Media Planning in Nailbridge

Get in touch

Media Planners in Nailbridge

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL17 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Nailbridge for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Nailbridge

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Nailbridge (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Lower Lydbrook Beach Tutshill Rangeworthy Oldbury Naite St Paul's Stanley Downton Eastleach Turville Synwell Redmarley D'Abitot Arlington Calcot Stinchcombe Taddington Sezincote Primrose Hill Swanley Upthorpe Hewelsfield Bisley Mount Pleasant Forthay Cleevemount Drybrook Shipton Oliffe Kent's Green Henley Hallen The Quarry Southrop Little London Halmore Viney Hill Down Hatherley Alderton Fields Staunton Stanton Old Bishton Wormington Swineford Cadbury Heath Woodstock Bradley Stoke Buckland Ryton Lydney Pucklechurch Charingworth Wicks Green Woodchester Netherhope Hethelpit Cross Longborough Shepherd's Patch Coates Pitchcombe Standish Brookthorpe Woodmancote Dymock Evington Okle Green Woodfield Newport Weston-sub-Edge Chalford Sheepscombe Murrell's End Highfields Lower Cockleford Bilson Green Nibley Green Poole Keynes Abbotside High Brotheridge Haresfield Ebrington Baunton Elmore Back Preston Cross Elton Rowanfield Moor End Kingshill Stidcot Berkeley Heath Icomb Shepperdine Arlingham Selsley West Painswick Newmarket Bournside Pancakehill Malswick Aylburton Southend Shaw Common Stroat Teddington Great Washbourne Four Oaks Coombe Hill Plump Hill Lower Lemington Nympsfield Lower Swell Holbrook Common Ruddle Cleeve Hill Horcott Carterspiece Kempley Upper Coberley Church Westcote Tickshill Southam Redinhorne Littledean The Fence Maisemore The Eaves Clanna Little Witcombe Upper Wick Lynch Brookend Collafield Cinderford Frampton on Severn Hilcot Aust Highleadon Oxlynch Mangotsfield Bitton Thames Head Siston Common Thornbury Overton Park Fyfield Winstone Eastcombe Blakeney Hill Mile End Daylesford Whitecliff Avening Sling Little Rissington Colesbourne Steam Mills Over Oldland Shipton Newtown Church End Tytherington Burnt Ash Jack's Green The Beeches Wyegate Green Horton Lower Oddington Far Green Nupdown Wickwar Hill End Etloe Stone Hill Lower Hazel Wapley Watermoor Morton Bread Street Northleach Crossways Bartlett's Green Tarlton Winchcombe Shortwood Windrush Epney Great Barrington Potterswood Cooper's Hill Awkley Berkeley Stowe Gatcombe Didmarton Hill Coln St Aldwyns Bledisloe Kitlye The Folly Walton Cardiff Upper Soudley Dyer's Common Mitton Cress Green Triangle Battlescombe Grovesend Clapton-on-the-Hill Harescombe Barnsley Middle Street Minsterworth Lower Cam Batsford Wallsworth Ruspidge Crackstone Chipmans Platt Shorncote France Lynch Cassey Compton Newnham Purton Mayshill Knightsbridge Picklenash Kings Hill Upper Up Jeffries Hill Boddington Bevington Stanley Summerhayes Chipping Campden Worley Ruscombe St Chloe Piff's Elm Ampney St Peter Hyde Cowhorn Hill Swindon Bourton-on-the-Water Todenham North Corner Robinswood Cockleford Ebley Bradley Green Dunkirk Laverton Daglingworth Parkend Bream's Meend Springbank Ryeworth Northville Wheatenhurst Central Lydbrook Deerhurst Walton Cold Ashton Ablington