Media Planning in Littledean

Get in touch

Media Planners in Littledean

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL14 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Littledean for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Littledean

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Littledean (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Sudgrove Barton Woolaston Woodside Great Barrington Cranham Tirley Notgrove Wick Rocks Preston Aston Subedge Wicks Green Chipmans Platt Shadwell Lower Ley Pittville King's Stanley Catbrain Edge Sling Fairview Everlands Etloe Wickwar Gloucester Far Green Newington Bagpath Highfield Arlingham The Rocks Churchdown The Reddings Cockshoot Prior's Norton Stroud Hill Througham Watley's End Edge End Lower Wick Oldbury on the Hill Aust Box Engine Common Coleford The Leigh Barnwood Lynch Upper Lydbrook Elberton Yorkley Bownham Staple Hill The Scarr Highnam Green Collafield Chaxhill Frocester Tillers' Green St Chloe Oldland Common Rendcomb Boxbush Castletump May Hill Village Coln St Dennis Harry Stoke Nympsfield Five Acres Oxenhall Alstone Littledean Hill Whelford Shepperdine Butterrow Dorn Brand Green Hester's Way Willersey Dyer's Common Staverton Northleach Boddington Horcott Pullens Green Pool Meadow Northwood Green Tumpy Green Drybrook Woodford Bradley Green Neds Top Up Hatherley Great Witcombe Kingswood Bibstone Wymans Brook Badgeworth Podsmead Hinchwick Fiddington Stroat Lower Soundwell Noverton Aldsworth Uley Ham Ewen High Nash Little Herbert's Didbrook Milton End Leckhampton Upper Common Willsbridge Hunt's Grave Barnsley Newmarket Edgeworth Ampney St Mary The Twittocks Watledge Abbeydale Blakeney Longridge Ruspidge Chedworth Beach Poolway Upton Cheyney Newnham Clements End Boxwell Uplands Uckington Tredington Cockadilly Prior's Park Burleigh Avening Bourton-on-the-Water Moor End Woodbridge Lassington Burnt Ash The Island Stoke Gifford Rodford Brockweir Lower Meend Newtown Knockdown Henfield Gorsley Old Passage Highleadon Kempsford Cerney Wick Smart's Green Fishpool Hazleton Stowe Lower Oddington Frampton on Severn Bengrove Chalford Hill Claypits St Mark's South Cerney Chipping Campden Townsend Hampnett Phipps Bottom Whiteway Paxford Woolaston Slade Coates Bullo Ryton Netherton Broad Campden Bencombe Sladbrook Bishop's Cleeve Broom's Green Fairfields Hawkesbury Upton Icomb Longborough Tetbury Upton Amberley Coombe Hill Heathfield The Barton Pamington Walkleywood Foss Cross Quenington Stratfordbridge Fossebridge Birdlip Warmley Tower Breadstone Yate Barrow Wake Haresfield Milkwall Blakeney Hill Newland East End Milbury Heath Ready Token Hethelpit Cross Berkeley Mork Farmington Stone Coln Rogers Hyde Eastington Evenlode Britain Bottom Lower Rea Aston Cross Upper Up Moor End Alstone Rodley Mile End Gaunt's Earthcott Naas Lydney Mount Pleasant Tickshill Iron Acton Bishop's Norton Mount Hill Berry Hill Broadoak Pancakehill Great Washbourne Hasfield Tresham Cambridge Palmer's Flat Okle Green Berwick Pilning Oldend Lower Hazel Charfield New Cheltenham Bulley Woodmancote Gillingstool Overton Ganders Green Howley Forwood Benhall Leddington Windsoredge Orange End Lowbands Willis Elm Toddington Siddington