Media Planning in Roxwell

Get in touch

Media Planners in Roxwell

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CM1 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Roxwell for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Roxwell

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Roxwell (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Braiswick Lower Pond Street Little Horkesley Takeley Street Brick House End Abbey Field Stickling Green Danbury Common Buckhurst Hill Little Sampford Knowl Green Forrey Green Lambourne Little London Willows Green Liston Chelmsford Cold Norton Tolleshunt D'Arcy Brays Grove The High Lower Green Holder's Green Theydon Garnon Tilkey Onslow Green Upper Green Roydon Duckend Green Farnham Green Radwinter End Norton Heath Goose Green Delvin End Loyter's Green Belchamp Otten Ardleigh Little Dunmow Aingers Green Bocking Housham Tye Walton-on-the-Naze Frinton-on-Sea Borley Green Woodhill Great Stambridge Ramsey Maldon Salmon's Corner Mount End Mucking Dyer's End Burnham-on-Crouch Langley Margaret Roding Waltham Abbey Gallows Green Starling's Green Nazeing Long Green Peartree Green Hornestreet Little Chesterford Rowney Corner Almshouse Green Witham Ulting Churchgate Street Mill Green Crawley End Great Clacton Chatham Green Fobbing Eight Ash Green South Green Brookend Bocking's Elm Cripple Corner East Mersea Orsett Heath Bradwell Waterside Salcott-cum-Virley Great Wakering Beacon End Great Notley Stanford-le-Hope Church End Basildon Church Langley Blackcat Greensted Hawkspur Green Chigwell Navestock Side Chipping Ongar Stewards Parson's Heath Tolleshunt Major Perry Green Stonebridge Parkeston Hatfield Peverel Great Baddow Runsell Green Southfields Tilegate Green Southminster Butts Green Pleshey Wix Stapleford Tawney Wakes Colne High Ongar Sumners Little Bentley Noak Bridge Bobbingworth Mark Hall North Dutch Village Nether Street Debden Green Little Easton Ford End Birdbrook Little Walden Liston Gardens Taverners Green Passmores Willingale Silver End Debden Green Threshers Bush Bulmer Little Henny Broad Green Great Bardfield Thornwood Common Stambourne Gooseberry Green Inworth Mashbury Gernon Bushes Heybridge Mulberry Green Wickham Bishops Lawford Finkle Green Old Mead Pattiswick Little Totham Roast Green Woodside Green Greensted Green Henham Stapleford Abbotts Welshwood Park Ballards Gore Cupid's Corner Belchamp St Paul High Houses Level's Green Heybridge Basin Shotgate Catmere End Killem's Green Navestock Heath Broad's Green Southend-on-Sea Nazeing Mead Brandy Hole Terling Audley End Hutton Manningtree Cobler's Green Ugley Takeley Tindon End Jaywick Heckfordbridge Halls Green Further Ford End Fordstreet Upper Pond Street Rotchfords Crow's Green Toot Hill Young's End Finchingfield Stockstreet Mistley Little London Far Thorpe Green Chadwell St Mary Earls Colne Dry Street Dedham Queen's Park Lower Nazeing Bunting's Green Richmond's Green Fyfield Wiggens Green Tye Green Lamarsh Tilbury Juxta Clare Hobbs Cross Countess Cross Little Hallingbury Gaston Green School Green Bartholomew Green Hutton Mount Upshire Rickling Green Cowey Green Great Warley Hatfield Broad Oak Horne Row Hullbridge Bell Common Ridgewell Clacton-on-Sea Colliers Hatch Hobbs Cross St Lawrence Great Parndon Theydon Mount Stanway Henny Street Cambridge Town Great Sampford Boose's Green Mill End East Horndon Steeple Howe Street Curling Tye Green Stisted Passingford Bridge Harlow Pentlow Street Shellow Bowells South Weald Upper Green Loughton Elsenham Morris Green Steward's Green Rawreth Watch House Green Green Street Puttock's End Holyfield Layer-de-la-Haye Gosfield Pigstye Green Clifftown Glen Faba Molehill Green Great Oxney Green Lane End Quendon Ingatestone Warley Great Chesterford Kingswood South Fambridge Steeple Bumpstead Good Easter Chignall St James Wicken Bonhunt Mott's Green Rivenhall End Great Burstead Maylandsea Elkins Green North Benfleet Epping Upland Bradfield Heath High Street Green Maple End Ost End Nevendon Ramsey Island Lower Green Rowhedge Peldon Tinkers Green Daw's Cross Chrishall Little Mascalls Man's Cross Milch Hill Boyton Cross Ovington Layer Marney Hare Street Arkesden Great Totham Monkey Street West Bergholt Birchhall Corner Margaretting Canvey Island King Street Rochford Lippitts Hill Frenches Green Swan Street Chipping Hill High Laver Fryerns Ugley Green Smith's Green Baythorne End Bardfield Saling The Hythe Latchingdon