Media Planning in Dyrham

Get in touch

Media Planners in Dyrham

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SN14 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Dyrham for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Dyrham

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Dyrham (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Newleaze Bevington Westbury-on-Severn Sandhurst Perrott's Brook Podsmead Uley Gossington Dursley Cross Tirley Knowle Charlton Kings Coldharbour Hardeicke Badminton Warmley Hill English Bicknor Upper Common Sandpits Chedworth Kingshill Notgrove Rockstowes Silver Street Northfield Standish Hill End Elcombe Boxwell Wick Tetbury Upton Hanham Green Shortwood Nympsfield New Cheltenham The Rocks Miserden Leckhampton Lower Morton Knave-in-hole Kempsford Mount Pleasant Chaceley Claypits Oakridge Lynch Frampton Court Down Ampney Theescombe Chalford Hill Oxenton Edgeworth Oldend Hampton Green Windrush Upper Soundwell West Littleton Lightpill New Town Smart's Green Horcott Cribbs Causeway Ryton Duntisbourne Rouse Poolway Marston Hill Flaxley Lower Lode Haresfield Brand Green Awkley Eastleach Martin Prior's Park Ruspidge Toddington Mayshill Temple Guiting May Hill Village Tockington Lower Ley Old Bishton Chaceley Hole Far Oakridge King's Stanley Oakle Street Hampen Tillers' Green Lower Redbrook Lowbands Amberley Bullo Cranham Murrell's End Bromesberrow Willersey Maugersbury Hidcote Bartrim Hatherley Aldsworth Ampney St Peter Lower Lydbrook Sandy Lane Shipton Moyne Little Barrington Paradise Slad The Leigh Quedgeley Stumps Cross Snowshill Twyning Green Burnt Ash Ampney St Mary Bournstream Hilcot End Long Newnton Newport Natton Poulton Ashmead Green Pope's Hill Nag's Head Todenham Sharpness Taddington Brownshill Pilley Charlton Abbots Meysey Hampton Northwick Twigworth Mount Hill Driffield Puckshole Clapton Brockweir Allaston Butterrow Ham Golden Valley Ganborough Smart's Green Berry Hill Highnam Green Jack's Green Neds Top Tilsdown Hinton Andoversford Hethelpit Cross Bowbridge Cress Green Chipping Campden The Tynings Preston Upper Slaughter Prior's Norton Puckrup Wickwar Halmore The Pludds Hayden Woolstone Lasborough Aston on Carrant Stoke Gifford Pullens Green Rodford Leonard Stanley Upton St Leonards Wood Stanway Lower Hamswell Great Stoke Old Sodbury Broom's Green Aston Magna Westend Severn Beach Poole Keynes Blackwells End Green Deerhurst Walton Hampton Fields Carterspiece Upper Kilcott Morton Churcham Sladbrook Wibdon Woolridge Stanfields Sunhill Latteridge Symonds Yat East Churchdown Whelford Parkend Littleworth Upper Wick Barnsley Shurdington Tibberton Corse Northleach Leathern Bottle Smallbrook The Eaves Oldland Dixton Elton Fairford Minchinhampton Millbottom Double View Broadrock Woodmancote Didmarton Stroud Hill Worley Prescott The Heath Oldcroft Itchington Farfield Beverston Salperton Kent's Green Pamington Cambridge Milkwall Compton Abdale Swineford Nethercote Stinchcombe Througham Foss Cross Quenington Readings Chaceley Stock Dursley Walton Cardiff Bread Street Oakhunger Christchurch Turkdean Okle Green Stroud Abson Church End Ready Token Cirencester Hartpury Wotton Highfields New Passage Ozleworth Tickmorend