Media Planning in Sling

Get in touch

Media Planners in Sling

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL16 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Sling for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Sling

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Sling (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
The Tynings Hawkesbury Upton Meysey Hampton Ewen Cutsdean Upper Swell Slimbridge Dorn Cerney Wick Nailsworth Far Green Linden Calcot Ham Willsbridge Bisley Framilode Bournes Green Bencombe Knockdown Highleadon Summerhayes Woodbridge Talbot's End Salperton Park Crackstone Henley Evenlode Tilsdown Drybrook Viney Hill Compton Greenfield Ebrington Badbrook Lynch Hayden Wapley Yanworth Bibstone Stantway Ryeford Deerhurst Walton Wyndbrook Little Washbourne Shuthonger Foss Cross Ruardean Hill Ashchurch Iron Acton Ruscombe Amberley Hilcot End Newerne Lasborough Awre Oldland Twyning Brockhampton South Woodchester Beeches Green Up Hatherley Bilson Green Winstone Coaley Peak Yate Rangeworthy Green Street Stanfields Kingswood Stowell Whelford Bentham Sibland Nag's Head Saul Kings Hill Frampton End Halmore Inchbrook Ram Hill High Woolaston Weston-sub-Edge Coln St Dennis Ablington Noverton Prior's Norton Brimpsfield Hempsted Ellwood Staunton Coberley The Fence Daneway Beachley Preston Netherhope Podsmead Gossington Highfields Brookend Winchcombe Somerford Keynes Ampney Crucis Rudford Chase Hill Preston St Chloe Leddington Lower Cam Northleach Moreton-in-Marsh Sherborne Old Bishton Little Sodbury Whaddon Hallwood Green Whiteway Farleys End Hampnett Pullens Green Tuffley Arlebrook Little Sodbury End Clements End Grange Village Great Washbourne Harnhill Long Newnton Colethrop Wicks Green Whiteshill Longney Lightpill Prestbury Perrott's Brook Stowe Green Little Shurdington Clifford's Mesne Petty France Upthorpe Innsworth Ashleworth Highnam Green Pillows Green Watley's End Preston Cross Pancakehill Cowhorn Hill Stanton Kempsford Poolway Upper Morton Bournside High Nash Alderley Chalford Hill Kingscourt Westington Footbridge Sharpness Cherington Down Hatherley Holbrook Common Stinchcombe Elberton Shadwell Cleevemount Wick Rocks Stratfordbridge Staverton Etloe Horton Barton End Great Barrington Oakridge Lynch Longlevens Marle Hill Wickwar Hillesley Whiteway Tormarton Blakeney Barrow Wake Moorslade Swindon Pennsylvania Nibley Green Woodmancote Oldland Common Blakeney Hill Holywell Cainscross Yate Rocks St Briavels Common Siddington Town Street Chalford Montpellier Charfield Nether Westcote Broadoak Hampton Fields Bagstone Hidcote Boyce Lower Berry Hill Hatherop Clapton Hunt's Grave Springbank Stroud Hill The Flat Lassington Barton Codrington Hardeicke Woolstone Three Ashes Horwood Riding Brain's Green Clearwell Stowe Oxlynch The Twittocks Stanley Downton Evington Horsley Cranham Corner Ashmead Green Farmington Fairford Coates Townsend Coleford Battledown Leonard Stanley Cold Ashton Forthay Ketford Bath Street Nympsfield Westerleigh Newington Bagpath Blaisdon Edgeworth Baker's Hill Elkstone Clanna Whittington Snowshill Charlton Park Winson Crawley Greet Stroud Green The Island The Reddings Playley Green Draycott Woolaston Quenington