Media Planning in Leigh-on-Sea

Get in touch

Media Planners in Leigh-on-Sea

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SS9 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Leigh-on-Sea for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Leigh-on-Sea

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Leigh-on-Sea (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
South Woodham Ferrers Great Henny Stoneyhills Cranes Latchmore Bank Long Gardens Coopersale Street Mount Pleasant Roast Green Roxwell Forrey Green Shoeburyness Brightlingsea White Notley Outer Part of Town Eastward Little Canfield Willows Green Handley Green Liston Abbess Roding Little Bentley Bowers Gifford Old Mead Far Thorpe Green Mount End Bentfield Bury Eight Ash Green Elkins Green Hullbridge Hartford End Elsenham Moreton Young's End Hare Street Rochford Kirby-le-Soken Duck End Fox Hatch Tye Green Church End Meadowend Threshers Bush Clapdog Green St Osyth South Heath Navestock Side Fox Street Ramsey Island Foxearth Chelmer Village Suttons Lippitts Hill Mill End Little Easton Noak Bridge Danbury Nazeing Gate Bentfield Green Bunting's Green Crawley End Mount Bovers Wellstye Green Howe Green Audley End Buttsbury Roydon Blackcat Ost End Whiteash Green Ramsden Heath Winter Gardens Rawreth Galleywood Chapelend Temple End Foxash Estate Marden Ash North Shoebury Birdbrook Woodham Ferrers High Easter Leaden Roding Shelley Hope End Green Hatfield Broad Oak Pebmarsh Aingers Green Wickford Runwell Helions Bumpstead Little Oxney Green Watch House Green Rotten End Stisted Pitsea Cold Norton Stow Maries Pig Street Shalford Finkle Green Tilekiln Green Childerditch Arkesden Loughton Northend Old Harlow Aldham Aimes Green Butt's Green Four Wantz Abbey Field High Laver Thorpe Cross Great Canfield Clatterford End Sandon Sumners Greenstead Green Clapgate Ardleigh Boyton Cross Wimbish Green Powers Hall End Latton Bush Layer-de-la-Haye East Hanningfield Peldon Gore Pit Messing Alphamstone Paternoster Heath Ardleigh Heath St Lawrence Kirkby-le-Soken Norton Heath Tilegate Green Tilkey Sturmer Frating Greensted Green Hornestreet Great Bentley Montsale Stocks Green Cooper's End Nounsley Horne Row Bartholomew Green Kingswood Olmstead Green Upper Pond Street Belchamp Otten Starling's Green Prittlewell Cutlers Green Dry Street Hallingbury Street Fryerns North End Deer's Green Tye Green Jasper's Green High Roding Vange Rose Green Crockleford Heath Bobbingworth Black Notley Hawbush Green Hawkwell Great Hallingbury Sunnymede Lee Chapel South Milch Hill Church Langley Horndon on the Hill Bigods Manningtree Southfields Pleshey Cupid's Corner Dobb's Weir Padham's Green Shenfield Rawreth Shot Wethersfield The Ryes Maldon Daw's Cross Bradwell on Sea Harknett's Gate Richmond's Green Pannel's Ash Dutch Village Chalvedon Wickham Bishops Chalk End Tilbury Juxta Clare Theydon Bois Frenches Green High Beach Smith's Green Hawkspur Green Sible Hedingham Long Green Crow Green Cole End Henny Street Little Clacton Howlett End Fobbing Cock Green Galley's Corner Lambourne Chignall St James Steeple View Hobbs Cross Burnt Heath Hatfield Peverel Braintree Corner Row Green Campions Clavering Matching Tye Lower Green Curling Tye Green Beaumont Newlands Seven Star Green Puttock End Bentley Cornish Hall End Pepper's Green Hare Green Magdalen