Media Planning in Bowyer's Common

Get in touch

Media Planners in Bowyer's Common

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GU33 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Bowyer's Common for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Bowyer's Common

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Bowyer's Common (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Bevois Town Stamshaw Bagnum Little Posbrook Bartley Old Portsmouth Leigh Park Fair Oak Green Ovington Malshanger Itchen Frost Hill Woodington East End Boldre Brockenhurst Battramsley Cross Shirley holms Stockbridge Abbotts Ann Bedhampton Thornhill Pennington Hattingley Chidden Merry Oak Axmansford Knights Enham Charlton Appleshaw Adbury Midanbury Kingsclere Woodlands Anmore Birchy Hill South Baddesley Rafborough Lymington Fratton Bighton Furzley Cupernham North Gorley Inhurst Three Ashes Ann's Hill Seafield Bramshott Chase Standford Warnborough Green Chawton Locks Heath Lower Daggons Newtown Pamber Green Badger Farm North End Romsey Ashford Boorley Green Lower Bordean Hightown Stockheath Bunstead Mapledurwell Bidden Gosport East Aston Houghton Blissford Sleepers' Hill Townsend Stuckton West Common Criddlestyle Wootton Brockbridge Morestead Ropley Dibden Purlieu Cosham Furzedown Old Basing Potbridge Buckland Godshill Red Rice Silkstead Hyde Winslade Lee Gable Head Couch Green Longstock Greatham Prince's Marsh Sholing Common Whiteley Newtown East Liss The Hangers Tiptoe Somers Town Ellingham Viables West Leigh Ramsdell Liphook Bucks Horn Oak Peartree Green Warblington Pilley Fair Cross Newtown Langley Water End Plaitford Green Upper Farringdon Bransbury Summerlug Twyford Eastrop Wadwick Forton Durley Monk Sherborne Mockbeggar Purbrook Heath Up Green Kimbridge Basingstoke Oliver's Battery Shirrell Heath Hillyfields Lower Froyle Hilsea Sandy Balls Wimpson Lower Wield Lane End Southampton Moortown East Woodhay Little Ann Kingsmead Chilworth Old Village Crawley Chilton Candover Pamber End North End Crondall Lord's Hill Wickham Common Wyck Sarisbury Durley Street Downton Ocean Village Wecock Langrish Brockhurst East Boldre Chineham Wallington Cadnam Burley Lawn Vernham Bank Sholing Denmead Baffins Curbridge Lower Ratley Netley Hill Hangersley Botley Weeke West End Lower Buckland Steventon Furzey Lodge Horris Hill Waterlooville Heathfield Vernham Dean Elvetham Heath Ashley St Austins Abbotswood Custards Crosshouse Dean Blendworth Dogmersfield Lower Common Old Alresford Buttsash Warnford Ibthorpe Gilbury Hard Ower Kingsclere Woodfalls Bramshaw Broad Layings Wheat Hold Meon Soldridge Polygon Hollywater Hartley Wintney Standon Shalden North Camp Charlwood Little Somborne Rowner Lepe Ropley Dean Fleet East Worldham West Stratton Denvilles Frogmore Beech Hill Heather Row Forton The Close Chalton Cuckoo's Corner Frithend West Green Martin Barford Liss Rownhams Bedenham Bordon Anna Valley New Brighton Whale Island Fordingbridge Newtown Oak Hill Crux Easton Laverstoke Owslebury Braishfield Thorney Hill Hartley Wespall Burghclere Common Sheet Bitterne Park Lower Farringdon Stoke Critchell's Green Lee Ground Mead End The Holdings Brickhill Calmore Little Hoddington Tadley Bottom Ower Little Shoddesden West Hill Newton Valence Monkwood Amport Swanwick Woodside Beech Deadwater Balmerlawn Awbridge Froxfield Green Gunville Heathfield Lower Swanwick Martin Drove End Stoner Hill Frostlane Bowyer's Common Weston Pheonix Green Redbridge Hammond's Green Little London Widley Empshott Green Wheatley Hook Compton Black Dam Over Wallop Brook Hook Park Estate Peel Common Exbury Elson Knapp Compton End Brambridge West Meon Lower Upham Hiltingbury Broadmere Littleton Exton Hill Grove Penton Corner Bulbery Marchwood Holt End Brock's Green Daneshill Fawley Sydmonton Purbrook Ogdens Hensting Mattingley Warsash Copnor Stoke Charity Lower Common Bradley Lower Pennington Steep Marsh Hammer Bottom Belbins Hatch Litchfield Eversley Cross Walhampton Andwell Outwick Farnborough Street Oakley Middleton Farlington Knowle Blackhill Picket Piece Medstead Kimpton Ashford Hill Aldermoor Portmore Thedden Sherborne St John Stroud Up Nately Hawthorn North Ripley Netley Banister's Park Newgrounds Hordle Goose Green Nob's Crook Abbotstone Abbotts Barton Linford