Media Planning in Greet

Get in touch

Media Planners in Greet

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL54 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Greet for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Greet

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

Other locations available for media planning
Kenton Green Halmore Rangeworthy Woodmancote Blakeney Hill Walkleywood Oakridge Lynch Barnsley Scowles Lower Meend Beverston Toddington Horsley Leckhampton Oldland Common Kings Hill Brierley Brand Green The Scarr Cannop Fishpool Mile End Mitcheldean Cowley Upper Kilcott Netherhope Newport Forthampton Hanham Alveston Lower Hazel Hartpury Lower Apperley Springbank Nailbridge Woodmancote Upleadon Upper Common Whittington Noverton English Bicknor Catbrain Oldbury-on-Severn Park Hill Little Witcombe Frampton Court Wallow Green Upper Siddington Soundwell Brown's End Chalford Hill Farfield Calmsden Sapperton Newington Bagpath Theescombe Bath Street Laverton Moreton Valence Elmore Back Aldsworth Elton Little Bristol Warmley Westbury-on-Severn Tortworth Upper Wick Bradley Cadbury Heath Thames Head Little Herbert's Chaceley Stroat Bengrove Great Stoke Burnt Ash Deerhurst Withington Plump Hill Talbot's End Bromesberrow Heath Church Westcote Puckrup Westonbirt Lower Swell Badgeworth Broadwell Aylburton Common Symonds Yat East Carterspiece Yate Upper Oddington Kingscourt Fretherne Brimpsfield Dunkirk Barnwood The Pludds Lower Hamswell Stanfields Brockworth Preston Alstone Sundayshill Chase Hill Cockshoot Paganhill Chipping Sodbury Bagendon Brookend Ashmead Green Hagloe Marshfield Nastend Trow Green Codrington Okle Green Kingscote Hardeicke Harescombe Olveston Smart's Green Sezincote South Cerney Prestbury Hewelsfield Common Northwood Green Ayleford Chipping Campden Triangle Lower Soundwell Slad Upper Soudley Hillersland Ruddle Christchurch Edgeworth Calcott's Green Coates Westerleigh Hill The Leigh Kingsditch Shab Hill Doynton Hudnalls The Flat Prior's Park South Woodchester Northway Breadstone Severn Beach Lower Dowdeswell Oxenton Horwood Riding Boxbush Crossways Westington Alstone Cress Green Tuffley Stonehouse Houndscroft King's Stanley Avening Teddington Inchbrook Churchdown Sladbrook Primrose Hill Sandy Lane Poolhill Cainscross Flaxley Hethelpit Cross Shakesfield Salperton Park Fiddler's Green Viney Hill Coalway Eastington Syreford Bitton Petty France Charfield Hill Gretton Bournstream Cleeve Hill Great Witcombe Woodbridge Saintbridge Kingswood Whiteway Cobb's Cross Wick Buckland Chalford Picklenash New Passage Hamshill Boulsdon Hardwicke St Briavels Common Whitecroft Aston Cross Beachley Clearwell Hill End Birdwood Southend Watley's End Lightpill Brockhollands Bullo Northleach Nibley Green Henley The Reddings Brownshill Bourton-on-the-Hill Henfield Bledisloe Amberley Nag's Head The Twittocks St Mark's Lassington Over Wallsworth Far Thrupp Bussage Ketford Leckhampton Hill Fairfields Almondsbury Coaley Hystfield Winterbourne Down Crossways Bournside Stratfordbridge Etloe Ruscombe Sandhurst Farleys End Cold Ashton Hasfield Newtown Stockend Broadwell Tickmorend Badbrook Longlevens Cranham Blakeney Alderton Coalpit Heath Little