Laver Bush End Beazley End Bulphan Felmore Hazeleigh Minnow End Landermere Elder Street Woodham Walter Oak Corner Downham Chitts Hills Taverners Green Waltham Abbey Smith's Green Buckhurst Hill St Vincent's Hamlet Steeple Bumpstead Stapleford Abbotts Workhouse Hill Ingrave Tye Green Radley Green Southfields Lane End Mount Bures Baconend Green St Osyth Heath Farnham Green Gooseberry Green Epping Catmere End Thornwood Common Smythe's Green Peartree Green Horseman Side Thorpe Green Hardy's Green Katherines Ugley Green Bacon End Little Laver Rickling Green Wix Green Inworth Tye Green New Thundersley Wix Stanway Fingringhoe Kelvedon Hatch Daws Heath Norton Mandeville Fiddlers Hamlet Parkeston Cripple Corner Littley Green Tendring Shellow Bowells Great Dunmow Lanham Green Windmill Hill Dengie Laindon Ballards Gore Jack's Hatch Almshouse Green Pledgdon Green Tyler's Green Beacon Hill Canvey Village Pilgrims' Hatch Mile End North Benfleet Greensted Ardley End Thundersley Sunken Marsh Galleyend Great Sampford Mark Hall North Housham Tye Coopersale Common Tendring Green Crays Hill Gamble's Green Great Totham Roydon Hamlet Rank's Green Barling Perry Green Edney Common Steventon End Uppend Waltham's Cross Pigstye Green Newtown Craig's End Clay Hills Chafford Hundred Steeple High Beech Corringham Burrsville Park Mill End Lexden Maple End Tolleshunt Major Little London Mark Hall South Rowney Corner Downhall Beach Estate Hope's Green Upper Dovercourt Newport Cowey Green Hare Street Langford Fordham Ford End Lamb Corner Great Oxney Green Roundbush Chatham Green Garnetts Delvin End Chickney Harlow Common Tillingham Rudley Green Lower Bobbingworth Green Gubbion's Green Tilty Stockstreet Littlebury Holder's Green Butts Green Passingford Bridge Creeksea Coggeshall Hamlet Rivenhall Stondon Green Hook End Little Burstead Ghyllgrove Wivenhoe Halstead The Common Mistley Heath The Birches Stock Purfleet South Weald Thurrock Park Maylandsea Stapleford Tawney Fuller's End Little Thurrock Brock Hill Churchgate Street Stansted Mountfitchet Frinton-on-Sea Breach Barns Sheering Oxen End Hill Green Feering Malting Green Lee-over-Sands Broad's Green Pond Street Elmstead Heath Paslow Wood Common Friars Mead Blake End Crockleford Hill North Stifford Churchend Miller's Green Piercing Hill Purton End Holland-on-Sea Tye Green Little London High Park Corner Bocking Bran End Raven's Green Greenwoods Purfleet-on-Thames Margaret Roding Needham Green Little Common Broadley Common Dewes Green Tolleshunt D'Arcy Mistley Theydon Garnon Ovington Takeley Street Fuller Street Kingsmoor Parney Heath Harrowcross Fordstreet Chrishall Rivenhall End Ulting Linford Finchingfield Mountnessing North End Little Cambridge High Garrett East Tilbury Little Leighs Little Wakering Gestingthorpe Leigh Beck Duton Hill Westcliff-on-Sea Great Braxted Hallsford Bridge Horkesley Heath Colchester Wimbish Elmstead Market Debden Green Church End Eversley Chipping Hill Bamber's Green Asheldham Stocking Green Clatterford End Roundbush Green Broad Green Castle Hedingham Baddow Park Little Dunmow Great Waltham Cambridge Town Takeley Burton's Green Chigwell Fryerning Gransmore Green Stebbing Green Bradwell Wick Norton End Ringtail Green Blasford Hill Hempstead Twinstead Woodhatch Boreham Nevendon Cross End Little Yeldham Billericay Tye Common Braiswick