Longney West Littleton Old Down Winson Marston Hill Lower Rea King's Stanley Somerford Keynes Almondsbury Hampton Green Marshfield Pamington Tidenham Huntingford Owlpen High Woolaston The Park The Butts Brimps Hill Upper Siddington Beeches Green Whaddon Smart's Green Paganhill Harrow Hill Tivoli Oakley Slimbridge Nibley Daneway Egypt Tormarton Edgeworth Wotton Betty's Grave Elmstone Hardwicke Cherington Gotherington Sandhurst Millbottom Pennsylvania Brimpsfield Stratfordbridge Fairford Twyning Westerleigh Hill Hillend Green Three Ashes Upper Morton Fossebridge Hardeicke Shab Hill Tockington Broadwell Codrington Lower Soudley Hawkesbury Watley's End Leckhampton Sherborne Upper Kilcott Upper Oddington Joy's Green The Island Hardwicke Hinchwick Stoke Gifford Cromhall Common Coltham Fields Ayleford Lasborough Evenlode Baker's Hill Doughton Coomb's End Theescombe Stowe Green The Twittocks Kingscote Uplands Cirencester Castletump Upper Swell Putloe Naas The Moat Bridgend Barrow Oxenton Moreton Valence Rodley Nag's Head Golden Valley Fairmead Berry Hill Lower Kilcott Hatherop Badminton Avening Green Aylworth Amberley Newleaze Duckhole Milton End Littleford Chavenage Green Bagstone Alveston Cold Aston Norman Hill Scowles Dodington Coleford Newtown Yorkley Slade Milkwall Selsley The Pludds Chaxhill Tirley Knowle Leonard Stanley Iron Acton Little London Shadwell Mount Pleasant Wanswell Hampnett Prestbury Upper Framilode Windsoredge Knave-in-hole Boughspring Westbury-on-Severn Watledge Horsepools Tiltups End Upper Lydbrook Sibland Hartpury Donnington Glasshouse Ryeford Colt's Green Coln St Dennis Soundwell Warmley Tower Bromesberrow Heath High Orchard Brierley Lower Meend Wick Rocks Chaceley Lower Wick Norcote Crawley Nether Westcote Marle Hill Quarhouse Siston Itchington Didbrook Barnwood Little Haresfield Middleyard Ewen Alveston Down Sudgrove Moreton-in-Marsh Boulsdon Purton Nailsworth Woolridge Maugersbury Sladbrook Upper Slaughter Damery Cockshoot Middle Wick Tewkesbury Barton End Bromley Heath Siddington Farfield Downend Forest Green Puckshole Poolway Cam Churchdown Footbridge Chalford Hill Bourton-on-the-Hill Ham Coombe Kendleshire Wibdon Westington Boxwell Stanley Pontlarge Crossways Whitecroft Cerney Wick Woodford Newington Bagpath Ganders Green Little Badminton Yate Long Newnton Churchend Barrow Wake Highfield Mork Whiteway Plusterwine Upton St Leonards Hardwicke Hampen Harry Stoke Littleton-upon-Severn Stone Hester's Way Barton Shapridge Whitminster Hidcote Bartrim Wick Highnam Lowbands Tilsdown Flaxley Yate Rocks Tetbury Guiting Power Chatterley Cowhill Brimscombe Gretton Horsley Linden Charlton Park Arle Huntley Beachley Wymans Brook Kenton Green Poulton Sevenhampton Uley Hampton Fields Twigworth Chipping Sodbury Miserden Shipton Solers Bagpath St Peter's Milbury Heath Bullo Woolaston Slade Hucclecote Pilley Britain Bottom Montpellier Horwood Riding Rendcomb Warmley Duntisbourne Abbots Aston on Carrant Walham Shuthonger The Haw Marsh Common May Hill Village Frogland Cross Hidcote Boyce Smart's Green Mickleton Postlip Sharpness Hamwell Leaze Natton Tirley Ball's Green Perrott's Brook Salperton Little Sodbury End Brockhampton Arlebrook Oldbury on the Hill Green