Media Planning in Painswick

Get in touch

Media Planners in Painswick

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL6 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Painswick for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Painswick

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Painswick (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Bagendon Footbridge Hill Mayshill Prescott Sandpits Newmarket Sunhill Whitecroft Churchend Central Lydbrook Alvington Sevenhampton Stanley Pontlarge Dunkirk Fairview Swindon The Beeches Nibley Duntisbourne Leer Stanfields Lower Cam Newtown Fossebridge Arlington Yate Rocks Burleigh Hamshill Stockend Charfield Hill Stratton Oxenhall Tetbury Upton Coney Hill Calcott's Green Watermoor Noverton Brierley Nag's Head Ganborough Brockhollands Shepherd's Patch Bread Street Blakeney Hill Silver Street Upper Common Seven Springs Potterswood Old Sodbury Shipton Chaceley Hole Leddington Epney Cam Staunton The Hacket Draycott Yorkley Slade Hallen Barton End Hambrook Ham Overton Triangle Almondsbury Elcombe Coomb's End Little Bristol Forthampton Henley Badminton Wickridge Street The Purlieu Charfield Green Nethercote Hudnalls Baunton Blockley Bowbridge Podsmead Lower Lydbrook Bradley Green Kingsditch Great Witcombe Fiddington Harry Stoke Kempley Green Owlpen Kemble Wick Ketford Temple Guiting Aldsworth Blackwells End Green Ruardean Woodside Kingsholm English Bicknor Lower Cockleford Wormington Whaddon Cromhall Worrall Hill Hidcote Boyce Newland Millbottom Coalpit Heath Highfield Wyegate Green Stanway Tickmorend Preston Horton Winson Little Sodbury Naas Marston Hill Shipton Moyne Charfield Charlton Abbots Somerford Keynes Brownshill Lower Soudley Stowe Green Hystfield Chatterley Pitt Court Uley Cranham Corner Tutnalls Westerleigh Hill The Barton Tillers' Green Withington Didbrook Cold Ashton Knave-in-hole Cromhall Common Middle Wick Summerhayes Naunton Park Foxcote Ruspidge Salperton Park Adlestrop Brown's End Wallow Green Chipping Campden Tortworth Soundwell Hardeicke Amberley Bubblewell Oldland Whiteshill Cold Aston Church Westcote Tilsdown Weston-sub-Edge Oakle Street Stanley Downton The Heath Howley Tidenham Chase Chaceley Holywell Ablington Netherhope Siston Common Syde Wyndbrook Taynton Iron Acton Yate Saul Ryton Harescombe Upper Oddington Shepperdine Flaxley Bledisloe Paradise Bencombe Wortley Smart's Green Berkeley Heath Patchway Oldbury on the Hill Burnt Ash Itlay Henfield Hinchwick Priding Rooksmoor Eggs Tump Ryeworth Holbrook Common Doynton Hatherop Miserden Fishpool Northway Little Sodbury End St Paul's Sandy Lane Twyning Pitchcombe Severn Beach Wickwar Bengrove Lynworth Frampton Cotterell Ellwood Shurdington Evington Swanley Moor End Pennsylvania Slad Homedowns May Hill Village Tidenham Bowling Green Wick Tredworth Kitlye Egypt Minsterworth Townwell Kenton Green Tuffley Hallwood Green Greenway Barnsley Willersey Huntingford Lower Chedworth Staunton Boxwell Calmsden Bromesberrow Lower Ley Christchurch Little Haresfield Churchdown Coates Cerney Wick Springbank Bisley Broadrock Upper Up Lasborough Dursley Daneway Ruscombe North Woodchester Wheatenhurst Slimbridge The Rocks Bafford Stanley Chipmans Platt