Cowhorn Hill Rockhampton Saintbury Henfield Stratton The Purlieu Bourton-on-the-Hill Caudle Green Barton Ebley Sedbury Tredworth Chaxhill Heath End Lower Meend Ruardean Hill Lower Wick Brierley Burleigh Nailsworth Aylburton Common Hawling The Reddings Forthay Over Barton End Horwood Riding Oxlynch Upthorpe Hampnett Hinchwick Kingsditch Aston Subedge Plusterwine Tresham Bledisloe North Common Hamwell Leaze Eastleach Turville Teddington Stow-on-the-Wold Twyning Brockworth Whitfield Stratfordbridge Blaisdon Shipton Solers Shepperdine Sezincote Little London Bisley Whittington Homedowns Box Berkeley Charfield Hill Knightsbridge Avening Green Brookthorpe Ketford Ayleford Moor End Whaddon Bownham Woodfield Deerhurst Harleywood Stanton Barnwood Milbury Heath Eastington Lower Apperley Ham Woolaston Brookend Upper Cam Donnington Holywell Little Haresfield Gloucester Putloe Parkfield Cross Hill Orange End The Hacket Harescombe Chedworth Laines Worrall Hill Innsworth Hatherop Moor End Epney Withington Tarlton Chipping Sodbury Codrington Upper Hill Salperton Park Newent Edge Old Down Condicote Totteroak Duntisbourne Leer Arlington Elmore Arle Tormarton Watermead Fairfields Painswick Lower Stone Cassey Compton Trow Green Great Rissington Almondsbury South Woodchester Pillowell Lower Kilcott Duckhole The Scarr Postlip Lower Berry Hill Baker's Hill Dyer's Common Winstone Laverton Soundwell Greenway Littleworth Bibstone Alstone Charfield Woodstock Windsoredge Hasfield Milton End Alveston Down Mitcheldean Sapperton Awre Longlevens Culkerton Bradley Fairview Harnhill Bromley Heath Chesterton Cam Hawcross Hanham Mickleton Longney Kings Hill Lower Swell Leckhampton Hill Tortworth Norton Dodington Daglingworth Yate Rocks Lower Oddington Jeffries Hill Farmcote Pillows Green Ingst Far Thrupp Winterbourne Down Walkleywood Hawkesbury Upton Bagpath Shuthonger Stroat Piff's Elm Yorkley Horsley Hallen Ryeford Forwood Edge End Sibland Quarhouse Stonehouse Greet Knockdown Churchend Doynton Paganhill Berwick Wallow Green Colt's Green Tivoli Lower Common Hillesley Lower Lemington Ebrington Ablington Cranham Corner Nibley Woodmancote Chavenage Green Priding Viney Hill Draycott Tunley Anthony's Cross Potterswood Kemble Wick Ford East End Whitminster Pitchcombe Dorn Preston Alderton Fields Sheepscombe New Mills Coln St Aldwyns Iron Acton The Rangers Badgeworth Kineton Pinfarthings Purton Tetbury Moorend Longridge End Swindon Rodborough Newtown Bays Hill Matson Palmer's Flat Lynworth Brookend Coln St Dennis Chipmans Platt Daylesford Taynton Boughspring Tiltups End Green Street Kempley Green Rodley Elmstone Hardwicke Paxford Heathfield Ampney Crucis Kemble Eastcombe Broadoak Wanswell Brain's Green Littleton-upon-Severn Bencombe Lower Cockleford Clifford's Mesne Great Witcombe Hallwood Green Ruardean Woodside Woolaston Slade Sevenhampton Buckover St Mark's Naunton Park Moreton Valence Lynch Coaley Peak Bitton Woolaston Common Far Green Hewelsfield Common Chargrove Battledown Woodmancote Whitecliff Hystfield Newmarket Stone Hill Woodford Upper Framilode Central Lydbrook Cleevemount Churchend Fromebridge Newland Middle Wick Hopewell Hill Shakesfield Shipton Oliffe Coates Charingworth Westrip