Media Planning in Langley

Get in touch

Media Planners in Langley

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in M24 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Langley for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Langley

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Langley (Greater Manchester)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Moston Norley Barrack Hill Hawk Green Long Sight Burnage Roe Cross Withington Hilton House Newton Norbury Moor Marland Werneth Low High Crompton Grasscroft Ardwick Woodley Stoneyfield Smithy Green Cheesden Blackrod Fletcher Fold Bank Lane Greenheys Summit Marpleridge Marsh Green Higginshaw Bryn Topping Fold Little Scotland Gatley Mill Brow Tagg Wood Hag Fold Oldham Longsight Buersil Heights Heaton Chapel Carrbrook Cooper Turning Bradley Fold Strangeways Kitt's Moss Side of the Moor Royton Thornham Fold Chadderton Fold Sinderland Green Stretford Salford Quays Barlow Moor Moses Gate Spotland Fold Bottom o' th' Brow Hill Top Ramsbottom East Didsbury Black Lane Martland Mill Whitefield Top of Cragg Oldham Edge Carrington Bradshaw Longshoot Moorclose Marsland Green Red Rock Lately Common Bowgreen Outwood Gate Shevington Moor Kirkholt Tyldesley Smithy Bridge Hattersley Newton Wood Roebuck Low Sale White Gate Clough Rough Knarr Top of Heap Landslow Green Hooley Bridge Woodgate Hill Openshaw Syke Breightmet Howe Bridge Walshaw Shaw Poolstock Uppermill Sedgley Park Barlow Fold Unsworth Belfield Mottram Rise Green Gate Astley Green Salem Debdale Charlestown Heyheads Spindle Point Town Head Tanners Warburton Green Dobcross Lydgate Yew Tree Greenfield Wardle Taylor Green Narrow Gate Brow Rowlands Winstanley Hale Mossley Cross Cherry Tree Higher Green Luzley Collyhurst Broughton Park Blackmoor Hosker's Nook Didsbury Prettywood Hurst Knoll Diggle Brushes Ainsworth Montcliffe Rochdale Haigh Kingston Linfitts Nob End Strines Lowton St Mary's Roughtown Hazelhurst New Springs Peel Bank Top Mile End Bramhall Moor Hazel Grove Shore Edge Firs Lane Watersheddings Over Hulton Blackford Bridge Lane Side Broad Oak Birks Milnrow Moorhey Hurst Brook Stock Brook Scholes Denton Haughton Green Street End Grains Bar Fletcher Bank Kitt Green Bredbury Green West Didsbury Luzley Brook Shevington Ringley Woods End Bowdon Godley Hill Urmston Aspull Common Bowlee Leigh Chapel Fields Hollins Waterside Hale Barns Astley Bridge Nether Lees Waterloo Barton upon Irwell Greenside Roaches Crompton Fold Red Lumb Ordsall Brunswick Orrell Post Adswood Norden Cutgate Heathfields Bradshaw Chapel Bevis Green Beswick White Gate End Fur Lane Mill Hill Healds Green Woodhill Fold Old Tame Dangerous Corner Mottram in Longdendale Top of Hebers Lowton Spring Bank Lamberhead Green Crowhill Wood End Hartshead Pike Honresfeld Higher Hurst Black Clough Harwood Lee Prestwich Backbower Town Lane Smallbridge Carr Green Middle Healey Spring View Tonge Moor Whalley Range Thatch Leach Rakewood Wardley Marslands Rose Bridge Firgrove Rhodes Green Shakerley Gorse Hill Lane Ends Calderbrook Stanley Green Pownall Green Far Souracre Dimple Burymewick Burnden Broadoak Park Salford Hazelhurst Wingates Worsley Hall Lower Moor Back o' th' Bank Wood Brook Kirklees Littleborough Haugh Patricroft Compstall Marple Besses o' th' Barn North Reddish Nook Highfield Old Birtle Platt Bridge Cowhill Howarth Cross Brinnington Wallsuches Levenshulme Dacres North Moor