Media Planning in Lower Lemington

Get in touch

Media Planners in Lower Lemington

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL56 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Lower Lemington for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Lower Lemington

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Lower Lemington (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Duntisbourne Rouse Arle Upper Soudley Didbrook Oakle Street Paradise Wyndbrook Minchinhampton Dorn Cleevemount Cress Green New Passage Lower Oddington Hinton Great Witcombe Frampton on Severn Double View Blackwells End Green Yorkley Slade Cheltenham Rooksmoor Stroud Green Footbridge Pinfarthings Redmarley D'Abitot Chalford Hill Greet Ruardean Hallen Potterswood Cromhall Common Shab Hill Elkstone Gossington Marsh Lane Smart's Green The Scarr Cranham Corner Aston Subedge Chaxhill Hamwell Leaze St Peter's Kitlye Brierley Lowbands Hatherley Palmer's Flat Chargrove Moor End Arlebrook Shortstanding Doughton Painswick Wotton The Camp Upper Swell Windrush Piff's Elm Shepperdine Longridge Ford The Fence Hunt's Grave Swanley Netherhope Guiting Power English Bicknor Salperton Park Saintbury Awkley Paganhill Hill End Heath End Smart's Green Stonehouse Kington Breadstone Mobley Yate Rocks Tidenham Chase Little Herbert's Town Street Stanton Bafford Staverton Pamington The Quarry Dyer's Common Hillend Green Nupdown Barton Cherington Northwood Green Aston on Carrant Bengrove The Reddings Newport Randwick Prestbury Watermoor The Folly Cockadilly Hanham Boxbush Emerson's Green Bibury Chavenage Green Overton Kineton Kingswood Hallwood Green Woolaston The Beeches Thornbury Windsoredge Horwood Riding Kingscote Totteroak Pilning Staple Hill Littleworth Lower Redbrook Whiteshill Blakeney Hill Tortworth Barrow Hasfield Caudle Green Hucclecote Filton The Hacket Tirley Knowle Ryton Lower Wick Grovesend Catbrain High Orchard Dodington Daylesford Rendcomb Poolway Sezincote Draycott Todenham Upper Framilode Winterbourne Sundayshill Phipps Bottom Tunley Abwell Calcott's Green Kilcot Doynton Lower Soudley South Cerney Berry Hill Highnam Olveston Teddington Barnwood Fiddler's Green Rodford Hambrook Boughspring Oakhunger Deerhurst Walton Hawcross Woolaston Common Shipton Moyne Alstone The Pound Tirley Old Down Inchbrook Hampnett May Hill Village Westerleigh Colt's Green Battlescombe Little Barrington Green Bottom Chatterley Okle Green Bisley Charingworth Blackhorse Lower Hamswell Whelford Acton Turville Sudgrove Tarlton Icomb Huntingford Kempley Green Woodford Hawkesbury Kendleshire Grange Village Far Thrupp Castletump Cobb's Cross Sladbrook Prescott Woodcroft Symonds Yat East Stone Hill Tivoli Barrow Wake Sherborne Chaceley Nibley Green Lower Hazel Frampton Mansell Plump Hill Ruddle Bussage Bibstone Staunton Cleeve Hill Upper Morton Oxenhall Earthcott Green Fishpool Burleigh Blockley Down Ampney Woolstone Cold Ashton Rockhampton Pilley Knockdown Forest Green Littledean Littledean Hill Poole Keynes Church Westcote Holbrook Common Hillersland Whiteway Cainscross Severn Beach Wormington Upper Rissington Stanfields Cowhill Tetbury Hampton Fields Upper Soundwell Forwood Tidenham Nibley Charlton Park The Eaves