hamlet Newlands Salcott-cum-Virley Nether Street Threshers Bush Stanford-le-Hope Chickney Roundbush Cranes Fanner's Green Howe Green Barstable Birchhall Corner South Weald Little End Noak Bridge Lamb Corner Fox Street Dry Street Janke's Green Brightlingsea Coggeshall Hamlet Runsell Green Starling's Green Lambourne End Navestock Heath Long Gardens Willingale Burnham-on-Crouch Great Wigborough Malting Green Langham Wick Cannon's Green Beacon End Mount Pleasant Roundbush Green Asheldham Powers Hall End Hatfield Broad Oak Rook End Rickling Green Rowhedge Montsale Gernon Bushes Pepper's Green Mowden Horne Row East Horndon Mill End Minnow End Barrow Hill Bishop's Green Wyatt's Green Howlett End Chappel Colliers Hatch Manwood Green The Birches Hatfield Heath Wimbish Green Don Johns Church End Herongate Hemp's Green Richmond's Green Little Braxted Boxted Weeley Heath Kirby Cross Mill End Green Aingers Green Dedham Heath Mountnessing Ost End Parkeston West Tilbury Tip's Cross Fox Hatch Great Claydons Crockleford Heath Abberton South Benfleet St Osyth Heath Pedlars End Great Warley Warley Leigh-on-Sea Burnt Heath Catmere End Brewer's End Four Wantz Birch Dobb's Weir Canewdon Church End Raven's Green Suttons Rush Green Outer Part of Town Eastward Reader's Corner Langdon Hills Greensted Green Wix Hare Green Building End The High Olmstead Green New Mistley Great Totham Clifftown Fiddlers Hamlet Beaumont Wendens Ambo Edney Common Borley Green Rushley Green Workhouse Hill Low Street Felmore Fordstreet Beazley End Bradfield Passingford Bridge Great Braxted Belchamp Otten Berden Totham Hill Bulphan Thorpe-le-Soken Gestingthorpe Pitsea Hawbush Green Halls Green Foster Street Green Street Hazeleigh Kirkby-le-Soken Hyde Chase Tilbury Green Lower Green Chalvedon Terling Westley Heights Row Heath Foxash Estate New Thundersley Churchend Ballards Gore Fyfield Great Wakering Inworth Bulmer Finkle Green Greensted Ingrave Great Tey Clapdog Green Tumbler's Green Purfleet-on-Thames Fryerning Gaston Green Clavering Brookend Berners Roding Horsleycross Street Little Tey Little Oxney Green Lower Green Corringham Broad Green Mark Hall North Takeley Street St Lawrence Alresford Havering's Grove North Benfleet Almshouse Green Chipping Hill Hellman's Cross Rayleigh Countess Cross Norwood End Campions Brandy Hole High Park Corner Abbess End Churchgate Street Braiswick Knowl Green Baker Street North End Puttock End Broomfield Little Cambridge Fordham Goose Green Easthorpe Bicknacre Witham Start Hill Kingsmoor Potter Street Brick House End Hullbridge Bradwell Magdalen Laver Tiptree Lambourne Little Baddow Bumble's Green Great Oakley Keysers Estate Handley Green King Street Doddinghurst Common Mucking Layer-de-la-Haye Newman's End Garnetts Littley Green Little Oakley Harlow Common Wesley End Lee-over-Sands Henny Street Hazel End Brickkiln Green Bowers Gifford Great Henny Margaret Roding Wickham St Paul Crays Hill Gaunt's End Cock Clarks Hawkin's Hill Bardfield Saling Dutch Village Hobbs Cross Thorpe Cross Little Chesterford Shalford Little Parndon Chrishall Temple Fields Smythe's Green Little Wigborough Old Heath Row Green Balstonia Tendring Green Cold Norton Stanford Rivers Little Wakering Woodgates End Bonhunt Water Colchester Gore Pit Springfield Queen's Park Parney Heath Elsenham Woodhatch Stansted Mountfitchet Fairstead Black Horse Corner Sewardstone Hatfield Peverel Smith's Green Cobbler's Green Duddenhoe End Hallsford Bridge Widdington Little London High Roding Stondon Green Langford Burton's Green Stocks Green Epping Green Bentley Sibley's Green Stagden Cross High Beach Rivenhall End Marks Tey Great Canney Lindsell Galleyend Gosfield Debden Felsted Baddow Park Tye Green Mundon Margaretting Cambridge Town Southfields Peartree Green Needham Green Hornestreet Little Hallingbury Brick End Tilkey Aythorpe Roding Netteswell Great Berry Helions Bumpstead Woodside Green Audley End Dewes Green Ardleigh Totham