Dumbleton Bream Cainscross Three Ashes Arlebrook Ball's Green Easter Compton Bromesberrow Heath Seven Springs The Barton Blackhorse Redinhorne Hempsted Warmley Tower Berkeley Heath Lassington Colethrop Woodhouse Down Hillend Green Bournes Green Highleadon Rudford Huntley Upper Swell The Pound Howley Southend Tidenham The Island Overton Homestead Wicks Green Clearwell Elkstone Little Badminton Moorslade Bamfurlong Lintridge Middle Duntisbourne Chase Hill Benhall Rockness Cheltenham Netherton Foxcote High Brotheridge Dyrham Joyford Upper Up Little Sodbury End Buckland Bishop's Cleeve Highfield Olveston Mobley Nibley Green Siston Willsbridge Robinswood Broadwell Newerne Whaddon Clanna Whiteway King's Green Oldbury on the Hill The Butts Thrupp Compton Greenfield Wyegate Green Cold Aston Cadbury Heath Nastend Coaley Arlingham Saul Longhope Beeches Green Waterlane Etloe Kingscote Boxbush Engine Common Wickridge Street Wormington Clements End The Folly Ruddle Bengrove North Woodchester Stowe Upleadon Court Longridge The Fence Syreford Upper Siddington Over Newtown Birdwood Ruardean Hillersland Kingscourt Tytherington Nupend Watley's End Yanworth Uplands Oldbury Naite Chatterley St Briavels Harry Stoke Whiteshill Sling Abenhall Selsley West Vinney Green Grovesend Montpellier Cleeve Hill Earthcott Green The Beeches Wapley Joy's Green Stoke Orchard Picklenash Mile End Middleyard Slimbridge Northwood Green Middle Street Alvington Hester's Way Synwell Rangeworthy High Orchard The Twittocks Four Oaks Broadwell Triangle The Quarry Emerson's Green Shipton Milbury Heath Staunton Forthampton Fiddler's Green Stancombe Randwick Farmington Oakley Lydney Little Washbourne Coberley Tickshill Littledean Ellwood Elmbridge Tredington Icomb Rooksmoor Coalpit Heath Houndscroft Malswick Aylburton Stone Pennsylvania Charfield Green Gorsley Henley Alderley Saintbridge Woodcroft Longwell Green Hamshill Bussage Stanley Downton Dunkirk Lower Dowdeswell Britain Bottom Calcott's Green Hucclecote Watledge Winson Winterbourne Hambrook Parkend Townwell Nupdown Wotton-under-Edge Betty's Grave Alderton Elmore Back Wymans Brook Cutsdean Woodchester Westerleigh Bulley Collafield Cerney Wick Sherborne Broad Campden Little Rissington Hunt's Grave Horsepools Upper Dowdeswell Newnham Staverton Cold Ashton Crossways Charlton Park Footbridge Stanway Pool Meadow Stockend Gretton Fields Dymock Church Westcote Apperley Netherend Badbrook Up Hatherley St Peter's Upper Oddington Steam Mills Blockley St Paul's Aylworth Purton Coombe Alveston Blakeney Hill Fishpool Talbot's End Doughton Wyck Rissington Mitton Bagendon Marle Hill The Park Crossways Springbank Stowe Green Frampton Cotterell Cooper's Hill Linden Wyndbrook Tidenham Chase Bournside Bagstone Bowling Green Preston Cross Berkeley Road Ashleworth Warden Hill Newton Kempley Frampton Mansell Pancakehill Cold Elm Little Drybrook Shaw Common Prestbury Itlay Bafford Naunton High Woolaston Old Passage Bradley Stoke Egypt Tutshill Siston Common Alstone East End Shortstanding Holbrook Common Cockadilly Botloe's Green Fiddington Uckington Brockhollands Lower Hazel Cowhill Farleys End Syde Lower Soundwell Bradley Green Bubblewell Hewelsfield Little Shurdington Little