Media Planning in Bromley Heath

Get in touch

Media Planners in Bromley Heath

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in BS16 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Bromley Heath for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Bromley Heath

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Bromley Heath (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Saul Shepherd's Patch Painswick Hailes Breadstone Stow-on-the-Wold Elmore Back Arlingham Harnhill Four Mile Elm Bibury Lowbands Podsmead Joyford Chedworth Laines Ebley Knave-in-hole Etloe Crossways Brownshill Fairford Nympsfield Newerne Lower Tuffley Northwood Green Little London Duckhole Colt's Green Nibley Green Bridge Yate Crawley Sladbrook Bagpath Fromebridge Ganders Green Amberley Claypits North Common Blaisdon Bledisloe Woodfield The Leigh Stroat Blackwells End Green Eastcombe Blakeney Coates Cockleford Westrip Gotherington Gorsley Berkeley Heath Shipton Moyne Blackhorse The Purlieu Hystfield Bradley Green The Park Highnam Selsley West Ashley Deerhurst Walton Tutshill Edge End Overton Park Upthorpe Warden Hill Draycott Tickmorend Kemble Wick Brookthorpe Bitton Hucclecote Bromley Heath Draycott Aylworth Oakhunger Oldbury-on-Severn Putloe New Cheltenham Hillesley Whiteway Talbot's End Syde Oldbury on the Hill Longridge Awkley Olveston Chaceley Redmarley D'Abitot Upper Kilcott Longridge End Hilcot North Cerney Earthcott Green Fairfields Nupdown Wick Upper Soudley Barnsley Wallow Green Cannop Woodmancote Hudnalls Mitton Howley Joy's Green Buckover Hidcote Bartrim Middle Wick May Hill Village Highfields Plusterrwine Shadwell Bownham Redinhorne Sedbury Lynch Cromhall Common Swineford Marle Hill Battledown Fretherne Leathern Bottle Barton Whaddon Twigworth Calcot Symonds Yat East Rangeworthy The Tynings Blakeney Hill Lydney Hunt's Grave St Briavels Common Cromhall Calmsden Upton Cheyney Kingswood The Butts Coberley Quedgeley Lower Hazel Ball's Green Upper Siddington Four Oaks Starveall Alstone Newmarket Wapley Alvington Redwick Rodborough Badbrook Alderton Fields Littledean Stratfordbridge Broadrock Patchway Paradise Brimps Hill Eastleach Martin Whittington Upper Cam Chaceley Stock Ham Aston Magna Fiddington Wormington Cross Hill Tetbury Littledean Hill Preston Cross Baunton Walkleywood Newtown Avening Green Elmore Horsley Gatcombe Cribbs Causeway Lynworth Sezincote Church End Broadwell Petty France Siddington Netherton Beach Little Haresfield Old Sodbury Severn Beach Brookend St Mark's Neds Top Bussage Mount Hill Henley Little Bristol Broadoak Barrow Wake Chalford Hill Driffield Town Street Elkstone Betty's Grave Aston Subedge Oldcroft Lower Oddington Standish Northwick Whitfield Colethrop Northville Wanswell Hillersland Hawkesbury Daglingworth Wickwar Preston Hampton Fields Leighterton Sibland Lower Lemington Latteridge Uplands Alderley Acton Turville Moreton Valence Lintridge Woodstock Westbury-on-Severn Highfield Rodmarton Newport Scowles Abbotside Harescombe Mobley Alveston Down Chatterley Bradley Farfield Woolaston Charfield Green Tockington Lower Cockleford Bourton-on-the-Water Miserden Lower Chedworth Stinchcombe Icomb Stockend Emerson's Green Kitlye Duntisbourne Abbots