Media Planning in Katherines

Get in touch

Media Planners in Katherines

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CM19 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Katherines for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Katherines

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Katherines (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Howlett End Outer Part of Town Westward Boxted Layer Breton Colchester Norton End Passingford Bridge Mallows Green Paglesham Eastend Buttsbury Baconend Green Mountnessing Man's Cross Hadleigh Orsett Nounsley Earls Colne Lower Green Widdington Little Oakley Easthorpe Downhall Beach Estate Bush End Mowden Chigwell Row Tilbury Leigh Beck Grays Hardy's Green Felmore Salmon's Corner Stock Liston Gardens Lee Chapel North Jack's Hatch The Birches Great Stambridge Elder Street Bartholomew Green Danbury Common Chrishall Further Ford End Hellman's Cross Howegreen Little Bentley Wakes Colne Green Belchamp Otten Bridge Green Middleton Braintree Corner Wesley End Wimbish Green Matching Tye Cutlers Green Howe Green Housham Tye Althorne Church End Broad's Green Halls Green Fanner's Green Tendring Green Pattiswick Hobbs Cross Stocks Green High Garrett Halstead Pigstye Green Tarpots Wormingford Smith's Green Ramsey Island Abberton Landermere Latchingdon Woodham Walter West Hanningfield Horsleycross Street Harrowcross Workhouse Hill Keelars Tye Lambourne Little Maplestead Cross End Ugley Great Canney East Gores Boreham Clapdog Green Oxley Green Fingringhoe Coggeshall Hamlet Helions Bumpstead Coopersale Tilkey Great Notley Bournes Green Pepper's Green Piercing Hill Asheldham Pharisee Green Abbess End Bran End Barstable Church End Dovercourt Belchamp Walter West Horndon Ford End Cobler's Green Bovinger Shelley Tylerscross Bicknacre Little Wakering Little Easton Churchend Horsley Cross Shrub End Paslow Wood Common Stow Maries North End Mashbury South Stifford Rochford South Ockendon The Green Stones Green Chelmsford Liston Wrabness Brandy Hole Brays Grove Little Henham Little Horkesley Braintree Canvey Village White Colne Latton Bush Bumble's Green Navestock Heath Moreton Bromley Cross Stondon Green Gubbion's Green Sewardstonebury Bardfield Saling Hobbs Cross Great Braxted Layer-de-la-Haye Mistley Lee-over-Sands Howe Green Little Burstead Blake End Brick House End Greensted Clatterford End Wimbish Runsell Green Ardleigh Heath Cripple Corner St Lawrence Silver End Duck End Abbey Field Barrow Hill Bulmer Elmstead Heath Sibley's Green Navestock Side Warley Orsett Heath Wakes Colne Miller's Green Gernon Bushes Great Berry Manningtree Hawkin's Hill Hare Street Roundbush Green Hamperden End Lamarsh Little Bromley Purfleet Boxted Cross Thorpe Bay Black Horse Corner Stebbing Green The Hythe Lower Green Paternoster Heath Little London Katherines Mile End Cooksmill Green Little Thurrock Wickham Bishops Tinkers Green Temple Fields Gainsford End Brookstreet Ford End Rivenhall End Little Wigborough Biggin Cock Clarks Bustard Green Bell Common Littlebury Bath Side Theydon Garnon Bradwell Wick Old Harlow Elsenham Great Bromley Raven's Green Newlands Little Tey Cannon's Green Dengie Stonebridge High Beech Twinstead Holyfield Lexden Bunting's Green Langham Boyton End Great Leighs Wendens Ambo Curling Tye Green North Weald Bassett Doddinghurst Kelvedon Hatch Southchurch Tumbler's Green Margaretting Tye Broadley Common Fairstead Ardley End Ghyllgrove Heybridge Level's Green Bocking Boose's Green Matching Green Lower Green Coopersale Street Daws Heath Stansted Mountfitchet Lower Nazeing South Weald Nazeing Mead Gaunt's End Lee Chapel South Finchingfield Monk Street Gooseberry Green South Fambridge Great Malgraves Tollesbury Bobbingworth Salcott-cum-Virley Canewdon Little Mascalls Birchanger Nine Ashes Beauchamp Roding Little Hallingbury Olmstead Green Hawkwell Willows Green Rook End Southend-on-Sea Crow's Green Little Braxted Bowers Gifford Pale Green Lower Bobbingworth Green Bradfield Long Gardens Roast Green Knowl Green Radley Green Almshouse Green Lawford Great Sampford Seven Star Green Shalford Green Rudley Green Sewards End Takeley Holder's Green Little Oxney Green Brickkiln Green Mill Green Mulberry Green Galleywood Sumners Abbess Roding Frating Green Gransmore Green Dewes Green Gosfield Brightlingsea Great Horkesley Norton Heath Little Sampford West Mersea Chalk End Crow Green Blackmore End Hullbridge Dutch Village Lanham