Media Planning in Blackwater

Get in touch

Media Planners in Blackwater

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GU17 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Blackwater for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Blackwater

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Blackwater (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
New Milton Appleshaw Anchorage Park Forton Wolverton Buckskin Southwick Upper Slackstead Coombe Cuckoo Bushes Highbridge Woodcot Kempshott Up Nately Canada South View Furzey Lodge Spanish Green Portsea Island Kingston Hyde Wildmoor Hamble-le-Rice Newtown Soberton Heath Ibworth Bitterne Manor Vernham Dean East Liss Waterditch Calmore Whitenap Boorley Green Waterlooville Lockerley East Worldham Bramshaw Lower Ratley Kingsland Place Old Netley Tiptoe Allum Green Fullerton Crowdhill Hartley Wespall South Hayling Portmore Gilbert Street Woodlands Kimpton Lower Burgate Langrish Little London Woodend Wherwell Dogmersfield Linford Newtown Newtown Common St John's Church Bitterne Fair Cross Woodlands Buckland Blackmoor Rake Common Morestead Fulflood Tinkers Cross Lepe Hensting Winchfield Hurst Copnor Mill Green Downton Upton Browninghill Green Furzeley Corner Little Shoddesden West Wellow Brook Hightown Rye Common Denmead Drayton Newnham Durley Street Hazeley Lea Sladen Green Kent Up Green Curdridge Holt End Westwood Park Fryern Hill Holbury Bunstead Bramley Green The Frenches Andover Down Bedenham Townhill Park Highfield Mengham Lower Swanwick Wallington Bighton Hawkley Fleetlands Warborne Penton Corner Eastrop Dipley Bishop's Green West Stratton Cocksford Down Ringwood Rockford Furze Hill Lane End Ropley Soke Hook Chilworth Broughton Walton Heath Abbotswood Whale Island Farlington Popham Crow Latchmere Green Sherborne St John Wimble Hill Avington Otterwood Picket Post Greatham The Withies Tadley Hill Penwood Upper Canterton Poulner Peartree Green St Austins Crockerhill North Sydmonton North Street Beech Hill Bramley Corner Lower Farringdon Mottisfont Filmore Hill Harefield Goose Hill Corhampton Crookhorn Pound Street Chidden Plastow Green East Hill Owslebury Liphook Setley Everton Shalden Green Curbridge Abbots Worthy Gilbury Hard South Wonston Dilton Rotten Green Godshill Wood Woodley Oakridge Sholing Holybourne Wellow Wood Old Basing Bashley Park Ower Clanville Old Alresford South Town West Dean Wheat Hold Shobley Selborne Quidhampton King's Somborne Marchwood Lower Pennington Lower Bullington Pennington Cricket Hill Highcliffe Foulford Fratton Langstone Shamblehurst West Heath Church End Freefolk Boldre Frenchmoor Silchester Hambledon Hazeley Salters Heath New Cheriton Lower Froyle Whitsbury Burghclere Swanwick Vernham Row Bank Little London Hale Weeke East Martin Michelmersh Wickham Common Burridge North End Wecock North Waltham Turmer Netley Marsh Lynch Hill Wigley Little Hoddington Old Portsmouth Foxdown Alverstoke Thedden Headley Down West Worldham Itchen Abbas Moortown Monk Sherborne Elson Hampton Park Pamber End Catherington Regents Park Woolston Inhurst Westley Northam Stuckton Longstock Cliddesden Hatchet Green Chandler's Ford Blackhill Timsbury Hursley Hurstbourne Priors Titchfield Woodcott Catisfield Colemore Stoke Charity Martin Drove End Itchen Bishopstoke Portsea Beech Binley Heather Row St Giles's Hill Stratfield Turgis Cheriton Farnborough Park Hundred Acres Paulsgrove Northbrook Linwood Brockenhurst Wilsom Axford Shorley Bridgemary Braishfield Ashton New Town Northney Titchfield Park Ridge Common Herriard Brown Heath Newtown Eversley Centre Toothill Newtown Sholing Common Upper Wootton East Aston Bedford Place Weavers Down Anthill Common Fair Oak Roughdown Lymore Ashurst Bridge Hill Head Red Rice Copythorne Bassett Green Lower Brook Havant Nether Wallop Frostlane North Boarhunt Boarhunt Lowford Cadnam Waltham Chase Martyr Worthy Eastland Gate Crampmoor Goose Green Lower Wield Wonston Hunton Lower Common South Farnborough Whitehill Totton Forton Old Burghclere Calshot North Houghton Brock's Green West Ham Wharf Hill Ibthorpe Houghton Redbrook Southend Aldermoor Pilley Stone North Street Holt Tapnage Newfound Swampton Newtown West Meon Charlwood North Hayling Hillstreet Hoe Bramshott Hook Stonehills Testwood