Woodstock Elmore Marshfield Upper Soundwell Hailes Parkend Silver Street Shipton Solers Bubblewell Kendleshire Bevington Wanswell Malswick Blackwells End Green Woodmancote Stanley Pontlarge Lower Soudley The Quarry Cold Aston Trow Green Little London Hartpury Hardwicke Windrush Sapperton Woolaston Common Tockington Tarlton Shepherd's Patch Lower Lode Doughton Swindon Far Thrupp Gatwick Joyford Epney Carterspiece Northville Laverton Cress Green Bussage Whitfield Mangotsfield Badbrook Wood Stanway Kineton Farleys End Lower Cockleford Maugersbury Tilsdown Naunton Nailbridge Westerleigh Hill Tortworth Green Lower Tuffley Talbot's End Halmore Whiteshill Long Newnton Jeffries Hill Cromhall Common Homedowns Hidcote Bartrim Framilode Little Sodbury Arlington Preston Cross St Briavels Mayshill Harrow Hill Green Street Newton Cold Elm Lechlade-on-Thames Hampton Green Oldbury Naite Upper Dowdeswell Walton Cardiff Bagendon Ketford Clanna Hinton Hill End Rockstowes Falfield Cromhall Painswick Daglingworth Aston Magna North Common Longridge End Earthcott Green Oxlynch Lower Apperley Bitton Homestead Smallbrook Poole Keynes Longridge Hatherley Broadwell Deerhurst Chargrove Upper Framilode Withington Millbottom Brockhampton Acton Turville Coney Hill Ayleford Hempsted The Flat Crawley Sibland Norcote Upton St Leonards Over Buckover Cold Ashton West End Duckhole Maisemore Driffield Guiting Power Hawkesbury Wapley Abenhall Daylesford Oldland Yanworth Stinchcombe High Orchard Whiteshill Andoversford Little Drybrook Viney Hill Bath Street Greet Compton Green Northway Watermead Cutsdean Plusterwine Mickleton Brain's Green Hampton Fields Southam Brockworth Hillesley Little Shurdington Dunkirk Coalpit Heath The Rangers Townwell Cowhorn Hill Nibley Green Four Oaks Starveall Park Hill Hill The Butts Pope's Hill Hinton Little Bristol Bafford Tiltups End Bowling Green Fromebridge Tivoli Upper Coberley Upleadon Four Mile Elm Allaston Horsepools Botloe's Green Plump Hill St Paul's Shakesfield Cadbury Heath Randwick Coomb's End Newport Tickmorend Yorkley Slade Hilcot Synwell St Briavels Common Knave-in-hole Upper Swell Lower Lydbrook Thrupp Oldbury-on-Severn Gretton Little Witcombe Tormarton Cassey Compton Stanfields Nethercote Woodmancote Gatcombe Ryeworth Old Bishton Gossington Brown's End Bartlett's Green Holywell Longney Bromesberrow Kingsholm Upper Rissington Awre Woolaston High Brotheridge Taddington Poolhill Totteroak Stumps Cross Horwood Riding Middle Duntisbourne Winstone Longhope Nupdown The Hacket Farmcote Little Barrington Awkley Jack's Green Shortwood Hambrook Eastleach Turville Newtown Oridge Street Lower Slaughter Harleywood Sherborne Oakle Street Huntley Grovesend Coltham Fields Evington Cooper's Hill Putloe The Haw Churchend Selsley Bream Puckrup The Tynings Littleton-upon-Severn Todenham Mount Pleasant Lower Cam Eggs Tump Winson The Eaves Kempley Eastcombe Golden Valley Cowhill Severn Beach Cribbs Causeway Kitlye Broadwell Brockhollands Purton Barton Alderton Bridgend Christchurch Dumbleton Theescombe Worrall Hill Beachley Newtown Minchinhampton Bournes Green Highfield Wick Marsh Common Sedbury Coalway Over Charlton Kings Patchway Hagloe Bagpath Aylworth Meysey Hampton Greenway