Media Planning in Dyrham

Get in touch

Media Planners in Dyrham

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SN14 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Dyrham for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Dyrham

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Dyrham (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Ebrington Rendcomb Christchurch Pilning Littledean Hill Down Hatherley Broom's Green Frampton Court Rooksmoor Barrow Wake Fairmead Lower Lemington Crossways Churchend Woodcroft Calmsden Moreton-in-Marsh Nethercote High Orchard Viney Hill Charfield High Brotheridge Nibley Green Bath Street Birdwood Morton Steam Mills Fishpool Whiteshill Paradise Upper Soundwell Collafield Little Rissington Highnam Green Colethrop Montpellier Brockweir Yate Rocks Bengrove Mickleton Awre Little Sodbury Chipmans Platt Emerson's Green Shipton Joyford Plusterrwine New Town Througham Tidenham Colesbourne Lower Morton Bartlett's Green Cockadilly Wicks Green Okle Green Highfield Rodford The Rangers Saul Saintbury Flaxley Coln Rogers Hasfield Tirley Hilcot Whaddon Lynch The Haw Longborough Cress Green Norton Ayleford Pennsylvania Edgeworth Kineton Bradley Stoke Whitecroft Tunley Rodmarton Park Hill Hatherley Four Mile Elm Park End Potterswood Cinderford Primrose Hill Theescombe Eastleach Martin Shortstanding Milbury Heath Aston Magna Little Bristol Old Passage Taddington Aylburton Cashes Green Sandpits Bourton-on-the-Hill Four Oaks Chaxhill Stroud Yanworth Oldbury-on-Severn Hamshill Brockhampton Church Westcote Badgeworth Hambrook Broadwell Damery Hinchwick Coaley North Woodchester Littleworth Frampton Mansell Moorslade Woolaston Common Poolhill Donnington Gatcombe Brand Green Kemble Wick Cirencester Holywell Ruspidge Chipping Sodbury Lower Rea Temple Guiting Tockington Bowling Green Blaisdon Salperton Church End Compton Green Lechlade-on-Thames Bridgend Bagendon Bishop's Norton Minsterworth Broadwell Brimscombe Dorn Boughspring Slimbridge Ram Hill Draycott Oldcroft Cheltenham St Paul's Stanley Downton Oridge Street Horcott Rudford Whittington Elmbridge The Fence Maugersbury Shuthonger Buckland Gorsley Alvington Tickmorend Hyde Doughton Ruardean Swanley Bagpath Warden Hill Breadstone Dudbridge Hardwicke Whitminster Bromley Heath Lower Stone Brockhampton Southend Ruddle Upper Kilcott Warmley Hinton Clearwell Chaceley Hole Hawkesbury Upton Moor End New Cheltenham Green Bottom Redwick Mitton Colt's Green Wyegate Green Over Charfield Green Wotton-under-Edge Parkend Haresfield Daylesford Calcott's Green Central Lydbrook Stanley Pontlarge Coaley Peak Abenhall Broadrock Thames Head Three Ashes Harleywood Purton Kempley Hatherop Hardeicke Blakeney Somerford Keynes Cainscross Wapley Foxcote Hudnalls Nupend Rudgeway Podsmead Hampen Ketford Ryton Barton End Coln St Aldwyns Didmarton Oldland Common Ruardean Hill Buckover Newland Bagstone Stroat Ball's Green Woolaston Oakhunger Hardwicke Coomb's End Wibdon Ampney St Mary Smallbrook Priding Dunkirk Battlescombe Old Down Withington Leddington Little Witcombe Stow-on-the-Wold South Woodchester New Mills Fiddington Chargrove Bownham Puckrup Heathfield Yorkley Ashchurch Oakle Street Hill End