Street Bafford South Cerney Bagendon Lightpill Anthony's Cross Westrip Chargrove Abenhall Hawling Elkstone Alstone Condicote Stroud Green New Mills Benhall Parkend Bubblewell Notgrove Lynworth Elmbridge Lower Hamswell Edge End Compton Greenfield Gretton Fields Randwick Framilode Ram Hill Aston Subedge The Rocks Readings Pittville Clearwell Oakle Street Prior's Norton Hunt's Grave Preston The Barton Coln Rogers Newland Broadoak Northway Box Newtown Prior's Park Tutnalls Tortworth Green Pilning Middle Duntisbourne Preston Hook Street Netherend Parkfield Rockstowes Winterbourne Down Bamfurlong Ready Token St Paul's Lassington Moorslade Brown's End Lower Chedworth Bulley Dursley High Nash Easter Compton Stonehouse Hasfield Aldsworth New Passage Whitfield Pitt Court Whittington Brockhollands Fretherne Lower Lode Farmcote Chedworth Laines Wood Stanway Salperton Park North Nibley Gorsley Hystfield West End Stancombe Alderton Yanworth Cromhall Cambridge Cannop Saintbridge St Briavels Dunfield Townsend North Cerney Kingscourt Rooksmoor Slad Brain's Green Rodford Woodmancote Stroud Stumps Cross Sapperton Foxcote The Scarr Culkerton Littleworth Ruardean Woodside Lechlade-on-Thames Dudbridge Mount Hill Coalway Eastington English Bicknor Allaston Calcott's Green Lower Ley Forwood Ruardean Hill Greet Henfield Cockadilly Syde Cheltenham Joyford Cutsdean Hatherley Caudle Green Apperley Barton Hillesley Neds Top Birdlip Worrall Hill Littleworth Nuppend Five Acres Upper Common Woolaston Severn Beach Ellwood Driffield Wallow Green Brockhampton Staple Hill Chesterton Walkleywood Bibury Saul Farleys End Tillers' Green Snig's End Phipps Bottom Toddington Petty France Aston Magna Snowshill Cobb's Cross Nupend Longford Blaisdon Nibley Green Hagloe Holywell Longlevens Meysey Hampton Newent East End Blackhorse Little Shurdington Chaceley Hole Upleadon Court Paxford Lower Apperley Shortwood Upper Rissington Totteroak Upper Dowdeswell Naunton Andoversford Elcombe Emerson's Green Saintbury Breadstone Frenchay Eastington The Mythe Broadrock The Leigh Great Witcombe Broadwell Whiteshill Talbot's End Park End Kempley Green Hinton Kemble Wick Shortstanding Bibstone Woodcroft Christchurch Willersey Over Bussage Gatwick Bishop's Norton Pillowell Down Ampney Adlestrop Duntisbourne Leer Stoke Orchard Brand Green Tortworth Nailbridge Little Sodbury Wishanger Compton Green Highfield Woolstone Bath Street Tredington Quenington East End Far Thrupp Fairfields Stanfields Little Washbourne Gloucester Tresham Old Passage Coaley Peak Bradley Upton Cheyney Naunton Park Oridge Street Blackwells End Green Earthcott Green Abson Stanway Redwick Cranham Kingswood Ham Kemble Birdwood Frampton Court Hinton Upleadon Park Hill Badgeworth Palmer's Flat Burleigh Northwood Green Sandpits Netherton Bowling Green The Flat Mitcheldean Puckrup Clapton Colethrop Chedworth Gillingstool Elmore Milbury Heath Aylburton Common Rockhampton Heathfield Lower Redbrook Bledington Ford Leckhampton Hill Olveston Ozleworth Noverton Buckover Badbrook Gaunt's Earthcott Hopewell Hill Sandy Lane Pope's Hill Leighterton Oldcroft Lower Soundwell Prescott Tredworth New Town Newton Plusterrwine King's Green Symonds Yat East New Cheltenham Temple