Plains Upshire Bromley Cross Buttsbury Lippitts Hill Stanbrook Copford Green Stonebridge Langham New England Perry Green Little Henny Rayne Waterhales East Gores Holyfield Keelars Tye Dedham Wickham Bishops Horseman Side Chapel End Ashingdon Bentfield Bury Stroud Green Alphamstone Cock Green Taverners Green Hickford Hill Wivenhoe Lamarsh Skye Green Sandon Maldon Bigods Oak Corner Gamble's Green Liston Ulting Gainsford End Sabine's Green Shelley Norton Heath Leigh Beck Tye Green Point Clear Frogs' Green Porters Town Bedlar's Green Bridge Green Ugley Green Lexden The Common Matching Maple End Bradwell Waterside Goose Green Stapleford Abbotts Copford Matching Green Tillingham Outer Part of Town Westward Danbury Common Hornells Corner Purton End Holder's Green Ivy Chimneys Littlebury Green Breeds Clatterford End Great Bardfield Philpot End Friars Mead Tendring Heath Little Horkesley Stebbing Green Rotten End Chitts Hills Henham Hope End Green Little Yeldham High Houses Shotgate Little Common Beacon Hill Shellow Bowells High Garrett Radwinter East Hanningfield Shrub End Farmbridge End Great Easton Young's End Delvin End Saffron Walden Kelvedon Hatch Little Burstead Smith's Green Wakes Colne Hamperden End West Horndon Fobbing Hockley Steward's Green Little Clacton Mile End North End Roost End Jack's Hatch White Notley Chalkwell Bran End Roxwell Linford Nazeing Long Green Bell Common Gallows Green Barling Danbury North Shoebury Faulkbourne Eastend Beggar Hill Milch Hill Little Henham Bocking Churchstreet Chatham Green Brentwood Layer Marney Steeple View Rawreth Clapgate Tilbury Juxta Clare Coopersale Street Temple End Baconend Green Great Malgraves Great Oxney Green Green Street Bentfield Green Noak Hill Butts Green Downham Tylerscross Roydon Curtismill Green Burnt Mills Curling Tye Green Carter's Green Rickling Purfleet Elsenham Sta Duton Hill Tye Common Pharisee Green Crawley End Tilbury Harrowcross South Heath Barnston Paglesham Eastend Cowey Green Belchamp St Paul South Woodham Ferrers Good Easter White Colne Stambourne Monkey Street Mott's Green Housham Tye High Beech Twinstead Green Passmores Debden Green Great Bentley Feering Galley's Corner Blasford Hill Netteswell Cross Armigers Man's Cross Waltham Abbey Great Horkesley Woodham Mortimer Duck End Thorrington Watton's Green Sumners Mount End Goldhanger Dengie Nounsley Lee Chapel Weeley Lower Green Chadwell St Mary Maylandsea Park Green Buckhurst Hill Foxearth Nazeing Mead Quendon Farther Howegreen Ramsden Heath Greenstead Great Waltham Further Ford End Swan Street Gallows Green Bulmer Tye Epping Arkesden Paglesham Churchend Morris Green Hawkwell Level's Green Deer's Green Little Walden Copthall Green Braintree Theydon Bois Cooper's End Sturmer South Fambridge Wakes Colne Green Theydon Mount Woodham Walter Ramsden Bellhouse Stambourne Green Birch Green Ramsey Island Blake End Debden Green Nevendon Orsett Aimes Green Kingswood Brookstreet Ovington Gilwell Park Mill Green Blackcat Upper Dovercourt Chapelend Leaden Roding Great Chesterford High Easter Chignall Smealy Causeway End Mark Hall South Bush End Piercing Hill Navestock Side The Ryes Surrex Galleywood Cole End Birchanger West Thurrock Great Leighs Old Mead Purleigh Great Maplestead Blackheath Woodend Green Laindon Navestock Common Great Notley Chipping Ongar Far Thorpe Green Boreham Sunnymede Cripplegate Cooksmill Green Lower Pond Street Biggin Craig's End Ghyllgrove Harknett's Gate Layer Breton Lawford Howe Green Dyer's End Harlow Old Harlow Pebmarsh Little Bentley Pinnacles Long Green St Osyth Stickling Green West Mersea Rivenhall Great Stambridge Sand Hill Nine Ashes Katherines Great Parndon Elder Street Bridge End Brays Grove Heybridge Landermere Horndon on the Hill Newport Little Totham Wicken Bonhunt Daw's Cross Kelvedon Stockstreet Grass Green Little Thurrock Stocking Green Cripple Corner Steventon End Bardfield End Green Mistley Stondon Massey Stock