Media Planning in North End

Get in touch

Media Planners in North End

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CO9 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in North End for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in North End

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover North End (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Long Green Beacon Hill Kirby-le-Soken Messing Lee-over-Sands Gubbion's Green Southfields Horseman Side Great Canfield Chipping Ongar Bradfield Smythe's Green Fairstead Mill End Green Billericay South Fambridge Samuel's Corner Newport Chalvedon Newney Green Thorpe-le-Soken Rook End Broxted Mundon Debden Cherry Green Sheering Bowers Gifford Hallsford Bridge Canvey Village Coryton Mountnessing Gamble's Green Tendring Green Sucksted Green Childerditch New Thundersley Inworth West Hanningfield St Osyth Duck End Rettendon Ovington Shalford West Thurrock Gestingthorpe Ugley Green Chelmer Village Hullbridge Pentlow Street Churchend Sabine's Green Lower Sheering New England North Weald Bassett Twinstead Rivenhall Bocking's Elm Earls Colne Oxen End Little Warley School Green Causeway End Armigers Wrabness High Street Green Maple End Hazeleigh Wivenhoe Church Langley Coopersale Common Cock Green Herongate Little Henham Great Parndon Havering's Grove Westley Heights Ramsey Queen's Park Gaston Green Low Street Rose Green Theydon Mount Hadleigh Kelvedon Reader's Corner Bardfield Saling Chignall Smealy Langford Dry Street Felsted Howlett End Gore Pit Stroud Green Aimes Green Tolleshunt Major Hare Street Wendens Ambo Hempstead Leigh-on-Sea East Gores Cobbler's Green Basildon Rochford Littley Green Tolleshunt Knights Berden Loughton Runsell Green Mill Green Brewer's End Great Wakering Walton-on-the-Naze Epping Green Temple Fields Stapleford Abbotts Hemp's Green Burrsville Park Sturmer Fuller's End Pebmarsh Little Easton Cutlers Green Pinnacles Northend Shellow Bowells Great Easton Porters Town Black Horse Corner South Heath Westcliff-on-Sea Wickham St Paul Lanham Green Willows Green Moulsham Bulphan Hawkwell Beaumont Lamb Corner Newtown Feering Great Bentley Latchmore Bank Balstonia Clavering Great Henny Montsale Lee Chapel South Howe Street Tye Green Oxley Green Willingale Sibley's Green Gay Bowers Brick End Upper Green Boyton Cross Prittlewell St Lawrence Ardleigh Heath Woodend Aveley Galleyend Little Tey Barling Henham Peldon Wesley End Hope End Green Cripple Corner Young's End Arkesden North Shoebury Marks Tey Sewards End Galley's Corner Katherines Nounsley Bradfield Heath Weeley Heath Woodend Green Toot Hill Stebbing Green Rickling Green Stagden Cross Horsley Cross Manningtree Start Hill Whiteash Green Watch House Green Great Canney Chadwell St Mary Runwell Farnham White Colne Elsenham Sta Little Bentley Glen Faba Danbury Cock Clarks Bunting's Green High Roding Wiggens Green Chalk End Althorne Little Dunmow Ost End Langham Moor Wimbish Wix Green Passmores Howe Street South Woodham Ferrers Abberton Clapdog Green Fryerning Weeley Handley Green Salmon's Corner Sewardstone Dyer's End Paslow Wood Common Hawbush Green Fox Hatch Man's Cross Little Baddow Great Saling Waltham's Cross Navestock Common Water End Bobbingworth Rowney Corner Dedham Heath Osea Island Blackheath Orsett Hobbs Cross Loyter's Green Potter Street Landermere Lee Chapel North Chipping Hill Rotten End Maggots End Lindsell Malting Green Dewes Green Belchamp Otten Halstead Old Heath Stock Clatterford End Shelley Great Leighs Ingrave Wethersfield Molehill Green Great Tey Loves Green Ford End Littlebury Green Baker Street Stanway Pig Street Paglesham Churchend Suttons East Mersea Holland-on-Sea Bigods Wakes Colne Leaden Roding Jack's Hatch Tye Green High Laver High Beech Little Braxted Little Chesterford Borley Wellstye Green Noak Bridge Bentfield Green Row Heath Halls Green Tye Green Oak Corner Brightlingsea Langdon Hills Woodhatch Broad Green Keeres Green Colliers Hatch Broomfield Aythorpe Roding Tendring Lower Green St Vincent's Hamlet Easthorpe Widford Wix Navestock Side Claverhambury Point Clear Cranes Morris Green Harlow Howe Green Horkesley Heath Breeds Little Common Doddinghurst Common Pannel's Ash Copthall Green Grange Hill Boyton End Sandon Aldham Little Canfield Gernon Bushes Great Hallingbury Stambourne Chigwell Pentlow High Easter Greenstead Green Gosfield Barrow Hill Holyfield Buckhurst Hill Blackmore End Greenwoods Tinkers