Malshanger Shirley holms Clayhall Butlocks Heath East Wellow Headbourne Worthy Mislingford The Close Itchen Stoke Gunville Ower Bisterne Kentsboro Buddle East Stratton North Camp Horseport Fyfield Conford East Tisted Sheet Stoney Cross Ecchinswell Newton Stacey Highbury Frogmore Freemantle Highways Well Passfield Standford Hillyfields Rafborough Denvilles Bellevue Micheldever Hilsea Thorns Beach Widley Burley Lawn Stockbridge Weston Lordswood Steventon Hillpound Upton Grey Ratlake Headley Fair Oak Green Redlands Murrell Green Newbridge Bailey Green Racedown Lower Common Pheonix Green Colden Common Woodington Sandy Down Laverstoke Seafield Mead End Bransgore Lower Upham Otterbourne Turkey Island Bursledon Camdentown Park Barford Beckley Romsey Kent's Oak Hinton Ampner Rushington Popley Stoke Common Hartley Mauditt Ashurst Blounce Lee Ground Hungerford Stonyford Fawley Lord's Hill Kings Furlong West Hill Ashford Bishop's Waltham Ramridge Park Stubbington Crawley Dean Portsmouth Amport Meon South Down Foxhall Nob's Crook Shawford Bisterne Close Abbotts Ann St Denys Hearn Middle Wallop Ashfield Somers Town Kimbridge Broad Layings Bidden Heathfield Exbury Little Somborne Newtown West Tytherley Hattingley Hipley Prince's Marsh Pucknall Hill Brow Heathfield Hurstbourne Tarrant Foxhills Rowlands Castle Anna Valley Wittensford North End Warnborough Green Heath End Outwick Preston Candover Godshill Swarraton Dummer East Dean Burghclere Common Winklebury Upper Wield Pardown Soake Long Sutton North Weirs North Stoneham Durns Town Hazeley Bottom Wintershill Finchdean Buttsash Dowd's Farm Church Crookham Anmore Baffins Newton Valence Nutley Woodside Faccombe Clatford Oakcuts Godwinscroft Hill Top Bentworth Sherfield on Loddon Abbotstone Hyde Ellisfield Wolverton Common Bevois Town Broadgate Soberton Newtown Gundleton Empshott Green Upper Farringdon Badger Farm Forest Corner Hollywater Holt Pound Southampton Pondtail Causeway Wymering Aldershot Basingstoke Downend West Leigh Nately Scures Whitchurch Norleywood Burgates Ibsley Battramsley Church Oakley Woolton Hill Hill Mount Pleasant Ball Hill Rotherwick Lower Green Tufton Eastoke Allbrook Warsash Monkwood Colt Hill Crosshouse Wadwick Anstey Tye Farnborough Green Hinton Nichols Town Damerham Darby Green Shedfield Awbridge Hound Shalden Woodside South Gorley Leckford Upper Bullington Hook Park Estate Nashes Green Lyde Green Dibden Silkstead Stonymarsh Merry Oak Liss Forest Bailey's Hard Steep Marsh Foxcotte Tote Hill Birchy Hill Boyatt Wood Wickham Bleak Hill Leagreen Shirley Warren Lower Turmer Northington Chilbolton Down Minley Upper Burgate Ladwell Newtown Ogdens Barton on Sea Earlstone Common Oak Hill Ashe Warren Stanmore Dibden Purlieu Worlds End Lopcombe West End Cupernham Picket Piece Winslade Woodfalls St Mary Bourne Townsend Netherton Shirrell Heath Nutburn Locks Heath Upper Common Sherfield English Turgis Green Ridgeway Parade Elvetham Heath Little Ann Hook Park Sutton Scotney Smannell Bevois Mount Powntley Copse Newtown Portswood Hammer Bottom Harbridge South Baddesley Bucks Horn Oak Knowle Egbury Grayshott Lower Bordean Cuckoo's Corner Rowner Oakhanger Woodmancott Abbotts Barton North Baddesley Swelling Hill Farleigh Wallop Southsea Minstead Charter Alley West Liss Ossemsley Kingston Bulbery Lord's Wood Sway Ashmansworth Bucket Corner Pamber Heath Lower Buckland Tidpit Park Corner Stroud Phoenix Green Kingsmead East Woodhay Wootton St Lawrence Sprat's Down Critchell's Green Milford on Sea Brook Hill Viables Shipton Bellinger Stamshaw Carter's Clay Hatt Hill St Mary's Woodgreen South Warnborough West End Bordon Buriton Harestock Bevois Valley Northbrook Blacknest Valley Park Baughurst Common Beauworth Penton Mewsey Tadley Bottom Hill Grove East End Farnborough Street Ragged Appleshaw Water End Glebe Criddlestyle Mapledurwell Thorney Hill Bransbury Shirley Litchfield Pitt Rownhams Fair Oak Purbrook Heath The Common The Hummicks Over Wallop Broadmere Battramsley Cross Griggs Green Ropley Lower Slackstead Brighton Hill Highclere Elvetham Axmansford Little Posbrook North End Tipner Dean Portchester Blashford Hartfordbridge Chapel Hawley Bickton Horris Hill Charlton The Soke Tadley Kingsclere Woodlands Sandford The Butts Stoner Hill Horsebridge Horton Heath