Bradley Hudnalls Sevenhampton Morton St Paul's Bagpath Paxford Fiddler's Green Murrell's End Mount Hill Coombe Hill Lower Hazel Ampney St Peter Trow Green Breadstone Tidenham Doughton Eastington Compton Green North Woodchester Cockshoot Little Herbert's Foxcote Doynton Bevington Caudle Green Boddington Cranham Double View Frenchay Rockhampton Redinhorne Lower Hamswell Avening Green Frampton on Severn Kingsditch Longridge Paradise Sandpits Stumps Cross Phipps Bottom Longborough Gretton Hill End Bubblewell Middle Street Berkeley Road Clapton-on-the-Hill Standish Coln St Aldwyns Lower Apperley Bromesberrow Heath Bownham Townwell Hambrook Stoke Orchard Staunton Littleton-upon-Severn Greenway Dymock Wibdon Hartpury Duntisbourne Abbots Smart's Green Alveston Down Cowley Kenton Green Coomb's End Little Bristol Harleywood Coaley Sedbury Cassey Compton Palmer's Flat North Cerney Eggs Tump Eastington Watermoor Lower Cockleford Lower Lode Andoversford Harry Stoke Lower Tuffley Leighterton Stoke Gifford Didbrook High Orchard Neds Top Wyegate Green Lower Oddington Castletump Ampney St Mary Little Drybrook Tidenham Chase Church End Uley Bledisloe Stroud Tirley Knowle Whitecliff Buckland Chaxhill Milbury Heath Cinderford Shipton Oliffe Okle Green Mitton Newtown Kineton The Scarr Oakle Street Battlescombe Ryton Newnham Sandy Lane The Quarry Rockstowes Badminton Readings Chedworth Bagpath Barnsley Wheatenhurst Hamshill Gatcombe Frampton Cotterell Elcombe Upper Lydbrook Patchway Green Bottom Cobb's Cross Eastleach Martin Damery Hazleton Fishpool Abson Wormington Knightsbridge Christchurch Puckrup Uplands Central Lydbrook Whitecroft Flaxley Shorncote Quedgeley Elton Tetbury Oxenhall Shepperdine Triangle Forthampton Bledington Didmarton Duntisbourne Rouse Wyck Rissington Nibley Little Witcombe Paganhill Brown's End Daylesford Lower Lydbrook Rodmarton Woodmancote Tivoli Alvington Mickleton Owlpen Worley Cockadilly Prior's Park Wymans Brook Windrush Leckhampton Hill Marston Hill Lower Soundwell Stidcot Little Badminton Nupdown Lower Lemington Pillowell Broom's Green Upper Hill New Town Glasshouse Hook Street St Paul's Wotton Mangotsfield Pittville Millbottom Shipton Hewelsfield Dursley Cross Laverton Beverston Stockend Shortstanding Hopewell Hill Four Oaks Homedowns Bowbridge Woodhouse Down Jeffries Hill Fossebridge Coalpit Heath Priding Swanley Condicote Tredworth Chesterton Lower Stone Symonds Yat East Miserden Britain Bottom Lower Kilcott Moorend Hanham Green Kemble Aston Cross Highfield Willersey The Pound Northwick Abbotside Coln Rogers Great Rissington Bridge Yate Bibury Blockley Acton Turville Syde Broadrock The Rangers Haresfield Upper Dowdeswell Nailbridge Cheltenham Thornbury Elmore Duntisbourne Leer Almondsbury Fairfields Barrow New Cheltenham Down Ampney Ready Token Cold Aston King's Stanley Poole Keynes Henfield Hilcot Longwell Green Aston on Carrant Seven Springs Bream's Meend Tewkesbury Shipton Solers Woodcroft Hystfield Cowhill Churchdown East End Rudgeway Oldbury-on-Severn Dudbridge West Littleton Southend Highfield Charfield Green Wallow Green Colt's Green The Barton Woolaston Woodside Kempley Old Down The Pludds Stanley Gotherington Warmley Jack's Green