Green Birch Bell Common Almshouse Green Laindon Mistley High Beach Cupid's Corner Mallows Green Shotgate Stondon Green Green Street Duton Hill Theydon Garnon Bannister Green Burnt Mills Wyatt's Green Olmstead Green Cross End Little Totham Kirkby-le-Soken Moreton Pepper's Green Wickford Salcott-cum-Virley Takeley Woodhill Further Ford End Witham Audley End Mark Hall South South Benfleet Beazley End Hope's Green Frogs' Green Peartree Green Bridge Green Flack's Green Mayland Ghyllgrove Margaretting Horndon on the Hill Eversley Nazeing Gate New Mistley Berechurch White Roding Catmere End Sumners Ostend Bulmer Tye Chitts Hills Elmstead Heath Hadstock Tendring Heath Eight Ash Green East Horndon Bentley Good Easter Crow Green Elmdon Galleywood Hamperden End Radwinter End White Notley Hatfield Peverel Bedlar's Green Coopersale Street Little Wakering Silver End Debden Green Stow Maries Mott's Green Cooksmill Green Thornwood Common Lower Pond Street Ridgewell Corringham Gallows Green Ramsey Island Takeley Street Eastwood Little Cambridge Brick House End Howe Green Little Parndon Seawick Blasford Hill Little Clacton King Street Tollesbury Bardfield End Green Biggin Little Maplestead Baddow Park Burnham-on-Crouch Hartford End Mount Pleasant Long Green Layer Marney Temple End Dovercourt Woodgates End Beauchamp Roding Lawford East Tilbury Great Yeldham Matching Baythorne End Ford End Sible Hedingham Little Horkesley Nazeing Colne Engaine Brookend Tilbury Jasper's Green Cannon's Green Greenhill Mount Bovers Monk Street Layer Breton Ringtail Green Roast Green Cressing Strethall Fox Street Milch Hill Don Johns Purfleet Frenches Green Fordham Daw's Cross Deer's Green Butt's Green Tylerscross Piercing Hill Cripplegate Oaker Hill Bradwell Wick Downham Roundbush Tye Green Elsenham Tolleshunt D'Arcy Sand Hill Birchhall Corner Farnham Green Burton's Green Chatter End Gaunt's End Ivy Chimneys Threshers Bush South Stifford Radley Green Tilkey Windmill Hill Clacton-on-Sea Daws Heath Nazeing Mead Totham Hill Harrowcross Brays Grove Hobbs Cross Steward's Green Robinhood End Campions Stones Green Heckfordbridge Abbess Roding Clatterford End Middleton Norton Heath Liston Gardens Saffron Walden Goose Green Pedlars End Smith's Green Pale Green Writtle Coalhill St Osyth Heath Swallows Cross Building End Stisted Great Oakley Bocking Churchstreet Great Maplestead Chignall St James Thorrington Henny Street Manuden Meadowend Lambourne End Elkins Green Gransmore Green Bumble's Green Miller's Green Fyfield Nazeing Long Green Burnt Heath Maylandsea Four Wantz Waterhales Great Horkesley Stonebridge Pitsea West Bergholt Hare Street Hawkspur Green Old Harlow Cold Norton Borley Green Mill Green Fordstreet Nine Ashes Little Henny Norton End Stafford's Corner Parney Heath Foxearth Epping Tiptree Heath Perry Green Workhouse Hill East Hanningfield Padham's Green Sewardstonebury Skye Green Pilgrims' Hatch Carter's Green Belchamp St Paul Brookstreet Thorpe Green Fingringhoe Gainsford End Quendon Berners Roding Broad Green Little Wigborough Great Baddow Little Yeldham High Ongar Breach Barns Twinstead Green Great Stambridge Puttock End Newlands Sunnymede Winter Gardens Thorpe Cross Birchanger Panfield Barnston Marden Ash Bartholomew Green Burton End Ulting Ugley Little Bardfield Boose's Green Latton Bush Great Totham Copford Clapgate Finchingfield Nevendon Great Wigborough Tye Green Tumbler's Green Lower Green Bulmer Orsett Heath Langenhoe Duddenhoe End Tye Common Little Waltham Surrex Faulkbourne Abridge Roydon Hamlet Rushley Green Tye Green Braiswick Howegreen Lane End Southend-on-Sea Tyler's Green Kelvedon Hatch Boreham Woodham Ferrers Castle Hedingham Far Thorpe Green Copford Green South Green Toppesfield Totham Plains Ashen Purton End Newman's End Danbury Common Great Notley Margaret Roding Little Laver Little Hallingbury Bicknacre Old Mead Brickkiln Green Abbey Field Wimbish Green Baconend Green Braintree Churchgate Street Abbess End Great Burstead Lamarsh Hatfield Heath Tindon End Hornestreet Great Braxted Bran End Level's Green Leigh Beck Coxtie Green Upper Dovercourt Wickham Bishops Ramsden Bellhouse Cobler's Green Rush Green Mill End Hallingbury Street Ashingdon Chickney Shalford Green Garnetts Church End Coggeshall Hamlet Mulberry Green Delvin End Lower Nazeing Steventon End Harwich Bentfield Bury Great Malgraves Thaxted Friars Mead Roundbush Green Holder's Green Southminster Stockstreet Frating