Berkeley Bream Bromley Heath Arlingham Central Lydbrook East End Badgeworth Thames Head Scowles Chipping Sodbury Naas Mount Hill Shipton Solers Wortley Woodbridge Bournstream Homedowns Watley's End Linden Churchend Ashchurch Bowling Green Ashleworth Lower Meend Bournes Green Stanway Betty's Grave Coln St Aldwyns Longford Saul Southend Draycott Kenton Green Willis Elm Milton End Pancakehill Old Passage Chalford North Corner Eastington Marsh Common Everlands Coln Rogers Kingscourt Etloe Stoke Gifford Greenway Poulton Hinchwick Gloucester East End Berkeley Road South Woodchester Wyegate Green Ryeford Ingst Upper Dowdeswell Hidcote Boyce Homestead Upper Ley Upper Slaughter High Nash Highfields Harescombe Stoke Orchard Mayshill Engine Common Pope's Hill Shurdington Lower Berry Hill Morton Bevington Brookthorpe Aylburton Poolhill Bourton-on-the-Water Wicks Green Fairford Compton Abdale Slimbridge St Paul's Pucklechurch Whaddon The Heath Siston Quedgeley Whiteshill Parkend Brownshill Hayden Lower Slaughter Horsley Quarhouse Crackstone Seven Springs Ganders Green Prior's Norton Northwick Broadrock Minsterworth Long Newnton Hudnalls Clearwell Ebrington Anthony's Cross Stowell Milbury Heath Farmcote Bath Street Brown's End Bishop's Cleeve Tutshill Cockshoot Soundwell Hopewell Hill Birdwood Frampton Court Edge Stockend Tickshill Neds Top Mount Pleasant The Haw Patchway Ellwood Warmley Tower Malswick Dursley Cross Woodmancote Brimpsfield Chedworth Laines Vinney Green Stratfordbridge Crossways Bagpath Cambridge Elberton Hilcot End Broad Campden Ablington Hailes Fretherne Hewelsfield Newent Walham Harnhill Burnt Ash Buckover Chesterton Houndscroft Charfield Hill Britain Bottom Oxlynch Flaxley Abbeydale Heathfield Four Oaks Syreford Uley Stumps Cross Middleyard Ball's Green Egypt North Cerney Talbot's End Hamshill Alvington Colethrop Worrall Hill Ruardean Woodside Yanworth Hanham Green Rodborough Ampney Crucis Woodchester Tredington Duntisbourne Leer Dymock Ryeworth Mork Bagpath Church End Lower Cockleford Pullens Green Berkeley Heath Harry Stoke Trow Green Winchcombe Bulley Triangle Gretton Bournside Kingsholm Upper Common Bamfurlong Paxford Badbrook Upper Lydbrook Beverston Charfield Winson Drybrook Hawkesbury Upton Ham Horton Chaceley Stock Little Drybrook Lower Common Whittington Alveston Northleach Elton Woolaston Slade Tilsdown Clifford's Mesne Newmarket Littleford Bowbridge Beeches Green Adlestrop Rowanfield Naunton Hill Newton Eastleach Martin Coleford Dudbridge Crawley Calmsden Lower Kilcott Ozleworth Sedbury Broom's Green The Leigh Lower Rea Birdlip Benhall Sevenhampton Eastington Battledown Howley Far Oakridge Stanley Bradley Coln St Dennis Park End Dunfield Coates Sharpness Foss Cross Little Witcombe Matson Selsley Coombe Whitecroft Mile End Longhope Highfield The Flat Rudgeway Halmore Natton Purton The Island The Rocks Baunton St Mark's St Paul's Oldbury-on-Severn Parkend Coney Hill Woodstock Joyford North Common Over Christchurch Iron Acton Lydney Tetbury Upton Brockhampton Wickwar Sheepscombe Damery Ashley Milbury Heath Lower Apperley Siston Common Lasborough High Brotheridge Oridge Street Littleton-upon-Severn Farfield Epney Tockington Westrip Bread Street Cold Aston