Horkesley Heath Magdalen Laver Beggar Hill Frating Moreton Bradwell Chalk End Bumble's Green Landermere Fox Hatch Surrex Greenhill Kirby-le-Soken Langdon Hills Buttsbury Layer Breton Hallingbury Street Crays Hill Widdington Felmore Mount Bovers Epping Causeway End Mill End Rank's Green Outer Part of Town Eastward Foxash Estate Stanbrook Jack's Hatch Little Common West Thurrock Nine Ashes Cannon's Green St Osyth Heath New Thundersley Sibley's Green Breach Barns Hare Street Four Wantz White Notley Eastwood Wickham St Paul Little Thurrock New England Mark Hall South Thorrington Great Hallingbury Lower Sheering Rettendon Puttock End Uppend Stocks Green Nazeing Gate Jasper's Green Hornells Corner Wimbish Green Pepper's Green Dewes Green Bradfield Ostend Birch Twinstead Green Blackheath Boxted Blake End South Hanningfield Nounsley Crockleford Hill Bulmer Tye Pharisee Green Temple End Burton End Aveley Stanford Rivers Great Bentley Fairstead Grass Green Great Saling Aythorpe Roding Althorne Thaxted Fanner's Green Stow Maries Bannister Green Church End Mallows Green Seven Star Green Prittlewell Frogs' Green Weeley Heath Matching Kirkby-le-Soken Steventon End Downham Rushley Green Cooksmill Green Sunken Marsh Hickford Hill Margaretting Tye Netteswell Garnetts Don Johns Howe Street North Weald Bassett Seawick Goldhanger Nuper's Hatch Broad Green Burton's Green Bournes Green Tarpots Butt's Green Westley Heights Craig's End Tolleshunt Knights Lee Chapel South Bustard Green Bamber's Green Building End The Birches Greenstead Green Northend North Shoebury Kirby Cross Chignall Smealy Halstead Dovercourt Tye Green Berechurch Roxwell Beacon Hill Marks Tey Littlebury Green Hazel End Sheering Stock Grays Woodham Walter St Osyth Woodend Cole End Abberton Farther Howegreen Church End Saffron Walden Gestingthorpe Holland-on-Sea South Woodham Ferrers Tye Common Little Canfield Tendring West Horndon Gore Pit Water End Little Waltham Great Dunmow North Fambridge Leigh Beck Montsale Langford Lambourne End Stroud Green Bigods Foster Street Ashen Newman's End Daws Heath Shalford Minnow End High Beech Hadleigh Great Tey Lower Green Gubbion's Green Hawkin's Hill Stafford's Corner Gainsford End Ringtail Green St Vincent's Hamlet Bulphan Great Waltham Shenfield Olmstead Green Duck End Whiteash Green Elder Street Tendring Heath Watton's Green High Garrett Audley End Creeksea Great Braxted Great Horkesley Debden Chitts Hills Little End Battlesbridge Beaumont Coopersale Street Cressing Great Canfield Purton End Temple Fields Osea Island Tillingham Brickkiln Green Canvey Village Little Wigborough Noak Hill Long Green Barling Horsleycross Street Hempstead Boreham Woodham Mortimer Lamb Corner Totham Plains Lee Chapel North Thorpe Cross Coalhill Thurrock Park Great Berry Great Claydons Broxted Reader's Corner Hellman's Cross Tyler's Green Great Henny Colchester High Beach Stocking Green Wesley End Hockley Doddinghurst Common Green Street Bridge Green Tye Green Lee-over-Sands Tilty Oaker Hill Gallows Green Wix Green Little Oakley Corringham Stambourne Green East Hanningfield Hatfield Heath Vange Little Henham Roundbush Pitsea Easthorpe Suttons Stebbing Braintree Coggeshall Hamlet Galleywood Coopersale Harrowcross Great Maplestead Danbury Mistley Heath Padham's Green Little Bardfield Springfield Chalvedon Brentwood West Tilbury Roost End Norton Mandeville South Ockendon Waterhales Sturmer Fuller Street Balstonia Birchanger Thundersley Stones Green The Ryes High Park Corner North End The Green Matching Green Little Laver Chappel Little Baddow Hyde Chase Ingrave Hope's Green Copthall Green Chatter End Friars Mead Howegreen South Stifford Navestock Common Clay Hills Galley's Corner Black Horse Corner Skye Green Hamperden End Maggots End Crow Green Mundon High Roding Horseman Side Howe Green Ramsden Bellhouse Philpot End Ford End Gamble's Green Hill Green Woodend Green Burnt Heath Chigwell Row Elsenham Sta Molehill Green Helions Bumpstead Upper Dovercourt Mill Green Bridge End Smith's Green Great Holland Newport Pentlow Edney Common Mile End Orsett Rotten End Sewardstone Moulsham Waltham's Cross Duddenhoe End West Hanningfield Stoneyhills Brook Street South Heath North End Steeple View Coopersale Common Widford Point Clear Greenwoods Faulkbourne Brock Hill Berners Roding Claverhambury Fordham Heath Feering Wivenhoe Cooper's End Cock Clarks Frating Green Oxley Green Barnston Harlow Common Bowers Gifford