Media Planning in Brand Green

Get in touch

Media Planners in Brand Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL19 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Brand Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Brand Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Brand Green (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Woolaston Woodside Pitchcombe Framilode Longford Bournside Aylburton Common North Common Ablington Winterbourne Down Frampton Court Upper Common Hampton Fields Sundayshill Tetbury Upton Bencombe Forwood Nympsfield Benhall Stonehouse The Park Teddington Hester's Way The Scarr Bridgend Inchbrook Overton Little Sodbury End Newtown Silver Street Elmore Thrupp Stone Plusterrwine South Woodchester Rodborough Old Bishton Bibstone Kingshill Wheatenhurst Puckrup Calcot Hook Street Minsterworth Yanworth Westend Gretton Bamfurlong Little Herbert's Rowanfield Joyford Tortworth Green Coberley Hawcross Swindon Broadwell Uckington Dunkirk Great Stoke Winterbourne Pinfarthings Newerne Highfield St Paul's Deerhurst Little London Plusterwine Dyer's Common Orange End Townsend Elmbridge Cranham Corner Elton Pennsylvania Palmer's Flat Bays Hill Bream's Meend Stratton Churchdown Lightpill Brockhampton Codrington Highnam Green Oldland Common Symonds Yat East Slimbridge Leckhampton North Corner Bourton-on-the-Hill Througham Mitton Cockadilly Broadoak St Mark's Stanley Pontlarge Upper Swell Ram Hill Putloe Newmarket Stanton Twigworth Bulley Chase Hill Mayshill St Peter's Weston-sub-Edge Lower Slaughter Kingswood Northwick Marston Hill Pullens Green Whaddon Picklenash Hawkesbury Aylburton Woodfield Up Hatherley Netherhope Lower Berry Hill Draycott Baker's Hill Cam Duntisbourne Rouse Pope's Hill Yorkley Slade Cold Aston Far Green Cold Elm East End Ruddle Eggs Tump Walham Gatwick Stanley Downton Charlton Abbots Nimlet Whiteway Crackstone Shepherd's Patch Andoversford Upper Framilode Wanswell Longborough Purton Westerleigh Cress Green Three Ashes Aston on Carrant Middleyard Homedowns Dorn Down Hatherley Woolaston Common King's Green Frampton Mansell Shaw Common Sibland Pillowell Tewkesbury France Lynch Burnt Ash Harnhill Compton Abdale Lower Chedworth Laverton St Chloe Coln St Dennis Yate Rocks Butterrow Hailes Crossways Tutnalls The Haw Upper Morton Beachley Taddington Chipping Campden Standish Berkeley Heathfield Moreton-in-Marsh Marsh Lane Hethelpit Cross Staverton Brimps Hill Brimscombe Upper Wick Awre Seven Springs Willersey Upper Soudley Breadstone Longwell Green Longridge End Upper Oddington Rudgeway Grovesend Gorsley Cherington Forest Green Tredworth Great Witcombe Blackhorse Frogland Cross Playley Green Chesterton Birdlip New Passage Bownham Arle Thornbury Itchington Prestbury Podsmead Clapton Moor End Woodford Calcott's Green Stantway Churchend Stowell Saintbridge Green Bottom Lower Meend Wymans Brook Upper Lydbrook Hamshill Christchurch Horsley Neds Top Todenham Saintbury Cribbs Causeway Beverston Berkeley Heath Upper Siddington Bowling Green Hanham Ruardean Hill Coombe Hill Brimpsfield Lower Cockleford Whiteshill Potterswood Coldharbour Warmley Tower Bagstone Woolridge Shipton Lower Morton Dodington Westerleigh Hill Fiddler's