Millbottom Rockness Sunhill Stantway Hawcross Gossington Upper Coberley Taynton Boughspring Far Green Poolhill Lower Stone Malswick Kingscourt Northfield Cress Green Cooper's Hill Seven Springs Prior's Norton Bevington Staunton Cranham Shepperdine Ablington Newent Poole Keynes Huntingford Avening Silver Street Netherend Bentham Greenway Leckhampton Naunton Horcott Rooksmoor Lower Lydbrook Chavenage Green The Haw Windsoredge Coalway Westend Plusterwine Almondsbury Gretton Sherborne Little Barrington Oridge Street Coln St Aldwyns Syreford High Nash Rockhampton Randwick Cinderford Bishop's Norton Quarhouse Little Washbourne Nimlet High Orchard Coln Rogers Daylesford Yate Ingst Brookend Chase Hill Soundwell Cockadilly Over Lower Ley Hallen Lower Soudley Stonehouse Stanton Tredworth Footbridge Upper Slaughter Bowling Green Tarlton Winson Coombe Hill Stanway Primrose Hill Southrop Churchend Hasfield Pancakehill Farmington Teddington Kineton Egypt Mile End Hillend Green Brimpsfield Newington Bagpath Hawkesbury Upton Abson Baker's Hill Great Witcombe Newtown Turkdean Ruscombe Synwell Anthony's Cross Hill Ashmead Green Kingsditch Shab Hill Alveston Prior's Park Norcote Iron Acton Bafford Lower Berry Hill Lower Morton Golden Valley Evington Pitchcombe Frampton Court Aylburton Common Nibley Itchington Cambridge Corse Laverton Hamshill Brockweir Dunfield Knightsbridge Down Hatherley Woodhouse Down Boxwell Duntisbourne Rouse Murrell's End Uley Woolaston Woodside Alderton Preston Forthampton Ozleworth Highfield Southam Shortwood The Pludds Springbank Stoke Orchard Great Stoke Perrott's Brook Aust Little Sodbury End New Town Rockstowes Lower Redbrook Woodchester Slimbridge Oakle Street Ebrington Abbeydale Berkeley Road Bubblewell Througham Collafield Tetbury Upton Yorkley Taddington Twyning Chedworth Little Badminton Dyer's Common Charlton Abbots Picklenash Cockshoot Woolstone Netherhope Ruspidge Horsepools Bilson Green Frampton Cotterell Snowshill Tewkesbury Barnwood The Quarry Little Drybrook Kenton Green Tortworth The Camp Hampen The Scarr Charlton Park Tunley Hidcote Boyce Ruardean Hill Compton Greenfield Little Rissington Tutnalls Halmore Leonard Stanley Condicote Stroud Green Shortwood Whiteway Forthay The Beeches Moorend North Nibley Coalpit Heath Whaddon Heathfield Ayleford Snig's End Rendcomb Lightpill Doynton Ashchurch Worrall Hill Mork Aston Cross Woodmancote Woodcroft Caudle Green Upton St Leonards Stanfields Natton Aylburton Broadwell New Mills Crackstone Innsworth Catbrain Tillers' Green Gaunt's Earthcott Swanley Townsend Hethelpit Cross Uckington Elcombe Homestead Shapridge Sandpits Summerhayes Pope's Hill Cold Aston Carterspiece Churchend Meysey Hampton Cobb's Cross Barton End Lower Common Up Hatherley Willersey Hallwood Green Hill End Longwell Green Pool Meadow Frogland Cross Birdwood Nailbridge Mount Pleasant Potterswood Worley Rudford Kingshill Minsterworth Boulsdon East End Berwick Ruardean Nailsworth Littleford Tuffley Kemble Brierley Badgeworth Wick Rocks Hazleton Bledington Stumps Cross Ready Token Stanley Downton Bromesberrow Swindon Little Herbert's Arlington Woolaston Common Woolridge Bagstone Doughton Staverton Warmley Hill Morton Chipping Campden Cirencester