Pennsylvania Redmarley D'Abitot Stone Hill Chatterley Chedworth Laines Pinfarthings Cranham Corner Hardwicke Salperton Park St Peter's Puckshole Little Sodbury End English Bicknor Shipton Moyne Baunton Mobley Eastington Shuthonger Ruardean Hill Codrington Hampen Cobb's Cross Potterswood Bagpath Redwick Lynworth Wormington Bradley Double View Betty's Grave Elmore Back High Woolaston Kempley Green Fretherne Brownshill Dudbridge Wheatenhurst Taynton Houndscroft Churchend Woolstone Woolridge Natton The Pludds Murrell's End Salperton Leckhampton Hill Bromley Heath Joy's Green Little London Hillend Green Frampton Cotterell Alderley Hilcot End Oakhunger Springbank Crackstone Lower Morton Harnhill Ingst Whaddon Wyndbrook Owlpen Lower Chedworth Tredworth Harescombe Postlip Upper Slaughter Stoke Orchard Upper Ley Cowley Badminton Miserden Ashchurch Doynton Lower Kilcott Horton Wotton-under-Edge Heath End Hamshill Upper Kilcott Ampney Crucis Stratton Parkend Westonbirt Boulsdon Chaceley Hole Ham Shipton Oliffe Nibley Green Latteridge Ablington Siston Sharpness Shab Hill Sandy Lane Lightpill Glasshouse Birdwood Upper Siddington New Passage Upleadon Court Emerson's Green Damery Ozleworth Elcombe Battlescombe Brierley Woodfield Avening Green Rockhampton Hewelsfield Common Pucklechurch Fiddler's Green Frampton End Filton Bourton-on-the-Hill Pillows Green Kingsditch Oakley Town Street Cross Hill North Woodchester Sezincote Twigworth Fairmead Wotton Tuffley Hillersland Stow-on-the-Wold Central Lydbrook Upper Morton Cleevemount Paradise Oakridge Lynch Cherington Kent's Green Nimlet Clapton Triangle Nag's Head Gotherington Arlebrook Pilley Donnington Itlay Rangeworthy Cannop Farfield Stanway Bisley Rockness Stanley Cleeve Hill Didmarton Upper Cam Rowanfield Bibury Littleford Duntisbourne Abbots Old Down Old Sodbury Inchbrook Lower Redbrook Redinhorne Olveston Lower Stone Alveston Deerhurst Walton The Mythe Frampton Court Fairford North Cerney Broadrock Smart's Green Brimscombe Stowe Green Berkeley Road Winterbourne Down Sunhill Tunley Littledean Pitchcombe Saintbridge Picklenash Church End Teddington Norton Down Hatherley Brimps Hill Sevenhampton Forest Green Longwell Green Berkeley Heath Montpellier Charlton Park Blockley Hopewell Hill Bournside Cashes Green West Littleton Stantway Colethrop Abson Kingscourt Warmley Hill Kingshill Tutshill Abwell Woodchester Compton Abdale Bledington Marle Hill Staunton Knightsbridge Tetbury Ball's Green Wickridge Street Barton End Hamwell Leaze Ashleworth Huntingford Ebrington Almondsbury Rodmarton Highfields Kings Hill Elmstone Hardwicke Moorslade Cirencester Calmsden Middleyard Syde Playley Green Alderton Fields Foxcote Saintbury New Mills Forthay Kemble Chavenage Green Walham Moreton Valence Symonds Yat East Ruddle Cinderford Great Stoke Somerford Keynes Shurdington Chaceley Stock Brockhampton Draycott East End Southend Highnam Stowell Elkstone Oxenton North Nibley Mitcheldean Henley Frogland Cross Shorncote Twyning Green Woodhouse Down Tortworth Warmley Lintridge Brookend Piff's Elm Shortstanding Netherhope Littleworth Adlestrop Weston-sub-Edge Upper Hill Bays Hill Stonehouse Green Bottom Longlevens Lasborough Winchcombe Dursley Quedgeley