Green Huntley Middle Wick Marshfield Frampton Cotterell Barton Willsbridge Parkend Houndscroft Bibury Glasshouse Highfields Fairfields Battlescombe Nethercote Swineford Culkerton Duntisbourne Abbots Lower Lydbrook Bournstream The Island Pillows Green Whitminster Malswick Footbridge Ozleworth Cleevemount Box Fretherne Aston Subedge Ewen Lower Dowdeswell The Tynings Boddington Theescombe King's Stanley East End Soundwell Downend Preston Cockleford Woodmancote Wotton Lassington Totteroak Icomb Bread Street Vinney Green Avening Bullo Smart's Green Battledown Wibdon Hawling Winchcombe Paganhill The Hacket Flaxley Lechlade-on-Thames Cromhall Common Gretton Fields Cannop Bowbridge Slad Readings Engine Common Stratfordbridge Tilsdown Beach Shorncote Chaceley Kendleshire Tunley Shipton Moyne Alveston Bournes Green Woolaston Slade Rodley Upleadon The Camp Barrow Wake Coalway Cranham Wick Daneway Siddington Snig's End Purton Parkfield Triangle Britain Bottom Paxford St Briavels Chargrove Lowbands Hinton Primrose Hill Oridge Street Nibley Green Over Hanham Green Oxenton Frampton on Severn Yorkley Windsoredge Worley Old Sodbury Middle Street Fairmead Hawkesbury Upton Littleford Gotherington Evington Siston Twyning Green Tormarton Cambridge Mork Warmley Sedbury The Fence Oldcroft Greet Bafford Cutsdean Redmarley D'Abitot Norman Hill Bevington Harry Stoke Shortwood Edgeworth Longney Bagpath Bishop's Norton Sudgrove Henley Salperton Park Chipmans Platt Blakeney Hayden Northfield The Leigh Upper Rissington Lower Ley Hillend Green Noverton Stinchcombe Hillesley Tivoli New Cheltenham Syreford Wood Stanway Charlton Park Swanley Claypits Cainscross Dunfield Fairview Newleaze Highfield Baunton Hambrook Upper Cam Carterspiece Heath End Kington Woodchester Elcombe Brookend Dudbridge The Reddings Bromley Heath Dixton Newtown Kingswood Pittville High Woolaston Shab Hill Mobley Abwell Redinhorne Acton Turville Long Newnton Epney Coombe Ford The Folly Rockness Viney Hill Farmington Tockington Salperton Aston Cross Lydney Knave-in-hole Fishpool Wick Rocks Mile End Clearwell Overton Park New Mills Edge Iron Acton Notgrove Doughton Buckover Stroud Whitecroft Turkdean Hystfield Stroud Green Fairford Northleach Stockend Elberton Alderton Golden Valley Summerhayes Earthcott Green Filton Ingst Tredington Horsepools Chatterley Brookthorpe Brockhollands Paradise Lasborough Green Street Winstone Oakhunger Wapley Fossebridge Shadwell Hagloe Newent Knightsbridge Starveall Great Barrington Didbrook The Purlieu Bengrove Halmore Ryeford Broadrock Bledisloe Whitecliff The Barton High Nash Warmley Hill Tirley Knowle Rockstowes Woodcroft Hallen Ryeworth Dyrham Frampton End Alderton Fields Middle Duntisbourne Perrott's Brook Siston Common Staple Hill Woolaston Puckshole The Beeches Meysey Hampton Somerford Keynes Stoke Orchard Sling Hampton Green West End Shepperdine Aston Magna Condicote Sandpits Yate Eastleach Martin South Cerney Milbury Heath Lower Hamswell Patchway Great Rissington Crawley Kineton Cold Ashton Sezincote Holbrook Common Bradley Stoke Whaddon Kempsford Hinton Southrop Ketford Rockhampton Millbottom Ebrington Selsley West Minchinhampton Staunton Nupend Lower Swell Lower Oddington