Epping Upland Mill End Green Bedlar's Green Keelars Tye Great Wakering Lee Chapel North Stroud Green Bocking's Elm Heybridge Wiggens Green Radwinter End Althorne Baythorne End Belchamp Walter Abridge Stambourne Green Duddenhoe End Theydon Mount Great Leighs Elmdon Building End Battlesbridge Heybridge Basin Samuel's Corner Woodgates End Stafford's Corner Gay Bowers Little Totham Widford Middleton Coopersale Birchhall Corner Witham Eastwood Frating Green Braintree Woodend Great Holland Pinnacles Keysers Estate Parson's Heath Fyfield Sewardstonebury Bulmer Tye Hornells Corner Baker Street Toot Hill Goldhanger Little Hallingbury Bocking Churchstreet Knowl Green Hickford Hill Mulberry Green Lower Sheering Gilwell Park Panfield Langdon Hills Bumble's Green Crow's Green The High Monk Street Broad Green Mill Green Bournes Green Green Street Curtismill Green Swallows Cross Warley Rickling White Roding The Hythe Shotgate Rushley Green Hadleigh High Street Green Howe Street South Ockendon Lower Green Silver End Boose's Green Mill Green Reader's Corner Layer Breton Tinkers Green Hastingwood Little Braxted Mallows Green Horsleycross Street Boxted Cross Don Johns Belchamp St Paul Southend-on-Sea Terling Lawford Brentwood Gernon Bushes Stambourne Dyer's End Pentlow Copthall Green Bradwell Waterside Hutton Totham Plains West Tilbury Mayland Pentlow Street Eastend Tilbury Green Great Easton Janke's Green Molehill Green Little Walden Great Claydons Bardfield Saling Keeres Green Osea Island Great Horkesley Heckfordbridge Courtsend Wakes Colne Wakes Colne Green South Stifford Borley Ivy Chimneys Start Hill Beauchamp Roding Basildon Kelvedon Hamperden End Langham Moor Ashen Swan Street Philpot End Ugley Sibley's Green Hellman's Cross Matching Onslow Green Glen Faba Little Horkesley Little Henny Netteswell Armigers Great Bardfield Passmores Doddinghurst Rayleigh Stonebridge Writtle Epping Green Ingatestone Woodhill Wickham St Paul Brookend Great Malgraves Bannister Green Gosfield Ridgewell Black Horse Corner Ramsey Debden Green Level's Green Hazel End Toppesfield Oxley Green Stebbing Hyde Chase Grass Green Colliers Hatch Great Chesterford Carter's Green Copford East Horndon North Fambridge Upper Green Old Heath Bath Side Waterhales Earls Colne Fanner's Green King Street Pedlars End Abbess End Burnham-on-Crouch Borley Green Lindsell Canewdon Roost End Great Baddow Fordham Heath Burton End Widdington Aythorpe Roding Little Wigborough Wormingford Hatfield Heath Stanbrook Tarpots Kirby Cross Great Tey Chigwell Row South Benfleet Littlebury Green Man's Cross Moulsham Bell Common Barstable Flack's Green Rayne Doddinghurst Common Tendring Heath Tip's Cross Row Heath Temple Fields Broad Street Green West Mersea Clacton-on-Sea Tolleshunt Knights Rotchfords Brewer's End South Green Lower Nazeing Beggar Hill Cobbler's Green Totham Hill Frogs' Green Brays Grove Henham Upshire Mundon Great Stambridge Southey Green New England Church End North Weald Bassett Tindon End Pattiswick The Green Langham Aveley Bridge Green Nuper's Hatch Orsett Cock Clarks Halls Green Pipps Hill Seawick Margaretting Tye Loves Green Southchurch Upper Green Broomfield Gallows Green Bovinger Wrabness Southminster Breeds Lee Chapel Barnston Stondon Massey Bustard Green Colne Engaine Little Baddow Cooksmill Green Bromley Cross Nazeing