Media Planning in Boddington

Get in touch

Media Planners in Boddington

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL51 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Boddington for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Boddington

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Boddington (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Duntisbourne Abbots Townwell Stanley Mayshill Berwick Frogland Cross Compton Greenfield Dyrham Cockshoot Upper Rissington Pitt Court Coombe Hartpury Broom's Green Chaceley Mickleton Upper Kilcott Prescott Farfield Postlip Bradley Green Harescombe Woodmancote Filton Aylworth Botloe's Green Horcott Eastleach Martin Hudnalls Chase Hill Cranham Farmington Frocester Tivoli Upper Morton Sandhurst The Scarr Far Green Ruardean Woodside Highfield Woolridge Leathern Bottle Little Rissington Littleworth Watermead Clapton Tredington Innsworth Phipps Bottom Nimlet Leighterton Rodborough Tillers' Green Breadstone Yorkley Slade Northway Stanfields Aston Subedge Fairmead Cold Aston Baker's Hill Lower Stone Churchend Hinchwick Brockhampton Cowhorn Hill Summerhayes Charingworth Severn Beach High Orchard Newington Bagpath Naas Horwood Riding Upper Swell Frampton Court Shaw Common Winterbourne Gatwick Hardeicke Ryeworth Brain's Green Evenlode Whitminster Chaceley Hole Clifford's Mesne Hayden Moreton Valence Syreford Homestead Golden Valley Littledean Egypt Oxenton Bournes Green Frampton on Severn Windsoredge Boxbush Pillowell Westerleigh Kemble Charlton Park Watermoor Bengrove Edge End Berkeley Cowhill Wyndbrook Purton Newerne Old Sodbury Charfield Hill Central Lydbrook Daneway Scowles St Briavels Common Windrush Ebley Upper Lydbrook South Woodchester Winson Minchinhampton Chesterton English Bicknor Little Badminton Lintridge Knightsbridge Hunt's Grave Shipton Oliffe Baunton Stanton Farleys End Calcot Little London Alderley Woodmancote Ball's Green Cambridge Iron Acton Rockness Northfield Cassey Compton Little Haresfield Elberton Alderton Fields Westrip Upper Coberley Longney Bridge Yate Bledisloe Cromhall Stowe The Island Robinswood Horsepools Middle Street Charlton Kings King's Green Battlescombe Moorend Lower Swell Primrose Hill Ruardean Newent Shortwood Gotherington Littledean Hill Eastcombe Yanworth Awre Clanna Linden Apperley Northwick Up Hatherley Bays Hill Four Oaks Heath End Woodhouse Down Redwick Dursley Cross Murrell's End Nuppend Lower Berry Hill Warmley Tower Flaxley Totteroak Hampton Fields Whiteway Ham Compton Green Tormarton Awkley Elton Prestbury Hampnett Newport Lynworth Netherhope Forthay Brimscombe Hempsted Quedgeley Smart's Green Oxlynch Playley Green Randwick Lassington Lasborough Tockington Bownham South Cerney Littleworth Tirley Damery Wishanger Battledown Coomb's End Northleach Seven Springs Kilcot Wotton-under-Edge Longridge End Norcote Gatcombe Highfields Tredworth Lower Wick Hagloe Tiltups End Stroud Tetbury Dymock Castletump Netherend Newtown Bibury Cherington Buckover Green Bottom Kitlye Hambrook Ashley Longwell Green Great Witcombe Aston on Carrant Warmley Ewen The Eaves Little Barrington Chavenage Green Aylburton Througham Upleadon Newton Laverton Southend Nibley Green Hailes