Green Meadowend Pledgdon Green Skye Green Rowhedge Courtsend Rotten End Water End Aimes Green Ingrave Copford Green Westley Heights Chignall Smealy Mill End Alphamstone Ramsden Bellhouse Bannister Green Stanway Stondon Massey Great Tey Tendring Langenhoe Hazel End Pleshey Little Common Stafford's Corner Woodham Mortimer Puttock End Panfield Keysers Estate Gilwell Park Tendring Heath Coryton Fryerns Bradwell on Sea Beacon End Little Totham Blasford Hill Great Parndon Waltham's Cross Little Cambridge Duton Hill Kirby-le-Soken Hastingwood South Heath Copthall Green Broad Green Debden Green Breach Barns Chitts Hills Canvey Island Weeley Hornestreet Havering's Grove Ovington Rush Green Tilbury Juxta Clare Weeley Heath Samuel's Corner Dedham Heath Rowney Corner Uppend Great Baddow Bonhunt Water Whiteash Green Montsale Strethall High Laver Seawick Brookend Broad Green Fiddlers Hamlet Mill End Langham Wick Magdalen Laver Marden Ash Swallows Cross Leaden Roding Manwood Green Witham Tilegate Green North Stifford Woodhatch Coalhill Birdbrook Thorpe Green Rayne Butt's Green Mistley Heath Duddenhoe End Breeds Cupid's Corner Porters Town Margaret Roding Foster Street Clatterford End Bamber's Green Ivy Chimneys Clifftown New England Little Leighs Steventon End Threshers Bush Wix Stanbrook Great Waltham Start Hill Lindsell Cherry Green Ridgewell Galleyend Taverners Green Twinstead Green Bardfield End Green Linford Prittlewell Forrey Green Southfields Tye Green Southfields Little Parndon Tip's Cross Wiggens Green Edney Common Danbury Friars Mead Smith's Green Langford Tye Common Flack's Green Loves Green Writtle Woodside Green Belchamp St Paul Bocking Churchstreet Elsenham Sta Hawbush Green Greensted Green Greenstead Green Woodgates End Beacon Hill Hatfield Peverel Cobbs Fenn Row Green Brewer's End Tye Green Parkeston Nazeing Ost End Great Saling Clavering Harknett's Gate Brookend Borley Green Goose Green Stockstreet Theydon Mount Barling Starling's Green Latchmore Bank White Roding Pipps Hill Tolleshunt D'Arcy Battlesbridge Tilty Manuden Mundon Harlow Common Burnt Mills Church End Woodend Tilbury Green Suttons Watton's Green Great Dunmow Little Waltham Oak Corner Gamble's Green Broomfield Swan Street Hempstead Rank's Green Sturmer Langley Widford Fordham Heath Chignall St James Cooper's End North Fambridge Chigwell Sabine's Green Great Henny Buckhurst Hill Crockleford Heath Sunken Marsh Mill End Heybridge Basin Terling Roydon Brick End Thaxted Maple End Birch Green Galley's Corner Stickling Green Navestock Common Molehill Green Nazeing Long Green Wickham St Paul Mark Hall North Stroud Green Norton Mandeville Tindon End High Beach Lamb Corner Fox Hatch Lower Sheering Theydon Bois Mott's Green High Street Green Thurrock Park School Green Mill End Green Chatham Green Woodham Ferrers St Osyth Molehill Green Rawreth Shot Pentlow Bocking's Elm Pinnacles Pentlow Street Hockley Aveley High Easter Jasper's Green Elmstead Market Northend Mayland New Thundersley West Thurrock Littley Green Hutton Thundersley Cole End Howe Street Clay Hills Hawkspur Green Great Totham Tye Green Chalkwell Little Walden Duckend Green Ringtail Green Shotgate Quendon Great Maplestead High Park Corner Puttock's End Blackmore Reader's Corner North Shoebury Elkins Green Farther Howegreen White Notley Baddow Park Woodend Green Tiptree Church Langley Rivenhall Childerditch Hadstock Clapgate Fordstreet Greenwoods Wethersfield Great Hallingbury Grass Green Paglesham Churchend West Bergholt Springfield Rotchfords Toppesfield Foxash Estate Green Street Claverhambury Catmere End Chipping Ongar Ramsden Heath Maylandsea Morris Green Broad Street Green Broxted Sheering Good Easter Littlebury Green Pebmarsh Tiptree Heath Cripplegate Beggar Hill Sewardstone Howe Street Upper Dovercourt Thorpe-le-Soken Goose Green Southey Green East Hanningfield Delvin End Great Canfield Rickling Frinton-on-Sea Epping Debden Berechurch Brook Street Farmbridge End Nevendon Bishop's Green Carter's Green Burton's Green Gore Pit Hazeleigh Netteswell Hope's Green Eastend Stewards Park Green Little Dunmow Burrsville Park Audley End Stocking Green Clatterford End Tolleshunt Knights Stanford Rivers Colne Engaine Folly Green Malting Green Sunnymede Lee Chapel Dedham Passmores Grange Hill Rawreth Walton-on-the-Naze South Benfleet The Common Great Warley Hyde Chase Bradwell Waterside Great Chesterford Lucking Street High Roding Wicken Bonhunt