Sodbury Bibury St Paul's Little Bristol Thornbury Bridge Yate Bagpath Boddington Castletump Great Washbourne Upper Coberley Westington Upton Cheyney Tuffley Scowles Baunton Staple Hill Plusterrwine Coombe Hill Maisemore Coleford Lower Cam High Nash Kendleshire Barton Rodmarton Cherington Lower Slaughter Hudnalls Leddington North Cerney Beachley Kingswood Marsh Common Tewkesbury Cromhall Avening Birdlip Bartlett's Green Wheatenhurst Glasshouse The Moat Frampton on Severn Moreton-in-Marsh Westonbirt Damery Hook Street Coomb's End Ewen Beach Bilson Green Hinton Sudgrove The Haw Pitt Court Mount Pleasant Cobb's Cross Staunton Whiteshill The Mythe Lower Soudley Kingsholm Newington Bagpath West End Wortley Yate Dunfield Snig's End Longridge Poolhill Longford Compton Green Calcot Stanley Lower Rea Starveall Five Acres Great Barrington Little Herbert's Siddington Hailes Battlescombe Hardwicke Warmley Ryeworth Walham Cockleford Yorkley Slade Shortwood Ganders Green Highfield Batsford Rendcomb Elberton Whitecroft Frogland Cross Pucklechurch Hill Wick Rocks Little Witcombe Naas Falfield Ashley Ram Hill Oldland Common Kilcot Stanley Pontlarge Patchway Shadwell Kingswood Hilcot Four Mile Elm Tirley Marshfield Duntisbourne Abbots France Lynch Selsley Draycott The Flat Clapton-on-the-Hill Park End Inchbrook Breadstone Lower Tuffley Crawley Stidcot Cinderford Primrose Hill Framilode Down Hatherley Oldbury-on-Severn Pittville Longborough Calmsden Upleadon Upper Ley Bream's Meend Bridgend Tutnalls Upper Morton Aston Cross Upper Soudley Abbotside Bledington Summerhayes Wallsworth Tortworth Green Redmarley D'Abitot Horton Adlestrop Stowell Gatcombe Wishanger Coalway South Cerney Hawkesbury North Nibley Highfield Brockhampton Brimscombe Plump Hill Coln Rogers Dudbridge Redwick Fossebridge Upper Lydbrook Playley Green Oridge Street Frenchay Littleford Nailbridge Kington Rudgeway Overton Park Phipps Bottom Little London Blakeney St Chloe Shepherd's Patch Leighterton Woolaston Woodside Brockhampton Brown's End Hyde Pilning Rowanfield Mork Lechlade-on-Thames Catbrain Shapridge Fyfield Somerford Keynes Shorncote Nimlet Kenton Green Norman Hill Minsterworth Gatwick Stantway Gillingstool Abwell Town Street Aust Frocester Filton Bath Street Fretherne Marsh Lane Woodbridge Drybrook Evington Acton Turville Nether Westcote Watermoor Hazleton Northville Evenlode Norcote Gaunt's Earthcott Owlpen Netherhope Chalford Littledean Hill Didbrook Coney Hill Cowley Brimpsfield Winchcombe Highnam Harrow Hill Hagloe Abbeydale Brimps Hill Shab Hill Barrow Wake Mangotsfield Noverton Ashchurch Everlands St Briavels Common Coltham Fields Cromhall Common Kitlye Upper Rissington Willis Elm Ruscombe Hidcote Boyce Tumpy Green Guiting Power Nibley Green Cannop Park Hill Grange Village Frampton End Nuppend Cashes Green Green Bottom Sundayshill North Corner Oxenhall Eggs Tump Barrow Lower Chedworth Hardwicke Cockshoot Bourton-on-the-Water Westerleigh Hill Boulsdon Crackstone Stroud Green The Camp Petty France Forest Green Northway Townsend Daneway Newtown Colesbourne Gretton Bentham Thames Head Southrop Southam Huntingford Fairmead Bishop's Norton Gotherington Weston-sub-Edge Eastington Swanley Whiteway Downend