Bradley Stoke Coalpit Heath Mount Pleasant Collafield Lower Oddington The Fence Southam Somerford Keynes Chipping Campden Blockley Bromesberrow Heath Mangotsfield Oldbury on the Hill Forwood Broad Campden Staverton Notgrove Upper Framilode Stidcot Warden Hill Plusterrwine Hawkesbury Bisley Palmer's Flat Sherborne Woodchester Cribbs Causeway Taynton Eastleach Turville Oldland Common Upton St Leonards Stanway Thrupp Boxwell Minsterworth Readings Matson Viney Hill Wickwar Netherton Alvington Kingshill Bafford Kempsford Putloe Stoke Orchard Tortworth Overton Evington Highnam Green Inchbrook Jack's Green Coaley Peak Stowe Green Bagpath Paradise Holywell Kempley Oldend Whaddon Hilcot End Tilsdown Moor End St Paul's Patchway Coberley The Quarry Winstone Watley's End Whitecroft Three Ashes Church End Hampton Green Fairfields Picklenash Bream Bread Street Kineton Cold Ashton Coln St Dennis Piff's Elm Four Mile Elm North Common Hawling Brockhampton West Littleton Allaston Churcham Christchurch Ampney St Mary Ruscombe The Folly Parkend Upper Soundwell Barrow Wake Pullens Green Clearwell Newtown Drybrook Shipton Moyne Cross Hill Marshfield The Pound Watledge Cheltenham Chaceley Stock Hill Willsbridge Badbrook Woolstone Nupend Whittington Tirley Knowle Rendcomb Cainscross Pennsylvania Woodcroft Oridge Street Doughton Heathfield Shab Hill Coalway Bullo Milbury Heath Chalford Dyer's Common Brimpsfield Edgeworth Little Witcombe Cleeve Hill Blakeney Wick Rocks Shortstanding Fishpool Pancakehill Ready Token Dunkirk Nailsworth Nibley Green Falfield Sapperton Deerhurst Tickshill Stanley Pontlarge Boulsdon Burnt Ash Cress Green Rudford Thames Head Latteridge Sheepscombe Slad Barton End Broadwell Wormington Haresfield Warmley Hill Bournside Wyegate Green Kenton Green Poolway Northville Sandy Lane Ingst Engine Common Arlington Harry Stoke High Woolaston Wibdon Upper Common Lower Soundwell Brockhollands Theescombe Aston Cross Cold Elm Longford Tutshill Elcombe Wotton Greenway Stone Hill Long Newnton Draycott Chipping Sodbury Rowanfield Staunton Abson Hanham Worrall Hill Ashchurch Middleyard Lower Morton Purton East End Betty's Grave Upper Up Brockworth Maisemore Leonard Stanley Ashmead Green Green Street Brown's End Wallsworth Beach Cooper's Hill Kingscourt Oldland Frampton End Downend Standish Wickridge Street Far Thrupp Dorn Lydney Elmstone Hardwicke Eggs Tump Walkleywood Draycott Hethelpit Cross Colethrop Kendleshire Tarlton The Butts Townsend Bamfurlong Slimbridge Milton End Whiteway Gillingstool Fossebridge Earthcott Green Wymans Brook Brimps Hill Gretton Fields Yate Tunley Stroat Pittville Epney Rodmarton Preston Bibstone Poole Keynes Snig's End The Reddings The Tynings Hanham Green Wicks Green Westend Painswick Salperton The Rangers Syde Itchington Westbury-on-Severn Worley Longridge Corse Dixton Stonehouse Codrington Yorkley Little Drybrook Andoversford Okle Green Chargrove Lowbands Bromley Heath Upper Dowdeswell Ablington Kingsditch Kingsholm Ampney St Peter Broadwell Farmcote Hazleton Winterbourne Down Elmbridge Lower Dowdeswell Down Ampney Ruspidge Elmore Rockstowes Lynch Malswick Ruardean Hill Churchend Sandpits Leckhampton Didmarton Broadoak Dumbleton Alstone Oakridge Lynch