Washbourne Ball's Green Chaxhill Upleadon Court Selsley West St Peter's Driffield Northfield Woodmancote Coln St Aldwyns North Nibley Rodmarton Stanway Lower Slaughter Norman Hill Moor End Claypits The Pound Thrupp Lower Chedworth Coney Hill Nibley Green Shepperdine Battledown Westrip Linden Aston on Carrant Cranham Corner Grovesend Hempsted Tarlton Marsh Common Newtown Boddington Woolaston Slade Glasshouse Cutsdean Chaceley Stock Town Street Lower Oddington Duntisbourne Rouse Shorncote Acton Turville Blackhorse Townsend Frampton on Severn Cleevemount The Fence Crackstone Knave-in-hole Lower Morton Nympsfield Highfields Frenchay Lynworth Farmington Easter Compton Bilson Green Ryeworth Bromesberrow Poolway Newtown Hampnett Rockhampton Hawkesbury Green Street Upper Hill Great Washbourne Allaston Eastleach Martin Staunton Everlands Palmer's Flat Bentham Batsford Prescott Howley Dunfield Corse Wickwar Pullens Green Pitchcombe St Paul's Gotherington Mork West Littleton Stanton Tirley Knowle Churcham Milbury Heath Broad Campden Middleyard Knightsbridge Lechlade-on-Thames Arlington Shadwell Siston Broadrock Colt's Green Aylworth Morton Painswick The Rocks Upper Dowdeswell Upper Ley Battlescombe Pope's Hill Cashes Green Little London Oakley Woodcroft Harry Stoke Phipps Bottom Woolaston Sherborne Bamfurlong Coombe Paxford Sling Oakhunger Stratton Twyning Green Swanley Clifford's Mesne Blaisdon The Eaves Hester's Way Alderton Fields Pilning Stroud Foxcote Walham Ampney St Mary High Brotheridge The Butts Foss Cross Pool Meadow Ruardean Woodside Cinderford Church End Clapton Cambridge Itlay Brimps Hill Britain Bottom Newmarket Norton Slimbridge Awre Ampney St Peter Mount Pleasant Kington Watermead Horcott Great Rissington Egypt Clanna Maisemore Harleywood Jack's Green Cassey Compton King's Green Stroud Hill Kingswood Rudgeway Yate Rocks Marle Hill Shurdington Hill Cromhall Barrow Milkwall Tortworth Green Whiteway Alvington Stanley Downton Bagpath Bulley Wotton-under-Edge Wyegate Green Stumps Cross Redmarley D'Abitot Wymans Brook Cherington Preston Cross Meysey Hampton Tumpy Green Berwick East End Hillesley Hinton Upton St Leonards Marston Hill Naunton Park Whiteshill Wanswell Whitfield Pancakehill Littledean North Woodchester Far Oakridge Middle Wick Whelford Naunton Deerhurst Walton Chavenage Green Woolstone Hyde Kilcot France Lynch Ham Hidcote Bartrim Bream's Meend Stone Hill Coberley Horsepools Notgrove Bream Up Hatherley Norcote Kingshill Frampton Cotterell Stantway Upthorpe Minsterworth Holbrook Common Aylburton Bourton-on-the-Water Turkdean Ewen Poulton Old Bishton Tetbury Littleford Gillingstool Tredworth Betty's Grave Stowe Hanham Green Stoke Gifford Lower Lemington Ford Broadoak Redinhorne Over Lower Wick Longhope Steam Mills Upper Framilode Bledington Pamington Elmstone Hardwicke Stidcot Southam Througham Lower Rea Poole Keynes Ingst Wormington Bishop's Cleeve Ebrington Dyer's Common Quarhouse Wotton Miserden Townwell Abwell Kineton Lower Ley Dursley Epney Little Shurdington Shaw Common Nether Westcote Dodington Whiteshill Middle Duntisbourne Worrall Hill Hayden Whitecliff Stroud Green Hilcot Cirencester Bays Hill Tivoli Lower Cam Uley Brimscombe Swineford