Cupid's Corner Birdbrook Stanway Tyler's Green Hobbs Cross Earls Colne Northend Great Holland The Green Aveley Westcliff-on-Sea Bannister Green Burton End Wix Green Little Bardfield Meadowend Woodham Ferrers Tye Green Hill Green Little Easton Rotchfords Rochford Cobler's Green Elmstead Market Pattiswick Northend Hartford End Audley End West Hanningfield Crow Green Boyton Cross Osea Island Bacon End Marden Ash Oxen End Boose's Green Hook End Butt's Green Farnham Green Church Langley Loughton Wrabness Panfield Upper Green Claverhambury Thornwood Common Holland-on-Sea Rettendon Pilgrims' Hatch Frenches Green Castle Hedingham St Vincent's Hamlet Cobbs Fenn Broad Green Manuden Ashen Pentlow Street Frating Green Thaxted Abbess Roding Nazeing Doddinghurst Blackmore Fingringhoe Uppend Tollesbury Roast Green Grange Hill Pig Street Bradfield Heath Seven Star Green Elkins Green Prittlewell Ford End Langenhoe Ardleigh Heath Lucking Street Coopersale Little Bromley Chignall St James Widford Bovinger Ardley End Clatterford End Tilekiln Green Great Dunmow Lanham Green Oxley Green Bunting's Green Padham's Green Thurrock Park Moreton Takeley Duckend Green Water End Rank's Green Radwinter End Coryton Strethall Howe Street Gransmore Green Cornish Hall End Great Saling Robinhood End Clatterford End Gay Bowers Colne Engaine Little Dunmow Downhall Beach Estate Chelmer Village Thundersley Black Notley Tolleshunt Major Brook Street Paslow Wood Common Messing Hastingwood Tye Green Heybridge Blackmore End White Roding Tarpots Loves Green Hallingbury Street Thorpe Green Flack's Green Radley Green Boxted Cross Stones Green Bocking Tinkers Green The Hythe Little Sampford Upper Green Stisted Eight Ash Green Dovercourt Langham Moor Latchingdon Heckfordbridge Willows Green Eversley North Fambridge Courtsend Sunken Marsh Sheering Folly Green Stow Maries Tilegate Green Watch House Green Southey Green Mount Bures Hare Street Pale Green Latton Bush Childerditch Ostend Wormingford Margaretting Tye Sewardstonebury High Laver Matching Tye Cross End Finchingfield Mallows Green Crockleford Hill Rudley Green Bournes Green Ford End Woodhill Loyter's Green Broxted Church End Brock Hill Peldon Fuller Street Pentlow Chelmsford Welshwood Park Great Baddow Southchurch Elmdon Toppesfield Hare Street Wickford North Stifford Heybridge Basin Latchmore Bank Windmill Hill Horsley Cross Clacton-on-Sea Greenwoods Silver End Breach Barns Bobbingworth Wiggens Green Broad Green Mashbury Norton Mandeville Little Leighs Ugley Molehill Green South Hanningfield Runwell Southminster Southend-on-Sea Liston Gardens Hawkspur Green Moulsham Stewards Orsett Heath Thorpe Bay Wethersfield Mill End Beauchamp Roding Great Bromley Mount Bovers Mill End Vange Cressing West Bergholt Gubbion's Green Tiptree Heath Waltham's Cross Shoeburyness Fryerns Hadstock Bamber's Green Kirby-le-Soken Steeple Bumpstead Pond Street Sewards End Fuller's End Pledgdon Green South Ockendon Lee Chapel North Long Green Great Hallingbury Howegreen Canvey Village Aldham Lower Bobbingworth Green North Weald Bassett Hadleigh Wimbish Monk Street Frinton-on-Sea Cherry Green Sible Hedingham High Street Green Woodend Ashdon Howe Street Rawreth Shot Greenhill Abridge Chafford Hundred Tye Green Nazeing Gate Sucksted Green Great Burstead Forrey Green Shalford Green Samuel's Corner Little Waltham East Mersea Bocking's Elm Parson's Heath Jaywick Crow's Green Littlebury Creeksea Duck End Gooseberry Green High Ongar Coopersale Common Berechurch Keeres Green Hutton Oaker Hill Rowney Corner Ringtail Green Horkesley Heath Ingatestone Bradwell Wick Upper Pond Street Hempstead Epping Upland Manningtree Seawick Coalhill Clay Hills Tye Green South Stifford Grays East Tilbury Molehill Green Winter Gardens Walton-on-the-Naze South Green Greenstead Green Mill Green Middleton Harwich Broad Street Green Great Clacton Fordham Heath Tolleshunt Knights Tindon End Braintree Corner Cutlers Green