Naunton Watley's End Lower Morton Westonbirt Ashleworth Lower Tuffley Kingshill Hinton Grange Village Anthony's Cross Pamington Stumps Cross Bournstream Tetbury Wicks Green Clifford's Mesne Newleaze Upper Slaughter Mork Bevington Chaxhill Ram Hill Abbotside Westend Stone Clements End Bledington Ebrington New Mills Coldharbour Tumpy Green Park End Boughspring Cobb's Cross Frampton Court Aylburton Common Wanswell Cockadilly Caudle Green Longridge End Uckington Battlescombe Brain's Green Prior's Park Sundayshill Lintridge Upper Cam Sandhurst Mitcheldean Newport Horcott Andoversford Over Avening Green Brookend Trow Green Newnham The Park Standish Randwick Heathfield Saintbridge Old Bishton Mobley Jack's Green Tockington Wymans Brook Notgrove Bulley Coln St Dennis Elmore Bagpath Coleford Lower Meend Milbury Heath Dixton Upper Dowdeswell Oldbury-on-Severn Tirley Walton Cardiff Blackhorse Cadbury Heath Tickshill Woodchester Ruardean Nailsworth Coalway Eastington Baker's Hill Dyer's Common Pillows Green Winchcombe Oldend Long Newnton Wood Stanway Pilning Upper Soudley Ewen The Leigh Brookend Upper Morton Calcot Clapton-on-the-Hill Blakeney Nupdown Kington Norman Hill Horsley Hayden Ingst Leckhampton Kingswood Readings Tivoli Frocester Bagstone Hook Street Malswick Britain Bottom Nether Westcote Longridge Churchend Deerhurst Far Thrupp Didmarton Selsley West Woodbridge Littledean Woolaston Slade Cold Elm Upper Framilode Chase Hill Pullens Green Tresham Lower Hazel Mile End Carterspiece Cross Hill Tiltups End Hillersland Lower Oddington Sheepscombe Cleevemount Houndscroft Oakridge Lynch Paxford Crossways Duckhole Pool Meadow The Island Hailes Longwell Green Farleys End Rudgeway Petty France Lower Lode Highfields Birdwood Hinton Oakley Shortwood Doughton New Cheltenham Uplands Sedbury Natton Brimscombe Marle Hill Tutshill Badgeworth Tarlton Hilcot End Starveall Southam Shipton Oliffe Marsh Lane Arle Harleywood Totteroak Ganders Green Sharpness Thornbury Ampney St Peter Fiddler's Green Alderton Buckland Little Drybrook Alveston Maisemore Abenhall Churcham Crawley Warden Hill Inchbrook Meysey Hampton Tewkesbury Tibberton Bartlett's Green Beach Whaddon Snig's End Matson Newington Bagpath The Twittocks Boxbush Stidcot Green Street Marsh Common Upton St Leonards Birdlip Rodborough Pillowell Brockweir Nuppend Cherington Turkdean Primrose Hill Stroud Green Daylesford Duntisbourne Abbots Down Ampney Westington Driffield Upton Cheyney Beachley Middleyard Tytherington Collafield South Cerney Hardwicke Hanham Green Cutsdean Knockdown Deerhurst Walton The Scarr Innsworth Hewelsfield Apperley Lower Dowdeswell Leighterton Poulton The Eaves Oldbury Naite Alstone Coombe Hill Wapley North Common Swineford Bagpath Cheltenham Tirley Knowle Highfield Barrow Northfield Robinswood Ham Worley Barton Shuthonger Boulsdon Overton Park Plump Hill Upper Wick East End Bournes Green Aston Cross Kingswood Twigworth South Woodchester Engine Common Parkfield Compton Greenfield Snowshill Todenham Allaston The Haw Double View Old Down Great Rissington Symonds Yat East Toddington East End Playley Green Mangotsfield Brookthorpe Linden Nupend St Paul's Dodington Stratfordbridge Oxlynch Sling Littleworth