Woodchester Barton Miserden Frenchay Highfield Selsley West Cleeve Hill Dursley Moor End Pillows Green Pilley Culkerton Ampney Crucis Petty France Bencombe Willsbridge Fyfield Woolaston Woodside Naunton Shepherd's Patch Bullo Bibury King's Green Parkend Elcombe Upper Siddington Brookthorpe Wanswell Nympsfield Elberton Far Thrupp Bledington Aylburton Common Ganborough Lydney Farleys End Uplands Newnham Coombe Newmarket Gretton Fields Grovesend Woodmancote Bentham Great Washbourne Brown's End Charlton Kings Hethelpit Cross Thornbury Pamington Oxenton Oxlynch Rodborough Mayshill Middle Street Stoke Gifford East End Winterbourne Newtown The Barton Blockley Kempsford Dursley Cross Fiddler's Green Farfield Houndscroft Nailbridge Perrott's Brook Hawling Shab Hill Poolway Chaceley Stock Daneway Clapton Duntisbourne Rouse Tickshill Tresham Lowbands Bradley Green Arlebrook Hopewell Hill Ampney St Peter Staunton Tutshill Chavenage Green Lower Cam Coltham Fields Bournside Playley Green Bournes Green Brierley Double View Sedbury Sladbrook Hidcote Boyce Wallow Green Hillend Green Coney Hill Upper Coberley Nibley Duckhole Syde Tiltups End Millbottom Notgrove Sezincote Preston Cross Upper Slaughter Bussage Mangotsfield Knightsbridge Longhope Little Washbourne Oldbury Naite Pinfarthings Little Sodbury End Holbrook Common Stidcot Bamfurlong Wood Stanway Woodmancote Cockshoot Puckshole Clanna Phipps Bottom Brownshill Nailsworth Amberley Warmley Tower Hillesley Murrell's End Marle Hill Frogland Cross Shaw Common Coalway Poole Keynes Harrow Hill Chedworth Laines Upper Cam North Cerney Upper Oddington Driffield Bromesberrow Lightpill Upper Morton Tetbury Lower Ley Long Newnton St Paul's Cassey Compton Itlay Gotherington Deerhurst Walton Noverton Berwick Warmley Hill Fairfields Nuppend Evenlode Leckhampton Westerleigh Hill Tirley Knowle Oxenhall Walton Cardiff The Pludds Upthorpe Alveston Woodbridge Newleaze The Mythe Snowshill Harnhill The Scarr Matson Tidenham Chase Longney Awkley Eggs Tump Tetbury Upton Jack's Green Readings Henley Dyrham Pillowell Little Herbert's Nibley Green Daglingworth Littleford Caudle Green Worrall Hill Bread Street The Tynings Coombe Hill Cross Hill Salperton Park Sharpness Farmington Little London Coleford Woodfield The Leigh Ryeworth Watermoor Leathern Bottle Corse Dixton Southam The Eaves Churchdown Abwell Fairford Worley Sandy Lane Severn Beach Woodmancote Northville English Bicknor High Nash Crackstone Selsley Over The Flat Horsley Prescott Quedgeley Clifford's Mesne Cannop The Island Farmcote Alderton Fields Talbot's End Rodley Alveston Down Hook Street Anthony's Cross Sheepscombe Beachley Great Stoke Littleton-upon-Severn Kemble Lower Swell Rangeworthy Upleadon Court Longlevens Putloe Leckhampton Hill Tibberton Upper Lydbrook North Corner Ewen Brain's Green Bradley The Hacket Slad Drybrook Stanton Downend Dodington Wickridge Street West End Maisemore Duntisbourne Abbots Tortworth Green Alderton Kent's Green Ingst Elmore Oldbury on the Hill Benhall Clapton-on-the-Hill Beverston Kingshill St Mark's Little Drybrook Abson Lassington Stinchcombe Latteridge Hinton Cold Aston Tormarton Naunton Park Wick Rocks Elmstone Hardwicke Old Bishton Orange End Hidcote