Churcham Christchurch Purton New Passage Whitecliff Cassey Compton Harleywood Holywell Crossways Coln St Dennis Wyegate Green Puckrup Stroud Littleworth Hardeicke Engine Common Longlevens Wibdon Tirley Arlebrook Elmstone Hardwicke Great Barrington Ampney St Peter Lechlade-on-Thames Ketford Cherington Arle The Island Bencombe Shaw Common Wicks Green St Paul's Tidenham Bishop's Cleeve Westerleigh Grange Village Harrow Hill Naas Ford Aston on Carrant Double View Pilning Ampney St Mary Notgrove Newland Frampton End Kent's Green Stroud Hill Farleys End Cam Lasborough Eastington Bridgend Upper Up Colesbourne Shorncote Tresham Gloucester Twyning Green Bibstone Kempley Green Shakesfield Mayshill Pennsylvania Maisemore Boddington Elton Playley Green Stanley Whelford Coldharbour Palmer's Flat Withington Shipton Oliffe Bullo Upper Framilode Culkerton Postlip Hanham Green Clearwell Poolway Tumpy Green Beverston Bournstream Tiltups End Cadbury Heath Bream's Meend Lassington Mangotsfield Shipton Adlestrop Sharpness Hagloe Smart's Green Lower Hamswell Piff's Elm Botloe's Green Far Oakridge Vinney Green Walham Slad Hatherley Overton High Woolaston Winterbourne Down Castletump Lower Dowdeswell Easter Compton Pinfarthings Pullens Green Upper Soundwell Sapperton Owlpen Longney Newton Upper Ley Thornbury Dodington Broad Campden Clifford's Mesne Upper Oddington Trow Green Watledge The Folly Watley's End Rodley Britain Bottom Rodford Mickleton Nibley Green Middleyard Duntisbourne Leer Stoke Gifford St Peter's Nag's Head Brockhollands Ryton Coaley Peak Ruardean Woodside Oakley Bournes Green Elmbridge Over Tytherington Bradley Stoke The Moat Batsford The Eaves Shuthonger Long Newnton Southend Whiteshill Butterrow Everlands The Pound Poulton Northleach Walton Cardiff Dumbleton Chaxhill Coomb's End Three Ashes Box Fossebridge Moor End Kingscote Middle Street Jack's Green Kingswood Ellwood Cowley St Paul's Dursley Cross Brockhampton Wortley Yate Rocks Townwell Lower Cam Warmley Tower Shipton Solers Tredington Clanna Rowanfield Park Hill Harry Stoke Flaxley Hartpury Ganborough Five Acres Chargrove Foxcote Todenham Aldsworth Wymans Brook Maugersbury South Woodchester Nupend Whiteshill Little Sodbury Highfield Marston Hill Willis Elm Longborough Oxlynch West End Upper Swell Wishanger The Twittocks Kings Hill Windrush Ashleworth Charingworth Lower Apperley Totteroak Longridge Tormarton Westerleigh Hill Barrow Pittville Hinton Elberton Ham Frampton Mansell Milton End Hampnett Bournside Hyde Chaceley Hole Parkend Sevenhampton King's Stanley Beachley Highnam Green Somerford Keynes Middle Duntisbourne Winchcombe The Fence Calcott's Green Upleadon Bamfurlong Apperley Damery Pillows Green Salperton Horton Battlescombe Parkfield Minchinhampton Hewelsfield Common Coltham Fields Upper Lydbrook Bromesberrow Heath Ryeworth Donnington Robinswood Clements End Epney Old Down Bagpath Weston-sub-Edge High Brotheridge Purton Henfield Stowe Green Drybrook Knockdown Berry Hill Foss Cross Hilcot End Nether Westcote Kington Ampney Crucis North Woodchester Matson Leckhampton Hill Blockley Dorn Moorslade Chalford Winstone Grovesend Itlay Cleeve Hill Upper Common Bays Hill The Flat Upper Wick Rudgeway Upper Morton