Littleford Littledean Hill Old Passage Broadwell Ashmead Green Great Washbourne Stoke Orchard Donnington Chalford Hill Moreton-in-Marsh Hawcross Condicote Joy's Green North Nibley Laverton Kineton Buckover Colethrop Kingscourt Benhall Bibstone Bromesberrow Heath Guiting Power Palmer's Flat Cockleford Parkend Preston Cross Bourton-on-the-Hill Stroud Hill Stow-on-the-Wold Woodford Coaley The Moat Lydney Stonehouse Bradley Stoke Prior's Norton Woodcroft West End Elmore Back Ford Kemble Broom's Green Middle Duntisbourne Newton Shorncote Cowhorn Hill Wotton-under-Edge St Briavels Common Park Hill Crackstone Culkerton Blaisdon The Camp Aylworth Stroud Batsford Forest Green Chavenage Green Puckrup Cassey Compton Bays Hill Shipton Solers Far Oakridge Horwood Riding Charlton Park Harnhill Staple Hill Lower Swell Breadstone Bridge Yate Willis Elm Itchington Harrow Hill Ball's Green Awkley Pope's Hill Falfield Lynch Hampnett Moreton Valence Icomb Longney Elberton Mount Hill Dunfield Kilcot Rockness Cambridge Butterrow Woodmancote Winterbourne Down North Corner Aylburton Broad Campden Abwell Woodstock Upthorpe Upper Ley The Mythe Longhope Staverton Edgeworth Hawling Eastleach Martin Redinhorne Northleach Poole Keynes Hagloe Lower Slaughter Kings Hill Pilley Througham The Rangers Daglingworth Bishop's Cleeve Arlebrook Glasshouse Sladbrook Tredington Windrush Upleadon Rodford Woolaston Common Little Rissington Betty's Grave Charingworth Badbrook Nibley Green Golden Valley Gatwick Box Cress Green Brimpsfield Clearwell Damery Homestead The Reddings Vinney Green Winstone Longford The Folly Ruardean Hill Westbury-on-Severn Dyrham Cannop Beverston Twyning Green Woodfield Nympsfield Little Witcombe Stanton Lower Lemington Leckhampton Hill Dursley Cross Abson Heath End Wotton Hempsted Fyfield Fretherne Cowley Poolhill Forwood Theescombe Coberley Bream Coln Rogers Ruddle Down Hatherley Thrupp Moorslade Lower Berry Hill Avening Clapton Eastcombe Pinfarthings New Passage Yorkley Hasfield Sibland Church End Hillend Green Warmley Grovesend Ozleworth Minchinhampton Alveston Down Rangeworthy Walkleywood St Briavels Joyford Tunley St Chloe Rodmarton High Orchard Ashley Alderton Fields Frampton on Severn Lower Wick Smallbrook Elmstone Hardwicke Hanham Berkeley Road Ampney Crucis Farfield Littleton-upon-Severn Cockshoot Preston Gloucester Ayleford Putloe Morton Steam Mills Far Green Filton Winterbourne Shab Hill Okle Green Quenington Bibury High Brotheridge Netherend Colesbourne Rodley Whiteshill Elkstone Cirencester Maugersbury Woodhouse Down Walham Southrop Hardwicke Taddington Redmarley D'Abitot Chesterton Wick Rocks Lightpill Lower Apperley West Littleton Aston Subedge Quedgeley Gaunt's Earthcott Dymock Hucclecote Ready Token Little London Coombe Milbury Heath Claypits Woolridge Newtown Sherborne Frampton End Bourton-on-the-Water The Butts Crossways Stoke Gifford Teddington The Tynings Draycott King's Stanley Woolstone Little Washbourne Coaley Peak Kendleshire Stroat Westerleigh Wyck Rissington Paganhill Barton Mount Pleasant Fairford Nibley Green Hampton Green Northville Middle Street Cranham Nimlet Painswick Gillingstool Emerson's Green Whiteway Prestbury Lower Common Little Herbert's