Kearsley Hindley Park Bridge Stubshaw Cross Swinton Austerlands Stepping Hill Quick Turf Hill Peel Hall Elton Acre Moss Grove Cheadle Heath Stalybridge New Houses Fallowfield Hanging Chadder Hurstead Crankwood Kearsley Moss Ashley Heath Spring Gardens Westwood Aspull Brook Bottom Carr Bank Harper Green Sun Green Lower Bredbury Hunger Hill Woolfold Small Brook Primrose Bank Clarksfield Woodhouse Park Burnedge Birtle Brooksbottoms Lees Broadheath Rose Hill Townfield South Reddish Ellesmere Park Hooley Hill Offerton Green Stoneclough Top O Th' Knowl Egerton Frank Hill Worsley Mesnes Cadishead Middleton Holts New Bury Heap Bridge Springhead Clough Oaken Bottom Marple Bridge Bottling Wood Gillbent Bramhall Green The Edge Linnyshaw Oldfield Brow Stockport Gigg North Ashton HIgher Broughton Chadderton Heights Heywood Edge Fold Cope Bank Bamford Gorton Lower Arthurs Wall Hill Higher Ogden Bottom o' the Moor Higher Boarshaw Westleigh Bolholt Lakes Terrace Parr Brow Alder Forest Northern Moor Grotton Lady House Stockport Great Moor Higher Woodhill Woodend Middle Hulton Belle Vue Pimhole Miles Platting Windy Arbour Passmonds Top o' th' Meadows Hollingworth Newbold Brow Halliwell Bickershaw Lower Summerseat Heaton Mersey Rough Bank Lower Place Acres Langley Audenshaw Eagley Bank Parr Fold Town Green Fernhill Rhodes Bank Pitses Scot Lane End Longshaw Lime Side Seedfield Simister Lostock Junction Cold Hurst Hollow Clifton Green Doffcocker Dove Bank Dukinfield Westwood Park Fox Platt Newtown Hollinwood Whittle Brook Wood Road Guide Bridge Lower Fold Bedford Higher Folds Burrs Pennington Winton Free Town Dunham Town Infirmary University Roundthorn Sandbed Daisy Nook Mellor Calder Bank Mayfield Spotland Bridge Warburton Hatherlow Little Bolton Birch Springfield Water's Nook Moorside Greengate Harrop Green Lower Broughton Wallgate Woodhill Wallness Offerton Captain Fold Engine Fold Water Hayes Deane Lane Ends Highfield Rosehill Hawkley Summerseat Torkington Greave Portwood Gidlow Clifton Quick Edge Leesbrook Busk Shaws Tentersfield Harrop Dale Higher Summerseat Mossley Heaviley Firwood Fold Heaton Park Standish Lower Ground Top o' th' Brow Nuttall Lydgate Lowton Heath Charlestown Hawkshaw Mossley Brow Fenny Hill Holden Fold Newtown Bagslate Moor Brownlow Sharples Low Crompton Goats Stubley Leesfield Chew Moor Crimble Tame Water Timperley Woodlands Owler Barrow Doctor Lane Head Dog Hill Droylsden Pickley Green Dumplington Lilford New Delph Failsworth Marylebone Pemberton Heald Green Hodgefold New Moston Sun Hill Denshaw Reddish Middleton Junction Glodwick Swinley Hulme Woods Moor Egerton Park Thurston Clough Bramhall Crumpsall Chesham Brownlow Redwood Newbold Lower Roe Cross Ashton Heath Littlemoss Catley Lane Head Heyrod Moss Side Brook Bottom Markland Hill Bury Tunshill Woodhouse Green Hall i' th' Wood Farnworth Hooten Gardens Bredbury Flixton Broadfield Bramhall Park Stake Hill Bury Ground Chadkirk Hulton Lane Ends Clover Hall Royton Moss Pobgreen Fitton Hill Top of Moor Dunham Woodhouses Castle Hall Newton Heath Slattocks Four Lane Ends Holcombe Brook New Windsor Heyside Wilderswood Shaw Edge Copster Hill Goose Green Broadhalgh Matley Lower Rushcroft Rhodes Alder Root Golborne Bottom of Woodhouses Fishpool Reddish Vale Hey Bank Top Victory Lower Ince Hollywood End Glodwick Lows Greave Timbercliffe Delph Wolstenholme Millbrook Quickwood Castleton Hindsford Buckley Wood Kersal Dale