Bartrim Tilsdown Elkstone Brockhollands Standish Bagpath Elton Redinhorne Mobley Mount Pleasant Woolridge Great Barrington Tredworth Beach Shadwell Longridge End Little Haresfield Willis Elm Whiteway Codrington Grange Village Dunfield Chedworth Almondsbury Claypits Oakley Upton St Leonards Mount Hill Pool Meadow Glasshouse Howley Cranham Corner The Butts Upton Cheyney Upper Common Townsend Cromhall Robinswood Kilcot Rockness Westend Ready Token Taynton Lynworth Guiting Power Castletump Lower Meend Ruscombe May Hill Village Newington Bagpath Siddington Kington East End Milkwall Preston Lower Lydbrook Hallwood Green Whitfield Stowe Green Postlip Cribbs Causeway Stratfordbridge Ozleworth Stoke Orchard Twyning Ruardean Woodside Badbrook Bream Harry Stoke Burleigh Aylworth Bream's Meend Harescombe Westington Vinney Green Lower Soudley Baker's Hill Shurdington Charlton Abbots Pitchcombe Whaddon Boddington Blakeney Hill Cranham Waterlane Avening Turkdean Kempley Green Icomb Stowell Chase Hill Longwell Green Bulley St Briavels Common Coalpit Heath Allaston Pittville Kingscourt Windrush Prior's Park Marshfield Symonds Yat East Batsford Lintridge Hanham Uckington Ganders Green Cam Westrip Highfield Broadoak Hanham Green Watledge Highnam Aston on Carrant Butterrow Kingswood Wyndbrook St Peter's Pucklechurch Newport Eastington Forwood Kingsditch Homedowns Tumpy Green Tutnalls Bournstream Upper Hill Eastleach Turville Piff's Elm The Purlieu Catbrain Seven Springs Lower Redbrook Bourton-on-the-Water Northwick Cold Ashton Stancombe Bledisloe Avening Green Wick Wymans Brook Northfield Cutsdean Abbotside Rockhampton Wheatenhurst Shortwood Far Green Frampton on Severn Cold Elm Frampton End Eastington Oldland Doynton Little Shurdington Woodstock Acton Turville Kings Hill Woodhouse Down Bromesberrow Heath Cherington Cowhill Lower Dowdeswell Apperley Alderley Greenway Tivoli Bishop's Cleeve Abbeydale Toddington Fromebridge Homestead Lasborough Nether Westcote Upleadon Overton Oldend Brimps Hill Edge End The Rocks Lower Oddington Upper Rissington Britain Bottom Coldharbour Bevington Sandhurst Gaunt's Earthcott Leighterton Yate Winchcombe Kingswood Leonard Stanley Baunton Stanfields Sudgrove Huntingford Hempsted Town Street Etloe Stonehouse Frocester Hampnett Cerney Wick Moorend Fretherne Framilode Siston Common Bisley Northwood Green Twyning Green Lower Slaughter Boxwell Hawcross New Passage Charlton Park Whiteway Henfield Cleevemount South Cerney Egypt Carterspiece Forest Green Paxford Shakesfield Churcham Forthay Gretton Twigworth Stanway West Littleton Brockworth Ashleworth Far Oakridge Netherton Clements End Smart's Green The Park Scowles Cockleford Watley's End Aston Subedge Kitlye Neds Top Wotton Bafford Bays Hill Nag's Head Longford Hailes Dymock Upper Dowdeswell Berkeley Heath Winson Stowe Hewelsfield Dyer's Common Brimpsfield Walham Engine Common Kendleshire Marsh Common Silver Street North Nibley Little Badminton Northleach Sling Lower Lode The Moat Bilson Green Beeches Green Tytherington Joy's Green Linden Greet Thrupp Box Kenton Green Westbury-on-Severn Uley Hewelsfield Common Tillers' Green Ellwood Saintbridge Marsh Lane Poulton Wormington Aust Kingsholm Edge Wyck