Mead Wicken Bonhunt Strethall Farther Howegreen Wendens Ambo Marks Tey Great Maplestead Orsett Heath Rook End Sucksted Green Little Waltham Greenstead Bradwell Brandy Hole Duckend Green Great Berry Hadstock West Bergholt Maggots End Good Easter Nether Street Little Mascalls Blackheath Twinstead Green Thorpe Bay Alresford Gainsford End Shrub End Harlow Tollesbury Duck End Mashbury Ostend Rettendon Lower Green Lucking Street Weeley Heath Morris Green Stickling Green Little Tey Abberton Tiptree Barrow Hill Nazeing Long Green Ashingdon Margaretting Biggin Coggeshall Water End Quendon Green Street Gallows Green Ford End Cobbs Fenn Great Parndon Killem's Green Brick End Cannon's Green Howegreen Northend Hockley Cripplegate Dedham Heath Fairstead Blackmore End Great Canney Bonhunt Water Nine Ashes Gaston Green Bulmer Mowden Navestock Heath Wesley End Mott's Green Herongate Chadwell St Mary Newney Green Woodend Green Tye Green Robinhood End School Green Dovercourt Chatter End Stagden Cross Langley Little Bromley Matching Green Potter Street Cobler's Green Thaxted Little Parndon Chelmsford Tiptree Heath Runsell Green West Hanningfield Birch Green Foster Street Farnham Woodside Green South Hanningfield Chapel End Great Bromley Radwinter Lamarsh Nazeing Sewardstone Little Henham Pale Green White Colne Boyton End Chignall Smealy Park Green Great Notley Little Sampford Little Chesterford Tumbler's Green Great Warley Debden Little Bardfield Brick House End Birch Manwood Green Bishop's Green Westley Heights Salmon's Corner Balstonia Stanford Rivers South Fambridge Coxtie Green East Mersea Horsley Cross West Horndon Hemp's Green Ashdon Danbury Common Elsenham Sta Cressing Monkey Street Folly Green Netteswell Cross High Houses Bridge End Birchanger Little Oakley Hobbs Cross Grange Hill Paglesham Churchend Bradfield Heath Bradfield Broxted Rowhedge Brickkiln Green Layer Marney Hutton Mount Clatterford End Woodham Mortimer Great Wigborough Faulkbourne Willingale Outer Part of Town Westward Noak Hill Paglesham Eastend Loyter's Green Broad Green Sewards End Springfield Church End Greenhill Walton-on-the-Naze Low Street Queen's Park Ramsden Bellhouse Surrex New Mistley Countess Cross Holyfield Newman's End Bardfield End Green Claverhambury Puttock's End Causeway End Chipping Ongar Pharisee Green Great Yeldham Copford Green Great Clacton Berden Purleigh Sand Hill Sabine's Green Bicknacre Great Burstead Coalhill Brook Street Hawkin's Hill Boxted Grays Long Green Tye Green Lower Pond Street Shalford Green Harwich Great Saling Canvey Island Salcott-cum-Virley Molehill Green Langham Wick Tilbury Jaywick Berechurch West Thurrock Little End Saffron Walden Steward's Green Chalkwell Tylerscross High Ongar Goose Green Berners Roding Thorpe-le-Soken Blackmore Weeley Further Ford End Beacon End Dedham Havering's Grove Howe Green Oaker Hill Lambourne End Cherry Green Liston Gardens Rush Green Farmbridge End Latchingdon Chappel Easthorpe Brookstreet Clifftown Coryton Stewards Point Clear Great Oakley Howe Street Thorrington Brookend Gaunt's End East Gores Stones Green Leigh-on-Sea Audley End Burnt Mills Stanford-le-Hope Mill End Heybridge Mucking Manuden Skye Green Felsted Welshwood Park Little Maplestead Navestock Common Watton's Green Wyatt's Green Goose Green Norwood End Porters Town Langenhoe Little Warley