Media Planning in Bentley

Get in touch

Media Planners in Bentley

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GU10 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Bentley for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Bentley

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Bentley (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Abbotswood South Town East Liss Kingsclere Little London Furzley Ropley Clarken Green Waterditch Bedhampton Fareham Crosshouse Bishop's Sutton Upper Common Odiham Wintershill Fleetlands Colemore Hill Head Sparsholt Ashford Hill Tadley Hill Brickhill Worting Montgomery Lines Golden Pot Highcliffe Foulford North Boarhunt Upper Enham Hyde Buckskin Ibthorpe Little Down North Ripley Totford Bucket Corner Holt End Mount Pleasant The Hangers Lower Green Dilton Quarley Weston Bishop's Waltham Vernham Street Applemore Steep Curbridge Whitchurch Vernham Dean Wherwell Chalton Mottisfont Bunstead Aldermoor Durley Westwood Park Stoner Hill Waterlooville Bramley Picket Piece Hilsea Mengham Abbots Worthy East End Nob's Crook Shawford Wigley Exton Litchfield Isington Cottonworth Landport Tilly Down Bevois Valley Upton Hythe Beech Hill Michelmersh Ashley Nutburn Hollington Cross Brook Hill Chilbolton Down Newtown Burley Beacon Wimpson Hamble-le-Rice Warsash Ashley Lower Exbury Ower West Dean Whitenap East Martin Hound Green Whitehill Chilworth Old Village Stonyford Stratfield Saye Bartley Belbins Hocombe Neacroft Headbourne Worthy Bramley Green Itchen Stoke Axford Hartley Wespall Valley Park Burley Street West Hill Newton Valence Northfields Weeke West Leigh New Town Daneshill Hillpound Sprat's Down Court Corner Upper Burgate Black Dam Dora's Green Soberton Upper Farringdon Shirley Warren Funtley Medstead Lee Ground Townsend Hawley Lane Pardown Sea View Baughurst Kingston Banister's Park Kent Newtown Common Harbridge Green Wildmoor Newtown Crondall East Oakley St Giles's Hill Hedge End Highways Broughton West Heath Warren Corner Romsey Upham Greatham Dipley Hartley Wintney Elvetham Fryern Hill Egbury Lordswood Sutton Scotney North Town Hale Catisfield Holt Stanmore Fairdown Polhampton Tipner Kingsmead Woodside Thornhill Park Wishanger Common Cuckoo's Corner Bitterne Manor Chapel Bramshill Northam Pilley Bailey Bridgemary East End Cufaude Buttsash Redbrook Stonymarsh Ellingham Cowplain North Waltham Bransbury Southrope Shirley holms Amport Midanbury Tunworth Kingsland Place Meonstoke North End West End Mill Green Calshot Colden Common Palestine Anchorage Park Keyhaven Ashmansworth Mount Pleasant North Hayling South Down Hillstreet Purbrook Heath Ogdens West Tytherley Chandler's Ford Stony Batter Overton Farlington Denvilles Portchester Fordingbridge Hordle Westley The Mint Shamblehurst Hundred Acres West Green West Town Eastland Gate Southwood Sleaford Martin Kingsclere Woodlands Wickham Common Empshott Green Compton Gundleton Tot Hill Canada Old Shirley Axmansford Southampton Rockford Lower Froyle Binley Marchwood Wimble Hill Cricket Hill Appleshaw Regents Park St John's Church Crowdhill Horris Hill Bellevue Liss Forest Newtown Bashley Park Martyr Worthy Hiltingbury Criddlestyle Bar End Worthy Down Abbotts Barton Little Basing Brook The Frenches Powntley Copse Fair Oak Colbury Warborne Swarraton Lower Swanwick Middle Wallop Blacknest Egypt Bedenham Bull Hill Fox Lane Gable Head Bramshott Kimbridge Bowling Alley Rushington Abshot The Soke Penton Corner Enham Alamein Headley Swaythling Ashfield Mislingford Netherton Cocksford Down Woodington Burghclere Common Milton Bailey Green Northbrook Soldridge Church Oakley Fyfield Bidden Tadley Bottom Rownhams Lindford Hightown Stanswood Couch Green Carter's Clay Boldre Dundridge Bleak Hill Moulsham Green Wymering Racedown Whiteley North End Meon Northbrook Froxfield Green Stoney Cross Newtown Chilbolton Oakhanger Hurstbourne Priors Upper Pennington Upper Ratley Balmerlawn Abbotts Ann Nichols Town Harefield Harestock Cheriton East Anton Farnborough Green East Worldham Rafborough North Baddesley Beaulieu Winslade Lord's Hill Boorley Green Tufton Summerlug Cupernham Minstead Browninghill Green Stroud West End Green Little Somborne Buckland Copnor Horseport Forton Bassett Green Shipton Bellinger West Worldham Testwood