Rissington Southrop Boulsdon Middle Wick Naas The Pound Cobb's Cross Lower Chedworth Duntisbourne Leer Highfields Hartpury Charfield Hill Teddington Malswick Winterbourne Down Draycott Lower Wick Lower Hamswell Trow Green Staverton Sherborne Hucclecote The Folly Townwell Gossington Tredington Ham Westerleigh Condicote Shipton Oliffe Kingscote Brookend King's Stanley Lower Apperley Ebley Prior's Norton Fossebridge Quarhouse Horsepools Lower Soundwell Hamwell Leaze Westonbirt Mitcheldean Norcote Upper Wick Summerhayes The Quarry Whitecliff Rockstowes Meysey Hampton Coln St Dennis Willersey Down Ampney Filton Wortley Weston-sub-Edge Aldsworth Hampton Fields Patchway Huntley Olveston Nastend Preston Upper Swell Bowbridge Battledown Wickwar Moreton Valence Ashley Tortworth Woolstone Dumbleton Mile End Plump Hill Chesterton Soundwell Minchinhampton Badminton Fairview Upper Soudley Alstone Gatwick Itchington Blackwells End Green Palmer's Flat Chatterley Footbridge Cooper's Hill Old Sodbury Milbury Heath Frampton Cotterell Newtown Lower Cockleford Heath End Arlington Purton Lower Common Everlands Berkeley Road Ford Stantway Watermead France Lynch Compton Greenfield Earthcott Green Lower Tuffley Bubblewell Stroud Green Hilcot End Newerne Stanley High Woolaston Longridge Upper Up Green Street Lower Hazel Five Acres Inchbrook Churchend Chaceley Rowanfield Cambridge Shipton Solers Hawkesbury Birdlip Jeffries Hill Charingworth Arle Brookend Bibstone Little Barrington Littledean Easter Compton Springbank Starveall Owlpen Chipping Campden Hillersland Sundayshill Pitt Court Little London Didbrook Horton Nupdown Stumps Cross Coberley Crossways Wallsworth Sevenhampton Parkfield Middleyard Cowley Innsworth Ashmead Green Hagloe Smart's Green Newent Tewkesbury Sapperton Stroud Hill Plusterwine Andoversford Alstone The Beeches Littleworth Iron Acton Stone Hill Mork Middle Duntisbourne Winstone Knave-in-hole Swindon Pope's Hill Hampton Green Hester's Way Shortwood Windsoredge Todenham Quenington Up Hatherley Walkleywood Wishanger Snig's End Shapridge Ham North Common Hunt's Grave Gillingstool Lower Kilcott Shepperdine Berkeley Halmore The Twittocks Stone Painswick Gloucester Adlestrop Foss Cross Paganhill Broad Campden Marston Hill Woolaston Slade Betty's Grave Newton Lower Berry Hill Picklenash Shorncote Knockdown Natton Compton Abdale Oakridge Lynch Triangle The Heath Crawley Staunton Whelford Norman Hill Hallen Aston Cross Bridge Yate Falfield Redmarley D'Abitot Arlingham Sunhill Hazleton Netherhope Hill Synwell Upper Framilode Calcot Stockend Forthampton Milton End Coates St Chloe Ryeford Eastcombe Cowhorn Hill Pullens Green Whiteshill Blackhorse Overton Park Berry Hill Botloe's Green Hayden Highleadon Siston St Briavels The Reddings Randwick Prestbury Stratton Horwood Riding Boxbush Tuffley Woodford Mount Pleasant Tarlton Pancakehill Golden Valley Nimlet Yorkley Slade Chalford Deerhurst Barton Laverton Northway Newtown Shipton Moyne Syreford Evington Staple Hill Elmore Back Upper Ley Sibland Cadbury Heath Totteroak Chalford Hill Epney Barnsley Swineford Burnt Ash Barnwood Bitton Hystfield Great Witcombe Great Rissington Cromhall Common The Camp Longridge Barrow Netherend Ablington