Wallsworth Elton Highnam Up Hatherley Three Ashes Gatcombe Berkeley The Pludds Compton Abdale Chedworth Barrow Wake Berry Hill Rendcomb Arlingham Alderley The Quarry Wishanger Frampton Mansell Bromley Heath Viney Hill Netherton Forthay Hethelpit Cross Northwick Purton The Fence Stowell Berwick Farmington Battledown Redwick Farmcote Chalford Bamfurlong Upper Soundwell Little Shurdington Charlton Kings Watermead Cribbs Causeway Hartpury Foss Cross Evenlode Shadwell Great Stoke High Woolaston Catbrain Haresfield Sudgrove Over St Peter's Phipps Bottom Broadoak Oldland Common Chaceley Stock Salperton Siddington New Town Pancakehill Kempsford Kingscote Ebley Oakhunger Purton Bishop's Norton Hester's Way Longridge Corse Four Mile Elm Frogland Cross Upper Lydbrook Stancombe Olveston Norton Lower Stone Bitton Upper Hill Upleadon Court Longborough Moor End Gotherington Highnam Green St Mark's Newent Rockstowes Hatherley Piff's Elm High Nash Whitfield Bussage Codrington Cinderford Murrell's End Lower Soundwell Milkwall Cleeve Hill Mitton Barnwood Hawkesbury Upton Brimps Hill Smart's Green Coln St Aldwyns Picklenash Horsepools Awre Boddington Broadwell Town Street Fairmead Hewelsfield Common Rudford Bentham Cainscross Hillesley Aston Magna Great Barrington Latteridge Bownham Aston on Carrant Syreford Woolaston Synwell Hopewell Hill Sezincote Nastend Orange End Hawkesbury Stone Hill Shortwood Littleworth Siston Plusterrwine Duntisbourne Rouse Thames Head The Pound Kempley Shakesfield Ashchurch Castletump Oridge Street Pucklechurch Easter Compton Hampton Fields Ampney St Mary Edge End Watledge Brand Green Bridgend Brockhampton Whitminster North Cerney Selsley Nailbridge Bilson Green Beeches Green Earthcott Green Talbot's End Gretton Fields Neds Top Brockworth Leathern Bottle King's Green Eastleach Turville Shaw Common Upper Rissington Jeffries Hill Four Oaks Norcote Tormarton Northwood Green Dumbleton Frenchay Everlands Lower Redbrook Upper Swell Cashes Green Lassington Ryeford Oxenton Hazleton Marshfield Framilode Poolway Drybrook Stowe Woodmancote Greet Hidcote Bartrim Gossington Bournside Alstone Green Bottom Colt's Green Chipping Sodbury Lower Hamswell Lower Kilcott Whittington Huntley Yanworth Hill End Saintbury Plusterwine Gretton Edge Fairfields Postlip Brockhampton Clanna Chargrove Chedworth Laines Gorsley Mickleton Waterlane Whelford Quarhouse Bath Street Hilcot Highfield Moorend Compton Green Hampen Aust Woolaston Woodside Bream's Meend Halmore Hamwell Leaze Five Acres Parkend Kent's Green Sapperton Lowbands Botloe's Green Whiteway Bradley Tortworth Green Hunt's Grave Knightsbridge Acton Turville Coltham Fields Montpellier Pittville Highleadon Whitecliff Little Badminton Westrip Newerne Windsoredge Rowanfield Abbeydale Newtown Downend France Lynch Warmley Tower Scowles Warmley Hill Upper Coberley Rockhampton Shortstanding The Flat Bullo Cowhill Puckshole Elmbridge Stantway Willsbridge Dorn Milton End Eastington Etloe Little London Southend Lower Rea Dudbridge Upper Siddington Townsend Little Barrington Upper Kilcott Woodmancote Shapridge Longlevens Hyde Leonard Stanley Cooper's Hill Perrott's Brook Wibdon Fromebridge Oldcroft Lechlade-on-Thames Mount Pleasant Stinchcombe