Herriard Wilsom Shirley Park Sandleheath Ewshot Greywell Andover Down Lower Canterton Goodworth Clatford Eastleigh Anstey Linwood West Wellow Ridge Common Maybush Silkstead Wadwick Wildern Hampton Park Avon Mortimer West End Brockenhurst Tote Hill Bevois Mount Chawton Widley Hawthorn Netley Hill Hazeley Murrell Green Kempshott Curdridge Swanmore Horton Heath Deane Hook Little Posbrook North Weirs Bassett Ropley Soke Portsea Mockbeggar Highbridge Bentworth Prince's Marsh Passfield Latchmere Green Hatch Ramsdell Rake Common Bisterne Durley Street South View Tangley Upper Wield Worlds End Fleet South Baddesley Holbury Cosham Gosport Kent's Oak West End Grayshott Hatch Bottom Dibden Purlieu Redbridge Hillyfields North Warnborough Martin Drove End Rotten Green Lovedean Lower Burgate Pheonix Green Andover Wonston Blackfield Wellow Wood Downton Newgrounds Cold Ash Hill Brown Candover Itchen Old Milton Weyhill Lee-on-the-Solent Stoke Furzedown Gilbury Hard Hazeley Heath Fair Cross Rowlands Castle Hammond's Green Buckland East Meon Oakshott Northington Phoenix Green Polygon Horsebridge Owslebury Stakes Hawley Upper Froyle Micheldever Lower Slackstead Avington Frostlane Thorns Beach South Wonston Lower Pennington Woodside Minley West Meon Woodlands Dean Awbridge Tadley Wildhern Westfield Gilbert Street Woodmancott Beech Old Burghclere Bransgore Pound Green Bashley Cadnam Frithend Hannington Ellisfield Chidden Ashlett South Farnborough Butlocks Heath Hill Park Fritham Shortheath Sladen Green Foxhall Rye Common Braishfield Brambridge Denmead Anmore Blackwater Crookham Village Farleigh Wallop Dunbridge Titchfield Park Flood Street Swanwick Salters Heath Highfield Ladwell Crow New Cheriton Langstone Up Nately North Camp Hook Park Estate Charter Alley Longparish Steventon Titchfield Twyford Vernham Bank Lymore Birchy Hill Norleywood Oakley Leagreen North Street Portswood Wyck Ashurst Lower Common Penton Grafton Hungerford Poulner Lyde Green Sholing Common Critchell's Green Petersfield Woodlands Shorley Andwell East Wellow Charlton West End Hangersley Brown Heath Bramshaw Bishop's Green Lower Common Beauworth Battramsley Goose Hill Goose Green Hounsdown Deadwater Malshanger Ossemsley Bickton Emery Down Clanfield Little Holbury Winnall North Sydmonton Dogmersfield Droxford Copythorne Duck Street Shobley Lower Bullington Nutley Compton End Pooksgreen Burley Laverstoke North End Littleton Neatham Bailey's Hard North Charford Langrish Sherfield English Walton Heath High Cross Otterwood Pucknall Foxhills Bowyer's Common Soberton Heath Battramsley Cross Buriton Chilton Candover The Butts North Stoneham Blashford Headley Down Little Hoddington Keeping Hammer Bottom Bossington Ripley Fair Oak Hardley Hipley Hatt Hill Ann's Hill Shalden Locks Heath Morestead Milford on Sea Ampfield Hursley Freefolk Privett Wharf Hill Finchdean Blackhill Pondtail South Hayling Toothill Walhampton Stubbington The Holdings Great Shoddesden Fair Oak Green Middleton Beckley Alton Newton Stacey Kentsboro Leigh Park Custards Bedford Place Heathfield Gunville Park Corner Upper Shirley Thorney Hill East Woodhay East Dean Burgates Chilcomb Plaitford Green Hillhead Lower Bordean Foxdown Ashford Weston Corbett Horndean Linford Furze Hill Adbury South Weirs Ashe Warren Shirrell Heath Upton The Hummicks Brock's Green Stoke Botley Pikeshill Ashurst Bridge Titchfield Common Lynch Hill Sherfield on Loddon Blackmoor Farnborough Pilley Woodcot Corhampton South Ham Forest Corner North Kingston Tiptoe Elvetham Heath Park Newbridge Spitalhatch Hill Top Lepe Dean Newtown Earlstone Common Old Basing Barton on Sea Aldershot Burghclere Old Netley Dibden Bradley Pennington Blounce Durns Town Frost Hill Sheet Upper Swanmore Everton East Boldre Church End Liphook New Milton Furzey Lodge Ashton Whitsbury Crawley Otterbourne Nashes Green Broad Layings Winchfield East Stratton Godwinscroft Sydmonton Lockerley Bisterne Close Bevois Town Heckfield Eastoke Mead End Binsted Glebe Hambledon Woodlands Penton Mewsey Standford Southwick Peartree Green Oliver's Battery Bishopstoke Ibworth Nursling Brighton Hill Hatchet Green Chineham Wittensford Three Ashes Newtown Barton Stacey Ocean Village West Common Fawley Itchen Abbas Redenham Pamber End Woolston Ragged Appleshaw