Moulsham Green Netley Hill Newtown Gobley Hole Mortimer West End Alton Frithend Ashlett Coxford Polhampton East Tytherley Kilmeston North Poulner Hound Green Hightown Fleet Hangersley North End Eling Blackfield Langley Adbury Swaythling Cowplain Linkenholt Gosport Mellishes Bottom Gritnam Stony Batter Compton Harefield Lower Canterton Hazeley Heath Warblington Hedge End Spitalhatch Abshot Chilcomb North Ripley Hollington Cross Danebury Southwood Chineham Segensworth Kitwood Fordingbridge Harbridge Green Milton Soldridge Ellingham Netley Eastney Shirley Park Blendworth Sarisbury Maybush Bramdean Pound Green Rockbourne Baughurst Pilley Bailey Mattingley Black Dam Hythe London Minstead Westfield Pooksgreen Brown Candover The Mint Hiltingbury North Town Hannington Hatchet Gate South Ham Sandy Balls Easton Crookham Village Brockhampton Walhampton West Common Lasham Palestine Selsmore Burkham Chalton Tangley Sandleheath Exton Hatch Weyhill Bowling Alley Petersfield Meonstoke Upper Shirley Steep North Gorley Wishanger Common Goodworth Clatford Enham Alamein Hardley St Cross Weston Corbett Ann's Hill Applemore Bashley Stratfield Saye Arford Medstead Thornhill Stoke North Fareham Bradley Sea View Lymington Ashe Duck Street Farnborough North Kingston Buckland Privett Ewshot Mullenspond Bagnum Avon Knapp Millbrook Ashford Hill West Meon Woodlands East Anton Nursling Shortheath Purbrook Thruxton Knights Enham Froxfield Green Tot Hill Overton Heckfield Hammond's Green Houndmills Frogham Deadwater Hatch Bottom Brokenford Sleepers' Hill Droxford Shootash East End Upper Street Ripley North Warnborough Hoe Gate Sleaford Privett Four Marks Hawthorn Middleton Northfields Tunworth Furzedown Ovington Quarley West Heath Whitway Leigh Park Wootton The Hangers Brockbridge Gore End The Holdings Twyford Winsor Warren Corner Lower Exbury Crondall Fleetend Swanmore Andover Crux Easton Hillhead Golden Pot Neatham Bagmore Park Gate Warnford Vernham Street Greywell Hill Park Upper Enham Mockbeggar Chilton Candover Burley Emsworth Fritham Dunbridge Great Shoddesden Fisher's Pond Fleet Ramsdean East Cholderton Compton Row Ash Summerlug Empshott Binsted Pamber Green Odiham Lindford Brickhill Bramley Wyck Wimpson Upham East Meon Drayton Burley Street Oliver's Battery Littleton Yateley Redenham Neacroft Wivelrod New Brighton Street End Chandlers Green Frost Hill Cufaude Headley Colbury West Tisted Cosham Newtown Horndean Warren Corner Hatherden Upper Froyle Cole Henley Picket Hill Oakshott Longparish Lovedean Totford Compton End Midanbury Weston Patrick Furzley North Oakley Barton Stacey Redbridge Bramshill Sydmonton Egypt Fairdown Brambridge Stakes Hordle West End Green West Green Fox Lane Dundridge Old Shirley Balmerlawn Ocean Village Brockhurst Beaulieu Mount Pleasant Kings Worthy Polygon Blackwater Montgomery Lines Blissford Cove Hatch Warren Heath End Winchester Bentley Stoke Cottonworth Bishop's Sutton West End Wheatley Upper Kingston Upper Ratley Peel Common Ashley Wildern Emery Down Worthy Down Bramshott Chase Hocombe Standon Dora's Green Worting Daneshill East Oakley High Cross Hounsdown Botley East Boldre Southrope Grateley Clanfield North Charford Upper Pennington Newtown Thornhill Park Dunley Pikeshill Lower Green Canada Common Couch Green Spearywell Weston Springvale Kingsley Bartley Fareham Frogmore Court Corner Sopley Andwell Little Basing Bassett Landport Stony Heath Martin Broad Oak Halterworth Bucklers Hard Belbins Up Somborne Baybridge Bossington Custards Wildhern Stanswood Hawley Lane Bowyer's Common Kingsclere Winchfield Little Holbury Oakley Bitterne Park Port Solent Brook South Weirs Potbridge Weston Colley Keyhaven Stockheath Upper Swanmore Hartley Wintney Three Ashes Winnall Isington Bull Hill Banister's Park Eastleigh Durrants Burley Beacon Durley Vernham Bank Ramsdell Mill Lane Titchfield Common Whiteley Eversley Cross Ashley Old Milton Monxton Lyndhurst Funtley Penton Grafton Upton Clarken Green Upper Clatford Newgrounds Lower Daggons Bar End Hollington Tichborne Liss Chilbolton Lee Cold Ash Hill New Alresford Breamore Flood Street Lynch Keeping Bedhampton Sparsholt Chawton Ampfield West Town Tilly Down Chilworth Old Village Deane Lee-on-the-Solent Ropley Dean Plaitford Green Gable Head Southington Little Down