Little Washbourne Abson Wallsworth Berkeley Road Newton Chaceley Hole Lower Cam Selsley Moor End Sandhurst Kitlye Parkend Nibley Lower Soundwell Redwick Lower Redbrook Kingscourt Lintridge Rendcomb Nailbridge Edge End Nupdown Longlevens Brand Green Longridge Tutshill Prior's Norton Brown's End Blockley Chedworth Laines Withington Old Passage Howley Clements End Evenlode Lynworth Greenway Coates Synwell Littleworth Alderley Littleton-upon-Severn Deerhurst Walton Stroat Kingsditch Quedgeley Didmarton Milkwall Okle Green Littledean Hill Oakridge Lynch Hidcote Boyce Hardwicke Wotton-under-Edge Norcote Watermoor Betty's Grave Tickmorend Longridge Charlton Kings Cheltenham Preston Cross Little Sodbury Egypt Linden Chalford Woodmancote Coney Hill Awkley Hamwell Leaze Hill Hopewell Hill Cowhorn Hill Preston Blaisdon Boughspring Cadbury Heath Woodhouse Down Tresham Wormington Ashley Netherend Lower Kilcott Gossington Wortley Quarhouse Little Shurdington Naunton Park Church Westcote Town Street Thames Head Cromhall Allaston Elkstone Lower Common Wallow Green Painswick Ganders Green Four Oaks Compton Greenfield Far Oakridge Mount Hill Shapridge Montpellier Ampney St Peter Boxwell Little Drybrook Pucklechurch Daylesford Cross Hill Upper Ley Shurdington Over Westbury-on-Severn Park End Lower Hazel Bath Street Chaxhill Stanway Oldbury on the Hill Lower Stone Bisley Coln St Aldwyns Leckhampton Hill Oldbury Naite Leonard Stanley Wickwar Chaceley Stock Catbrain Brierley Arlington Naas Damery Eastleach Turville Pamington Phipps Bottom Horcott Gloucester Windrush Coln Rogers Joy's Green Stowe The Eaves Oldland Piff's Elm Barnsley Randwick Dursley Prior's Park Townwell Lower Tuffley Ganborough Sapperton Coalpit Heath Badgeworth Watley's End Duckhole Shortstanding Oxlynch Gaunt's Earthcott English Bicknor Marsh Common Upper Dowdeswell Bagpath Upleadon Court Badminton Arlebrook Abbeydale Lower Lode Northwood Green Churchend Brockhampton Wickridge Street Hewelsfield Barton End Ashleworth Marle Hill Lower Wick Upper Hill Stanfields Smart's Green Botloe's Green Tetbury Forthampton Poole Keynes Tumpy Green Itlay Hardwicke Steam Mills Boxbush Eastington Bagendon Chedworth May Hill Village Ebley Brownshill Snowshill Hempsted Hinchwick Driffield The Twittocks Newnham Winson Park Hill Ruardean Hillersland Ruscombe Cooper's Hill Mitcheldean Coleford Whiteshill Harescombe Ampney Crucis Talbot's End Littledean Five Acres Horton Upper Up Down Ampney Westington Clanna Stancombe Cinderford Upthorpe Eastcombe Kempley Green Newtown Rudford Woodstock Scowles Little Barrington Brookend Foss Cross High Brotheridge Sheepscombe Coaley Bourton-on-the-Water Oakley Postlip Church End Plump Hill Morton Bussage Alstone Arlingham Hunt's Grave Longhope Waterlane Shortwood Warden Hill Whitfield Walton Cardiff Saul Hatherop New Town Murrell's End Far Thrupp Cobb's Cross Apperley Tidenham Chipping Sodbury St Paul's Calmsden Churcham Frenchay Adlestrop Cassey Compton Alveston Down Stoke Gifford Caudle Green Leathern Bottle Maugersbury Stumps Cross Rodmarton The Pound Mount Pleasant Hallwood Green Temple Guiting Shipton Oliffe Staunton Little Rissington Pilning Westrip Tiltups End Cirencester Ellwood Kemble Wick