Prestbury Temple Guiting Stockend Charfield Green Forthampton Rooksmoor Petty France Whitecroft Nailsworth Bledisloe Hook Street Lower Dowdeswell Middle Wick Abbotside Robinswood Dyrham Nastend Horsley Great Rissington Little Washbourne Boughspring Dunfield The Moat Leighterton Hayden Moreton-in-Marsh Aylburton Common Hucclecote Beverston Highfield Bream's Meend Colesbourne Vinney Green Nether Westcote Upthorpe Rudgeway Innsworth Saul Staunton Summerhayes Grange Village Dixton Hystfield Nibley Batsford North Corner Eastleach Martin Battledown Hanham Winterbourne Whitecliff Apperley Littleworth Sundayshill Far Oakridge Blaisdon Netherend Dymock Pitt Court Chipping Sodbury Wortley Ashley Sheepscombe Wallsworth Selsley West Ebley Bentham Ram Hill Longford Coaley Peak Alvington Aylburton Readings Quarhouse Coldharbour Paganhill Flaxley Standish Parkfield Bread Street Bilson Green Daneway Ellwood Westbury-on-Severn Compton Greenfield Cainscross Whaddon Frenchay Hallwood Green Clearwell Stanley Downton Matson Moorend Fyfield Sandpits Bamfurlong Kingswood Rodborough New Town Perrott's Brook Culkerton Buckland Ruardean Woodside St Paul's Brookthorpe Lower Swell Stroud Nupend Upper Oddington Hewelsfield Little Rissington Watermoor Ford Swanley Leathern Bottle Coombe Baker's Hill Thornbury Dursley Cross Tytherington Bagstone Whiteway Chalford Clifford's Mesne Sandhurst Footbridge Calcott's Green Wishanger Overton Park Hawcross Blackhorse Itchington Calcot France Lynch Kilcot Cam Snowshill Hawling Easter Compton Barrow Hanham Green Snig's End Wibdon Ruardean Prescott Poulton Brimpsfield Preston Coaley Egypt Westerleigh Stidcot Linden Stancombe Hidcote Boyce Wallow Green Pillowell Churcham The Park King's Green Ruscombe Northfield Seven Springs Kenton Green Charlton Abbots Tirley Knowle Upper Wick Park End Cockleford Shaw Common The Heath Twyning Chase Hill Draycott Lower Berry Hill Soundwell Lower Hamswell The Folly Stanton Kemble Wick Downend South Woodchester Charfield Hill The Pound Stroud Green Bournstream Little Badminton Tewkesbury Beeches Green Plusterrwine Slimbridge Swineford Holbrook Common Kingscote Wyck Rissington Nuppend Woodcroft Three Ashes Tutnalls The Camp Duntisbourne Rouse Westington Mitton Ashmead Green Coberley Lower Lemington Hallen Elton Tibberton Bradley Stoke Syreford Crossways Church Westcote Caudle Green Siston Common Yate Rocks Gretton Fields Lower Common Tidenham Westrip Crossways Marston Hill Norman Hill Alveston Down Northwick Purton Ampney St Peter Coln St Aldwyns Elmbridge Newent Kington The Fence Oldcroft Ganborough Newleaze Marsh Lane Corse Shapridge Scowles Bromesberrow Heath Duntisbourne Leer Shipton Warden Hill Ryeford Down Ampney Condicote Whittington Westend Leonard Stanley Chesterton Bowbridge Wyegate Green Tidenham Chase Rudford Milbury Heath Turkdean Newerne Whitminster Upper Soudley Anthony's Cross Morton Hatherop Frampton Mansell Hardeicke Dodington Minsterworth Charingworth Bridge Yate Thames Head Hudnalls Little Haresfield The Beeches Arle Clapton-on-the-Hill Brookend Colt's Green Waterlane Slad Shortwood Priding The Purlieu Southrop Naunton Park Middle Street Steam Mills Chaceley Worley Aston on Carrant Primrose Hill Cheltenham