Stapleford Tawney Ingatestone Bedlar's Green Lower Pond Street Great Burstead Tye Green Farnham Green Totham Plains Little Bardfield Chafford Hundred Foxearth Harwich Purfleet-on-Thames Horne Row Colliers Hatch Leigh-on-Sea Shenfield Chadwell St Mary Mucking Bulmer Tye Inworth Surrex Dry Street Bigods New Mistley Hook End Totham Hill Henham Campions Audley End Waterhales Radwinter End Cock Green Bradwell Castle Hedingham Little Clacton Stebbing Aythorpe Roding Rettendon Greenhill Fox Street Aldham Waltham Abbey Needham Green Upper Green Burton End Welshwood Park Pedlars End Arkesden Bradfield Heath Greenstead Little Chesterford Radwinter Stambourne Stambourne Green Purton End Low Street Doddinghurst Common Cold Norton Eversley Willingale Cranes Ballards Gore The High Norwood End Handley Green Wivenhoe High Houses Chickney Crockleford Hill Thornwood Common Bentfield Bury Burnham-on-Crouch Little End Matching Epping Green Chapel End Woodhill Cambridge Town Cobbler's Green Pond Street Tolleshunt Major King Street Peldon Little Warley Hope End Green Long Green Aingers Green Oaker Hill Building End Hill Green Little London Richmond's Green Purleigh Row Heath Mount End Bentley High Ongar Nether Street Downham Langdon Hills Winter Gardens Finkle Green Feering Point Clear Cressing St Osyth Heath Pitsea Little Baddow Chelmer Village Horndon on the Hill Parney Heath Borley Saffron Walden Frogs' Green Hallsford Bridge Toot Hill Pilgrims' Hatch Gaston Green Baythorne End Great Oxney Green Herongate Ulting Peartree Green Great Holland Roydon Hamlet Wellstye Green Four Wantz Copford Westcliff-on-Sea Berden East Horndon Layer Marney East Mersea Sandon Harlow Sand Hill Epping Upland Eastwood Nazeing Gate Elmdon Newtown Windmill Hill Old Mead Birchhall Corner Brock Hill Fuller Street Minnow End Green Street Tye Green Upper Pond Street Thorpe Cross Robinhood End Billericay Berners Roding Maldon Lane End Blackheath Crawley End Messing Shellow Bowells Armigers Cornish Hall End Mount Pleasant Laindon Rayleigh Ugley Green Great Easton Newney Green Hatfield Broad Oak Hickford Hill Great Bardfield Dyer's End Alresford Ostend Great Oakley Langham Moor Duck End Bacon End Black Notley East Tilbury Holland-on-Sea Ashingdon Great Wakering The Ryes Heckfordbridge Steeple View Hare Street Dobb's Weir Ashen Roundbush Bulphan Kingswood Wickford Coggeshall Little Yeldham Oxen End Long Green Southminster Potter Street Keeres Green Horseman Side Garnetts Thorrington West Tilbury Don Johns Crays Hill Rickling Green Wyatt's Green Tilekiln Green South Green Church End Queen's Park Creeksea Braiswick Hutton Mount Upshire Basildon South Woodham Ferrers Fyfield Frenches Green Chipping Hill Gallows Green Kirkby-le-Soken Ardleigh Countess Cross Osea Island Newman's End Milch Hill Lambourne End Eight Ash Green Daw's Cross Chatter End Parson's Heath Great Claydons Frating Rose Green Outer Part of Town Eastward Steward's Green Pig Street Northend Perry Green Philpot End Lippitts Hill Causeway End Old Heath Tyler's Green Beazley End Baker Street Broad Green Felsted Margaretting St Vincent's Hamlet Temple End Steeple Chapelend Pannel's Ash Netteswell Cross Hallingbury Street Mount Bures Steeple Bumpstead Ashdon Upper Green Heybridge Nuper's Hatch Farnham Tye Green Faulkbourne Moulsham Mark Hall South Sible Hedingham Young's End Little Henny Coopersale Common Goldhanger Shoeburyness Balstonia Barnston Fryerning Chalvedon Rushley Green Great Yeldham Great Bentley Mount Bovers Horkesley Heath Hemp's Green Roxwell Birch Far Thorpe Green Craig's End Janke's Green Burnt Heath Stapleford Abbotts Roost End Blackcat Brentwood Beaumont Mill Green Kingsmoor Stisted Chappel Debden Green Deer's Green Stagden Cross Noak Bridge Shalford Wix Green Little Canfield North Benfleet Curtismill Green Corringham Gallows Green Kelvedon Vange Loyter's Green Noak Hill Gestingthorpe Tillingham Onslow Green Monkey Street Tye Green Boyton Cross Fuller's End Henny Street Great Clacton Little Laver Abridge Clacton-on-Sea Fordham Kirby Cross Jaywick Marks Tey Watch House Green Ramsey Great Wigborough Runwell North End Padham's Green Coxtie Green Hatfield Heath Stanford-le-Hope Hare Green Bentfield Green Hornells Corner Churchgate Street Hartford End Butts Green South Hanningfield Cowey Green Gay Bowers Glen Faba Bridge End Stoneyhills Powers Hall End Takeley Street Maggots End Killem's Green Loughton Newport Fobbing Smythe's Green Sucksted Green