Saintbridge Moorslade Clements End Ready Token Lower Swell Sunhill Daglingworth Awre Gatwick Jeffries Hill Fromebridge Coltham Fields Maugersbury Redinhorne Hawling Lower Lode Nethercote Boddington Elmore Back Ewen Watledge Lynworth Oldland Miserden Kingshill Netherend Tresham Pillows Green Preston Hampen Down Hatherley Cowhorn Hill Purton Bagendon Warmley Coberley Slad Bartlett's Green Broadwell Bradley Stoke Newington Bagpath Chipmans Platt Northville Duckhole France Lynch Upton St Leonards Andoversford Norcote Temple Guiting Lintridge Fiddington The Park Clapton Longlevens West Littleton Puckrup Kempsford Willersey Shipton Oliffe Bubblewell Fairmead Cross Hill Forthay Cannop Dumbleton Ganborough Wotton-under-Edge Lower Morton Hyde Lightpill Avening Lower Lydbrook Shorncote Boxwell Noverton North Nibley Oldland Common Shapridge Wymans Brook Framilode Worley Nailsworth Hystfield Stanley Pontlarge Chipping Campden Chase Hill Shaw Common Rodmarton Brimps Hill Hardeicke Aldsworth Quenington Bagstone Elmbridge Maisemore The Mythe Bradley Green Nether Westcote Nympsfield Nuppend Rockstowes Old Sodbury Stanley Downton Longwell Green Lower Stone Wyck Rissington Oldbury Naite Bridgend Frenchay Stratton Rangeworthy Lower Lemington Five Acres Mitton Cranham Oldcroft Chaceley Hole Sandpits Shortwood Crossways Westend Dunkirk Fossebridge Westington Wibdon Montpellier Withington Edgeworth Stone Leathern Bottle Oldbury on the Hill Rodley Churchend Coaley Hampton Green North Woodchester Didmarton Alderley Falfield Oakley Easter Compton Hethelpit Cross Turkdean Woolaston Woodside Wheatenhurst Twyning Middle Street Blaisdon Hempsted Hidcote Bartrim Elcombe Upper Up New Cheltenham Nimlet Far Green Itlay Wapley Bromesberrow Highfield Hook Street Mitcheldean Bishop's Norton Wallow Green Willsbridge Nastend Tutnalls Latteridge Primrose Hill Four Mile Elm Norton Woodhouse Down Brockhollands Condicote Duntisbourne Abbots Frampton End Farleys End Abenhall Bledington Prior's Park Redwick Wick Rocks Woodmancote New Mills Readings Bream's Meend Lower Ley Brookend Gotherington Watermead Westbury-on-Severn Petty France Sapperton Cutsdean Silver Street Winterbourne Down The Rangers Highfield Charlton Abbots Brookend Plusterrwine Little London Dyrham Winstone Churcham Stinchcombe Bencombe Moreton-in-Marsh Gillingstool Broadoak Jack's Green Cooper's Hill Collafield Siddington Tytherington The Butts Farmington Batsford Uckington Donnington Ashmead Green Stow-on-the-Wold Nag's Head Coalway Carterspiece Sandy Lane Mickleton Harrow Hill Tumpy Green Harleywood Picklenash Stantway Leckhampton Laverton Broadwell Walton Cardiff Amberley Shepherd's Patch Preston Cross Horsepools Haresfield Cirencester Upper Cam Steam Mills Stancombe Whiteway Twigworth Robinswood Hardwicke Edge End Alveston Down Naunton Park Kent's Green Lower Tuffley Townwell Perrott's Brook Golden Valley Nailbridge Owlpen Cam Summerhayes Tillers' Green Colesbourne Taynton Tewkesbury Tredworth Brockweir Horcott Ayleford Waterlane Middle Duntisbourne Walkleywood Putloe Woodfield Shipton Highnam Green Upthorpe Millbottom Wanswell Ebley Wood Stanway Stroud Green Street Netherton Playley Green Calcot Woodmancote Wick Sandhurst Alderton Upper