Double View Cowley Maisemore Leddington Nether Westcote Prescott Castletump Hartpury Abbotside Springbank Bream Miserden The Pludds Poolhill Chavenage Green Farmcote Jack's Green Everlands Southend Clapton-on-the-Hill Colesbourne Trow Green Woodbridge Northville Huntingford Ayleford Shuthonger Kilcot Walkleywood The Mythe Brain's Green Milton End Moorend Dursley Cross North Woodchester Hampen Hewelsfield Common Stroud Hill Taynton Falfield Boulsdon Haresfield Bubblewell Lower Rea Aust West Littleton Old Down Draycott Easter Compton Newport Compton Green Little Haresfield Pilley Forthay Tytherington Sandy Lane Barton Alvington Bromesberrow Heath Elmstone Hardwicke Corse Blackwells End Green Ashmead Green Netherton Kings Hill Anthony's Cross Upper Coberley Stanley Farleys End Charfield Hill Littleworth Amberley Barrow The Rocks Brockweir Berwick Collafield Gillingstool Owlpen Rangeworthy Hasfield Badbrook Stone Hill Colethrop Central Lydbrook Ready Token Aylworth Southam Little Badminton Hatherley Little London Bentham Worrall Hill Bradley Green Pool Meadow Fyfield Watledge Clifford's Mesne The Quarry Ham Pancakehill Uley Stow-on-the-Wold Coomb's End Horwood Riding Rooksmoor Little Witcombe Berry Hill Kent's Green Tillers' Green Avening Green Abenhall Stidcot Henfield Great Washbourne Toddington Nag's Head The Flat Tickshill Fromebridge Broadwell Norton Hazleton Mangotsfield Naunton Bledington Upton St Leonards Ball's Green Grange Village Poulton Brockworth Jeffries Hill Coltham Fields Fiddington Newland Cleeve Hill Hampnett Rodford Pitt Court Oldbury-on-Severn Sunhill Alstone Almondsbury Homestead Dumbleton Nailsworth Hucclecote Northway Bromesberrow Eastington Hudnalls Ruspidge Highfield Beeches Green Emerson's Green Nuppend Westonbirt Farfield Doynton Ashchurch Ryton Birdwood Harleywood Shipton Solers Holywell Hyde Upper Soundwell Upper Kilcott Whelford Wishanger Hardeicke Hilcot End Sherborne Daglingworth Uplands Twyning Nastend Chalford Hill Wyndbrook Wyck Rissington Sevenhampton Bradley Innsworth Kemble Dymock Moorslade The Butts Etloe Ampney St Mary Drybrook Natton Charfield Green Highleadon Crossways Poolway Tibberton Bartlett's Green The Heath Lynch Quenington High Orchard Knockdown Willis Elm Watermead Kingsholm Barnwood Kenton Green Ruardean Woodside Charfield Tirley Bridge Yate Whiteway Harrow Hill Foxcote Upper Slaughter Coaley Peak Broom's Green Syde Donnington Wicks Green Colt's Green Moreton Valence Lower Soudley Buckland Cerney Wick The Moat Little Bristol Duntisbourne Leer Oxenhall Mickleton Cashes Green Cockshoot Four Mile Elm Bilson Green Gatcombe Shakesfield Milbury Heath Tarlton Sharpness Blakeney Hill Frocester Highnam Sladbrook Latteridge Leighterton Guiting Power Aldsworth Burleigh Hidcote Bartrim Kingscote Ham The Rangers Elmore Back Severn Beach Woolstone Petty France Priding Wyegate Green Whittington Upton Cheyney Oakle Street Bitton Broad Campden Kempley Mount Pleasant Robinswood Cowhill North Nibley Lower Apperley Olveston North Cerney Tuffley Woodmancote Hill End Charingworth Tortworth Oldend Smallbrook Lower Lemington Hilcot Nibley Green Matson St Briavels Common Bishop's Cleeve Stowe Green Batsford Tidenham Chase Newington Bagpath