Lime Field Irlam Bank Heath Trafford Park Carr Lark Hill Reddish Green Baguley Hurst Nook Chequerbent Back o' th' Moss Worsley Moorend Abbey Hey Scouthead Clifton Junction Cockey Moor Westhoughton Limehurst The Bell The Cliff Walkden Taunton Hollins Crooke Moss Hey Gale Beech Hill Cox Green Greenacres Moor Kirkhams Pleasant View Cold Hurst Woolroad Heaton Norris Harpurhey Clayton Hathershaw Near Barrowshaw Grange Abram Brow Fernhill Gate Knott Lanes Alt Hill Cowlishaw Street Gate New Earth Eccles Higher End Jericho Trub Bradford Hooley Brow Dales Brow Gee Cross Bower Fold Jubilee Baldingstone Kersal Caldershaw Rainsough Dunscar Bottoms Bentgate Broadbent Boarshurst Outwood Stanycliffe Edgeley Gilnow Oozewood Little Lever Abram Thorp Balderstone Boothstown Ley Hey Park Affetside Cheetham Hill Stamford Park Greenacres Chadderton Park Top Lock Whelley Radcliffe Springfield Redvales Eagley Winstanleys Cote Green Bleak Hey Nook Godley Orrell Bamfurlong Willows Hillend Prestwich Bank Crofts Bank Rusholme Great Howarth Mid Reddish Rose Hill Tottington Johnson Fold Horwich Edge Green Tonge Fold Butler Green Pennington Green Lane Head Roe Green Top-o-th' Hill Bryn Gates Bolton Greenacres Fold Durn Standish Smithills Copley Oak Bank Cheadle Hulme Wigan Moorside Buersil Head Benchill Rain Shore Holly Grove Swinton Park Altrincham Coppice Broadbottom Lower Healey Broad Carr Bottom o' th' Moor Chapel Field Nimble Nook Buckton Vale Hollingworth Prestolee Stand Bardsley Wythenshawe Hollins Green St George's Ellenbrook Whitley Fern Grove Tunstead Ashton upon Mersey Higher Ince Shevington Vale Gathurst Mosley Common Bottom o' th' Moor Newall Green Hurst Pendleton Buckley Wells The Hague Mudd Lowton Common Barrow Bridge Broadley Fold Buckley Braeside West Gorton Lower Kersal Lower Ogden Haggate Wash End Top of Lane Greenmount Sunny Bank Cross Bank Bull Hey Park Lane Blackley Holt Lane End Ancoats Brooklands Hilton Park Holcombe Carr Higher Blackley Ealees Spring Hill Davyhulme Daisy Hill Weakey Hollins Town of Lowton Heady Hill Shuttleworth Old Trafford Limefield Ince-in-Makerfield Royley Bromley Cross Spout Green Shaw Heath Sudden Sholver Souracre Fern Bank Peel Brow Hart Common West Hulme Lostock Deans Newhey Monton Summit Mumps Four Gates Burnley Brow Tontine Delph Hill Wharfside Caldermoor Roundthorn New Manchester Starling Castle Hill Cocker Hill Pendlebury Northenden Lily Hill Far Moor Brindle Heath Weaste Hindley Green Woodhouses County End Seedley Bunkers Stone Breaks Plank Lane Darcy Lever Little Hulton Alt Horrocks Fold Arden Park Mitchell Hey Running Hill Head Warhill Romiley Toppings Ashton-under-Lyne Cheadle High Lane Laithwaite Lever Edge Micklehurst Lancashire Hill Tamer Lane End Heaton Ashton-in-Makerfield Cale Green Siddow Common Woodfields Waterhead Hazelhurst Woolley Bridge Well Green Summit Partington Irlams o' th' Height Darn Hill Windlehurst Sharston Hopwood Shaw Side Atherton Cockbrook Ringley Fold Astley Foggbrook Tang Little Clegg Davenport Green Flowery Field Dearnley Slackcote Mossbrow Daubhill Smallshaw Nangreaves Light Bourne Green Shore Mills Hill Dixon Green Little Moor Chadderton Great Lever Gravel Hole Davenport Alkrington Garden Village Brownlow Fold Werneth Delph Greave Land Gate Worthington Woodford Hyde Hartshead Green Higher Barrowshaw Manchester Pocket Moss Nook Ridge Hill Peel Green Walmersley Heaton Moor Chorlton-cum-hardy Firswood Dobb Brow