Winson Compton Greenfield Tresham Little Rissington Chedworth Laines Starveall Westerleigh Fromebridge Tockington Pucklechurch Grange Village Hawling Leathern Bottle Filton Upper Lydbrook Oridge Street Weston-sub-Edge Homedowns Bisley Down Ampney Swindon Tilsdown Charlton Park Wyck Rissington Charlton Abbots Salperton Randwick Wheatenhurst Calcot Twigworth Bibury Netherton Greenway Upper Morton Pittville Siddington Staverton Lower Redbrook Hardwicke Tunley Hook Street Dyrham Longborough Windsoredge Owlpen Fairview Snowshill Dudbridge Eastleach Turville Falfield Southrop Abenhall Ruardean Hill Readings Daglingworth Double View Oldend Aston Subedge May Hill Village Leonard Stanley Botloe's Green Natton Forthay Gretton Fields Netherend Wood Stanway Rudford Highfield Coldharbour Churchend Cerney Wick Hallwood Green Aston Magna Sandpits Four Mile Elm Elberton Compton Abdale Brookend Central Lydbrook Newland Minchinhampton Bromley Heath Northville Hampton Fields Maugersbury Vinney Green Blockley Kempley Green Lower Soudley Nethercote Willersey Woodchester Alderley Hilcot End Bread Street Nupend The Barton Guiting Power Shipton Oliffe Middle Street Quenington Ellwood Hawcross Tredington Culkerton Snig's End Sedbury Great Barrington Baker's Hill Newerne Silver Street Duntisbourne Abbots Crawley Ashleworth Buckover Dursley Cross Dixton Hallen Evenlode Twyning Redwick Sharpness Old Sodbury Engine Common Dymock Plusterrwine Milbury Heath Gatwick The Island St Chloe Abbeydale Newnham Tutnalls Yorkley Little Badminton Wapley Woodstock Forwood Stoke Orchard Duntisbourne Leer Watledge Stowell Smallbrook Highnam Newent Down Hatherley Berkeley Heath Rockstowes Littleworth Bagpath Homestead Newleaze Sheepscombe Hinchwick Arlingham Bowbridge Lower Lydbrook Barrow Wake Oldbury on the Hill The Beeches Todenham Ready Token Upper Soundwell Tidenham Chase Cockadilly Elmore Shepherd's Patch Woodhouse Down Stow-on-the-Wold Donnington Downend Duckhole Doughton Wick Rocks St Paul's Nimlet Frampton Mansell Cowhorn Hill Frocester Upper Up Huntingford Wicks Green North Corner Paradise Bradley Green Mobley Stone Gaunt's Earthcott Thornbury Anthony's Cross Joyford Old Down Nailsworth Ganborough Overton Five Acres North Common Upper Slaughter Lynch Evington Clapton-on-the-Hill Pilley Fairford Uckington Ablington Wibdon Tutshill Mount Hill Moreton-in-Marsh Abbotside Coltham Fields Priding Lintridge Barton End Uplands Gossington Elmbridge Coln St Dennis Hawkesbury Upton Beeches Green Kitlye Tickshill Lasborough Shortwood Gorsley Newton Far Green Shipton Moyne Winchcombe Chargrove Bridge Yate Elcombe Three Ashes Shortwood Totteroak Yanworth Highleadon Long Newnton Dorn Synwell Woodford Preston Rockness Longwell Green Whaddon Stanley Pontlarge Moor End Rooksmoor Broom's Green Berkeley Abson Woolaston Woodside Framilode Eastcombe Chaceley Hole Upper Swell Bafford Plusterwine Barton Charfield Green Woolridge Sevenhampton Ashchurch The Haw Cowhill The Quarry Fairmead Highfield Taddington Little London Podsmead Cold Aston Hewelsfield Lower Cockleford Windrush Prior's Norton Brockhampton Ozleworth Whaddon Hidcote Boyce Knockdown Burleigh Lower Berry Hill Elkstone Sunhill Beach Brockweir Tidenham