Fyfield Pilley Siston Didmarton Mount Pleasant Stanley Pontlarge Waterlane Milbury Heath Lower Swell Sandhurst Newleaze Wotton-under-Edge Oxenhall Whitminster Ram Hill Brand Green Plump Hill Bread Street Oldland Prescott Winterbourne Little Witcombe Hardwicke Barton Frocester Mitcheldean Newnham Cold Ashton Charfield Priding Clapton Tivoli Northway Hamwell Leaze Wheatenhurst Woolaston Slade Bream Readings Dixton Westington Salperton Park Hanham Heath End Burnt Ash Benhall Viney Hill Oldbury Naite Tilsdown Hambrook Wyndbrook Sudgrove Frampton on Severn Cutsdean Fairmead Bisley Downend Deerhurst Phipps Bottom Codrington The Rocks Alstone Bourton-on-the-Hill Upper Rissington Homedowns Sling Gatwick Longford Forest Green Hempsted Pamington Bowbridge Paxford Shortstanding Hester's Way Bagendon The Rangers Glasshouse Hewelsfield Tidenham Chase Greet Tibberton Watermoor Houndscroft Staple Hill Woodbridge Watermead Brimscombe Dyrham The Hacket Kendleshire Paganhill Montpellier Hinchwick Smart's Green Norman Hill Temple Guiting Puckshole Lower Meend Ewen Gillingstool Whitecroft Lower Soundwell Chipmans Platt Hinton Broom's Green Green Street Lower Lode Parkend Newtown Quenington West Littleton Thames Head Stowell Haresfield Abwell Edgeworth Lower Wick Milkwall Smallbrook Edge The Reddings Coney Hill Westonbirt Marsh Common Oldland Common Central Lydbrook Coleford Allaston Buckland Woodmancote English Bicknor Staunton Triangle Upleadon Court Boxbush Down Ampney Stone Hill France Lynch St Chloe Marsh Lane Hardwicke Dunkirk Stancombe Tirley Knowle Fairview Hook Street The Heath Ruddle Clapton-on-the-Hill North Corner Charfield Hill Toddington Bengrove Fishpool Framilode Compton Green Hayden Highleadon Marshfield Daneway Selsley Littleton-upon-Severn Chesterton Fiddler's Green Leddington Lower Slaughter Moreton-in-Marsh Great Washbourne Coaley King's Green Burleigh Woodford Eastleach Turville Kempsford Prestbury Stratton Little London Pucklechurch Brown's End Linden Filton Gretton Fields Holbrook Common Brockworth Brockhampton Orange End Saintbury Cheltenham Charlton Kings Steam Mills Milbury Heath Theescombe Sheepscombe Sundayshill East End Norton Beeches Green St Briavels Stowe Lower Kilcott Brain's Green Yanworth Cowhorn Hill Cerney Wick Birdlip Moor End Old Bishton Evenlode Frenchay Willsbridge Wotton Dudbridge Bartlett's Green Kingsholm Pitt Court Awre Warmley Old Passage South Cerney Dursley Noverton Saintbridge Tickshill Wyck Rissington Wood Stanway Park End Badminton Wickridge Street Upper Dowdeswell Guiting Power Cranham Corner Littleworth Kempley Upper Hill Eastington Green Bottom Church Westcote Yorkley Slade Falfield Oakridge Lynch Eggs Tump Nethercote Siston Common Okle Green Coombe Berkeley Cainscross Hawling Hopewell Hill Nastend Cashes Green Shurdington Tortworth Green Bulley Kilcot Ryeford Little Shurdington Andoversford Huntley Longhope Oldend Far Thrupp Horwood Riding The Barton Abenhall Cold Elm Cleevemount Oxenton Great Rissington The Mythe Jeffries Hill Wallsworth Compton Abdale Pillowell Sandy Lane Churchdown Farmcote Thrupp Didbrook Stone Naunton Park Forwood Dymock Lower Rea Cowhill Stidcot Hampton Green Chipping Sodbury Bath Street Inchbrook Nuppend Hatherop