Plusterwine Sladbrook Badgeworth Crawley Bagpath Ryeford Chaxhill Withington Bishop's Cleeve Cutsdean Starveall Northwood Green The Hacket Vinney Green Joy's Green The Twittocks Hallen Shuthonger Westington Stantway Bitton Mount Hill Little Sodbury End Lower Ley Lechlade-on-Thames Jeffries Hill Todenham Lower Tuffley Stratfordbridge Cockleford Kent's Green Shadwell Overton Park Mile End Ham Oldcroft Gretton Oldbury-on-Severn Pitchcombe Aldsworth Twyning Moor End Great Barrington Naunton Marsh Lane Hystfield Forthampton New Passage Tibberton Berry Hill Brookthorpe Knave-in-hole Bishop's Norton Little Shurdington Hillesley Badminton Britain Bottom Condicote Longhope Plump Hill Southrop Bournstream Ketford North Cerney Bentham Cirencester Gorsley Harnhill Avening Green Elkstone Hampen Gossington Benhall Hillersland Dunfield Arlebrook New Mills Bream's Meend Mount Pleasant Hatherop Coln St Aldwyns Horton Shepherd's Patch Berkeley Road Taddington Coleford Newtown Abwell East End Emerson's Green Blaisdon Hyde Homedowns Hardwicke Woodford Houndscroft Beachley Park Hill Olveston Grovesend Willis Elm Stumps Cross Staunton Holbrook Common Fiddler's Green Nibley North Nibley Guiting Power Lower Meend Churchdown Upper Siddington North Woodchester Lower Cockleford Eastington Pilley Hidcote Boyce Crossways Horsley Ayleford Park End Batsford Potterswood The Heath Lower Soudley Stockend Gloucester Butterrow Bagendon Aust Caudle Green Calcott's Green Hinton Harrow Hill Kempley Green Longlevens Barton Nethercote Huntingford Orange End Sedbury Great Washbourne Woolaston Woodside Down Hatherley Bencombe The Haw Foss Cross Adlestrop St Chloe Saul Talbot's End Colesbourne Paxford The Pludds Sevenhampton Ellwood Lower Cam Middle Duntisbourne Little Sodbury Woodmancote Five Acres Ganders Green Hewelsfield Charfield Shipton Solers The Purlieu Cam Ozleworth Barnwood Catbrain Petty France Hook Street Pillows Green Staple Hill Brand Green Sling Aylburton Common Sharpness Pucklechurch Tetbury Upton Siddington Tidenham Chase Milkwall Town Street Tytherington Cerney Wick Tewkesbury Shortwood Stroud Green Easter Compton Cannop Didbrook Marsh Common Triangle Shakesfield Brookend Burleigh Uley Aston Magna Oakley Hidcote Bartrim Rudgeway Marle Hill Alveston Acton Turville Wood Stanway Ampney Crucis Beeches Green Whitfield Hilcot Paganhill Bevington Millbottom Hatherley Buckland Woolaston Slade Amberley Mitcheldean Stinchcombe Bilson Green Littleton-upon-Severn Bourton-on-the-Hill Oakhunger Ruddle Kingswood Everlands Calmsden Abbeydale Alderton Coaley Lower Hazel Far Oakridge Sezincote Parkend Lower Chedworth Edge Puckshole The Mythe Crossways Waterlane Rockhampton Fretherne Brockweir Milbury Heath Bagstone Montpellier Lower Apperley Naunton Park Great Rissington Double View Howley Stroud Hill Snowshill Cranham Corner Nether Westcote Claypits Bowling Green Perrott's Brook Gaunt's Earthcott Box Harleywood Chalford Hill Thornbury Shapridge Uckington Bussage Bubblewell Puckrup Moorslade Uplands St Mark's Wallow Green Coney Hill Oxenhall Hill End May Hill Village Tidenham Coltham Fields The Beeches Boddington Upper Hill Greet Coldharbour Little Bristol Brierley Norton Siston Common Silver Street Westerleigh