Rendcomb Oldland Hillend Green Butterrow Bowling Green Stanley The Park Wishanger Kendleshire Purton Marsh Lane High Orchard Lower Tuffley Draycott Caudle Green New Town Greet Ganders Green Bubblewell Andoversford Eggs Tump St Briavels Fiddington Winterbourne Moorslade Icomb Jeffries Hill Mitton Matson Neds Top Barton Coomb's End Kemble Wick Orange End Bibstone Gatcombe Little Drybrook Ashley Bevington Wyndbrook Rowanfield Huntley Ruardean Warden Hill Charfield Temple Guiting Hailes Putloe Dumbleton Awkley Parkfield Bishop's Norton West End Footbridge Longney Ampney Crucis Tibberton Ryeford Milton End Pillowell Millbottom Bridgend Hopewell Hill Selsley Stowe Green Postlip Cockleford Mount Pleasant Warmley Tower Badminton Shipton Solers Hambrook Brockhampton Itchington Littledean Hill Walton Cardiff Westend Brookthorpe Churchend Birdlip Saintbury Purton Didmarton New Cheltenham Didbrook Shapridge Stancombe Rodley Coln Rogers Charlton Kings Siston Common Perrott's Brook Ebley Sudgrove Bencombe Moorend Lowbands Chipmans Platt Wickridge Street Cross Hill Blackwells End Green Bownham Clements End Oxlynch Draycott Shuthonger Chedworth Fyfield Castletump Piff's Elm Compton Green Staple Hill Berry Hill Saul Leighterton Avening Green Horton The Tynings Winstone Ram Hill Hinton Kingsholm Longridge Kent's Green Seven Springs Tetbury Upton Woolaston Common The Folly The Moat Whitminster Innsworth Yorkley Slade The Hacket Hatherop Earthcott Green Lower Common Drybrook The Mythe The Rangers Harrow Hill Upper Rissington Pinfarthings Murrell's End Oakle Street Adlestrop Little Sodbury Edge Tillers' Green Longridge End Littleworth North Cerney Iron Acton Hazleton Mangotsfield Oldbury Naite The Camp Forest Green Ruspidge Little Haresfield Highfield Frogland Cross Bagstone The Purlieu Nibley Longridge Pitt Court Kempsford Leddington Willsbridge Lower Stone Shortstanding Baunton Robinswood Hatherley Golden Valley Overton Park Boxwell Oldcroft East End Patchway Alveston Down Benhall Standish Cam Tiltups End Bartlett's Green Arlebrook Hamwell Leaze Summerhayes Syde Puckshole Charingworth Stinchcombe Damery Lower Kilcott Cooper's Hill Willis Elm High Nash Fossebridge Coleford Upper Cam Little Sodbury End Box Tewkesbury Heath End Latteridge Playley Green Mickleton Somerford Keynes Berkeley Road Gloucester New Mills Hampen Old Passage Rodford Tytherington Woodfield Shipton Haresfield Watermoor Collafield Cold Elm Upton Cheyney Worley Chatterley Pillows Green Kemble The Heath Bournes Green Nupdown High Woolaston Condicote Highnam Green Park End Colesbourne Daneway Hunt's Grave Oxenhall Edge End Waterlane Eastington Montpellier Rodborough Aust Green Bottom Coombe Hill Staunton Colethrop Emerson's Green Frampton End Naas Northwick Cribbs Causeway Boughspring Holywell Coaley Peak Potterswood Upper Coberley Pennsylvania Kempley Hampton Green Little Barrington Arle Cheltenham Taynton Farmcote Joy's Green Parkend Wortley Parkend Tormarton Smart's Green Apperley Daylesford Bradley Stoke Harnhill Cromhall Common Malswick Nuppend Quedgeley Ryton Littleton-upon-Severn Brain's Green Chesterton Hucclecote Warmley Hill Lydney Sibland Four Oaks Mayshill Lower Lode Tirley Heathfield Longford Ham