Coopersale Paglesham Eastend Waltham Abbey Eastend Cornish Hall End The Ryes Gilwell Park Butts Green Steeple Pharisee Green Helions Bumpstead Doddinghurst Raven's Green Uppend Hockley Harlow Common Knowl Green Woodham Walter Taverners Green Tillingham Dobb's Weir Roxwell Church End Alresford West Tilbury Little Sampford Bush End Wakes Colne Green Crays Hill Tilegate Green Upshire Shrub End Bradwell on Sea Molehill Green Pledgdon Green Philpot End Braintree Corner Broad Street Green Woodham Mortimer Wicken Bonhunt Langham Linford Grass Green Debden Green Duckend Green Paternoster Heath Great Bromley Horne Row Creeksea Latchingdon Netteswell Jaywick Monkey Street Stondon Massey Forrey Green Stanford-le-Hope Stansted Mountfitchet Keysers Estate The Green Aingers Green Edney Common Elmstead Market Little Bromley Goose Green Great Oxney Green Noak Hill Chalkwell Little Leighs Roydon Starling's Green Bovinger Ingatestone South Weald Mucking Outer Part of Town Westward Elder Street Alphamstone Widdington Southchurch Courtsend Sunken Marsh Hill Green Chapel End Fuller Street Stocking Green Tip's Cross Stebbing Bromley Cross Bonhunt Water Bamber's Green Hutton Mount Kingsmoor Downhall Beach Estate Cooper's End Mill End Thorpe Bay Steeple Bumpstead Chafford Hundred Clatterford End Tiptree Little London Terling Southey Green Keelars Tye Church End Liston Matching Tye Parson's Heath Brock Hill Little Thurrock Radwinter Stanford Rivers Cowey Green Powers Hall End Passingford Bridge Great Dunmow Parkeston Crockleford Hill High Garrett Lippitts Hill Coggeshall Fiddlers Hamlet Swan Street Rank's Green Chatham Green Rudley Green Greensted Killem's Green Welshwood Park Battlesbridge Brook Street Steeple View Lambourne Magdalen Laver Black Notley Little London Canewdon Rayne Great Holland Mashbury The High Hickford Hill Pond Street Little Oxney Green Hyde Chase Brentwood Thurrock Park Ashdon Stickling Green Curtismill Green Chappel Asheldham Mile End Fobbing Maldon Rowhedge Farther Howegreen The Hythe Great Berry Clifftown Great Warley Stapleford Tawney Southfields Matching Green Heybridge North Benfleet Dutch Village Bath Side Foxash Estate Hellman's Cross Boxted Cross Little Burstead Little Mascalls Lexden Farmbridge End Hook End Purleigh Great Waltham Springfield Kingswood Birch Green Bocking Craig's End Roost End Hawkin's Hill Dengie Crockleford Heath Rickling Tilbury Green Chrishall Chelmsford Tilbury Juxta Clare Great Sampford West Horndon Bridge End Purfleet-on-Thames Audley End Janke's Green Hare Green Bradwell Row Green Clay Hills Mistley Heath Housham Tye Thundersley Onslow Green Gallows Green Little Oakley Mount Bures Mill End North End Upper Pond Street West Mersea Nether Street Pigstye Green Theydon Bois Frinton-on-Sea Upper Green Long Gardens Needham Green Vange Bournes Green Green Street Outer Part of Town Eastward Heybridge Beacon End Mark Hall North Birdbrook Lower Green Pleshey Shenfield Canvey Island Heybridge Basin Horsleycross Street Brandy Hole Dedham Beggar Hill Seven Star Green Frating Green Buttsbury Stewards South Ockendon Bacon End Colchester Pattiswick Lucking Street Cambridge Town Rotchfords Norton Mandeville Broad's Green Hardy's Green Crow's Green Great Chesterford Felmore Kirby Cross Warley Barstable Great Claydons Crawley End Smith's Green Stoneyhills Hatfield Broad Oak Bradwell Waterside Tilekiln Green North End High Houses Broad Green North Stifford Northend Langham Wick Woodside Green Harknett's Gate Great Clacton Mount End Church End Bishop's Green Manwood Green Stanbrook Lower Bobbingworth Green Rivenhall End Grays Foster Street Broadley Common Ardley End Minnow End The Common Tilty Gooseberry Green Folly Green Greenstead Greensted Green Wormingford Tye Green Netteswell Cross Blackmore Hazel End Epping Upland Littlebury Fryerns Puttock's End Ardleigh Rayleigh Blake End Little Walden Watton's Green Layer-de-la-Haye Great Bardfield Curling Tye Green Hornells Corner Nuper's Hatch Chapelend Stambourne Green Countess Cross Park Green High Park Corner Duck End Hastingwood Norwood End Cole End Langley Fanner's Green Stocks Green Brookend The Birches Tarpots Ballards Gore Pipps Hill North Fambridge Hutton Fordham Heath Boxted Navestock Heath South Hanningfield Bustard Green Cobbs Fenn Rawreth Shot Shoeburyness Belchamp Walter Chigwell Row Goldhanger Margaretting Tye Little End Ramsden Heath Rawreth Richmond's Green Blackcat Finkle Green Lee Chapel Mowden