Cornish Hall End Little Yeldham Fox Street Cranes Folly Green Great Yeldham Great Wigborough Blackmore End New Mistley Powers Hall End Wellstye Green Southfields Foxearth Langham Black Notley Shrub End Tye Green Monk Street Woodhatch Stansted Mountfitchet Duton Hill Wimbish Miller's Green Carter's Green Hazeleigh Lucking Street Fiddlers Hamlet Beazley End Barstable Clatterford End Broadley Common Abbess Roding Workhouse Hill Dedham Heath Greenstead Dengie Bishop's Green Great Leighs Loves Green Mowden Thorpe Green Fordham Lexden Toppesfield Bardfield End Green Harwich Rook End Great Oakley Keysers Estate Netteswell Cross Paslow Wood Common Keelars Tye Rawreth Shot Southchurch Brewer's End Tiptree Sunnymede Lower Bobbingworth Green Woodgates End Herongate Chalkwell Handley Green Sucksted Green Leigh-on-Sea Little Wakering East Tilbury Stagden Cross West Mersea Hare Green Elmstead Heath Breeds Little Parndon Needham Green Radley Green Leaden Roding Matching Tye Shoeburyness Paglesham Eastend Pinnacles Barrow Hill Woodham Ferrers Sabine's Green Meadowend Chapelend Kelvedon Curtismill Green Tye Green North Stifford Wrabness Purfleet-on-Thames Felsted Lee Chapel Belchamp Walter Cock Green Purleigh Copford Rivenhall Baker Street Smythe's Green Broad Green Great Easton Tye Green Bath Side Chelmer Village Old Heath Cobbs Fenn Billericay Gay Bowers Coggeshall Little Cambridge Southey Green Littley Green Porters Town Great Canney Sewards End Kingsmoor Bromley Cross Copford Green Rush Green Sand Hill Clatterford End Panfield Doddinghurst Hardy's Green Rayne Dobb's Weir Coryton Brookstreet Courtsend Shalford Green Rayleigh Aimes Green Tendring Green Kelvedon Hatch Weeley Hawbush Green Rose Green Langham Wick Ashingdon Mountnessing High Easter Clatterford End Roydon Hamlet South Benfleet Long Green Wickford Windmill Hill Swallows Cross Twinstead Cherry Green Latton Bush Tiptree Heath Row Heath Bacon End Wendens Ambo Pig Street Abbess End Runwell Mount Pleasant Birch Green Galleyend Canewdon Havering's Grove Mount Bures Farmbridge End Long Gardens Bradwell on Sea Deer's Green Low Street Norwood End Coxtie Green Manwood Green Colne Engaine Duck End Pebmarsh Littlebury Brick End Hemp's Green Writtle Gransmore Green Messing Aldham Alphamstone Childerditch Bocking Churchstreet Tylerscross Broad Street Green Burrsville Park Park Green Radwinter Hallsford Bridge Cripplegate Castle Hedingham Little Braxted East Gores Wethersfield Blasford Hill Church End Berden Eversley Laindon Boyton End Norton End Katherines Ardley End Baconend Green Linford Northend Heybridge Raven's Green Harknett's Gate Baddow Park Epping Green Tilekiln Green Hastingwood Outer Part of Town Westward White Roding Horndon on the Hill Asheldham Horsley Cross Cobbler's Green Ghyllgrove Wakes Colne Green Biggin Brookend Sewardstonebury Malting Green Bedlar's Green Sible Hedingham Little Oxney Green Hope End Green Little Tey Tumbler's Green Howe Green Brightlingsea Newtown Pannel's Ash Old Harlow Janke's Green Boxted Cross Tollesbury Hartford End Elmstead Market Little Bromley Gaunt's End Clapgate Thorpe-le-Soken Paglesham Churchend Goose Green Winter Gardens Broomfield Eastend Farnham Rudley Green Mayland Blackmore Lanham Green Little Burstead Bonhunt Water Langenhoe Flack's Green Sandon Pilgrims' Hatch Little Clacton Fryerning Campions Paternoster Heath Newlands Bran End Row Green Fuller's End Westcliff-on-Sea Stondon Green Oxen End Clavering Elmdon Roundbush Green Clapdog Green Tilbury Shelley Tip's Cross Parney Heath Borley Grange Hill Totham Hill Bentfield Bury Nazeing Newney Green Piercing Hill Great Malgraves Mill End Green Strethall Hook End Bentley Bush End Braintree Corner Burnt Mills Wyatt's Green Pond Street Downhall Beach Estate Bentfield Green Manuden Start Hill Cross End Churchend Fingringhoe Pipps Hill Pedlars End Little Leighs Theydon Bois Latchmore Bank Abridge Ivy Chimneys Pledgdon Green Cutlers Green Hadstock Robinhood End Ashdon Middleton Chapel End Oak Corner Wormingford Bradwell Wick Langham Moor Great Bromley Stondon Massey Chickney Bicknacre Beauchamp Roding Keeres Green White Colne Tye Green Rickling Ramsden Heath The Common Armigers Gilwell Park Alresford Samuel's Corner Little Maplestead Crockleford Heath Bovinger Marden Ash Stebbing Green Little Warley Chafford Hundred Purfleet Lindsell Ardleigh Heath Hawkwell Thorpe Bay Potter Street Mill End Pale Green Tilbury Green Howlett End