Powntley Copse Hightown Selsmore Winnall St Mary's Micheldever Long Sutton Pikeshill Cufaude Upper Froyle Hollington Cross Upper Kingston Wimble Hill East End Pitt Oakshott Highbury Tadley Hill Minstead Bishopstoke West Worldham Compton East Meon Mount Pleasant Penton Grafton Newfound Mill Lane Hursley Upton North Kingston Ashurst Portsea Island Longparish Axford Mengham Headley Down West Town Hazeley Lea Barton on Sea Bramshott Gritnam Nutburn Wishanger Common Hundred Acres St John's Church Bar End Polhampton Tichborne Worting North End Spearywell Stony Heath Lymore Church End Church Crookham Spitalhatch Hatherden Frogham Buckland Bramley Corner Thornhill Park Alton Ringwood North Hayling Eastland Gate Sutton Scotney Fareham East Anton Leckford Nately Scures Flood Street Horsebridge Carter's Clay Winsor Milford on Sea Hampton Park The Common Rockford Otterbourne Well Andover Street End Rotherwick Shortheath Vernham Row Brown Heath Egypt Horseport North Boarhunt Woodlands Stubbington Ashurst Bridge Foxhills Lower Turmer Wivelrod Moulsham Green Durns Town Wildern South View Hearn The Frenches Chilcomb Upper Ratley Upton Coxford Boyatt Wood Upper Enham Arford Whitenap Baughurst Common Hamble-le-Rice Sladen Green Great Shoddesden Burkham Wildmoor Wonston Buriton Bickton Isington Ashlett Hatt Hill Weston Colley Little London Allum Green Quidhampton Cheriton Neacroft Linwood Bridgemary Lopcombe Soake West Heath Winchfield Hurst North Warnborough Overton Kitwood Pucknall Kilmeston Mottisfont Brighton Hill Lower Green Clatford Oakcuts Penwood Fleet Southsea The Soke Shorley Wolverton Common Bentley Emsworth Titchfield Common Egbury Langstone Wellow Wood Colbury Brown Candover Bransgore Enham Alamein Harbridge Green Catisfield Stratfield Saye Vernham Street Headley Southwick Middle Wallop Bramley Green Lordswood Old Netley Lower Brook Swaythling Stone Bramley Hillstreet Stoke Common Clarken Green Canada Common Drayton North Baddesley Lower Bullington Upper Wootton Worlds End Copythorne Stoney Cross Holt Pound Kingston Dora's Green Woodside Houndmills Farnborough Green Dipley Nether Wallop Bursledon Shalden Green Gilbert Street Woodlands Hill Southrope Fryern Hill Tot Hill Ladwell Burridge Anthill Common Highways Emery Down Filmore Hill Glebe Hollington Andover Down Corhampton Rushington Wickham South Hayling Sherfield on Loddon Hawley Swarraton Hill Top Aldershot Latchmere Green Newtown Halterworth West Liss Harefield Ratlake Ellisfield Petersfield Chilworth Upton Grey Four Marks Woodgreen Newtown Little Down St Denys Wilsom Tote Hill Landport Anstey Duck Street Ashmansworth Catherington Park Corner Winklebury Wildhern Pilley Bailey Hungerford Weavers Down Holybourne Dibden Hazeley Bottom Upham Monxton Deane Bailey's Hard Swampton Plastow Green Hound Green Valley Park Bishop's Waltham Kings Furlong Titchfield North Fareham Hillhead Fair Oak Burgates Northney Millbrook Warren Corner Ragged Appleshaw Stratfield Turgis Gore End Worthy Down Hatchet Green Woodley South Gorley Conford Hartfordbridge Segensworth Up Somborne Palestine East Dean Hawley Lane Blacknest Durrants Nichols Town Clanfield Upper Street Southend Turkey Island Fritham Tilly Down Swanmore New Milton Wharf Hill Hardley Burghclere Park Privett Southwood Townhill Park Fair Oak Shirley Warren Bull Hill Cuckoo Bushes Rotten Green Poulner Regents Park Kent Buckskin Woodmancott Alverstoke Sandleheath North Weirs Droxford Drayton Tufton Hambledon Faccombe Bramshill Allbrook Hunton Tinkers Cross Mullenspond North Charford Cole Henley Redlands West Tisted North End Abshot Keeping Mill Green Northbrook Titchfield Park Selborne Michelmersh Buddle Freefolk Cold Ash Hill High Cross Totton East Cholderton Shawford Oakhanger Harestock Martyr Worthy St Cross Totford Ashley Shedfield Hillpound Ecchinswell Leagreen Stony Batter Bleak Hill Preston Candover Furzeley Corner Earlstone Common Kingsley Weston Corbett Broughton Blackfield Tadley Maybush Bentworth Westwood Park Heath End Nursling Old Shirley Little Holbury Godshill Wood Minley Soberton Heath Finchdean Woodcott Avon Privett Clanville Fyfield Grateley Browninghill Green Bassett Green Portchester Stonyford Bucklers Hard Ashfield North Sydmonton Woolston Newtown Lynch Hill Springvale Northam Kingsland Place Hale