Hill Upper Cam Yate Rocks Hillend Green Sunhill Rodley The Barton Middle Wick Sudgrove Trow Green Selsley Broadrock Berkeley Heath Clapton-on-the-Hill Mitton Marston Hill Fyfield Bourton-on-the-Water Duckhole Tumpy Green Highnam Chedworth Laines Temple Guiting Rodford Over Cleevemount Fairford Donnington Morton Barnsley Longborough Tortworth Green Hawcross Weston-sub-Edge Walham Whiteshill Wyck Rissington Podsmead Shepperdine Preston Newleaze Saintbury Hawkesbury Upton Cashes Green Crackstone North Corner Ebrington Shipton Mork Siston Nupdown Nastend Bledington Meysey Hampton Smart's Green Dursley Swineford Mobley Stow-on-the-Wold Ryton Winchcombe Pamington Birdlip Upper Soudley Redmarley D'Abitot Bowbridge Toddington Tuffley Arlingham Oldbury Naite Stoke Gifford Abbotside Joyford France Lynch Upper Oddington Upper Wick Pope's Hill Whitecliff Hester's Way Walton Cardiff King's Stanley Steam Mills Lower Hamswell Swanley Cadbury Heath Norman Hill Upper Ley Nag's Head Halmore Alstone Kington Frenchay Colt's Green Nympsfield Stone Hucclecote Cobb's Cross Dodington Sibland Prior's Park Blackwells End Green Old Bishton Hamwell Leaze Coombe Hill Saintbridge Kings Hill Barrow Forest Green Lower Lydbrook Newnham Coln Rogers The Leigh Lower Common Doynton Prior's Norton The Moat Shorncote Tresham Alveston Down Twyning Green Kingscote Moreton-in-Marsh Preston Cross Chedworth Culkerton Swindon Chatterley Charlton Abbots New Cheltenham Symonds Yat East Frampton Mansell Turkdean Willersey Springbank Owlpen St Peter's Poolhill Lightpill Cockadilly Hallwood Green Stanley Downton Highleadon Footbridge Parkfield Foxcote Avening The Rocks Little London Almondsbury Lower Slaughter Etloe Blackhorse Salperton Park Cinderford Little Washbourne Ashleworth Leckhampton Hill Lower Lode Upleadon Court Miserden Hinton Clements End Boughspring Henfield Pinfarthings Bromesberrow Upthorpe West End Wanswell Ford Maugersbury Henley Little Herbert's Teddington The Camp Fairview Barton Quenington Noverton New Town Shurdington Knockdown Lower Lemington Littleford Kemble Wick Wick Brookend Anthony's Cross Chipmans Platt Woodfield Driffield Longridge Hewelsfield Common Upper Slaughter Wortley Framilode Stowell Over Lower Rea Whiteshill Itlay Daylesford Woolaston Common Lower Redbrook Compton Abdale Synwell Bath Street Westonbirt St Paul's Leddington Daglingworth Cromhall Common Twigworth Hamshill Deerhurst Walton Whelford Priding Hasfield Rooksmoor Church Westcote The Park Bradley Oakle Street Woodbridge High Brotheridge Smallbrook Neds Top Great Stoke Whaddon Hardwicke Rangeworthy Carterspiece Duntisbourne Rouse St Briavels Eastington Fromebridge Bartlett's Green Wheatenhurst Old Passage Frampton Cotterell Poulton Coates Pilning Blakeney Hill Fiddington Dudbridge Bridgend Nailbridge Redinhorne High Nash Highfield Elmore Back Old Down Ram Hill Beverston Icomb Glasshouse Kingswood Wapley Soundwell Upton Cheyney Abenhall Sundayshill Woolaston Selsley West Quarhouse Birdwood Highfield Brownshill Grange Village Natton Newmarket Huntley Bulley Hopewell Hill Cowley Newland Ganborough Pool Meadow Duntisbourne Leer The Flat Tutnalls Tickmorend Lower Kilcott Woodstock Stancombe Arle Stratton Charfield Green