Guiting Edge Lintridge Blockley Woodmancote Bishop's Cleeve Woolaston Woodside Staunton Paradise Moor End Charlton Kings Little Drybrook Pool Meadow Latteridge Homedowns Northfield Alstone Highnam Green Oakhunger Ruardean Whelford Willis Elm Oakridge Lynch Cowley Kingsholm Upper Soundwell The Camp Ashchurch Dixton Hailes Fiddington Orange End North Common Abwell Withington Innsworth Dyrham Clements End Wyndbrook Wyck Rissington Fairview Gossington Uckington Lower Dowdeswell Tickmorend The Purlieu Charlton Abbots Leddington Draycott Boxbush Ketford Warden Hill Marsh Lane Howley St Mark's Botloe's Green Acton Turville Foss Cross Butterrow Whaddon Poolhill Beverston Lower Common Mobley The Hacket Wortley Dorn The Tynings Greenway Syreford Charfield Hill Cross Hill Oxenhall Eggs Tump Stroud Hill Lower Berry Hill Charfield Claypits Frampton Mansell Bromesberrow The Rangers Brownshill Overton Ampney St Mary Frocester Matson Littledean Hill Calmsden Cribbs Causeway Watermead Hallwood Green Oldland Common Inchbrook Rodborough Cainscross Little Barrington Minchinhampton Clifford's Mesne Houndscroft Coaley Fiddler's Green Harleywood Hamshill Fishpool Ashleworth Nimlet Frampton Cotterell Berwick Upper Ley Forthampton Bournes Green Hawcross Longwell Green Charfield Green Leathern Bottle Bays Hill Coldharbour Woolaston Common Dumbleton Ingst Bengrove Priding Lower Morton Newerne Whiteway Itlay Nethercote Rudford Kington Bridge Yate Brookend Woodhouse Down Aston Cross South Woodchester Lower Stone Upper Hill Kempsford Tidenham Chase Turkdean Hawkesbury Upton Podsmead Churcham Sedbury North Woodchester Kilcot Filton Bowbridge Far Oakridge Stow-on-the-Wold Woodbridge Hayden Green Bottom Townwell Hillersland Churchend Northwick Elberton Pullens Green Coberley Kingsditch Kingswood Ashley Hanham Heath End Lower Slaughter Engine Common Alvington Shakesfield Longhope Moorend Cranham Corner Little Herbert's Hewelsfield Common Willsbridge Shipton Moyne Great Rissington Pillows Green Catbrain Trow Green Farmington Rodmarton Oldbury-on-Severn Duntisbourne Rouse Hazleton Ashmead Green Brockweir Alderley Brockworth Town Street Cashes Green Starveall Fromebridge Hilcot End Silver Street Vinney Green Wotton-under-Edge Sundayshill Berkeley Road Taynton Westend Bencombe Norton Little Bristol Hudnalls Playley Green Awre Coalpit Heath Pinfarthings Nastend Bownham Tuffley Hambrook Yorkley Longridge Tibberton Deerhurst Up Hatherley Wickridge Street Staverton Bentham Stockend Longridge End Rockness Smallbrook Lower Tuffley Bournstream Tunley Tetbury Upton The Heath Eastleach Martin Double View Tumpy Green Bream Longridge Broom's Green Patchway Hempsted Falfield Warmley Hill Sunhill Whiteshill Compton Abdale Stowell Battledown Chase Hill Harnhill Througham Westonbirt Dursley Cross Rudgeway Old Sodbury Great Stoke Ampney Crucis Thrupp Quedgeley The Pound Homestead Stantway Ganborough Cold Elm Abbeydale Oldend St Briavels Common Doynton Broad Campden Coney Hill Kineton Stratton Highfield Knockdown Westerleigh Frampton End Waterlane Bagpath Four Mile Elm Hanham Green Chaceley Stock Winterbourne Draycott Everlands The Reddings Seven Springs Twyning Green Corse Grange Village Upper Cam Shurdington Blakeney