Silchester South Farnborough Cliddesden Bramdean Winchester Foxcotte Hatchet Gate Portsea Eling Timsbury Boarhunt Ramsdean Toothill Fisher's Pond Hook Park Kent's Oak East Tytherley West End Warborne Whitehill Newtown Lower Exbury Crampmoor Pound Street Wymering Ibsley Kempshott Crow Damerham East Hill Rake Common Hannington Bisterne Linkenholt Colden Common Pound Green Upper Pennington Ewshot Bevois Valley Ridge Common Fulflood Ridgeway Parade Highcliffe Baughurst Keyhaven Salters Heath Hook Netherton Thruxton Hoe Gate Tye Otterwood Wittensford Cricket Hill Blackmoor Bagmore Fleetend Wintershill Upper Slackstead Calshot Shirley Wherwell West Heath North Oakley Roughdown The Withies Dunbridge North Street Mount Pleasant Holbury Causeway Everton Popham Smannell Ashe Warren West End Beckley Foxhall Upper Canterton Bishop's Sutton Upper Swanmore Heckfield Downend Hythe South Down Blackwater Tidpit Northington Phoenix Green Church Oakley Golden Pot Sea View Curdridge Crookhorn East Oakley Dilton Foxdown Ramridge Park Tunworth Hound Testwood South Town Redbrook Farnborough Park Lynch Odiham Sprat's Down Paulsgrove Ossemsley Westfield North Street Stanswood Herriard Itchen Abbas Lower Canterton Hounsdown Whitchurch Beaulieu Quarley Westley Bishop's Green Blounce Lasham Old Milton South Weirs Steep North Houghton Bevois Mount Lockerley Newbridge Itchen Stoke Broad Oak Woodcot Fairdown Bisterne Close Newtown Whitway Portsmouth Ashton Dean Battramsley Pamber Heath Pardown Little Basing Barton Stacey Newton Stacey Cowplain Binsted Liss Forest Clayhall Elvetham Hurstbourne Tarrant Funtley Sway Old Burghclere Waterditch South Warnborough Ampfield Ropley Soke Northbrook Beauworth Woolton Hill Kingston Bassett Chilbolton Whitsbury New Cheriton Havant Hatch Warren Shamblehurst Brook Headbourne Worthy Row Ash West Meon Woodlands Weston Patrick West Ham Court Corner Woodend Dunley Darby Green Sparsholt Ripley Colt Hill Camdentown Warren Corner Anchorage Park Eastoke Harefield East Wellow Nashes Green Horndean Mislingford Upper Clatford Dowd's Farm Thorns Beach The Mint Lower Burgate South Ham Wigley Brockhampton Newtown Common East Tisted Rye Common Setley Crookham Village Weston East Stratton Burley Shipton Bellinger King's Somborne Eastleigh Greywell Cove Fox Lane Newtown Crowdhill Weyhill Oakridge Horton Heath Picket Post West End Green Montgomery Lines Port Solent Dummer Cottonworth Mellishes Bottom Bashley Bitterne Hill Park Racedown North Waltham Sleaford Lord's Wood Danebury Bank Lowford Gundleton Bellevue Stanmore New Town Frenchmoor Netley Marsh Pooksgreen Winchfield New Alresford Brook Hill Cocksford Down Farnborough Kentsboro Sopley St Mary Bourne Newtown Passfield Waltham Chase North Poulner The Butts Newtown Sherfield English Farleigh Wallop Park Gate Pondtail Penton Mewsey Hedge End London Minstead Fleetlands Hazeley Harbridge Applemore Hill Head Broadgate Newnham Picket Hill Goose Hill Goodworth Clatford Abbots Worthy The Hummicks Bailey Green Shobley Spanish Green Sandy Down Stonymarsh Hatch Bottom Gobley Hole Chandler's Ford Yateley Breamore Easton Colemore Hoe Murrell Green Shirley Park Ibworth Meonstoke Highbridge East Martin West Wellow Godwinscroft Norleywood Lyde Green Frogmore Butlocks Heath Rowlands Castle Portswood Charter Alley Lovedean Mortimer West End Sandford Upper Wield Brokenford Stonehills Upper Burgate Wolverton Eversley Centre Milton North Stoneham Northfields Wootton St Lawrence Bedford Place Burley Beacon Swelling Hill Nutley Freemantle Shootash Lee-on-the-Solent Bashley Park Highclere Chandlers Green Tapnage Hill Brow Empshott Lower Slackstead Walton Heath Bowling Alley Eastney Hinton Popley North Town Turgis Green Blashford Bitterne Manor Chilbolton Down Turmer Furze Hill Lower Green Redenham Hurstbourne Priors Bossington Hinton Ampner Avington Hocombe Heath End Rockbourne Crockerhill Chapel Fullerton Kings Worthy Tipner Ball Hill Highfield Holt Hipley Foulford St Giles's Hill Binley Upper Bullington Forest Corner Headley Griggs Green Upper Common Hartley Mauditt Soberton West Dean Hawkley Lindford Upper Shirley Canada Stakes Lyndhurst Dundridge Hyde Ashe South Wonston Coombe Burley Street Hazeley Heath Tangley Neatham Stoke Bucket Corner Southington Grayshott West Tytherley Baybridge