Stone West Liss Fratton Heathfield Street End Hatherden Eastney Pamber Heath Bramley Corner Sherborne St John Furzeley Corner Woodley The Withies The Close Baybridge Soake Breamore Upton Grey Sleepers' Hill Little Shoddesden Godshill Wood Segensworth Hill Brow Penwood Downend West Meon Tapnage Brockhurst Lower Brook Cliddesden Over Wallop Ropley Dean Coxford Mellishes Bottom Hattingley New Alresford Hazeley Bottom Rotherwick Quidhampton Harbridge St Mary Bourne Rowner West Ham Upper Clatford Elson Bordon Little Ann Thedden Heather Row Stoke Charity Cove Lower Farringdon Causeway Calmore Langley Weston Colley North Gorley East Aston Viables Mullenspond Damerham Weston Patrick Hook Park Warnford Upper Kingston Broadgate Tinkers Cross Crux Easton Clanville Kitwood Pound Street Freemantle Cole Henley Bitterne Park Lower Buckland Clayhall Northney Bulbery Heath End St Cross Winchfield Hurst Crockerhill Wallington Bank Fullerton Privett Pamber Green Lee Badger Farm Up Green Spanish Green Steep Marsh Easton South Warnborough Hightown Silchester Winklebury Broad Oak Farnborough Park Knights Enham Tichborne Knowle Somers Town Well Smannell Wheatley Paulsgrove Hensting Nether Wallop The Common Whitway Chandlers Green Row Ash Empshott Springvale Camdentown Wivelrod Allbrook Hatchet Gate Lasham Outwick Stoke Common Townhill Park Woodcott Swampton Newfound Brook Kilmeston Houndmills Picket Post Lord's Wood Wolverton Common Warblington Blendworth East Tisted Eastrop Sandy Balls Thornhill Shedfield Plastow Green Oakridge Ball Hill Stamshaw Buddle Farnborough Street Roughdown Redlands Stockheath Winchester Emsworth Moortown Eling Monxton Portsea Island Hurstbourne Tarrant Anna Valley Canada Common St Mary's Four Marks South Gorley Hartley Mauditt Bramshott Chase Foxcotte Bagmore Lymington Lopcombe North Houghton Timsbury North Street Houghton Brokenford Highbury Newtown Stuckton Monkwood Port Solent Sway Forton Woodfalls Fleet Old Portsmouth Hunton Southend Sholing Upper Canterton Wolverton Bighton Bentley Standon Basingstoke Havant Ramridge Park Ecchinswell West Stratton Bucks Horn Oak Holt Pound North Oakley Exbury Hill London Minstead Burkham Gritnam Shirley Weavers Down Stockbridge Water End Drayton Fulflood Portsmouth Ovington Tye Old Alresford Boyatt Wood Leckford Turmer Harefield Compton Hollington Frogham Alverstoke Sandy Down West Heath Hyde St Denys Newtown Danebury Kingston New Brighton Frogmore Vernham Row Lyndhurst Kings Worthy Warren Corner Hazeley Lea Picket Hill Wootton St Lawrence Hinton Ampner Cuckoo Bushes Longstock Hoe Ashe Tidpit Ibsley Hearn Burridge Oak Hill Upper Street Lowford North End East Cholderton Burley Lawn Long Sutton Newnham Frogmore Wheat Hold Durrants Totton Crookhorn Turgis Green Hollywater Swelling Hill Eversley Cross East Hill Highclere Warnborough Green Bramdean Fleetend Sopley Wickham Ratlake Holybourne Stony Heath Hound Grateley Ringwood Turkey Island Peel Common North Poulner Filmore Hill Upper Bullington Sarisbury Southsea Setley Arford Popham Church Crookham St Austins Newtown Little London Lower Daggons Upper Slackstead Hinton Conford Brockbridge Red Rice King's Somborne Headley Godshill Broadmere Netley Hatch Warren Frenchmoor Wecock Up Somborne Hill Grove Yateley Faccombe Bagnum West Tisted Kingsley North Fareham Eversley Centre Newtown Woodgreen Hartfordbridge Thruxton Crampmoor Ower Chilworth Spearywell Lower Turmer Waltham Chase Lower Ratley Lower Green Whale Island Brockhampton Sandford Netley Marsh Mapledurwell Newtown Lower Wield Purbrook Lower Upham Kimpton Clatford Oakcuts Mill Lane Barford East Tytherley Kings Furlong Ramsdean Millbrook Griggs Green Southington Gobley Hole Allum Green Darby Green Shalden Green Rockbourne Wootton Seafield Hawkley Heath End Monk Sherborne Weston Gore End Knapp Dunley Blissford Ridgeway Parade Popley Merry Oak Potbridge Colt Hill Selsmore Nately Scures Portmore Woolton Hill Lane End Shootash Charlwood Winsor Hoe Gate Stratfield Turgis Newtown Catherington Inhurst Baffins Dummer Abbotstone Bucklers Hard Drayton Fisher's Pond Dowd's Farm Bitterne Upper Wootton Lynch Mattingley Pitt Selborne Park Gate Hook Linkenholt Baughurst Common Liss Stonehills Anthill Common Bursledon Halterworth Coombe Preston Candover Boarhunt Woodend