Pilning Ayleford Park Hill Far Oakridge Nuppend Houndscroft Frocester Bradley Green Whitfield Bartlett's Green Littleworth Netherton Broad Campden Stone Icomb Mount Pleasant Ganborough Frampton Mansell Abwell Aylworth Dyer's Common Downend Cress Green Dursley The Haw Hagloe Woodchester Sladbrook Farmcote Slad Newton Upper Ley Shortwood Little London Lower Soudley Potterswood Pitchcombe Prescott Little Rissington Boxbush Wotton-under-Edge Bishop's Norton Bishop's Cleeve Warden Hill Milbury Heath Ashley Marshfield Sling Hasfield Woolridge Tresham Grovesend Fiddington Bussage East End Hinton Homestead Ball's Green Saintbridge Ruardean Whaddon Crossways Withington Kingshill Brookthorpe The Eaves Kington Allaston Brimscombe Coltham Fields Charingworth Great Witcombe Kendleshire Bitton Sezincote Calcott's Green Dodington Stanley Pontlarge Cleeve Hill Thrupp Colesbourne Upper Coberley Aston Magna Brockhampton Kemble Wick Dunfield Oldbury Naite Boxwell Wanswell Bafford Longhope Woodford Aylburton Norman Hill Walkleywood Awkley Batsford Benhall Smallbrook Newtown Cambridge Shepherd's Patch Moor End Thames Head Knave-in-hole St Mark's Worrall Hill Moor End Matson Hampton Green Postlip Severn Beach Chaceley Stock Epney English Bicknor Upleadon Pitt Court Chargrove Swineford Kilcot Oakhunger Dumbleton Naunton Park Teddington Lynworth Oridge Street Rooksmoor Marsh Common Berkeley Heath End Churchend Watledge Hyde Upper Soudley Alstone Malswick Stonehouse Woolaston Slade Pilley Totteroak Chipping Sodbury Northfield Hawling Filton Frampton Court Guiting Power Tortworth Green Brockhollands Leckhampton Stone Hill Natton Rockness Joyford Watermead Cadbury Heath Twyning Green Overton Leathern Bottle Syreford Churchend Througham Winterbourne Aston Subedge Ruardean Woodside Pool Meadow Bournstream Temple Guiting Chipmans Platt Alderton Aylburton Common Catbrain Puckshole Cirencester Brookend Northway Falfield Tickshill Coombe Deerhurst Blackwells End Green Cold Elm Upton Cheyney Upper Cam Butterrow Mork The Beeches North Nibley Tickmorend Netherend Hanham Broadwell Mile End Church Westcote Southam Hillersland Gorsley Bullo Blackhorse Randwick Everlands Nibley Green Oxenton Newport Oldbury on the Hill Burnt Ash Willis Elm Woodmancote Todenham Ford Primrose Hill Westrip Wallsworth Gretton Fields Snig's End Fairmead Sandhurst Hailes Milkwall Purton Box Calmsden Upper Wick Upper Oddington Elmstone Hardwicke Hawcross Abenhall Hardwicke Siston Common Tutnalls Alveston Windsoredge Newent Brownshill Lower Dowdeswell Saintbury Warmley Tower Cockleford Middleyard Great Stoke Chedworth Laines The Moat Parkfield Badgeworth Barnwood Birdwood Lintridge Earthcott Green Ryeworth Adlestrop Hillend Green Bromley Heath Southrop Cannop Arlington Lower Ley Oldend Old Passage Lower Redbrook The Folly Silver Street Yorkley Middle Wick Alstone Cromhall Pucklechurch Smart's Green Shipton Moyne Starveall Maugersbury Hidcote Bartrim Nethercote Over Newmarket Kempley Green Lower Common Bourton-on-the-Water Cashes Green Toddington Shurdington Cam Tirley Cooper's Hill Eastcombe Bourton-on-the-Hill Littleworth Upper Siddington Golden Valley Culkerton Rendcomb Lower Slaughter The Purlieu Corse Fairview Alderton