Oddington Marshfield Park Hill Cadbury Heath Coaley Peak Brockworth Nupend Nibley Green Hilcot Moorend Kempley New Town Tuffley Smallbrook Snowshill Alstone Ampney St Peter Cerney Wick The Moat Hillesley Longridge Shadwell Shakesfield Little London Ampney St Mary Upper Siddington Little Washbourne Plusterwine Cribbs Causeway Pitchcombe Viney Hill Oxenton Leckhampton Hill Claypits Up Hatherley Norman Hill Cashes Green Buckland Pool Meadow Coldharbour Puckshole Southrop Aston Magna Lower Soundwell Eastleach Turville Rudford Evenlode Woolridge The Twittocks Overton Park Fyfield Itchington Beachley Shortwood Newleaze Swindon Brimscombe Old Bishton Westerleigh Hill Whitminster Tickmorend Lassington Baker's Hill Bromesberrow Heath St Briavels Parkfield Milkwall Downend Kingswood Southam Bledisloe Pillowell Murrell's End Newtown Forthampton Driffield Weston-sub-Edge High Woolaston Marle Hill Gaunt's Earthcott Northfield Codrington Eggs Tump Rockness Knightsbridge Leonard Stanley Stowe Lower Chedworth Coomb's End Abson Coombe Hill Middle Wick Yate Gorsley Pitt Court Elmore Charlton Kings Barton Fairview Corse Three Ashes Leddington Yorkley Salperton Uplands Evington Innsworth Cold Elm Glasshouse Bays Hill Pittville Hartpury King's Green Hatherop Ketford St Chloe Gretton Fields Starveall Joy's Green Cinderford Butterrow St Briavels Common Little Haresfield Barnsley Ruscombe Dursley Standish Bullo Newtown Upleadon Court Beach Lower Dowdeswell Upper Hill Leighterton Cromhall Newtown Newland Warden Hill Tiltups End Clapton-on-the-Hill Moreton Valence Swineford Little Sodbury End Gatcombe Townsend Upleadon Hardwicke Whitfield Westonbirt Great Barrington Notgrove Stroud Hill Kemble Wick Througham Littleworth Frogland Cross Chedworth Hester's Way Taddington Ruardean Hill Kemble Compton Greenfield Tortworth Green Lechlade-on-Thames Springbank Twyning Green Upper Coberley Stroat Meysey Hampton Sibland Over Tormarton Hagloe Bentham The Tynings The Purlieu Brain's Green Deerhurst Podsmead Cassey Compton Charfield Green Marston Hill Huntley Daneway Brockhampton Tibberton Wallsworth Aylburton Common Newerne Upper Wick Thrupp Wishanger Aylworth Toddington Longborough Churchdown Great Rissington Kingsditch Cockleford Moor End Somerford Keynes Sling Bitton Clanna Foxcote Botloe's Green Lower Cam Hewelsfield Common Berwick Aust Little Bristol Boulsdon Culkerton Bownham Longney Allaston Avening Green Theescombe Abbotside Priding Shuthonger Great Stoke Bilson Green Longridge End Compton Green Upton Cheyney The Pludds Little Badminton Whaddon Henley Badminton Staunton Ham Selsley West Henfield Hinton Bridge Yate Stidcot Fairfields Brand Green Ram Hill Preston The Barton Eastcombe Syde Mount Pleasant Stowe Green Alderton Fields Mangotsfield Holywell Aston Cross Barton End Postlip Great Washbourne Ruspidge Little Sodbury Cowley Synwell Snig's End Northway Upper Kilcott Warmley Hill Wickridge Street Arlington Orange End Pennsylvania Elmstone Hardwicke Box Kings Hill Lynch West End Dixton Frocester Whitecliff Apperley Blakeney Highleadon Newnham Coalpit Heath Knave-in-hole Oldend Hazleton Little Shurdington Almondsbury Oakridge Lynch Bourton-on-the-Hill King's Stanley Little Rissington Frampton Cotterell