Fields Minsterworth Lowbands Brockworth Bradley Stoke Kingsholm Berwick Nastend Olveston Harrow Hill Compton Abdale Nupend Elmbridge Theescombe Easter Compton Hethelpit Cross Minchinhampton Upper Kilcott Upper Up Parkend Driffield Buckover Anthony's Cross Upper Framilode Mount Pleasant Wick Aldsworth The Heath Chavenage Green Hatherley Lower Wick Over Hucclecote Highfield Upper Slaughter Selsley Brimps Hill Westerleigh Hill Rodborough Littledean Aust Woodstock Orange End Tiltups End Rodley Carterspiece West End Bridgend Hester's Way Brand Green Littleford Sudgrove Upper Soundwell Stancombe Stroat Tarlton North Common Emerson's Green Vinney Green Gatwick Huntley Synwell Walham Bulley Taddington The Butts Engine Common Taynton Tutshill Hewelsfield Common Cross Hill Soundwell Ebley Beach Stanway Tillers' Green Upton St Leonards Woodfield Hampen Marsh Lane Far Thrupp Latteridge Draycott High Brotheridge Bagendon The Rocks Pope's Hill Hardwicke Charfield Hill May Hill Village Pamington Claypits Edge Egypt Hawkesbury Chatterley Rodford Sapperton France Lynch Sundayshill The Mythe Arlingham Little London Poulton Salperton Staple Hill Kent's Green Berkeley Heath Upper Common Kingscote Tortworth Warmley Hill Hallen Coldharbour Hinton Oakley Wortley Uckington Itchington Abbeydale Mobley Sheepscombe Apperley Horcott Fyfield Norcote Kitlye Ruspidge Whiteshill Highnam Bream Cribbs Causeway Howley Tumpy Green Stratton Longridge End Overton Park Tredington Fretherne Wood Stanway Quarhouse Westbury-on-Severn Shaw Common Joy's Green Tibberton Lydney Woolaston Common Lower Morton Hinchwick King's Green Turkdean Gaunt's Earthcott Ham Westend Rowanfield Nimlet Ingst Frogland Cross Newtown The Leigh Longford Forest Green Daglingworth Brierley Wishanger Wickridge Street Five Acres Twigworth Tunley Upleadon Court Maisemore Painswick Mayshill South Cerney Shakesfield Middle Duntisbourne Hill Robinswood Piff's Elm Newleaze Coalway Fromebridge Naunton Oldcroft New Mills Bromesberrow Little Barrington Huntingford Westonbirt Broadwell Lechlade-on-Thames Scowles Selsley West Chipping Campden Bowling Green Churcham Newland Redwick Parkend Avening Dyrham Little Haresfield Tetbury Upton Berry Hill Walton Cardiff Chaceley Hole Duckhole Lower Swell Northville Bread Street Littledean Hill Lower Chedworth Brockweir Mitcheldean Stow-on-the-Wold Betty's Grave The Hacket Lower Rea Arle Burleigh Charlton Abbots New Passage Bengrove Plump Hill Edge End Longridge St Briavels Donnington Dixton Hamwell Leaze Four Mile Elm Barton Waterlane Forwood Steam Mills Redmarley D'Abitot Whitminster Picklenash Tytherington Horsepools Northwood Green Kingswood Botloe's Green Shortwood Bays Hill Upper Rissington Winterbourne Down Siston Plusterrwine Shab Hill Naas Collafield Shapridge Eastleach Turville Ganders Green Yorkley Slade Boughspring Old Sodbury Norton Sunhill Harescombe Putloe Birdlip St Peter's Tockington The Camp Crossways Coney Hill Heathfield Cromhall Common The Park Baunton Boulsdon Bamfurlong Park End Gloucester Farfield North Corner Moreton Valence Milton End Dunkirk Chaceley Pinfarthings Ozleworth Plusterwine Itlay Ruddle Notgrove Purton Poolhill Charlton Kings Lower Meend Gillingstool Elmore Back